My 7 Favorite SEO Strategies
My favorite seven SEO strategies. I've been in the SEO game for a while
and I've seen many trends come and go. But one thing that stay the same, people love using search
engines to figure things out, and that's not changing any time soon. In fact, 68% of online experiences begin with the search engine. And, of those searches,
91% of them happen on, no other than, Google. And businesses are going
to keep on investing in SEO because it works. 61% of B2B marketers said that SEO and organic traffic strategies to create more leads than
any other marketing tactic.
Do you want to know how I
stay on top of the SEO game? Again, I've been in this space for a while and I have a few strategies
that I love returning to over and over and over
again, because they work. So let's dive right into them. Strategy one, choose relevant keywords. Find the right mix of short
and long tail keywords and use tools like Ubersuggest
to generate cure suggestions and content ideas. So here's what you want to do. You want to go to ubersuggest.com,
type in any keyword, these are keywords
related to your industry. So for example, I'm in the
marketing world, right? I have a ad agency called NP Digital where we help companies like
yours grow their traffic through digital marketing. So I may type in keywords
like digital marketing or performance marketing. And what Ubersuggest
will do is it'll show me all the keywords that
are relevant to my space.
In many cases, you will see up
to a million other keywords. So these are all the
other keywords related to the one that you just typed in. Some of them are questions,
some of them are prepositions, some are just long tail variations. It'll tell you how competitive they are, how easier they're to rank for, how much traffic you potentially
get if you rank at the top.
So these will give you ideas of what keywords you should go after. And what I love about
Ubersuggest is it tells you what keywords you have
the potential to rank for. So when you put in your domain, it'll tell you what
keywords you have a shot for ranking for on page one. Because if you're going
after terms like credit cards or auto insurance from day one, you're going to have a hard chance ranking on the top of page one. Strategy two, optimize for voice search. 58% of consumers use voice search to find information about
a local business online. Voice search is booming. It's a multi-billion dollar industry, it's growing super fast.
Have you ever tried
purchasing something on Alexa? Well, if you haven't,
you should try and do so. According to Comscore,
more than 50% of people in the United States have
tried out voice search. That's a huge number. So what you want to do is
make sure you go out there and optimize your site for voice search. A lot of the things
that people are asking, let's say Alexa or Google or their Siri, they're asking questions. So what I want you to do is
go to answerthepublic.com, type in keywords related to your space, similar to what you did in
strategy one with Ubersuggest, and it'll give you all
the long-term questions people are asking for. Now, if you go and create
questions related to your space, you don't want to do
it about being Olympian unless you're in the athletic space. But if you do it for your space and answer the public will tell you all these terms and create a page of
content, each of them, and be super thorough. You'll find that you'll get
more voice traffic search over time.
Strategy three, make your
website mobile friendly. Mobile accounts for 58%
of searches on Google. But here's the thing, if your website loads
slow on mobile devices, no one's going to want to really visit it. If your website doesn't look really good on a device like this, no one's going to want
to really look at it. Again, you got to optimize
your site for mobile. That means you got to
do a responsive design.
That means you got to optimize
your site to load fast. Ubersuggest, if you go back to it, put it in your URL in
the site auto report, it'll tell you what you need to fix to make sure that your website loads fast. In addition to that, if you ensure that your
website is also on a CDN, it'll help your website
load faster as well. Because a CDN is a
content delivery network. It puts your website on
servers all over the world. So that way, even though my website is hosted in Austin, Texas, if someone in India visits my website, the CDN shows them the website
from a server in India. If someone from the UK visits my website, the CDN shows them my website
from a server in the UK. That way they don't have
to travel all the way to Austin, Texas or
their connection more so, to pull up my website which ensures that your
website loads faster.
And that's super important,
especially on mobile devices because even if someone's on 5G or LTE or whatever these latest
internet connections are called, it doesn't mean that they're in a spot that actually has that kind of reception. So you want to make sure that
your website is very compatible for mobile devices and use a CDN. Strategy four, optimize your title tags. Title tags between 15 and 40 characters have an 8.6% higher clickthrough
rate than lengthier ones. In addition to that, if your keyword that
someone is searching for is not in your title tag, you're less likely to
get those clicks as well. Titles that evoke curiosity
also generate more clicks. Example of this is the
five benefits at green tea. Number three will shock you. Whoa, what's number three? It's going to shock me? That's the example of evoking curiosity, and that will help you get more clicks. Strategy five, improve site speed. Nearly 70% of consumers
said that page speed impacts their willingness to
buy from an online retailer. Google also looks at page speed as a metric to determine
how high you should rank.
We also already talked about CDNs. We already talked about putting your site in the Ubersuggest app. And when you put it in, if you look at the site audit report, it'll tell you everything that
you need to fix to make sure that your website loads fast. But also make sure that your
code is clean, you're on a CDN, you got a fast server. All those things will ensure
that you can also rank higher. Strategy six, prioritize backlinks.
53% of SEO experts believe that backlink link will one
day be as important as search. It's one of the biggest factors when it comes to Google's algorithm. Look, if other people don't link to you, you're not going to do as well. Now, what I want you to do is
go to neilpatel.com/backlinks and then put in your URL. You'll then be taken
to the Ubersuggest app but within the link reports. There's a Backlink Opportunities
report, click on it. I want you, it already has your URL, I want you to also add your
three main competitors. It'll then show you all the people that link to multiple
competitors, but not you. See, here's the thing. If someone's willing to link
to not just one, but two, but three of your competitors, there's a good chance that
they're not really loyal to just one of your competitors. They don't care, they're just linking to whoever has great content.
I want you to reach out to those sites. If someone's linking
to multiple competitors and you reach out to them and tell 'em how you have
better content, better designs, better product, better
service, whatever it may be, there's a really high chance
that they'll link to you because they already linked to multiple people within your space. And last but not least,
strategy seven, perform audits. Check for manual actions,
organic traffic numbers, HTTPS related issues,
index issues, and more. You can do this within
Google Search Console and you should also go to
neilpatel.com/seo-analyzer, type in your URL, and it'll
run a report on your whole site and tell you what you need to fix in order of what's the easiest to fix and what will also
provide the biggest lift in your rankings. If you do that, you'll
start ranking higher. Now, if you want my team to
just do all this for you, check out my ad agency, NP Digital, where we help companies like yours grow.
And if you just have any
questions, leave a comment below, we're here to help you out. Make sure you subscribe, like this video, share it with others. Thank you for watching..
