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So let's take two electrons from the outside
and move them to the center. We'll just put these two here, right there. That seems to solve the problem. Now we have 8 valence electrons on the Se,
and the Oxygens, they also have 8. Since we have Se here in this Lewis structure
for SeO2, we'll probably want to check the formal charges to make sure that this is the
best structure for SeO2. So let's do that.

So this Oxygen right here, 6 valence electrons
on the periodic table. Six that are nonbonding, minus two that are
bonding. So 6 – 6 – 1 is -1. For the Se, we have 6 valence electrons. We have 2 that are nonbonding, and then we
have 2 plus 4 that are bonding; six. So 6 – 2 – 3 is a positive 1. And finally, for this Oxygen over here, we
have 6 valence electrons, minus the 4 nonbonding, minus 4 bonding divided by 2. Six minus 4 minus 2 is zero. Because I see these positive and negative
charges here, I think this might not be the best structure. When I see a +1 here, that makes me think
I'm going to need to add another double bond. So what I'll do is, I'll take these two here
and share them right here and recalculate my formal charges.

So by adding this double bond here, I now
see that my formal charges are all zero. I've recalculated all these numbers. Because of that, that tells me that this is
the best Lewis structure for SeO2. This is Dr. B., and thanks for watching..

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Let's talk about their free tools first. From a user-facing standpoint, it's clear
that Veed considers their free tools to be important as it's literally their first menu item. Let's click on their Video Editor
tool and break it down. They have breadcrumbs which are helpful for
navigation and tell us a bit about how they've structured their tools. More on this later. Then you have the primary keyword target
as the H1, a keyword focused description and then their CTA. Now, when you click on their CTA, it takes
you right to their free tool where you can give it a spin without any kind of opt-in. And I'm just speculating here, but I think
this would improve user experience signals which can help improve rankings. Now, let's skip over the social proof and
company blurb because it's focused more around conversion than SEO. And this leads us nicely into some of
the on-page optimizations they've done with their copy. Based on the headings, it looks like
they're trying to serve informational intent with a fairly commercial page.

So they have "How to edit a video" in
their H2 here and then below that they have steps about how you can
do it with their video editor. And I think this works in their favor, at
least for this page, because the SERP for "video editor" is slightly fractured
and their page serves both intents. I won't expand on this further because we have
a full video on how you can handle and take advantage of SERPs with mixed or fractured
intents, so I'll link that up in the description. Alright, so if we scroll down a bit further
you'll see a video with a heading that seems borderline keyword stuffing which I don't
think is necessary, and that section has some H3s where they expand on related
topics to video editors like collaborating on video projects, and their free
online video editing software.

Scrolling down to the next section, you'll
see an FAQ that seems to be a mix of search-driven and product-related questions
which I'm personally a big fan of. Now, if you want to find relevant questions
to add to your landing page, you can use the People Also aAsk box for your target query
and/or use the Questions report in Ahrefs' Keywords Explorer to find bigger lists that
prospective customers may be searching for. Now, in the next section, they've made a prominent
block using a super basic internal linking strategy that many SEOs tend to neglect. If you look at the URLs for each of
these links, you'll see that they all live in the /video-editor subfolder. And if you visit one of these pages, and scroll
down, you'll see a nearly identical section where they link to all of the same sub-tools. So what they've essentially done is
created a ‘tool hub' using internal links. And this part is actually pretty important
because a) free tools are quite easy to get links to because they're inherently valuable; and b) they're distributing PageRank
within their tool hub.

And I'll circle back to this in a minute because
I want to quickly talk about the next section with the subheading, "More from Veed." All they've done here is link to a few blog
posts which were clearly created with search engine optimization in mind. It's not something that's exactly revolutionary,
but like the internal links section above, they're able to pass PageRank to relevant
blog posts through internal links. And that should help rank these blog
posts higher in Google search to reach larger audiences in the top or middle of
the funnel and convert some readers into customers because these posts
recommend their product as a solution.

Alright, so let's go back to this whole
concept of a "tool hub" because it's important you understand why this is
an important part of their SEO strategy. When I say "tool hub," I'm referring to
the architecture that's typically used in content hubs where there's a pillar page,
cluster content or sub pages, and hyperlinks which connect the pages together. By creating a structure like this, you're
allowing PR to cycle throughout the hub. So if and when any of these pages earn
links, all pages within the hub benefit. So unlike the blog example where there
might just be a one-way internal link, there's a reciprocal relationship
between these pages.

Now, if we revisit that YouTube video editor
sub page, you'll see that it's nearly identical including the destination URL for their CTA. The things that have changed are
the breadcrumbs for navigation and obviously the main copy because
each page is targeting a different query. In this case, they're targeting "youtube video
editor," which gets 46,000 monthly global searches in Google. They've also updated the FAQ to have more
relevant questions to their query, and their internal links to their blog are pointing to
posts that are more relevant to YouTubers. Now, to check "tightness" of this hub, I crawled
their entire website with Ahrefs' Site Audit and checked these URLs in Link Explorer. As you can see, their hub page links to 13 other
pages that include the video-editor subfolder. Now, if we switch the source URL to
the YouTube video editor URL, you'll see that there are exactly
13 internal links there too.

And the same applies for
all pages in this "tool hub." Now, to give you an idea of the scale that
Veed has done this at, check out the Site structure report in Site Explorer. As you can see, they have 250 pages in their
tools subfolder which generates over a million monthly organic visits. Their create subfolder is actually a whole
new set of free tools and they have around 100 of them that generate
over 50,000 monthly organics. Then they have others like
video converters with 271 pages. And once these pages start ranking well,
I wouldn't be surprised to see their traffic spike again. If you want to learn more about how to create
content hubs, I highly recommend watching our full tutorial and just as Veed has done,
you can apply them to your tool pages too. Now, content and structure
are only half the picture.

The part we haven't talked about yet are backlinks. Now, because they're a relatively new company
with lots of competitors, it's unlikely that they're earning all of these links organically. Link building is absolutely essential
to get results like this. Over the past two years, you'll see that their
links and traffic are moving in tandem. And they're moving fast. To further support my case of manual link
building, their LinkedIn employee page shows 11 people with outreach in their title. And not everyone has a LinkedIn
profile or keeps it up to date. So I'd imagine they have way more than 11
people sending outreach emails every day. Now, if you still aren't buying it, I've
gotten two outreach emails from them. One that pitches their tool. And another that pitches a blog post. We'll get to the blog soon. Now, based on these outreach emails, I'm pretty
sure they're doing things with a high-volume, low-conversion approach. The reason I believe this is because of
the shotgun styled emails and the fact that they're using a subdomain
to send emails.

And people often use different domains or
subdomains to prevent potential damage to their main domain's sender reputation. Now, even though I'm not a fan of this outreach
approach, it doesn't mean that it doesn't work. To get a bit more granular, I exported their
monthly referring domains count in Ahrefs' Site Explorer and put together
these graphs from the data. It doesn't look like they weren't doing
any link building in 2018 and 2019. But around May 2020, it's clear
that they started building backlinks. And as their traffic continued to rocket
because of their link building efforts, they doubled down again in late 2021. Now, looking at their link velocity on an
annual basis you'll see they got around 2,700 referring domains in 2021. And for 2022, they're more than half way
there at the time of recording this video and we're only four months into the year. It seems Veed understands the compound
effect of SEO and whoever's in charge has given the green light for more. I could talk another 30 minutes about
their tools section, but I want to briefly talk about their blog which
lives in the /learn subfolder.

As you can see, they've replicated their
content and links strategy to their blog which only looks like it started in May 2021,
exactly a year from when I'm recording this video. And within that year, they've grown their blog
to around 178,000 monthly organic visits. Now, just like I did with the referring domains
data, I exported the number of organic pages they've published. And these are pages that rank in the top 100. And it's clear that they're still
in the early stages of scaling. Now, let's review one of their blog posts. Without having read it, it looks pretty standard
with a table of contents, some clear SEO content writing, images, external
links, and internal links. Nothing fancy, which proves that
you don't need to get fancy to rank. The only thing I want to point out is that
they have a related posts section at the end of all their posts, which helps to keep link
equity flowing through their internal pages. And at the very bottom, you'll see that
they're pushing related tools as well. So I think it's safe to assume that those
free tools are helping drive new users to their platform.

And if that's the case, then it's smart because
they're maximizing the dynamic duo of content marketing and SEO. Now, I won't expand further on their blog
because during this whole scaling stage it tends to be more about volume of
production to see what sticks more than anything else. But now that we've gone through this SaaS
SEO case study, I want to make sure that you walk away from this tutorial understanding
how you can implement this strategy to your software company. So let's look back at that first
animation I showed you. At the top of your website,
you have your homepage. And to keep things basic, let's say that it
links to the two most important sections of your site: free tools, and your blog. Now, anytime the homepage gets links,
the tools and blog page will also get some value from them, increasing their authority.

And because these pages are linking to other
deeper pages, they can gain value too, but to a lesser degree. Let's zoom in on the tools section. You might have three different types of tools. Let's say a video compressor, a video
editor, and a subtitle generator. They're three different topics, hence the three
different colors, but they're all connected to the main tools page. So anytime the main tools page gets links,
it passes value to these three different tools.

And because it's a two-way link, if these
three tool sub-pages get a link, then it passes value back to the tools page which
is still connected to all tools. Now, with the video editor, there might be
3 different sub editors – a YouTube editor, a TikTok editor, and a Twitter video editor. Now, anytime these pages get links,
they pass value to the pages they link to. And some of these tool pages are also
directly connected to relevant blog posts. So they'll also get value and
build the page's link authority. Basically, PageRank is getting cycled
throughout the site so when any page on your site gets links, the whole team
is benefiting, which is why I think this SaaS SEO strategy is so
simple, yet effective.

Now, strategy is going to give you the blueprint
for what you need to do but in order for it to be effective, you need to be able to execute
on all 3 components of structure, content, and links. And we have tutorials and free courses that'll
teach you and your team how to write content for search and how you can build links to
your site so I'll link some of these resources up in the description. Give this SaaS SEO strategy a try
and I'll see you in the next tutorial..

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And the second thing   is showing you how Semrush One can help you to 
show exactly what you need to do in order to be   found better in all search results. Before we 
get started, two more practical things. In the   description of this tutorial, I have timestamps, 
so if you want to go to a specific part in the   tutorial, you can click on the timestamp and 
you go directly to that part of the tutorial.   When I go to fast for you, you can go to the 
settings here at YouTube, go to playback speed and   slow down the speed of the tutorial. And if you 
want to go back a few seconds in the video, just   hit the left arrow on your keyboard and you will 
go back five seconds in the video. And now if you   want to, you can go to the YouTube settings and 
change the audio track to a different language.   So ladies and gentlemen, let's get started. 
Normally you can make use of a seven day free   trial for Semrush, but I have a special deal for 
you.

You can get an exclusive 14 day free trial   using the link ferdy.com/Semrush. Hit enter. You 
can also use the link in the description or the   link in the first comment. This is an affiliate 
link. And then you arrive on this landing page.   Normally you can get started for free for seven 
days, but because of my special affiliate link,   you can get a 14 day Semrush one starter 
trial. So click over here, try it for 14 days,   and then you can continue with Google or filling 
your email address.

I will fill in my email   address, create a password. If you want to, you 
can receive news and SEO tips from Semrush. I   check that and then I click on create account. I 
need to verify my email, so let me copy this code.   I need to fill in my credit card details and 
then after 14 days, I will be charged for the   first month. So I can use it for free for 14 days. 
Semrush 1 has three plans. Start is for beginners,   essential SEO tools plus AI visibility and content 
optimization to rank faster. The pro plus plan is   for growing brands. You get more websites, more 
keywords and content optimization to rank faster.   And then there's advanced for power users and 
agencies.

It's maximum of everything. Plus API   access to plug cameras data directly into your 
own tools and workflows. No matter which plan   you choose, you get both the classic AI and AI 
search covered in one place. And that is what   makes it offer unique. If you have a business, 
you can fill in your VAT number. So I click over   here on subscribe and I click on continue. 
I can invite others, I skip that for now.   Now it's time to fill in our own website or if you 
want to, you can use a random website to see what   kind of results it shows.

I will go with my own 
website ferdy.com. The first thing I want to do,   I want to enter my website. So I say over here, 
httpser://ferdy.com and I click on start now.   So what we see over here, it can look 
overwhelming, but let me walk you through   it. There's a lot of information over here. 
So let me walk you through it. Over here,   AI search. How many times is my website indexed 
by AI tools like chat GPT, AI overview, AI mode,   Gemini. This is on a scale from zero to a hundred. 
I mentioned one on the one times of all my website   pages, 37 are indexed in AI tools. And I see over 
here, which one. Then we have the good old SEO.   This is the authority score of my website. If you 
use paid keywords, you see the amount of keywords   that you use. There's the organic traffic. And 
then over here, the amount of domains that are   linking to my website.

And of all those domains, 
there are a total of 22 ,000 links toward my   website. And then there are organic keywords. 
So this is traffic to the search results,   and this is on how many keywords I am ranked 
in the search results. Then we scroll down,   position tracking. Well, there's not a lot of 
information over here yet because I just uploaded   my website, but over here I see my top keywords 
that I'm ranking for. Then we have the site audit,   the overall site health, how many pages are 
crawled. So there are so many more pages that are   not crawled yet.

As you see 80 to have issues. So 
as I said before, I can see the information over   here, but Semrush is also helping me to fix 
those issues. So here we see all the errors,   all the wording. So there's a lot to be done over 
here. We can get more information. If we set up   those four tools, I'll do that in a minute. And 
here are the traffic analytics. How many visits,   a lot less than the month before unique visitors, 
base visits, average visit duration is really   good. And the bounce rate, how many people go from 
my website at once without clicking on anything.   So I can see this for the last six months. And 
over here, I see how many people went directly   to my website, referrals, organic search, social, 
and email. I can also turn a few off if I want to.   So I want to have direct versus 
email. I only see those two lines.   Then organic rankings from the United States on 
a desktop.

How many people are linking towards   my website? This is really important in order to 
rank better in the search results. And it's also   really important that websites are linking to you 
with a high authority. So I want to have a high   percentage over here at the top. and the lower 
percentage here at the bottom. And here you can   see which websites there are. With Semrush, you 
can connect with different tools so you can get   more data. The more data you can collect about 
your website, the more Semrush can help you to   improve the quality and the searchability of your 
website. And the great thing, it's really easy   to set everything up. So let me show you how we 
can do that. So in order to get more information,   I can connect my Google services by clicking here. 
I give Semrush access like that. I click on save.   Now if I scroll down, I see more information. 
Over here, I also see more information.   So I suggest you do that and you can also go 
over here, on -page SEO checker, backlink audit,   organic traffic insights and link building tool. 
You can click on setup and walk through the steps   and as you see, then you get even more information 
about your website.

So now you see more   information on on -page SEO checker. So let me do 
the other ones, setup and walk through the steps.   There you go. Let me connect Google Search 
Console. So I grab this Gmail account,   select my website, add a user. There you go. Add 
it. Here at the dashboard, I go to the third one,   organic traffic insights, connect Google 
accounts and the link building tool.   So I added a few competitors. 
I click on start link building.   So now over here at our SEO dashboard, 
we have so much more information.   You see it all in one overview. And if you want to 
learn more about specific details, you can click   on it and then you go to a page where there's 
even more information.

About this subject. So   you can click on it, or here at the left sidebar, 
you can get more information about your domain,   organic rankings, top pages. And if you click on 
it, it can be that you have to fill some details.   So again, I will upload my domain over here, I 
click on search, and then I get more information.   So you want more in -depth information, click 
over here.

You want to have an overview,   go to the SEO dashboard. So let's talk about 
AI searchability. This is a huge opportunity   and Semrush 1 can help you to figure out 
what you need to do in order to be found   better in the AI world. results. So let's take 
a look at that. Now let's go to AI over here.   So the first thing we need to do, we need to 
enter our domain again, https://ferdy.com.   I click on check AI visibility. So 
it says it's quite low for ferdy.com,   so there is room for improvement and that's 
why I use this tool. So if I hover over here,   the average industry of my competitors is 29. So 
right now I'm at 18, so I'm going to use Semrush   to increase this to at least 29. So when it comes 
to mentions, how many prompts are there that will   make the AI tools show our website or content 
of our website? And if you click on it, you see   which prompts trigger a response that mentions 
our website. You can also see the full response.   So here we are at the prompt step.

If I go back to 
topics, I see which topics are performing really   well, when people fill in a prompt about this 
topic. Let's go back up, there is citations,   that's the amount of time my domain is mentioned 
in the response of the prompt, and then cited   pages, how many pages of my website are shown in 
the results of prompts on all the AI tools.

Then   over here we have the monthly audience, I see an 
increase which is good of course. AI visibility,   so where are we mentioned the most? Here's the 
distribution by element based on mentions or cited   pages. And what I like is that I see over here 
in which countries I mentioned the most because   I focus with ferdy.com on people in the United 
States. So that's a good thing. If I scroll down,   this is where we can spend a lot of time. Right 
now, the first step, you're performing topics,   which topics are performing really well 
so far. So my name, Ferdy Korpershoek   and related content, the Bloxy theme, the hello 
element or child themes. So here we see all the   topics and here we see the prompts. So when people 
fill in the prompt, move website to a new domain,   I appear at Google and over here I can see 
the full response. Well, if you want to be   found better and get this number higher, then 
when you take a look at topic opportunities.   If you want to fine tune these results, we can 
fill in some competitors.

So wordpress . org,   let's say wpbeginner . com, wpcrafter . com, Daryl 
Wilson, and I can get rid of this one, and then   I can click on analyze. So this is even better. 
So I could start writing about startup name IDs,   all the software we needed to create a website. 
So I can talk about WordPress, about Shopify,   about Wix, Squarespace. So here I can get 
the ideas and when I start to implement that,   then I will be indexed more. So 
here are the topic opportunities   and the more you fill in your competitors over 
here, the better results you get over here.   Then cited sources, how many times am I mentioned 
through YouTube and other big resources.   Source opportunities, so here you see my 
competitors. which are mentioned a lot, and   here I can get inspiration. So I should write more 
content about creating an e -commerce website,   how to build an e -commerce website, make your 
own booking website, and if I start doing that,   then I will be placed more over here. So also 
here, I can get a lot of information that can help   me to find subjects to make content about.

And 
then the latest one, cited pages. So over here,   I see all the cited pages at ferdy.com. And right 
now my website is not too big, but if your website   becomes bigger, you can see the number of prompts 
and the more you have, the more you're doing the   right thing for that particular page. So if 
I would take this one, I can take a look,   what are the prompts and what am I doing on 
this page, which makes me be cited more than   one where I'm not cited at all. So I can 
analyze the pages that are cited the most   and then apply the same principles to pages that 
are cited less. So also this is an overview page.   I can also decide over here to filter things, 
so let's say I only want to talk about ChatGPT,   even lower. If I go to AI overview, it's 
a bit higher again, AI mode. So I can see   per platform, how well I am doing. We all want to 
be found better. One good way to be found better   is to take a look at what our competitors 
are doing and what is working for them   and what is not working for them.

Semrush 
knows that the only thing you need to do   is fill in the websites of your competitors. 
So let me show you how you can do that,   and then you can see what you need to do in 
order to perform better than your competitors.   Then we can go to competitor research. So 
what we see over here, we have a few other   domains that are competitors of mine, and if you 
want to analyze that, you can click over here.   I've done it already. So what you can 
do now over here, if you scroll down,   you see topics and prompts. So if I take a 
look at those four websites of competitors,   there are a few subjects that people mention on 
their website. If I see a big spike over here,   Daryl Wilson talks about logo creation tools, and 
over here I see online money making strategies,   also a big spike. So I can click on it and then I 
see the prompts. So when people fill in the prompt   on Google, how to get cash online, Daryl Wilson 
will be mentioned.

If I want to be mentioned,   over here I see I'm not mentioned at all, I 
should write more about how to get cash online,   different ways to get money, ways of making 
money. So when people fill that in at Google,   I can be shown over here in the search results. 
So this is a great way to take a look at your   competitors on which subjects they are cited. What 
you also can do is fill in your own prompts and   based on those prompts, see what you need to do 
in order to be found better in the search results,   both SEO and AI based on the prompt you fill in 
over here or the prompt you want to be found on.   You can also go to prompt research and fill in 
your own prompt and see what the results are,   if that's something you could write content about. 
So I can say WordPress.

Let's go for hosting   and development. So you see 330 ,000 topics 
within the AI world. And if I click over here,   this is what I could write about. Best WordPress 
websites, WordPress integrations, best WordPress   plugins, best WordPress managed hosting. So 
here I get five ideas to create content about,   so I can be added in the prompts of all 
those AI tools. I can also go to the prompts   and make sure I create content with all 
those titles, fastest hosting WordPress,   WordPress management company, WordPress 
website company, plugins, WordPress,   and then create content about 
that. I can go to brands,   Hostinger, I can write information about 
Hostinger, about WordPress, SiteGround, WP Engine,   and then we have source domain. So I can 
take a look at the domains of people that   are mentioned.

Of course, there's YouTube, 
WordPress . org. So I scroll down, if I   click over here, so there's 
YouTube, I click over here,   and these are videos I can all take a look at. 
Hey there, this is a friend I met last week, super   cool for the first time in my life, Simon, really 
nice guy. But now I know this content is really   popular. So I can also create content similar to 
this. And it's already in my niche, Siren News.   So in that way, I can get inspired. 
I can go to other websites, see   the kind of content is shown over here, 
because this is doing really well in the AI   search results.

So let me click over here, 
build a site that stands out on wordpress . com.   So I can take a look at this information and 
create something similar. If I start doing that,   keep persistent in that, I can also start 
to rank better. the AI search results.   This is my favorite part, brand performance. We 
need to fill in our website again, and then we   get personal advice on what we can do in order 
to be found better in the search results. And it   becomes really personal, as if a person is giving 
us manual advice, but it's all generated using AI.   Let me show you how that works. Next, let's take a 
look at brand performance. How well is our website   doing? So I enter my domain, HTTPS. ferdy.com, 
I click on analyze and I go for United States.   The language is English, I click on get started 
and this can take a few minutes, so I'll be back   with you when it's loaded.

So there is so much 
to cover over here. Let's start with share of   voice versus sentiment. This is an overview 
of things that are contained in this page,   but if you want to go to the specific areas, you 
can go to those specific areas over here. What I'd   like to do over here, I turn off other. What I see 
is two things, share of voice versus sentiment,   like how big is my voice in this industry? And 
then the second one is how high is the sentiment?   Do people like me or don't they like me? Or if 
you take a look at Elementor for instance, their   sentiment score is 50%.

Why? Because oftentimes 
people don't like the updates they are doing,   they focus on other things, that's why it's so 
low. If you take a look at the top performing one,   WPBeginner, it has a really high sentiment score. 
So a lot of people like what they're creating.   And then there's mine, 88 .2%. And that's also how 
I want to come across as a friendly guy.

Sometimes   people ask me to bash certain tools and I say, 
I don't do that. I only want to talk positively   about things. And if I don't think positively 
about it, I make no tutorials about them. And   that's why my sentiment score is really high. Then 
there's the share of voice. How much influence   do I have in this industry? So over here, you see 
WPBeginner 6 .4, Authority Hacker 5%. WPTAS 7 .4.   WP Crafter 9 .6, Elementor even more 10 
.2. So if I'm like I want to be liked more,   I can take a look at the sentiment score. If 
it's low, I can decide to be more positive.   There's so much more.

Overall sentiment, well 
people seem to like me, that's what I like.   And then there's a share of voice. How big is 
my voice in this industry? If I remove others,   I see 35%. WP Crafter, a lot bigger. 
Elementor, a lot bigger. So I could   make more content about WordPress, so my share 
of voice becomes bigger. That's the feedback   I get from this. I scroll down and then I 
see the key business drivers by frequency.   So I focus on visual design and on complete 
tutorials, so end -to -end build guidance,   beginner hand -holding instructions. So that's 
how I focus on my English, not my main language,   and I want my tutorials to be complete. So people 
are not in the dark at the end of the tutorial,   like what should I do next? And Semrush is seeing 
that. What I don't like is that Authority Hacker   is winning in this area.

So what I could do 
based on this information, decide to be even   more complete in my tutorials. So over here, I 
see how I am doing. And what I see irregularly   updated tutorial content, that's something that 
comes back now and then. That's what I'm not that   good at. So I should make more tutorials about the 
relevant tools because tools are updating really   fast. So I should make more tutorials, update 
my tutorials more often. So that's feedback.   It can literally help me to create more blog 
posts and more tutorials.

Over here, I see   the comparisons with all the competitors side 
by side. So with Authority Hacker, WPBeginner,   and I see who's winning. So I can take a look 
at their content. Let's see if someone is doing   better than me. For instance, page builder 
ecosystem, I could take a look at tutorials from   Elementor and see how I can implement it myself 
more. So make more tutorials about page builders   and which one are the best. If I want to 
grow in this area, this is super cool.   It tells me literally what I can do in a short 
timeframe, medium timeframe, urgent timeframe.   So it tells me literally what I should do in 
order to be found better in the AI results.   So that's the brand performance, but wait, 
there is more. Look at this perception. Again,   there is an overview with insights. Over here, 
we have the competitive perception by platform,   by chat GPT. I'm doing quite well. WPBeginner is 
doing better. I scroll down and then over here   I literally see what I can improve.

They say what 
I'm doing really great, friendly, beginner, calm,   step -by -step teaching style that assumes 
no prior experience. Well, that's exactly   where I stand for. And then over here there are 
errors for improvement. It's literally telling me   what I should do. Teaching is heavily page builder 
centric and somehow outdated relative to modern   blog editor, full -size editing practices. So 
they say you should make more content about this.   focus on implementation more than fundamentals, 
lacks depth in advanced WordPress SEO. So I   could make more advanced WordPress tutorials, more 
advanced SEO tutorials, business strategy skills.   So it's telling me literally what I should do 
if I want to be found more in the AI results.   Also here, a lot of comparisons. So I'm here, 
I'm doing not too well, performance, security,   and WP Tuts is doing a lot about that. So I 
can take a look at what he's doing in that area   and see if I can implement it a bit more. So 
I can also be found better in the AI results   in this area.

Dimensions. Well, I 
mentioned a lot. I'm happy with that   here, not too much, but I'm also not talking 
too much about that. So it's pretty accurate   when I take a look at all these statistics. 
And over here, I see where I'm doing great.   Step -by -step full website tutorials, 100%. 
So if I want to increase in these areas,   focus on tools and setup, for instance, a lot of 
different WordPress tools, I could improve that   because I'm not mentioned too much in this area 
compared to others. Let's go to narrative drivers.   Insights for this page, share of voice by 
platform, so it's not too big on chatgpt.   And then over here, it says this is 
for the pay plan. So what does it mean?   I need to get seminars one, I'm still on 
a free trial of 14 days. After 14 days,   these options are available to me. If I really 
want to get them, click over here, and I can pay   now. And if I don't do that, then after two weeks, 
I get access to to this. But right now, everything   we use is still free.

We can cancel if you want 
to, and still make use of all this information   and it's telling us a lot. So again, share our 
voice, the amount we are mentioned could be more   than the average position, which is also one of 
the lowest. It's the lowest of all those people.   But as I said before, I got a lot of 
tips from Semrush to improve myself.   Top domains by citation, and I'm barely cited 
yet. Three citations versus 151 on Reddit,   well Reddit is a really big website, Udemy also, 
all those are really big websites, but if I start   to implement what I've learned so far, I could 
get this to a higher number. A deeper dive,   so these are questions that are answered and I 
see over here I'm doing really well, number one,   number two on these questions, and I see I'm doing 
pretty well in comparison with my competitors.   Then there are other tools or other tabs, answers. 
Do I answer Why do so many people recommend Ferdy   for WordPress over Daryl Wilson or Tyler Moore? 
Really nice. Well, probably because my English   is a bit simpler and I'm more good looking.

No, 
just kidding. So really interesting that people   are asking those questions. Let's go to the 
questions and based on all the information, the   bigger this part is, the more people want to learn 
about this. So about blogging, SEO, affiliate,   authority sites, beginner WordPress tutorials. and 
then the smaller part is about Elementor, design,   users. So if I want to get a larger group of 
people to follow my tutorials, I should talk about   blogging, SEO, affiliate, and if I want to focus 
on a more narrow group, but give them a really   amazing experience, then I can focus on Elementor, 
design, user experience, hosting, tool security.   What do people want to learn? Do they want to be 
educated? Do they want to do research, compare   things, or just get support? Well, education is on 
top, so I prefer to fix on that, to focus on that.   And here I can see per topic what people are 
searching for the most.

Well, I'm all about   education. If you take a look at blogging, SEO and 
affiliates, people are more about research. So if   I would see for instance that with affiliates, 
people are all about comparisons, I could make   more comparison content instead of education. 
Here is education on top again and by far.   So you see it breaks down multiple topics. 
Subjects, and again over here I get AI strategic   opportunities, all with an urgent time frame, and 
it says literally what I should do. You can also   skip this and go for the recommendations. Codify 
a brand promise like from zero to tech skills,   to live WordPress site. Create an updated flagship 
WordPress for absolute beginners series that goes   from idea to launch. Add a language level and tech 
jargon explanations on screen, tooltips, callouts,   PDFs, so beginners feel seen. Reinforce social 
proof by collecting and showcasing testimonials   from non -technical users who launched their first 
site. This is what I did before I stopped doing   that.

So here it says you should do that again 
and it's only this area. There's so much more. So   in this way, Semrush is helping me to take certain 
actions so I will be found better in the AI   results and in that way beat my competition. What 
Google and AI tools really don't like are broken   links, broken websites, websites with errors. 
So what you can do, you can do a site audit with   Semrush 1. And then you can see how healthy your 
website is, but not only that, you can also see   what you need to fix in order to make your website 
more healthy.

And a more healthy website, the   better you will be found in the search results. 
So really important to apply this to your own   website. Let's go to site audit. Really important, 
my website is already crawled. You get 100 pages   that are crawled with this version of Semrush. 
My site health is 80%. I can make it better   by taking a look at the errors, the warnings 
and the crawlability.

So let's go to the errors   and it tells me literally what's going on. 65 
internal links are broken. So I can click on it   and see which they are. And I know it's true 
because I have a Dutch variant on my website   and I removed it so it's not working anymore. So 
I should definitely get rid of that. And if I fix   those errors, which Shamrush shows me, my health 
also increases and I'll be found better because   Google and AI hates websites that are not 
properly working. So I can go back to all issues.   What else? Five issues with duplicate title tags, 
three pages with the title, how to make a website   2026.

So I should fix that. Give them all another 
title. Also with this one, it's twice the same.   I can go back two pages, duplicate content. 
So if I take a look over here and over here,   let me click here and click here. So 
one is a blog post, one is a tutorial   with the same content over here. as you see. So 
Google doesn't like that. So what I should do,   this is the tutorial, so I should get rid of 
this text. Leave the text here at the blog post,   get rid of it over here. And the great 
thing is that Semrush pointed this out to me   and if I fix this and I refresh it, it will 
be crawled again and those issues are gone.   My website health increases and I will be found 
better both in the search results and in the   AI tools results.

If there are specific prompts 
you want to be found on, you can fill those in,   make a list of all the prompts you 
want to be found on and then you'll see   how you are doing and what you need to do in order 
to be found better on those particular prompts.   Let's go to prompt tracking. If I want to be found 
on a certain subject, I can create an SEO project,   https://ferdy.com, is WordPress. I want 
to be found more on WordPress topics. So I   click on create SEO project and focus on the 
United States, English, continue to prompts   and the prompt is WordPress, WordPress for 
beginners, WordPress tutorials or tutorial. Okay.   Scroll down and I click on start tracking and 
then it sends me weekly ranking updates via email.   So there it is.

AI visibility, zero 
percent. average precision. So there is   something going on over here because I'm indexed 
probably. It's the March the 19th, I'm indexed   one time on page two. So search results 11 to 20   and I'm ranking, trying to rank for those 
three, WordPress, WordPress for beginners   and WordPress tutorials. So somebody had a prompt 
WordPress tutorial and I came here at position 13.   So the more prompts I have, the more information 
I get over here. This is just a hour ago,   so add a lot of prompts and then you can see 
when you are indexed.

And of course, now it's a   matter of creating content about those prompts. 
So I should create more content about WordPress   tutorial, WordPress for beginners, WordPress, 
and then I'll see how well I am ranking.   Over here, I see the source, so that's a good 
thing. So that's how you can use prompt tracking.   Semrush also has another feature, content 
creation. It can help you to create content   for your website. This is a different service. 
So let me show you what you can do with that.   Then we can go to content creation. This 
can help you to create content. This is a   different service. You can try it for free and 
after that it is $60 per month. So if you want to   learn more about that, click on content creation. 
So ladies and gentlemen, if we take a look at SEO,   we see an overview of how we are doing. 
If we go to AI, we click on our website,   we see how we are doing when it comes to AI, 
and you've learned over here what you can do   in order to create content that will help you 
to be found better in both the search results   as in the AI results.

I want to thank you for 
watching this tutorial. I hope it was helpful.   If it was, please like the video or feel free to 
subscribe for more upcoming tutorials on how to   make websites, how to work with AI, and I wish 
you the best of luck with your business. Ciao..

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Bounce rate. Are they just bouncing off and going to a different
website or going back to Google or somewhere around the web because they're not happy
with what they're seeing? And click-through rate. A click-through rate is when someone's doing a Google search, they find a keyword, are they clicking on your listing
more than the competitors? Because if they're clicking
on your listing more, it tells Google that hey,
you're more relevant. People like your site more, so it should rank higher
than the competition.

The last thing you want to do, is have people just come
to your site and be like, "hey, it's time to exit,
let's get out of this site" Now, of course, you're not going to keep
people on your website forever. But there's things that you can do to keep them there as long as possible. The main way is to
measure and check to see if your customers are happy. And even your visitors. Because if people are happy when they're coming to your website, and they're happy with the content, they're happy with the images,
the videos, the product, the service, they're more
likely to stick around. If they're not happy,
they're going to bounce away. The way you do this is you
go to Google Analytics, and you sign up. Once you enter in your URL. It'll give you a tracking code and you want to place this
tracking code onto your website. If you're not sure how, you
can always email your developer or you can ask my team and
we'll tell you feedback on how to do this.

If you have WordPress, there's a Google Analytics
WordPress extension. And most of the platforms
that CMS' out there have little plugins or
easy way for you to install your Google Analytics code. Once you add it to your website, you can view it in your source code. And then over time, not right away. But within a day or two, sorry you have to be a little bit patient, you'll end up starting to see data. And you'll start seeing
it for future dates. So if you put on the code today, you're not going to see your
traffic stats and your data from a month ago, but you'll
see it from today onward. And what's cool about Google Analytics is it can show you session duration, this is how long people are
going to be on your website, and then navigation, go to audience.

Then click on behavior, and
then click on engagement. And you'll get data all
the way from time on site, page use per session, bounce rate, these are all very important metrics. What you ideally want to shoot for is people staying on your
site for at least two minutes. Two minutes is a really good number. As per bounce rate, the lower the better. And here's some examples, of some other sites
and their bounce rates. So from retail sites, they have roughly 20 to 40% bounce rates, landing pages 70 to 90. When you're looking at
portals like MSN or Yahoo, there's some around 10 to 30%. Service sites, anywhere from 10 to 30%, content websites 40 to 60%, lead generation sites 30 to 50%. So look at the graph,
see what website of yours is closest related to it, could be retail, could be landing page, if
from B2B is probably service or lead generation. If it's a blog, it's a content site. And look at this and try to get your bounce
rate somewhere in that range. That's what's good.

And I'll show you how
to do that over time. The first thing you want to do is within the navigation
of Google Analytics, go to behavior, then site content, and then exit pages. This will show you all the pages that are causing
people to leave your website. If you can fix this and cause less people
to leave your website, what you'll find is your bounce rate will decrease over time. These are the pages to focus on. Put yourself in the visitors
shoes or the customer shoes. Why would they leave during this web page? Do they not like it? Is there something wrong? How can I make it better? Now some pages will have a lot of exits, like your thank you page. well someone already buys and you're shipping them a
product, then they're good to go. And those pages are okay
to have a lot of exits. But if it's an informational
page that's educational, well, hey, maybe you should
be linking to other articles on what they should do next, after they read this one article.

That way I can keep them on my website and keep educating and helping them out and provide a better user experience. You also want to look at your site speed. The slower your site loads, the worse your bounce rates going to get. So go to Ubersuggest. And in Ubersuggest, go
to the site audit report in the left hand navigation,
once you load up Ubersuggest. And then I want you to
click on site audit, in there, not only does
this report show you all the errors you'll
have when it comes to SEO, when you scroll down a little, you'll see a graph that looks
like this on the screen, and it'll show you your
overall site speed. You want to aim for green,
green is good, red is poor. And it maps it off for
both desktop and mobile. That's really important because
Google ranks mobile websites differently than desktop sites. And I know your website
has a both a desktop and a mobile version. In most cases, it's the same, but they still will rank
your website differently on mobile devices than
they will on desktop. They have two different indexes.

You also want to compress your images. When you compress them and make
them smaller and file size, it'll improve your load time. It's the number one
reason for slow load time and you don't want that. General benchmarks. The zero to 40% bounce rate is good. 40 to 60 is fair. 60 to 100% is poor. When you're starting out,
you'll also find that your bounce rate is going to be higher. And that's okay. As you get more traffic, you get more age, you've been around on the web longer, your bounce rate should decrease. If you have a brand new website, you'll find that your bounce
rate is extremely low. And that's probably
because you're visiting your own website a lot. And when you visit your own website a lot, you're probably not
going to bounce as much because you're going between page and page and spending a lot of time,
so you're skewing the results. But once you start getting
a few hundred visitors, a few thousand visitors
a month, your bounce rate will probably skyrocket
and be in the poor range and overtime you want to
get into fair and then good.

Another way to make your metrics better is to improve your click-through rate. Remember, we talked about Meta tags that's your title, Meta description. If everyone does a Google
search for the best dog food, and everyone clicks on the second result instead of the first result, because the second result
has more appealing text. That tells Google hey, we
should make the second result and move up to the top.

And because it's more
relevant people are clicking, and the one that was at the top, we should move it down because
not everyone cares about it and they're not clicking on it. So you want to use appealing text. So for your title, I broke
down in the previous lesson on how to create amazing
titles, follow that. In your meta description. Make sure you include keywords. And you can use a site
audit report in Ubersuggest to make sure you're avoid
using long meta descriptions or long title tags, or
duplicate descriptions or duplicate title tags.

By following all of that, you'll end up doing better
and getting more clicks, which will improve your rankings. Here's an interesting stat for you. And this is from word stream. for long tail phrases, assuming that's what you're going after, and that's what I
recommend at the beginning, you'll find that you can end up getting many more clicks than if
you go after a head terms. So focus on the right terms. If you're going after broad
terms like credit cards, well, someone searching for credit cards may want to figure out how to refinance their credit card debt, or they're looking for
credit cards for bad debt. Or they're looking for
business credit cards, or they're looking to figure out how to
cancel their credit cards.

It's so vague, they're going
to have a lot of people bounce off and not even click
through onto your website. That's what you want to go
after longer tail terms. And it'll improve your overall metrics, not just from your click-through rate, but the people sticking on your site. So its the time on site, and it will also decrease
your bounce rate as well. And you can see a lot of this information within Google Search Console. When you go into search console, if you already haven't, go
sign up for it, It's free. It's a free tool by Google,
helps you track your data. And you want to click on search
results on the left side, and it'll show you data on how many impressions you're
getting and how many clicks. Your goal is to get more
impressions over time because the more impressions you get, that means you're ranking
higher and higher on Google. And more clicks means that you're getting a better click-through rate, so you want to improve
your impression count, but you also want to improve
your click-through count as well.

And it breaks down the percentage, average, click-through rate 2.2%, you want to get that better and better. So that way your numbers
just improve over time. You also want to make sure your
website is mobile friendly. If it's not mobile friendly, you're not going to rank
well in the long run. Remember, I said there's two
different indexes on Google, one for people on mobile devices, and another one for people using laptops or desktop machines. So you want to make sure that
your site is mobile compatible, you can do this through
a responsive design, and that helps quite a bit. Page speed is super
important with mobile because these mobile devices even
if they're on 5G or LTE, it doesn't mean they're
going to get that connection everywhere.

If I go into the middle
of Missouri on our ranch, I may only have a 2G connection and things can load really really slow. You also want to avoid using flash. You want to have a simple design and UX that way your page loads fast. You also want to consider
using AMP framework. It's a framework by Google. And that ends up loading
your mobile content much much quicker, especially
for your blog base articles. Site structure is very important too, this will help with click-through rate. If you have a lot of pages on your site in your interlinking right. Over time, when someone
searches for your brand, you're going to see an indentation. These are site links. This helps you get more clicks. And it also helps Google
understand your website. So make sure that you're
using internal linking because if you're not, you're not really going
to see too many site links on your site, if any at all. And that's it when it comes
to your site structure. Yes, you have your homepage, where your homepage should
link to maybe category pages and those category pages could
link to more deeper pages, and some of them may even
link back up to your homepage or other category pages
or other blog posts.

In other words, you should
see a really tangled web, think of like a spider web. That's how your website should be when it comes to linking together. But of course, when you're doing this only link relevant pages to each other, don't just link for the sake of linking, it has to be the ideal user experience. Don't do stuff just for Google, put the user first because
Google in the long run will rank the websites at the
top that are best for users.

So action items for you before
we finish today's lesson. I want you to download and complete the SEO factors worksheet. You can find these at
neilpatel.com/training. I don't know where you
guys are watching this, it maybe YouTube or LinkedIn or Facebook. So if you're not sure
where to find the PDFs, go to neilpatel.com/training. If you're already on neilpatel.com you'll see it below this video.

I want you to download and complete the SEO factors worksheet. I want you to export your top 50 CTR pages from Google Search Console and we'll show you how to do this in this Excel sheet. I also want you to export the page speed of 10 or more of your popular
pages on your website, and we'll work through
with you on this worksheet on how you can improve all of them. Thank you for watching. I look forward to teaching you how to
audit your website next when it comes to SEO..

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Why is SEO so important? SEO is important because this is how you'll better rank your content online and build a successful business. When you rank better online,
it boosts your credibility and gives you more
opportunities to turn prospects into paying customers for your brand. Before I get into the nitty gritty, I wanna tell you guys about
a tool that HubSpot has that's completely free to you and will really help you guys
out when it comes to SEO. HubSpot has an academy
course called SEO Basics, that teaches you how to create the right SEO strategy for your business.

The course takes a total
of 20 minutes to complete. And at the end, you'll have a worksheet where you can plug in your business goals and perform an audit of your
website's SEO authority. Your SEO authority is basically just how a platform,
like Google or YouTube, ranks your website or your
channel on their platform. There's a lot of different factors that go into how they rank you. So things like your click through rates or your traffic numbers
or your view count, your subscriber count,
these are all things that help them decide how to rank you and suggest your content to people online. I feel like this is an
obvious point to make, but in order to rank, you have to be consistent
with your content. So if you have a blog, you
can't post once every month and expect search engines
to rank your content in their top 10 search results. The HubSpot course is
very beginner friendly and goes more in depth on this, so I'll have the link to it in the description box down below so you guys can check it out.

Okay, so in order to rank, you need to have a good understanding of what keywords or key
phrases you're gonna go after with the type of of content
that you're putting out. So say you just started a
blog or a YouTube channel that's all about your non-toxic
beeswax candle business. You'll need to optimize
each piece of content with the right keywords that
people would be searching for. There are millions of
candle businesses out there. So how can you be more specific
to get your content seen? Let's say your candles are non-toxic, made of beeswax, handmade in Virginia. You can build detailed long tail keywords or key phrases from those facts. That'll help you rank higher in search for your target audience.

Long tail keywords like handmade
non-toxic beeswax candles or best non-toxic beeswax
candle brands in Virginia will get your content recognized
faster and rank better for people searching
for this type of candle. By being niche specific, you'll improve your traffic numbers and over time, you can start
to use broader keywords like best candles or non-toxic candles. And still have your content rank because you've already established your authority on these search engines. Hopefully this makes sense. If it does give this video
a thumbs up to let me know. – This data is wrong every freaking time. – Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. – Whoa, I can see the
client's whole history. Calls, support tickets, emails. And here's a task from three
days ago I totally missed. – [Announcer] HubSpot grow better.

– All right, moving on. You may be wondering how do I know what keywords I should
be using as a beginner? I'm so glad you asked. You can use free tools or paid tools that will help you find
the perfect keywords. One free tool that you can
use is Answer The Public. For example, if you search
non-toxic candle brands it'll show you exactly what
people are searching for. You can turn those
results into key phrases on your page to optimize it. Another free hack that you can use is putting your keyword
or phrase into Google, then scrolling all the
way down to the bottom, and then there, you'll see
other suggested keywords that people search for
regarding your topic. And you can use those as well. There are dozens of paid tools out there but today I'm going to use
the Moz Keyword Research Tool. So if I search non-toxic candle brands, the results are going to
show me the monthly traffic of people searching for this. So I can see whether competition is high or low for this keyword.

It shows me the difficulty of ranking in the top 10 search
results for that keyword. They suggest that if
this number is over 40, then it's going to be
pretty difficult to rank and you might wanna pick a
different word or phrase to use. It tells me the organic click
through rate for that keyword. And lastly, the priority
score out of a hundred which basically combines
all the other metrics And lets me know if this is an overall good keyword for me to use. It also has keyword
suggestions that I can use, as well as an SERP analysis, which shows me the results of that keyword that aren't completely organic. So results that have ratings or Google Ads on them, et cetera.

Using an SEO tool like
this will help a ton when it comes to planning out an SEO strategy for your business. An article from Think with Google says "It might sound simple,
but focusing on small, incremental changes to a
website's overall SEO strategy really can produce
noticeable gains over time." HubSpot has a great tool called the Complete SEO Starter Pack. This is going to really simplify
understanding SEO for you and teach you how to increase
your traffic in 30 days. So as a beginner, this tool
will be very helpful to use since it goes over
important, yet simple things, like focusing on your title links, your meta descriptions and
the quality of your content.

Speaking of quality, you wanna make sure that your content is optimized for users. The first thing I think
of when it comes to this is when I've searched for a recipe online and the blog owner has written
their entire life story before telling me the recipe is, immediately I'm clicking back to Google, and finding a different recipe that gets to the point quicker. Don't let this be you. If people are not getting the quality that they're looking for immediately and clicking out of your page, Google ranks you lower
because it reads this action as people not being
interested in your work.

An easy way to ensure
that this doesn't happen to you is by optimizing
your meta description. Your meta description is the snippet on the Google search
results that users see first before clicking on your site. Another thing to pay attention
to is your page structure. Make sure that your
content isn't cluttered and overwhelming for users to read. That's another guaranteed way
for people to click off fast.

SEO doesn't have to be hard,
but it can be time consuming. And that's why a lot of people like to hire SEO
specialists that take care of all these nitty
gritty details for them. As a beginner, that
isn't really necessary. And you'll definitely
be able to gain traffic if you use these tips to
optimize your content. The two HubSpot tools
that I mentioned earlier will really be huge help in
setting you up for success. So don't forget to check out those links in the description box down below.

If you use those tools,
provide consistent, quality content and use the
tips that I talked about today, you'll reach your goals in no time. I hope this video was helpful. If you guys enjoyed it, don't
forget to give it a like and make sure you're subscribed
if you weren't already. If you have any questions, leave them down below
in the comment section. Thank you guys so much for watching and I'll see you next time, bye. SEO strategy really can produce notable. Oh my. Where's the Punk'd camera?

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Tag count is simply a
count of all the video tags you have included in your video. More is always better, but
make sure they're relevant to your content and don't use popular
channel names in your tags. Tag volume is how popular
the tag itself is on YouTube. That little number next
to some of your tags is the search volume. The higher the better, and
the more high volume tags, the higher your tag volume score is. Next we grade key words in your title. It's important to reinforce
those keywords and phrases the YouTube audience search for, so don't be afraid of repetition.

That means making sure
the keywords of your video appear in a title and the description, because YouTube also optimizes your video by what it reads from your descriptions. Make sure you front load your keywords within the first two
sentences of your description, as those will appear on YouTube search pages as well. And the tripled keywords mark ranks what we've just been talking about. They keyword marriage between tags, titles, and descriptions. These are all things you
can directly influence, and you can do it all while your video is being
uploaded to YouTube. As for performance, well that
accounts for the over 50% of your SEO score, and this does rely more on
how well your video does out in the YouTube world. Ranked tags are just that. If your video appears on the first page of a search term on YouTube, congratulations, you're in the
top 20 videos for that tag.

It has a much higher
chance of being watched and the more of these
you can get on your tags, the higher the performance score. As for high volume ranked tags, well that's for gold standard. Not only is your video ranked
highly for that search term, but that search term is hot. When it comes to our example
video, this is the one weak area of a video's SEO. That doesn't mean it's a
pearly optimized video, it just means its potential audience is probably more niche. So what happens when you swap out iPhone and go for the hottest term
on the planet right now? Pokemon Go. Well this video has two Pokemon Go tags ranked at number one. That translates to 30 million views, with potentially millions
more, thanks to basically the prime spot in all
of YouTube right now. And that's how we calculate
YouTube SEO for your videos. We'd love to know what you
think about our new feature, and if you have any
more questions about it, don't hesitate to ask
in the comments below.

And if you didn't already
know the SEO Marking System is all part of our brand
spanking new video scorecard which you can learn more about
by clicking on screen now. (upbeat music).

Watch this as video on Youtube

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