Mastering SEO Part 1: How to Develop An SEO Strategy
Hey guys! Welcome to Creatitive, where
we help athletes, sports marketers, and athletic business owners learn how
to build legacies beyond the game! Every Tuesday and Thursday, we talk about solutions
that can truly change the business of sports. Today we'll be discussing how
to develop an SEO strategy! We'd love for you to tackle that subscribe
button and that notification bell. So you don't miss out on
anything in the future today. TRANSITION Depending on how you're marketing and monetizing
your brand, the fanbase you're attracting can come from more than one path! And unlike
the common misconception that apps like Facebook and Twitter are the only platforms they
come from, social media is only one of them. Depending on how your fans use
the internet there are chances that they use search engines more than
social media platforms! For some people, search engines like Google and Bing remain to
be the first site they go to for information. And if you're someone who's trying to market
themselves to as many sports fans as possible, it's important that you don't miss anyone by not establishing a strong presence in one of
the most used platforms on the internet! That's why as someone trying to market themselves
or their products to sports fans, it's important that you establish a strong presence in one of
their most-used platforms inon the internet! TRANSITION
TITLE CARD: A LIBRARY OF INFORMATION Search engines are today's modern
libraries.
Search engines collect and organize content and other
think-pieces about various topics. And unlike normal libraries that rank their books
alphabetically, search engines organize theirs based on a list of factors such as
keywords, relevancy, and quality of content. Now, where does search engine optimization or
SEO, come in? SEO makes sure that your 'book' checks off every box that the virtual library has on its list, guaranteeing you a spot
on the search engine's rankings.
They take note of relevant
keywords that they think sports fans use while optimizing the
technical side of the website. Yes, content and keywords matter, but search
engines can't rank sites that they can't read. In order for Google's little librarians called
crawlers to rank all of the various books they have, they need to be able to actually read and
go through them. If a website is not SEO-ready, they won't be able to explore the site,
making ranking difficult for your team. SEO's main goal is to keep track of all
the crucial elements that your website needs to get that coveted high ranking
on the SERPs and here's how they do it! TRANSITION
TITLE CARD: UNDERSTANDING THE BASICS OF ONLINE SEARCHES
Going back to our conversation around search engines being virtual libraries,
there are other factors that SEO focuses on in order to get that high ranking their clients
want. And these are on-page SEO and off-page SEO. On-page SEO focuses on the content
that users actually see on the website. Strategists gather keywords that they think
are relevant to their campaign and target them.
The content to be put on the website will heavily
depend on the keywords that you've gathered! And from there, the SEO strategy will
continue to build content around it! On the other hand, off-page
SEO is all about all the links directed towards your website! Another important
element that search engines consider when ranking websites are backlinks — these are links that come
from reputable platforms all over the internet. Crawlers and algorithms are programmed to
give higher ranks to websites that they deem more trustworthy than most. Off-page is
meant to focus on the backend of the website! Like we've mentioned earlier, search engines
like Google don't just care about the content, they care about the actual website itself! Is the website safe and working well? Will it respond well to smaller screens
like smartphones? These are some of the things that most SEO strategists think
about when it comes to technical SEO.
When combined, these three elements can either
make or break a website! And now that we've covered the basics of SEO, let's talk about
the actual process of building an SEO strategy! TRANSITION
TITLE CARD: HOW TO DEVELOP AN EFFICIENT SEO STRATEGY The success of an SEO strategy depends on
how it was developed and implemented. In the first part of the SEO series, we'll focus
on the actual process of developing one! Creatitive's process for
developing an SEO strategy is divided into two main phases:
on-page SEO and off-page SEO. And the first step that we do during the on-page
SEO stage of our development is web discovery! TRANSITION
TITLE CARD: WEBSITE DISCOVERY Unlike other companies that think keywords
are the key to a successful SEO strategy, Creatitive knows better. Over the recent
algorithms, our teams of SEO strategists have realized that user flow has become an important
element to ranking well on search engines.
Crawlers can tell when end users think your
website is inefficient or disorganized. And when your bounce rate consistently increases,
your overall ranking will certainly take a hit. So before anything else, we spend some
time with our clients going through the current user flow that they have. Before
we start looking into keywords and content, our team needs to figure out what
your hierarchy of services is. What are your main pages? How can
we bring your end-users from the entry point of a blog to the actual service pages? These are some of the crucial things that
dictate the success of an SEO strategy. But unfortunately, despite its importance, a lot of brands skip the whole process
of figuring out their site's user flow. But thankfully, our team of strategists knows just how important understanding your
end-user is when developing an SEO strategy! TRANSITION
TITLE CARD: MARKET RESEARCH Once we've conducted the web discovery phase,
our team will then proceed to market research! At this point of the process, we'll have a
concrete user flow map for your website.
But this alone is not enough, we need to further
get into the minds of your fanbase and figure out the different topics they like as well as
the services they're most likely to purchase! These details will help us figure out the
keywords that we should target. Instead of blindly targeting terms or search queries with
high search volume, Creatitive's SEO strategies are developed to target keywords that are
relevant to our client's target audience. See, keywords with high search volumes won't do much for your campaign if
they're not relevant to your fanbase. You'll be targeting the wrong people that are most
likely uninterested in what you have to offer. So, to avoid mistargeting, we help our clients
figure out the kind of concepts or services their fanbase is into! And once we have this information
finalized, we'll start working on our keyword map! TRANSITION
TITLE CARD: KEYWORD MAPPING A keyword mapping is the process of grouping and
assigning different keywords to your target pages. Like we've mentioned earlier, we need to figure
out what your main pages, or your power pages, out so that once we start the
process of building your keyword map, we know which group of
keywords goes to which page.
This concept is similar to the user
flow we were talking about earlier. It gives us an idea of how our end-user, the
sports fan, goes from one point to another. With a keyword map, we can devise a
better plan of taking your end-user from your blogs to your service pages
or even your actual landing page! The keyword map will also help you get a better
picture of the kind of content you'll write in the future! TRANSITION
TITLE CARD: WEBSITE AUDIT Once the on-page stage of our process is done, we'll start working on the off-page
stage by starting with a website audit! Before the actual implementation start, our
team of strategists needs to make sure that your site is as SEO-ready it should
be! Factors such as responsiveness, quality of hosting platform, HTTPS
security and more, matter to your ranking! If crawlers think that your site
isn't safe for their end-users, the fewer chances of your website getting
a high rank.
Besides great content, search engines also want to make sure that their
clients experience safe and great web browsing. So, before we proceed to the actual
implementation of our developed SEO strategy, we'll make sure that we don't miss
anything important even behind the scenes! TRANSITION
Now that we've finished the development stage of our process, we'll start the actual implementation
of your new strategy — in our next video! If you want to learn more
about how you can efficiently implement your new SEO strategy, then watch
out for the second part of our video series! We hope you guys loved today's video and if you
want to learn more about great solutions that can change the game, don't forget to subscribe
and tackle that like button! And we'll see you next week!.
