How to use SEO Tools To Rank #1 in Google My Business
So Google My Business SEO tools are really
useful because they'll speed up the process of being ranked number one in your particular
business locally and that's what most people are after with their Google My Business listing
they want to be prepared they want to make sure they're putting the right information in so that
they get found when people are searching for them and that's what we're going to look at today is
to see what tools are needed to help you to rank number one ready for 2020 well these are seven
tools that I've put together but I'm also going to explain a bit more depth to why these tools are
useful and how you can then use them in a strategy that's going to grow your business and I
understand the problems that many of you are facing by reading some of your questions on
my blog and reading some of the questions on the youtube often it's just in case you don't know
where to start and with so much advice out there sometimes it feels like you've made progress
in one direction and then the following week it seems to be going backwards again in fact the
other day on our community I put the question here how is your business going and does it need
a boost and 29 of you said it's not growing 56 percent said it's growing but it's slowly
and i think most people can relate to that ten percent said it's been speeding up and five
percent says it's flying along so we all want to get into that five percent don't we that's what
we're aiming for but the realism of it is it's a it's a slow burn process but i'm going to see what
we can do to speed that up today while i was there i did just ask if there's any particular tools you
enjoy using and we're going to show you some tools you haven't mentioned but I just noticed that 61
of you enjoy using GMB Crush and that is a useful tool and you'll notice on there it particularly
again brings to the fore this idea of being in the top three being in the map pack and that's
when we speak about going green on this video that's the key is getting into the top three
results so let me explain why that going green is so important if you notice here you've chosen your
best seo tool for saving time is gmb crush and the reason being is if you go to GMB crush you'll see
here that it shows you what the top three are for a particular search keyword so I've put in here
web design and that's what's come up and you'll notice it's then red when it's outside of the
top three now why is that so important and why is number one obviously so important well the reason
is is if you go to search terms in google so if I put in here need a web designer so I'm a person
looking for a web designer you notice they pay for that that's an advert they pay for that that's
an advert they pay for that that's an advert and then the first actual then return you get
that's free is this one here now what do you think they're paying for for that search term i need a
web designer well if i go to adwords and i type in their need a web designer for me to get
number one in google I'd be paying anything between 98 pounds so that's about 150 or so to
nine pound 13.
So there's quite a range there but you'll notice that potentially to be number
one i'd be paying 50 pounds or 40 pounds a click to just get someone who's interested in a web
design and yet for no money at all i can get on this page here still the first page in google
results and i can be number one on google maps and i can be number one in the search results as
well and if there's no one paying 50 or 60 quid then i would be right at the top so that would be
the results would be like that and that's going to then get clicks so if someone clicked on that
it cost me nothing at all if someone clicks on there it costs them a hundred pounds or so that's
the difference that's why we talk about google my business and the reason we talk about the top
three is because there those three are shown you'd have to click into here to get them the top 10 and
google maps or the top 20. so even being in the top 20 does give you some return but you notice
these people are paying for these returns whereas i'm not paying for it i'm not an advert and that's
the reason it's when you suddenly understand the cost of adverts that you understand why we talk
of the map pack or the top three that's the key and that's what we're going to try and do for
you today seven tools from a google my business seo point of view that's going to help you get
into the top three and it's not always just about making sure your google my business listing is
optimized but because google my business also works on the authority you have as a brand then
your website and your listings and your citations and your domain authority and the optimization on
your website and the loading speed of your website all those things build up an overview of what
google thinks about your brand so even external things can affect your ranking of your google
my business in the top three so seven tools are going to help you and what i thought i'd do first
of all is before i pick the seven tools i'm going to write down the things that i think you need
to optimize google my business so i'm just going to jot down these now and then i'll put them up on
the screen as well and really i think it's down to monitoring it you need to monitor first of all
i think you also need to have authority which i mentioned the seo authority i also feel keywords
is important i think you need to make sure you can reverse engineer success you need a content
that's unique you need to make sure that the grammar and spelling is correct and that you
understand keywords as we mentioned and also you just want to keep on enhancing it too so there's
my list of things there i'm going to put those up on the screen for you and then i'll then decide
on what the tools are that are going to be ideal to help you in those areas and then at the end
of this video i'll then put together a kind of step-by-step bespoke plan for your business
so that you can follow that through as well so this is going to be a very valuable video for
you and of course if you if you're new here for the first time then make sure that you give
us a thumbs up if you're enjoying this video check out the rest of the videos that i've
done i've done over 300 videos now to help you will google my business improve your local
listing on seo and on your business listing and also to improve within google's rankings so
the first thing we mentioned was to monitor it so how can you know you're improving unless you're
monitoring something you need to monitor to see that you've put a peg in the ground and then this
is the progress made and as you go back over a few months what you're wanting to see is you're
wanting to see you get further and further into that top three and so when you then make changes
if it improves you'll know that when you monitor it you'll you'll notice those changes of actually
being effective which is what you're looking for so then you need to make those changes again and
some things can be more effective if you continue to do them on a regular basis as well so you might
just test something realize it doesn't actually seem to give you any benefits straight away but
that doesn't mean it won't give you benefit if you keep doing it as well the second thing we
mentioned was authority so you want to just link out get authority by internal links external
links you need to know where your links are and things like basic seo stuff like h1 h2 tags
those things will always help build authority for your brand so whether it's on your website or
whether it's just linking through to google maps your listings in google my business
making sure you've got plenty of ranking juice from all of the branding things
you do so whether it's facebook twitter you're looking for opportunities as well to see how you
can improve your ranking so a tool that will give you opportunities to build your authority
that's we're going to look at in a moment the third area of keywords well we know that you
can't write about something you can't optimize something if you don't know what the words are
that your potential clients are using to find you and sometimes you need to know also the value of
those keywords so as we saw if you know that the value of looking for a web designer near me
is of great value or find me a web designer if it's worth 50 60 pounds well that means it's if
it's valuable if people are paying adverts for it then it means that they're likely to become
customers quite quickly if they come in contact with your business and you're offering the service
they're looking for so look for ways of helping people solve their problems and you can do that by
making sure that the right keywords are being used whether it's for a video for a post through
questions and answers on google my business that's another great way to do that just think of
the keywords think about what people are using to try and find your business and especially within
the title of your blogs and your videos and really whenever you can try and use the keywords so
that it captures the interest of your clients the fourth hour we mentioned is just trying to reverse
engineer try and understand how you can get a success google my business success is very much
a case of not reinventing the wheel but reverse engineering what google's currently rewarding and
google changes so what google rewards today it doesn't reward tomorrow so it never really stays
still but if you're working and constantly making sure that you improve what you have you'll find
that over time things will improve so internal linking is a great way to do this understanding
where people are coming from when they're linking to your competitors sites gives you an opportunity
to link and ask for links to your site too the fifth area unique content is so important
because if your content isn't unique google doesn't reward it google is only interested
in rewarding businesses that actually offer something different something new something unique
so to write or find a tool that helps you to put unique content out there if you're not a
writer that can be a tool that will save a lot of time so i'm going to find a tool in a moment
that will give you unique content quickly and will enable you to fill in certain areas of google my
business that most people have forgotten in fact there's something that i'd forgotten to focus on
that i'm going to cover in a moment on this video now the sixth area is grammar so my grammar
is not particularly good and i know i need a spell check whenever i'm writing i know that
things tend to not always go according to plan and i love grammarly so i'll show you a great tool
uh grammarly that enables you to make sure you haven't got spelling mistakes but also sometimes
just rewords the grammar so that it sounds correct and reads correctly as well and then finally we
need to enhance so i wrote down their enhance because you can't just do all these things
and leave it you need to keep building on it so you need stronger links coming through you need
to improve your authority improve your expertise think about the search intent we mentioned with
keywords think about search volumes as well if no one's actually searching for it then don't focus
on it and also what are others saying about you what are others doing what are they doing well
well you can enhance your business by looking at what others are doing well so there's some
great tools out there some chrome extensions we'll look at one or two of those in a moment and
show you how i do that and then of course you want to put it all together with a plan as well which
we'll cover at the end of this video so the first tool that's going to really help when it comes to
monitoring is surfer local and server local has a free tool as well which is fantastic if you click
on the free tool on surfer local you can type in your business and it will just do a scatter gun on
your business so i'm just going to take a random business i don't know let's uh there you go read
insurance brokers let's just imagine i don't know if it's car insurance but i just put insurance
so this is a free tool as it collects data what it then tells me is what the potential is and how
it ranks so you can see if you were to be in the area where it exists it will be number one but
ideally you want all these to be green as well so we can see that if you go in this direction
from where it's based it gets number four so this area seems to be getting um it gets found
if you're in this area searching for insurance but if you were to go towards the pool area and
along from the left of bournemouth you notice it's still plus 20 but for some reason it kind of
gets 17 out here so this just gives you an idea of where to perhaps aim what areas to aim and so on
but of course if you don't monitor it you can't make things go green and being green is going
to help if i go to this one here it seems that these are monopolizing these are the ones that you
need to go so these are competitors that are doing it right so if you were wanting to improve on your
branding you would look at your competitor and see what are they doing well so this is a fantastic
tool i'll put a link down below so you can follow through you'll notice here i've gradually
used it so you can have different areas as well but as you gradually grow you you're looking for
if you've got the green outer circle it means that you can potentially come number one if you get
an orange it means it's much more competitive much more of a challenge if you get a red red area
that's even harder but we've got many oranges here so there's a in in time then as i go in this
direction i should be able to improve as well but this is a little bit about understanding how
you can optimize your google my business listing but if you don't monitor it you can't optimize and
see the effects so the second thing i want to look at was authority and this tool i've selected it's
called cano rank i saw it mentioned the other day on a website i'll put a link down below as well
it's an absolutely brilliant tool and i'll tell you why you just it's again it's free so you go
for a free trial you put in your website and then it runs some analysts and tests it takes a while
to run but it's well worth it because it then gives you some scores as to where you can improve
what you can do how you can optimize now you might say well this is nothing to do with google my
business but just bear in mind that your website also gives authority to google my business your
branding gives authority to google my business google my business is not just based on what you
put into google my business listings but it's also based on what google considers about your business
on the whole and the reason i like this if i click on opportunities there it's given me things that i
can do with my website so it takes other people's blogs it takes other people's it analyzes to see
what relevancy so here for instance neil patel's done a blog so suggesting that um a blogger neil
patel just wrote about google my business so i could go to this page here i could speak to neil
i could say neil could you give me a link back and that would be one way in which the word google
my business could help optimize and give me some authority in my google my business and so what
it does it looks at how easy is it to obtain what type of authority would it give you ideally
you're looking for obviously the higher the score so i've got these in order so this one is the
one it's suggesting i do next it's saying if you got this done it would be potentially worth about
five thousand dollars now we're not sure how they calculate that and that's what's so useful and in
fact what i've done here is i've taken quite a few and i've completed them already and i've already
seen some progress in the benefits of that as well so you may just again like the idea of the fact
that it gives you a genuine look at things you can do and things that you can apply to your business
and there's some easy ones to do as well some take longer than others but if you look again it tells
you this one for instance will take an hour and a half it says i find it it's not normally a lot
quicker than that but again it's just a case of reaching out to people and it shows you what to
do so you can put put it here i want to do this or you can delegate it to someone to do it for me
or you can just decline it together so if i say i want to do this i can click on that and that
will then put it into my to-do list so i go to the top here so in progress and if i then want
to know a bit more about how to do that then it takes me through the actions as well of how to
do it so brilliant tool here one that i'll put a link to down below now the third tool i want
to speak to is just about keywords and we've got quite a few keyword tools that i've used
this is one that i've just come across recently if i type in here google my business let's just
say if i was looking for um how to so you've got a selection there of various things you can do wild
cards as well um so actually you might want to do a google my business but put wild card in there
so anything to do with google my business so it could just be google business do a search for
that you can choose where the area is i'm going to go for global it then has picked up quite a few
matches so i'm going to go for this get keywords and here i get a list but the beauty of this
is is it tells me on average how many people are searching for it each month a lot of
this information has come from google itself and it will give me some great ideas of things
to write about so this is telling me the search intent so if i want to know how many people have
searched for google my business this month well we've got over a million people so i mean that's
going to be really hard to achieve top 10 on but you might find these things here so if i wanted to
perhaps write about google email for business then you know for that's more achievable google local
business again that might be a keyword once you've got a keyword of course you can use in your title
you can use it on your alt tags you can use on your h2 tags and so this is a really useful tool
and again you can do the same thing with questions so what questions are people asking about google
my business let's try that again it asks do you want to ignore certain words so if you're familiar
with google my business and particularly google ads you'll know you can put negative words
as well so sometimes there's more than one understanding of a word so if you feel there's
some words here that you don't want included you can add those or take them away i'm going
to go for all of that and so this is a bit more like a question here is google my business
free so that's a question people are asking and it's a much more reasonable amount of volume
there that i can probably achieve with my business as well why is google my business important so
there's lots of people that are searching for that each month 170 is there much competition
for that is the volume high or low i could look at other articles read up on these articles and
then apply myself and this is also important what is google rewarding is it rewarding long
articles or short articles you notice here that sometimes the average words is one just under two
thousand so we're just looking again to see what is google rewarding because certain keywords
will have or require more words to be um given authority on than others so it's important to
also understand how google ranks things now my fourth area is google my business success how do
you get google my business success well here's one that is a chrome extension that's i think really
really helpful it's called gmb everywhere and if you go to do a search on say google maps you'll
find that what it does it will provide you with the categories the prime one but it reveals also
all the other categories as well that's being used so you can get this chrome extension here and
then it will just very easily give you information about what people are doing and how often
they're posting so you can get a post stored it you get a review audit you can get a basic audit
let's just try one of these so on the basic audit will give you things like the urls of various
ones if you want to link through a knowledge panel link so this is really nice if i click on
this it just gives the knowledge panel itself just as it is that is it so that's quite a nice way of
getting someone to see your knowledge panel uh if you wanted to say your reviews to request review
you can click on this link and share this link and it will then enable the area to put the reviews in
so another really nice little feature here lots of other features as well basic audits reviews post
audits the next thing we mention is unique content and unique content is really important because
google only rewards unique content but there's an area that most people have forgotten about and
it's services now i've been finding people have been adding services people have watched my videos
they see offer certain services and my services have grown not because i've put them in there but
because people have submitted them and google's approved them and if i go to here i've now filled
all these in but there was a point where this was all empty and i think you'll find if you go to
your services you may well find that quite a few of the services have been added and you haven't
put information in here so how can you write about all these different services well the simple
way would be to click on one of the services and if you don't have a price it doesn't matter but
you just want to put up to 300 characters in here and the best way to do that is to literally to
take perhaps a piece off your website this is what i would have done then to go to something
like autowriter which i'll put a link down below and if i just put that in there it rephrases
the information that i've got on my website so i can input some unique content so if i
generate that professional you'll notice that it starts off here search engine optimization
is a process of improving the quality but you notice seo is the act of improving the
quality and quantity or search engine optimization is a process of improving they're all very very
similar sentences but they're all different they're all unique and that's a great way of
making sure that google doesn't suddenly say all your content is the same and so it keeps it
unique and especially important if you're writing information into google my business and you're
just wanting to take the information from your website then that's a tool i'd recommend it gives
you keywords but it also keeps it unique now the seven there is another tip that i just want you to
consider is when you go to your google my business live website there's a section for the about page
and most people don't actually fill this in so let me show you where this is so you get this whole
section here and this is an ideal place to put lots of links now you may remember that there were
some links that we come across here so these links here you can add requesting for urls for say a
post or a question answer information or it could just be that you want to link through to your
website or you want to you've got these external links as well for audits and so on there's so
many bits of information here that you can use and all of it will enhance your google my business
listing so let's just go back to this bit here so you might want to put some of the areas you cover
that will help with some links through to google maps you might want to link through to your
website or your phone number but you're trying to tie in really your brand you're trying to time
keywords as well and things that are important to your brand and even keywords here in the title
as well web designer near me and bournemouth well that's again relevant to my clients my
customers as well so do optimize this but optimize it well but one of the other reasons
i'm here is because grammar is also important so not just unique content but grammar as well
if you notice i get a little red underline i have over 20 years web design experience
and it's suggesting of web design experience which is probably more grammatically correct and
you'll notice also say for instance if i put here um if i just change the spelling
so imagine i i spelt design wrong you notice now immediately finds it and it wants
to correct my spanx and this is grammarly and it's just a really nice piece of kit nice tool
so if you're editing on google my business or say for instance you're in wordpress and you're
writing an article and you're embedding certain information about your business you notice again
after you run it after you've written it you can just go back through it all and it's just picking
up things several predictions are links linked to the exact yeah that's probably grammar grammarly
speaking that's right seven predictions are linked is linked so you again sometimes you might want to
overrule it comments should be double m so we've got spelling there and when you're happy with that
then you can update it as well so that's just one of the things i find really helpful grammarly
and you can even go on to grammy's app and you can just copy and paste and if you've got any
information it will just again it will suggest where these are it also tells you whether it's
engaging whether it's clear whether delivery is right whether it's professional words here like
hesitation misspelt let's just get that right it should have a apostrophe so if your spelling
isn't brilliant if your grammar's not great you're gonna find this tool amazing and then we speak
about enhance as well so what does enhance mean well we want to just make sure that the intent
and we just grow the strength of the brand we grow the availability of linking through local
rankings very much about building your brand and your social elements and one of the things i
find really helpful is pepper pepper's got some great tools you can get go to the chrome web store
and you can get an extension there which will help you to have some local seo tools there but amongst
the tools it produces is it just means when you go to google and you do a search i've done a search
for web design here and you see what comes up you can then see what categories everyone's using you
can see a percentage so not every web designer is web designing but they're also hosting as well
they're graphic designers and this gives you a breakdown of the top 20 but also there's other
things as well so you can go to reviews you can see what the average review ratings are for
that search you can go to attributes and see what attributes people are now including on
their ranking you can go to business hours see what the average person is ranking there so
prepper's got some great little tools that i would again recommend you use and if you go into various
things as well within the business so i've clicked onto my business here it will give you a lot more
information so for instance it will tell me uh whether i'm on bing whether on apple whether i'm
found on yale or my facebook page you can check all these things out you can also do things
like is it mobile friendly is it fast loading how does it work on various platforms and also
you've got the categories here as well so a lot more personal information on each business
if you click along the businesses you get that information too so prepper is ideal and really
going to help you build your authority so if you use those tools on a regular basis can you imagine
how your google my business listing would grow can you imagine the search engine optimization
benefits that would come from regularly using tools like the ones we've just mentioned but
ultimately every business category is different and i said to you that we would make a bespoke
plan together and in some ways this video has got so long that i need to go back to a previous video
that most people haven't seen this is a real gem that enables you to put together a step-by-step
bespoke plan for your business and i'm going to guide you all the way through it so join me on
this video now and i'll show you how that works
