Benefits of video for SEO
the world's largest search engine Google isn't a huge fan of poor quality content let's be honest neither is your audience in today's world of digital marketing is all about SEO that search engine optimization and getting your brand to rank higher on Google higher rankings mean more viewers and more viewings me more prospective customers yet it's time to stop thinking SEO means written content with a heap of keywords weaved in or an infographic that may look static but fall short listen its point across a mixture of text images and a video is the most effective way to keep content varied interesting and in Google's good books the greater the video content the more likely it will be retweeted shared socially or shared by other businesses which puts a spotlight on your brand far wider than you could have ever imagined here the top tip for you include a transcript into your video this makes it clear to your audience and close to Google in terms of your messaging particularly if you have insurance you words in the front end match your meta tags in the back
