YouTube SEO : NEW Strategies to Get YOUR VIDEOS to Rank #1
– If you're posting on YouTube, the goal is to get views, and lots of 'em. But it could be hard to
stand out amongst the other 3.7 million videos that
were uploaded today. As content floods
YouTube, optimizing yours for new customer
discoverability is crucial. So in this video, I'm gonna reveal proven YouTube SEO strategies that propelled our channel to success. What's up? It's Jamal from HubSpot. So how can you rank on YouTube? It's important to understand two things: keyword research and optimizing your video for the platform using
these target keywords. YouTube is the second largest
search engine in the world. That's why doing your
research ahead of time and identifying which keywords
to use is so important, as YouTube has a separate
set of best practices that video creators need to learn, adopt, and implement to determine how
it will recommend your videos and where they'll rank
in the search results.
I would dare say that
YouTube keyword research is so important that it's
absolutely the cornerstone of your success when creating
a great YouTube channel. So let's dive in. The first step in finding
the right keywords for your video content is to find a YouTube optimization tool
that can help you generate keyword ideas to get your
videos ranked and viewed. If you're new to YouTube or not familiar with SEO tools, YouTube's auto complete
feature can be the best free keyword research tool for YouTube and is a great place to start. Autocomplete is a quick and easy way to get ideas around what
people are searching for and how it relates to your topic. Not only will these suggestions provide some insight around
popular search queries, but they'll also give you a quick overview of what your competitors are doing, which of these videos have
a large amount of traffic, and which keywords they're using. Add an asterisk in front of your keyword, and it will show different variations of searches that contain those keywords.
Take note of the ones
that make the most sense for your content and target audience. And speaking of competitors, video marketing is a competitive game. To win it, you need to know
what you're up against. That's where competitive
analysis comes into play. So let's move on to Google Trends. Using Google Trends for YouTube shows you how popular a topic is relative to other topics on the web, and trend data is typically
available within hours and sometimes even minutes.
To use Google Trends,
click on the Explore tab, then switch from the default web search category to YouTube search. Scroll down to related topics and queries to find out what channels
are currently popular and what people are searching for. You can also set the category to match your channel theme in the category tab. For this search, we'll
choose Beauty & Fitness. Start by looking at the
overall trend of your keywords. It looks like interest
in working out routines is holding steady, with seasonal spikes around the start of the
summer and the new year. This data is particularly helpful if you work in an industry
where seasonality is a factor. For example, the New Year's approaching. You wanna know which of your products or services to prioritize
promoting online. By using the comparison
feature in Google Trends, you can compare search
interests for your topics to learn about which query
is more popular with users.
To do so, after you've added one topic, simply click +Compare and
type in your second topic. By comparing keywords for
products or services you offer, you can get a quick and helpful picture of which offerings are in greater demand and likely to have an effect on your sales volume in the short term. This would be a good time to search the related topics
and queries on YouTube to brainstorm ideas for your videos and do additional research
to see what kinds of videos these popular channels end up posting. Just remember, similar to
YouTube's auto complete feature, Google Trends measures keyword popularity rather than keyword search volume. Therefore, it's best
to validate trend data With keyword research tools, like Google Keyword Planner. All you need is a Google
Ads account to use it. This free tool can help you
discover relevant keywords that people are searching for on Google and get ideas for the keywords
that you should target in your video optimization efforts. It provides data in the
monthly search volume of specific keywords which
can help you prioritize the most popular and
relevant keywords to target. It also allows you to
filter your keyword results by geographic location,
language, and other parameters, so you can further hone
in on your audience.
Go to ads.google.com, click Start Now, and sign in with your Google account. Next, click the Switch to
Expert Mode link down here. Now, create an account without a campaign and confirm your info. To open Google Keyword Planner, click Tools & Settings
in the top right corner, and then from the dropdown menu, select Keyword Planner
listed under Planning. There are two ways to
create your keyword plan. If you wanna see search volumes and metrics for an
existing list of keywords, click Get Search Volume and Forecast. Otherwise, click Discover New Keywords to find new keyword ideas. Enter up to 10 words or phrases related to your products or services,
or start with a website. Click Get Results. You'll see a list of keywords
related to what you enter. You can now edit your list
with filters and categories to help you find those
that make the most sense for your SEO strategy. Now, Google Keyword
Planner is a helpful tool for SEO research, but no single option is gonna be the be-all,
end-all of content planning. You want to supplement your efforts with other research tools
that capture additional data to get a well-rounded view of the keywords you should
target for your videos.
Luckily, there are some
good ones out there. TubeBuddy and VidIQ are popular SEO tools that give YouTube video creators access to a number of capabilities,
including keyword research. They provide far greater insight
into the YouTube algorithm than the basic YouTube Studio program. Both TubeBuddy and VidIQ
provide a multitude of features that assist with keyword
research and tag management, including recommending and
ranking tags for you to use when you upload a video. Identifying the tags
used on public videos, so you can see which tags work for other successful creators, showing you where a video
ranks for all its tags, tracking for all your
videos and your competitors, and their ranking across both
YouTube and Google searches.
Here's how they work,
starting with TubeBuddy. TubeBuddy helps you easily
optimize your YouTube videos by providing key analytics
on tags and titles, so you can improve the
searchability of your content. After you've installed
their Chrome extension, click on the TB menu icon,
then Keyword Explorer. Next, search for seed keywords. These are words or phrases
that your customers might use to search
what you have to offer. Your overall score here is
split up into unweighted, the overall score for every
single YouTube channel, and weighted, specific to your channel. Let's stick with weighted. As the closer your weighted
score is to the green, the greater the chance you have of ranking high for that
keyword and getting views.
Here, under the Score Analysis section you'll find a breakdown of your
search volume, competition, and optimization strength
for your keyword search. Search volume shows you if your keyword has way too much competition
and if you shouldn't target it, or if you've got a good
chance of competing against other videos
currently ranked in search, and if you can get your video ranked high in search for that keyword.
The competition metric lets you know if there's already a
lot of content out there that your video is competing against and how high your chances are of competing against that content. And optimization strength tells you if all other videos
currently ranked in search are well-optimized for your keywords. If the videos are not
well-optimized for search, here's the opportunity you have to break in and rank for keyword by properly optimizing your videos.
This is done by having a
searchable and compelling title and having relevant
keywords in your title, description and tags, but
more on that in just a bit. You can also click on the Video Topics tab to come up with additional keyword ideas. VidIQ has a similar set
of features that assist with creating SEO friendly
titles, descriptions, and tags. Log into your VidIQ account, then click on Keywords in the menu. Like before, you'll type in a seed keyword and run the search. Here, you'll see their automated analysis of scoring metrics, including
search volume estimations, related terms, your VidIQ keyword scores, related YouTube videos, and
general interest over time, which should be really
useful for identifying whether a keyword or keyword
phrase is still trending. This trending videos feature is a small but significant difference
between TubeBuddy and VidIQ, specifically for YouTube channels. What this allows you to do is see any competing channels top videos by view velocity or
average views per hour. This information is valuable, because newly published videos tend to get the most of their traction
in the first 48 hours, which is when YouTube promotes
the video to subscribers.
All in all, most of the
functionality between VidIQ and TubeBuddy is still somewhere that it mostly comes down
to personal preference, but they cost money if you wanna get the full use of their features. Another widely used tool
worth mentioning here is Ahrefs Keyword Explorer. Ahrefs has the same features for keywords and tags as
other tools we've covered, but is considered to have
the strongest data mining out of all of them. It's not a free service,
but comes with a robust set of features to analyze
competitor's websites, on and optimize your own website, and jump on marketing trends. If your goal is only YouTube SEO, the other tools may be better valued. If the full suite of Ahrefs
is useful for your brand, it's the premier program for SEO. Now that you've got the relevant terms and phrases needed to rank
your videos on YouTube, you'll also want to consider
your channel's analytics. Through YouTube's Channel Analytics page, you can identify top performing videos, understand audience demographics,
analyze traffic sources, and the keywords people are searching for to find your content, and
monitor engagement metrics like audience retention and watch time.
Log into your YouTube account and click on your profile
icon in the top right corner. Select YouTube Studio, then click on the
Analytics icon on the menu. You could access an overview
of your analytics here or dive into areas like
content, audience, and research. Select Advanced Mode in
the upper right corner if you'd like to see a detailed breakdown of your channel metrics, metrics for individual
videos, and other analytics. Whew, okay, so heavy
lifting is behind you, but there's still another crucial step before checking this off your to-do list, optimizing your video. This means including your keywords in your file name, title,
description, and tag. This title needs to be
concise, descriptive, and attention grabbing, like a headline. For example, make sure your file name and video title are the same. Include keywords from your title in the first two lines
of your description, and add these keywords in your tags. YouTube will have a much better
understanding of your topic and will be better able
to serve your video in its search results if
you follow these steps.
In addition to keyword research
and video optimization, there are some general best
practices you should follow to improve your chances of
ranking highly on YouTube. These include creating a strong thumbnail, using contrasting colors
and high quality images that accurately represents
your video, title and brand, and helps with high click-through rates. According to YouTube, 90% of
the best performing videos have custom thumbnails, like this. Extending viewer watch time
is also an important factor in YouTube's ranking algorithm. This boils down to the
quality of your content. Is it engaging enough to
capture the viewer's attention and keep them watching through to the end? Take a look into your
audience retention analytics in YouTube Studio to see where
viewers are dropping off. Cross-promoting your videos on
other social media platforms to increase your reach
and attract more views, and adding CTAs to encourage viewers to like, comment, and
subscribe to your channel. On that note, you made it
this far into the video. Might as well hit that Like button and subscribe to the
channel and drop a comment, letting us know what other
topics you want us to cover.
And while you're down there,
check out our free download to discover customizable templates to create your own YouTube channel art, like thumbnails and banner images. We've also included SEO necessities and a YouTube channel growth strategy to help you gain more subscribers. Basically, the better you can target and tailor your videos for
your intended audience, the more likely your videos will show up in their YouTube searches, so you'd better start
training your SEO muscle if you wanna get your share
of views and engagement. Now, if you'll excuse me, these muscles aren't
gonna build themselves. You know what I'm saying? Got some heavy lifting in my own too.
Until then, I'll see you next time. – I can't find this client info. – Have you heard of HubSpot? HubSpot is a CRM platform, so it shares its data
across every application. Every team can stay aligned, no out of sync spreadsheets
or cooling databases. – [Announcer] HubSpot, grow better..
