Yoast SEO General settings | Webmaster Tools tab | Yoast SEO for WordPress
Hi, we're on the Webmaster tools tab
of Yoast SEO. In this screencast, I will tell you
what webmaster tools are, whether you have to verify with all tools, and what you have to do
to verify your site with a tool. First question:
what are webmaster tools? Well, each search engine has a tool
that will give you feedback on how your site is doing
in their search results, and how they are seeing your site and what
types of errors they are seeing on your site. This is very useful information. If you want to see this information, you have to set up an account
for each webmaster tool.
However, this page in Yoast SEO, is only
about verifying your site with these tools. If your site is already verified
with these tools, you can ignore this page. As you can see, you can verify with four
different webmaster tools through Yoast SEO: Baidu has Baidu Webmaster Tools, Bing has Bing Webmaster Tools, Google has Google Search Console (formerly known
as Google Webmaster Tools), and Yandex has
Yandex Webmaster Tools. Do you need to verify with all of these? Well, that depends
on the audience you're targeting. We think that you should definitely verify
your site with Google Search Console, as it's by far the biggest
search engine worldwide. Bing's market share is a lot smaller, but still, it's the second most used
search engine in many countries. If you don't get any traffic from Bing, then you might not care all that much
about what Bing sees on your site. However, if you take a look at the feedback
in Bing Webmaster Tools, that might actually give you
things that you can fix, and in the end, you might get
more traffic from Bing.
Sometimes, it's as simple as that. Now what about Yandex and Baidu? They're both big, that's for sure. But Yandex is especially popular in Russia and Baidu is the number one
search engine in China, by far. So, if your audience is in Russia,
make sure to verify with Yandex. And if your audience lives in China,
you should definitely verify with Baidu. Let's say, you want to verify
with Google Search Console. How does that work? Well, it's actually quite simple. Clicking on this link will take you
to a page in Google Webmaster Tools, where you can say "Hey, I want to verify
my ownership of this website." Now check whether you're
on the "alternate methods" tab. Click the "HTML tag" method and then you
can copy this code, called the meta tag.
Then go back, paste the code in the box,
and click "save changes". We will do everything else for you. We will add this verification meta tag
on the homepage of your site. Now, go back to Google's page
and click "verify". If you have a caching plugin running,
you might need to refresh that cache. And it basically works the same
for Baidu, Bing and Yandex. Good luck!.
