Why target ZERO search volume keywords? Here we explore a growing SEO industry trend.
hey there seo fans um today i'm gonna give a quick overview of how to use a new technique uh targeting zero click searches so um here i'm using semrush's keyword overview and i'm gonna type in my target keyword seo audit so we click search and it comes up with this nice analysis but what i'm going to do here is i'm going to view all of the 2400-ish keywords that semrush has identified and the primary term seo order you know highly competitive decent amount of search volume 2400 a month what we're gonna do here is we're gonna put a filter uh zero to one i'm putting so this is basically um any keywords searches that an seo tool here such as semrush sees as having zero search volume um and you can see we found 1678 um so you have to do a little bit further weeding out here and figuring out which ones actually are relevant uh because some of them won't be relevant but um that being said there's a lot of data uh that suggests that even though the calculated volume here by the tool is zero there are actually some searches and if you can target a page to several of these sort of related keywords you're likely to have very very little competition um nobody's really trying to target these keywords because all of the tools say that there's zero search volume oh there might be some so this is sort of a a growing technique is a zero search volume target which intuitively makes no sense at all but like a lot of things when you dig below the surface and look at the logic behind it there is actually some good logic behind this so you might find that there's some really really easy to rank for keywords here they get a small amount of volume and if you build the appropriate page and target lots of keywords you're still going to get a trickle amount of traffic for for very little effort so i'm going to put together a test based on this um and we're going to see how we can rank for some of these uh zero search seo audit related terms and see what traffic that that actually brings us so just a little technique there um i'll update on it when we have some more information but as i say this is a growing trend in the seo industry right now and it sort of makes perfect sense because a lot of people are completely missing and glazing over these terms that have zero search volume but they probably have some search volume so it's not the worst idea in the world to target these you're never going to get hundreds of thousands of visitors from targeting this but if you craft a page in a certain way and target the right kind of keywords you'll probably get some um some traffic for um you know related terms that that has high intent so try that out and let me know how you get on with it
