What is SEO (& Why it Matters)
– If your website's not search engine-friendly, you're not gonna show up in any search results. How do you fix that? – The answer is SEO. I'm Joplin, this is London. That's what we're gonna talk about today. (upbeat music) SEO is all the free things that you can do to make your site more appealing to search engines, as well as rank higher. – There are three things to consider when you think of SEO: quality, quantity, and organic. – Let's break it down. – The first thing is quality. You want the right traffic coming to your website. Now, if you were selling dog food, you wouldn't want people coming to your site for hammers. – And now that you're getting the quality, you wanna get the quantity. You wanna get as many of those people coming to your site as possible. – And SEO is focused on organic traffic, not paid. Now that you know what SEO is, you might wanna do a search on your business and see where you rank.
– And it might be worth it to check out your competitors, as well. It's important that your site is appealing to customers, as well as search engines; that's the art of SEO. – Now, it takes time and patience, but it's totally worth it. I'm London. – And I'm Joplin. We'll see ya later. (upbeat music)
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