What is SEO? Search Engine Optimization Explained | SEO Tutorial for Beginners
Hello and once again welcome to
WsCube Tech YouTube channel🙂 I am Umar Tazkeer.🙂 We are starting a new video
series with this particular video which will be based on SEO
(Search Engine Optimization) and I will try my
best to give you the recent techniques, tips tricks
and other information of SEO **Music** But, you will get this video
course in the form of a playlist. It will be a
beginner video course. So, the main objective of this is that
I should focus more on the foundation which means that I will focus more on
clearing the foundation concepts of SEO because you also know that
SEO is such a dynamic field that new updates and
algorithms keep on coming and search engines keep
changing something or the other.
So, what happens when these many
updates come in so less time is that the techniques
keep on changing very fast. If the techniques keep
on changing so fast then if I tell you
some technique now, it may stop working
after 4-5 months. So, our focus will be mostly on the techniques, tips and
tricks that are always constant which are working
form last 7-8 years. That is the base of
search engine algorithm. Most of our focus will
be on all those things. This is such a big and vast topic that even if
400-500 videos are made on it, it is still less. So, this is a very big topic. So, let's see how we can cover
these particular things in this playlist and provide you
maximum knowledge. So, let's begin. I will talk about the history of SEO in this
video, its introduction and its basic definition. So, this is very
basic topic. But the content in
this is very interesting.
You will come to know some such
things that you were not knowing before. So, let's start. And we will see
when did this SEO start. SEO came into
picture in the year 1991 and at this time only,
1st website was created. When the first website was created, at
that same time, SEO came into existence. But when the first website was created,
just after that in around 1-2 years, so many websites
were formed. Now, what is the meaning of the
creation of so many websites? If I am saying that so
many websites were created, it means that so much of
content came on internet. Now, this content is
not from single field. Content will be of
multiple niches. Today, you are finding it very easy to
find the content of multiple niches. You go to Google and
search it very easily. But think of that time when
there were so many websites but no one was knowing more about search
engine as its existence was not that much.
In that case, users
used to face problems in accessing the content of multiple
niches on these multiple websites. So, where there is a
problem, there is a solution. So here, the need was
of structure and accessibility to make this content
accessible, give a structure to it and identify the niche
to which the it belongs. From here, the concept
of search engines came. So, the problem was
to access this content, the solution to remove that
problem was search engine. Today, if I talk about search engine
then people think of Google first. It is fine also because Google is
so much popular in today's time. It's a search
engine and I will say that it's not only so
much popular but also Google is the most successful
search engine of the world. But Google was not
like that in the beginning. Yahoo had come into
picture even before that.
But, from here, people
came to know about SEO and they also came to know that to give a structure to the content
on the internet in the form of websites, we will need search engine. Then, the real SEO game
started in the year 1996 when Larry Page and Brin Started building
world's most successful search engine till today. And do you think that
it's name is Google? No. It was not Google. It was BackRub. Very few people know that the search engine
that Larry Page and Brin had made earlier, its name was not Google. Its name was BackRub. Later, it became Google. Earlier, its name
was BackRub. So, the first search engine that was
made by Larry Page and Brin was BackRub. Later, its name became Google. And when Google came into
picture or when it started, by then people had
come to know about SEO. There was so much content and
people were putting the content and people had understood how
to deliver our content to the people. SEO is such a way that if I put
any content on my website, I can deliver it
to lakhs of people. But, SEO was not that
much complicated earlier.
Today, the SEO that we see and
the evolution of SEO that happened, it was not that much
earlier, it was very basic. You had to put the keyword in the
content, title and at some other 1 or 2 places, it was so
random like this. We can say that it was
not based on any algorithm. If we put few keywords in the content
and if the user typed those exact keywords then the search engine
used to show that index page. And in this way,
the work was going on. But like this, just the work was going on somehow
and here, Google identified an opportunity. And Google started working
on its own search engine and started making its own
search engine algorithm based. I have written that
same point here that the evolution that
happened in SEO, the real game
started from here when Google saw the opportunity
and started working on the algorithms those who were giving values
lity, relevancy, content, etc.
Today also, we
understand its value. I have made so
many videos on SEO. We talk about the quality
content and relevant content. Whatever the user is searching, the content that
matches his intent should be present on our website. Only then will our
website rank and only then will Google rank
our website for that keyword. So, we talk about the quality,
relevancy and content oriented SEO. Google had already
understood all these things. And then it started building
its algorithms on the same basis. The algorithm updates
that it had to bring, it kept on bringing them
on the same basis that how we should rank the
websites on the search engine by considering quality, relevancy
and content as our foundation.
So, from here, the real game
started that we study today also. Over the time, things
keep on coming, changes keep on coming in technology,
so updates keep on coming. There is nothing big in that. But this thing is the foundation and
you also know that it works today also. So, from here, we came to know 1-2
interesting things and they are: Google was not the first search
engine of Larry Page and Brin. It was BackRub that they had made
during the time of their education. And later, when its registration was done
and it got domain and all those things then it became Google. So, we all know that in today's date,
Google is the most popular search engine.
So, now let's come to a basic
definition of search engine. SEO is a practice. Keep this thing in
mind that it's a practice, it's a process of increasing the number and
quality of visitors to a website by improving rankings in the
algorithmic search engine results. Algorithmic search
engine results means that the results that we get in the
search engine are algorithm based. I have told this to you
in the beginning also. They are algorithm based. So, in the algorithm
search engine results, the process that we do
to improve our ranking or the practice that we do or
the series of steps that we do or the initiatives that we take or the steps
that we take, that is basically called as SEO. So, this is the
basic definition. Here, I have used the word "practice" or the
steps that we take or the process that we do.
So, there are 3 types of
pain processes in SEO. One is on page SEO, 2nd one is off page
SEO and the 3rd one is technical SEO. It's very basic. On-page SEO relates to the
content on your website. If you make any changes in
the content of your website so that we should rank in
the results of search engines. That is basically
called as on-page SEO. What is technical SEO? Technical SEO is related to
non-content elements of your website. It is not related
to the content. For example, page speed. Page speed is something
which is not related to content. But, if we talk about
on-page SEO then if we are putting
H1 tag in our content then this is
on-page SEO.
This is not technical SEO. Page speed is technical SEO. Did you understand the difference? Then why is off-page SEO done? Off-page SEO techniques help
us strengthen the influence and relationships your website
has with other websites. They are talking about backlinks
and all in technical language. Through backlinks, we
establish our relationships. So, backlinks come
in off-page SEO. So, in this particular video,
we saw the history of SEO, how it evolved, how
Google took the initiative and started showing algorithm
based results to the users.
We saw the basic definition of SEO
and then, we saw the types of SEO. From the next video, we will try
to go in details of all these things. In simple language,
what is SEO? SEO is that technique or
those steps or that process through which you want to rank your
website or webpage in organic results based on specific keywords. That's it. The definition is so basic. That's all in this particular video. I hope that you might
have understood the video. Please follow the series completely.
This was the introductory video.
You are going to get a lot of
information from this video series. I am telling you again that the focus will be on
this thing that your foundation must be strong from the point of view of SEO and then, when you will follow
blogs and see other videos then you can learn a lot of SEO
on the basis of those things. But, if your foundation
is not strong then you will always have confusion
on how the things are working. So, the main purpose of this series is that
your foundation should become strong. If you liked the video then
give a like to the video, share it, comment in
the comment section and subscribe
to our channel. See you in the next video.
Until then, good bye.🙂 **Music**.
