What Is On Page SEO – Simple Examples Shown
g'day guys ron here from osborne digital marketing today i'm going to discuss what is on page seo let's jump straight into it so as you can see behind me guys i've got a bit of a slideshow this is something i'm doing for a lot of local business owners so a bit of do a bit of free presentation and i thought i'd create a youtube video with a bit of an explanation on what on-page seo is okay so why you need seo this is why i start here is because as you can see i've got a bit of a table and an example so you've got 390 searches a month for the keyword electrician fort lauderdale so if you're ranking in position number one you're going to receive 33 of that search volume which is 128 leads a month if you're ranking in position number 10 so you're further down at the bottom of page 1 you're getting 2 so you're getting seven leads that's a huge huge huge difference okay that's why seo is important and especially on page seo so on page seo is essentially 60 of seo so what is on-page seo on-page seo is essentially where you will optimize things that you can control such as your web pages your service listings the structure of your site everything that you have power over that is related to on-page seo things that you can influence okay so those types of things that we can control is keyword research we can control the meta total meta description the url the headers the site structure internal linking alt text schema markup open graph protocol and website speed these are all types of things that we can control that are classified as on-page seo anything that influences our website that can be considered as on-page seo so what is half of this stuff you might not know what it is but if you do fantastic that's lovely to see but for those of you that don't know what these types of uh items are is i've got a bit of a page over here showing so the url is as you can see up here we've got the osborne osborne dm.com and then at the thing afterwards it's the ur all of it's the url but this is mainly the the domain and this is the part of afterwards which says six reasons linkedin benefits your business so the h1 is the header like the main header it has the most weight the most volume and this is also exactly what is up here in the url so internal links are just links on your website that link from one page to another so as an example here you can see that this is it this is highlighted blue so a social media platform so this links off to one of our social media uh platform pages and as you can see we've got the keyword which is embedded right here six reason linkedin benefits your business okay so when it comes to the meta total the meta title is essentially what you see on google so this is a bit of a bad picture but as you can see when it comes to it let's say you type in electrician fort lauderdale you can see what's appearing so you'll see that there's a title but you guys know what if you type something on google the results that come up on the serp that basically tells you what's being displayed that's what they met a title is and the meta description is that's what you see okay so they're all things that we can influence on-page seo is very very important you don't want to get too carried away with it and the main things that you want to focus on is here okay you want to focus three important factors three most important factors when it comes to ensuring that your on-page seo is nice [ __ ] and span what you want to make sure is that your url so that has your keyword in it that you're targeting and creating the post for so let's say you are a fort lauderdale electrician if you're creating a web page a web service page for that your url should say fort lauderdale electrician your meta title should say fort lauderdale electrician you don't want to say crazy things like i'm the best electrician fort lauderdale all of that google has been changing that stuff around so whatever that these three are they all need to be the exact same if your url is fort lauderdale electrician your h1 should be fort lauderdale electrician your title your meta title which shown on the serp results should be fort lauderdale electrician it's very important that those three align so the three keys to seo success is if you get those things right just those three things right that will help you is it going to get you ranking number one nope it's not but it's you're getting the ball moving in the right direction that's pretty much what on-page optimization is and on-page seo it's just ensuring that all of these items right here are actually optimized and targeted around the keyword that you're focusing off page optimization is a different thing where that's about backlinks and uh everything that pertains to things that are off your website so guest posting getting links all of that jazz that's a topic for another video but guys i hope i've answered your question for what is on page seo if i have make sure that you smash that like button helps me out a lot and if you have any questions just ask just ask i'm happy to answer them i enjoy answering answering them so thank you for your time i hope you have a lovely day cheers guys
