What are Keywords and Why it Matters for SEO
When it comes to SEO, keywords are really, really important. But what are keywords? That's exactly what we're going to talk about today. I'm Emily. I'm Darlene. Get started now! (upbeat music) A keyword is basically any word or phrase that remotely applies to you or your business, so your industry, the products you sell, your target audience, or even your competitors. Yes, search engines search for these words on websites, so it’s important to have keywords on your website so that when people search for you or what you do, they find you.
For example, let's say you're an ice cream shop. It's a very wide network that can be cast on the internet, it's very common and people are always looking for ice cream. Well, what is your specialty? Are you a vegan ice cream shop? Organic ice cream shop? These are the keywords you need to hone in on and they will actually target the right visitors. Yes, because if your website doesn’t provide the right leads or keywords, then you won’t show up in searches the way you want. So if we talk about keyword strategy, the first step you can take is to start writing it all down. Think of any words or phrases that apply to you or your industry and write them down.
This will become what is called a seed list and it will be the foundation and foundation of your SEO efforts. Once you have done your homework, use these keywords on your website pages. Embed them into the content in a meaningful way. You might get it right the first time, and that’s okay. This is why your seed list is so important, so get back to it and refine it. Add some TLC to these keywords on your website. I'm Darlene. Bye-Bye. (upbeat music).
