Was ist SEO? – Suchmaschinenoptimierung erklärt – Prüfungswissen
this video is full of secrets and myths there are an incredible number of agencies and service providers who do it for you without ever saying what they are actually doing yes because i am talking about search engine optimization i shouldn't catch this video now that you get one page far forward it on google that as far as possible it 's all about seo here without any myths and magic forest as a good topic [music] [applause] hello and welcome to your channel for Hohendorf design in the exam topics of this year's exam we find our conception and design seo search engine optimizing if you look at google for the millions of sites that offer you a website to optimize what exactly is being done there what it actually is there is very little information about it everything is always very mysterious and weeks ago i want you in this video explain this topic very soberly and fundamentally a hint it is this is a video that is intended to help you prepare for this topic and in no way replaces professional exam preparation in a vocational school, so if you feel unsure then definitely contact your trainer or your subject teacher [music] as always we will start this one too topic here with a definition seo search engine optimization in German search engine optimization refers to all measures that serve to increase the visibility of a website and thus its content for the users of a search engine and excludes direct traffic and the purchase of paid advertising.
In principle, you can optimize the most diverse types of search, including image search, video search, news search or the search for vertical search engines, but not only seo is this year topic in his exam but many more points on which there are even videos here on this channel yes there is even your own playlist for you so that you can still find yourself tomorrow just subscribe to my channel and let the little bell always ring you remember the new videos when they appear here on the new topic thank you very much [music] in the mid 1990s the first search engines began to catalog the early internet the pages quickly recognized the value of a preferred listing in the search results and so developed companies that specialized in optimization in the beginning, the recording was carried out by transmitting the url, i.e.
The corresponding page, to the various search engines, which then sent a web crawler to analyze the page and this then indexed the web crawler loaded the site on the server or search engine where e in the second program a so-called index information out lars and cataloged such as was named or links to other pages belong early versions of the search algorithms are based on information given by the webmaster i.e. the operator of a website apps such as metal elements these were soon misused there the early search engines were very dependent on factors that were solely in the hands of the webmaster, they were also very susceptible to abuse and manipulation in the rankings, however, in order to get better and more relevant results from the search results, the search engines had to adapt again and again because, after all, a search engine followed depends on displaying relevant search results for the search terms provided [music] in this context one hears a lot about google and the optimization for google now one could counter that google is not the only search machine but there are many others yes you can but in principle it is also correct but if you look at the current figures then you can see that google with 69.8 percent of all searches is far ahead of bing with 13.31 percent baidu with 12, 53 those in second and third place behind it, however, things are even bleaker from those in fourth place, yahoo with 2.1 percent, so it makes sense to optimize a website for more than one search engine , but in practice, let's be honest, it is mostly google [music] now that we know what cdu is, let's take a look at which aspects of a website can and should be optimized for a search new points of a page that are weighted higher than before I would like to give you a very rough overview of the most important points [music ] let's start with the onpage op optimization the onpage optimization includes all content-side adjustments of the website this includes the optimization of the page content in terms of quality and structuring formatting under the same but also technical aspects such as herbert ex pages title pages speed as well as the internal links structure of a page but first things first the domain name the first point in the optimization is the domain name i.e.
What the website is called the domain name should speak the content as precisely as possible to travel and describe easy to remember for people in most cases also means well listed for search engines nevertheless it must not be too long a maximum of 100 characters is the requirement here the semantic optimization is under point 2 in the semantic optimization we have to consider which search terms the keywords potential interested parties could enter to search for the website so that this limited if the keywords are found by search engines and included in their database they should appear several times on the website the best place for this is in the title of the page and in the headings and yes also in the text but beware of new algorithms also check whether the terms are used sensibly and whether the content offers added value it does not matter much the main thing is to use the term as often as possible but it should fit the content it is also important that the search engine not only checks whether the terms occur somewhere but also what priority they have short excursion into the html programming is of particular importance the title was the title of a website because it is also displayed in the list of results and the link to the website is there an h1 heading has a high priority and an aa two is slightly below it there are also html5 elements such as header article or just the navigation elements they also have a prioritization there are now ki approaches with which the content of a photo or even a graphic can be read out these are still in their infancy if you still want your pictures or graphics to be optimized for search engines then you can use a meaningful all add text to it everyday life is then written directly in the html with meta tags what can i say years ago they were still the key to success on a search engine but unfortunately they were misused so often that today they no longer play a major role for search engines [ music] if there is an on-page optimization then there must also be an off-page optimization so the off- page optimization is found outside of the page to be optimized i.e.
In English off-page city and thus describes all measures that can be found outside of this optimization it goes under other things about the development of a link structure other websites in order to position oneself better in certain thematic areas, although not quite as decisive as a few years ago, but not to be despised for the placement on google is the pagerank algorithm, which was developed by the two google founders larry page and sergey brin According to this, a website has a high value, i.e. a high pagerank, if many other sites contain a link to this site and this site itself has a high pagerank and the website links many sites according to the motto is important what others also find important is even more important if the others themselves are important klaus more [music] at the beginning of the video i already mentioned briefly that many providers are reluctant to let people look at their cards and how they achieve a high ranking for their pages there are reasons for not everything you can do one should also do namely methods that are not relevant websites that bring the search result pages of search engines to the top places are referred to as so-called search engine spamming they violate rules that search engines set up to protect against manipulation of their search results my example of a technique used for manipulation is to create text pages specially optimized for search engines and automated redirection to others integrating content, however, the so-called bridge pages are forbidden because they contradict the guidelines of most search engines [music] let's sum it up again briefly seo search engine optimization in German search engine optimization describes all measures that serve to improve the visibility of a website and its content for to increase the users of a search engine there are two types of optimization the onpage optimization and this includes all content-side adjustments of a website such as optimizing the page Does it include in terms of quality and structuring, formatting and so on, but also technical aspects such as headers and text pages, title pages, speed and the internal structure, secondly, off-page optimization because this optimization is, among other things, about the development of a left-hand structure with other websites around you to position better in certain themed areas , all measures that take place outside of websites, i hope i was able to lift the veil of the mysterious world of search engine optimization with this video, even if that is his topic, with which we could fill hours of videos, i think we have it the points mentioned sufficiently at a glance leads to an exam created here again the note this video does not replace the exam preparation in a vocational school I would be very happy if you come back here next week when we take a look continue series because we are dealing with the network configuration my name is michael now your channel about design have a good time and again [music] [applause]
