TECH-nically Speaking: How Product-Led SEO Can Supercharge Your Brand
you're an up-and-coming Tech brand with a killer product so first off congratulations a lot of startups in the tech World never get to this point but you did now comes the tricky part marketing your product except and here's a wild idea what if you didn't Market your product hear me out What If instead you're a product marketed itself with strategies like product LED SEO you can get your brand in front of your ideal buyer turn them into loyal customers and let them sing your praises and you get even more customers at this point you already know the benefits of SEO but what about product LED SEO what is it and how do you use it that's what we're here to find out first a definition you won't find this in Merriam-Webster but product LED SEO positions your product front and center so your audience can find it it's search engine optimization but in this case it's all about the user hold up you thought I was gonna say it's all about the product right wrong the product is the star but the user is the talent scout the casting agent the manager the promoter they're the ones who get the star your product the big gigs but to get there you've got to get found and that's what product LED SEO does here's what you need to remember about product LED SEO keywords aren't as important as you think they are or at least not those Mega keywords all your competitors are vying for instead focus on search intent what your audience is actually looking for and what problems they're trying to solve and create super specific High intent long tail keywords Center your content around the product content drives SEO and vice versa so it makes sense that product LED content would do the same for product light SEO make sure you're creating plenty of product first content like product specs use cases how to's Integrations and more work on your backlink strategy a strong backlink portfolio is a critical part of SEO and the same is true for product LED SEO look for guest posting opportunities in your industry and Niche wherever a great product like yours is being talked about look at ways to incorporate user generated content or ugc when your customers become your hype Squad they'll often create content you can use to boost your SEO and finally don't forget to a B test everything split testing is vital to product LED SEO so make sure you're testing every change to see what your audience likes and doesn't like still have questions about product LED SEO we've got answers leave us a comment below or head over to firstpaidstrategy.com to learn more about what we do here at FPS Let's Get Growing [Music]
