SEO-Weiterbildung für Fortgeschrittene
You will learn how to educate yourself
effectively in SEO. I'll show you which sources of information
I personally like to use. Have fun! My name is Alexander Rus
and SEO is my bread and butter. On this channel we chat
about SEO and content marketing. If you want to learn how you can sustainably acquire
customers through your website, then subscribe to this channel right now. What Are the Biggest
Dangers of Knowing SEO Basics? Number 1:
You do not gain experience. Extremely often people have unimaginable
SEO academic knowledge but could never, not in a million years,
rank a page for anything.
It is incredibly important that you
gain experience in the learning process and test your knowledge against reality at the same time, because
otherwise, in my view, it is not knowledge, but "yes, maybe it could be like that." Then:
You stop learning. I see that all the time too.
SEO managers who sit somewhere in-house and their knowledge is ten years old. They talk about SEO text blocks at
the bottom of the page in the footer and so on – nonsense because they just
lost touch in an age of artificial intelligence,
search intent and so on. Also a classic, number 3:
You fall into SEO esotericism. Because you have not understood the first principles
of SEO and are therefore prone to half-knowledge.
Example:
There are big agency owners in Germany who preach that backlinks are no longer important.
Completely addicted to SEO esotericism. Can happen to everybody. Then: You fall in love with an area and
you think that's the only thing that matters. Again very classic
in German-speaking countries: technology is glorified. Of course, the foundation of SEO is always that
you have relevant pages to match the demand. This is the foundation. How fast your page
loads is one aspect, but not the foundation. It's all about keeping the user happy, and fast loading times are
just a small part of that. Then:
You get an SEO ego and do
n't want to hear new things like AI-assisted content creation. is an issue.
You don't like to hear that when you love content.
When you then see how far AI-assisted content creation
has come, you have to say: "Ok, you might have
to make use of this tool in some areas." Not as a replacement, but to make it available to people
as a tool to ask so they can do even more. Or, and again a classic: You make SEO a highly complex
witchcraft, which it is not.
SEO is super easy. Alright. But let's start – first with the topics for reading and then we'll
definitely have video topics again. First off again the free
online SEO learning resources and I always comment on what is relevant to what. One of my favorite
sites right now is Searchpilot — they're a tool provider and they do all this SEO testing and little
case studies where they test little things like this where they say, "Hey, if you
add this and that to the site, has does that have a positive
or negative effect?” For example:
If you now insert a freshness signal such as a year in the title
, what happens then and so on. And that's all super cool stuff and if you 're in a small company now
or you generally don't have enough time, then you can't test everything yourself
and it's cool that other people do tests like this.
Then, a really cool blog that just spammed me:
iPullrank. They have unbelievably extensive
guides on topics like E-A-T (expertise, authority & trustworthiness) and
so on – really good content. They are also at many conferences and
I would say that this is an agency from which one can definitely learn. Don't forget, they're just
more focused on enterprise-level SEO. Then: Builtvisible.
Another agency. What I find really cool about them with the
guides they have and also their blog: They have a lot of things where
they examine very specific practical situations on how to approach it. Something like “SEO in a specific niche” and so on.
Lots of cool stuff. You can gain experiences with them
that you would probably not be able to gain otherwise. Then, our guide.
This is where I write, our head-ofs and some seniors. This is all absolutely practical
and a lot of hands-on content. Well, I don't know of anything comparable that 's so hands-on, so close to
"how do you actually implement something". Then, a blog that I've shown quite a few times
, but it's just awesome: Animalz by Walter Chen.
He simply provides incredibly
deep content marketing insights and can simply present things and ideas very
simply, where you can see that he has also
absolutely mastered content marketing in his head. Then, some sites or learning resources for (I would say now)
perspectives other than mainstream SEO. Number 1 is a detailed by Glenn Allsopp
– I'm a huge fan of his. He often travels to Black Hat, but
his course, for example, is extremely valuable for every junior with us who has seen this
distilled content – then the next level is definitely his course.
But he writes a lot, also about affiliate marketing and so on –
just the way he sees the world – definitely more Black Hat and it's a lot about abbreviations,
but you can see that he knows what he's talking about. Then, a blog that I thought long and
hard about including: Kevin Indig's SEO blog.
Why did I think long
and hard about taking it with me? The funny thing is (it's not a
criticism, I'm a big fan of Kevin Indig – he was already
on this YouTube channel anyway) … What's so funny about him,
sometimes an article is really "genius" and then ten are really
mediocre blog articles here, but these "genius" blog articles
are definitely worth reading. He has a completely different point of view.
He's very much about how to build teams, where to place SEO in
a company, and so on. Then a tool provider:
SERPWoo. The owner,
CCarter, who I talk about a lot , originally comes from the
hardcore black hat area , really like wickedfire and so on, but
he just writes super cool hands-on stuff, where he analyzes large amounts of data and
shows tricks and so forth.
So, a bit "dirty" but very cool. And then, of the free
online SEO learning resources, the last blog that also needs to be mentioned is of course
Aufgesang's blog, the content of Olaf Kopp. I always find it so funny, he's so
good at SEO and he knows so much about SEO, for me he's often like that
he overcomplicates things, but if that's an approach to SEO
then super cool, super valuable content. Then we come, still in the context
of reading, to SEO fast food. First of all, everyone probably knows
Barry Schwartz's SEO Roundtable. Now is this good for learning SEO? No, catastrophe, but it
's just about the news, what's going on in the niche and so on. The same is also available in
German from Christian Kunz, SEO Südwest – ultimately the same content. And again SEO fast food
is Search Engine Journal. An incredible amount of junk, but sometimes there
are actually SEO experts who write a good guest post here.
But it's more fast food for entertainment.
Especially if you know your stuff, you know
that's just (I don't want to diss anyone) the picture of SEO, but sometimes there's an article
by someone who really knows. Ok, then we come to the subject of videos: That means many learn better by
listening and seeing and not just reading something. First things first:
our free SEO course. As I said, there is basic content in there, but
also an incredible amount of advanced content. As said, Advanced SEO and all topics
are covered very deeply and accurately. So, in content creation alone,
I show exactly the stages that we go through when
we create content and so on. This will be updated
regularly when I find the time.
And as a paid SEO course, I would
always recommend Glenn Allsopp's SEO Blueprint 2 for advanced users.
The cool thing about this course is that there is a great deal of SEO know-how, but there
is also a great deal of linked know-how , i.e. in the context of content marketing,
UX, technology and so on. This is updated regularly –
it's very responsive to feedback, like what's missing and whatnot. The course is also constantly being
developed – very very valuable. That's something that
everyone in our agency has to see. So. And now, as a little bonus at the
end, two more Black Hat sources. Black hat sources might be the
wrong term, but let's say sources that have unpopular opinions and
thank god it's not yet in the SEO arena like the global mood is
that those voices are going to be killed off, they're still allowed to
chat freely about their views. On the one hand, there is the YouTube channel
SEO Fight Club – you see, they have very few subscribers, are super quirky dudes, but occasionally
have incredibly blatant things that they test and find out that are
extremely against mainstream SEO go knowledge.
Then, the second is what I
think will be the last legendary online marketing and SEO forum.
Namely, that's Builder Society. I think it was founded by
CCarte, an SEO legend, but there are still legends
like Eliquid, grindstone and so on. After the collapse of
Wickedfire, a lot of people just migrated over there. And here are a lot of
business insights again, a lot of rather dirty tricks – it's not
about following these dirty tricks.
No, it's about you learning why these things work
and then applying it to positive things. And those are my sources of information
that I personally like to look at. Of course, the better you get at SEO, the
less likely it is to say "Oh my god, I've
learned a hell of a lot now" – but it happens all the time and it's important to keep at it and above
all don't miss these big developments. As I said, ten years ago
nobody thought about how important it is that a page delivers what the user
understands by a search query – that is, that you have to meet the demand with
that page.
Search intent – no one thought about it
and it's now a huge thing and if you haven't trained for ten years,
you can't actually rank anything anymore. Totally exciting. And that's unfortunately the end of it. Thank you so much for watching and see you
next time. Bye!.
