SEO-Texte schreiben: So findest Du die richtigen Keywords | Tutorial #1
In order to find the right keywords for your SEO
text, you should first ask yourself how and what are your
potential users looking for? Let's assume that you have an
online shop and sell chests of drawers, among other things. First, I google the supposed
main keyword. Now you can actually already see so-called
Google Suggests here. In other words: What else does Google suggest
if I type in dresser here and don't press Enter? That's the important thing. Then I can already see chests of drawers, hallways, bedrooms,
wood, white, high-gloss, narrow, vintage and so on. This can actually be relevant to your current
SEO text. Or you can derive possible
categories for other pages from it. Now we press Enter once. What else we can look at now
is if we scroll all the way down here we see similar searches to the
dresser. These are often relatively similar to
what Google Suggests tells us.
Ideally, as you can see here in the top right
corner, you are not logged in to Google. Simply because you then get personalized
search results and the result is therefore slightly distorted. Now I will introduce you to a few tools that
can actually be very helpful for keyword research, such as the
so-called Ubersuggest. Then I put my dresser back in. And now I can scroll down here
and now get more keyword ideas, also with a search volume. And what Ubersuggest does now is that
it simply looks / what we had before as a Google Suggest, also: What could be before
and what could be after my keyword? We already know the keyword ideas,
these are our well-known ones. But what is still very interesting: If
you now click on "similar" on the right, then we see here that there are
still a few search terms or synonyms that we can test so that we can also use them
as keywords.
Hypersuggest does exactly the same thing. Here you could also type in the W-questions, so to
speak, in order to get specific questions, or just as usual with Google. We'll do both. Now we can see again: Ikea somehow seems to
be very closely associated with chests of drawers . Vintage Narrow Wood Bedroom White
High Gloss So, again our well-known from
the Google Suggest. Vocabulary Uni Leipzig I can also
recommend you, that is also there to find synonyms again. And now we see here again: In
which subject area is the whole thing? It's a piece of furniture. It will also be described to me. And now I see synonyms here, shrine,
ark and chest. Of course, you always have to keep an eye on it
, what is really what really suits me now? Because now in usage, a chest is
perhaps something different than a chest of drawers.
Semager is also a very nice tool
to simply research keywords again. Also here chest of drawers. And now I see here: "Ah, there
are some related words that might actually fit in there."
, something like sideboard. Answer the public is also a very
funny tool. We can now
narrow down the search intention a bit, to simply determine again what
questions are asked on the Internet about this chest of drawers? And what might I need to cover in my SEO
text or what could I cover? And now I can already see here: What is a
chest of drawers? How do you say dresser in English? That may
not be quite as relevant for my online shop, but maybe "which wood for a chest of drawers". What I would actually recommend you do
is look at the competition. What do their search results look like? As you can see: Möbel.de, for example, has already combined
chests of drawers and sideboards, which we had already considered before.
Ikea, here we see the bedroom chest of drawers. Up here again at Pocco chests of drawers
and sideboards. Home24 has again specialized in living room chests of drawers,
obviously in this category. And XXL Lutz also says: Chests of drawers and sideboards
can definitely be packed together. Let's just take a look at how
the competitors' texts are structured or how their pages are structured in
principle? Let's take Möbel.de as an example
.
Here we see the products being teased at the top. Which makes perfect sense for an online shop and for a category
. We have other users and like
to filter by, quite a nice story actually to be able to say "Ah, ok, those
are obviously important categories too.". If we remember, somehow white and
high gloss were actually relatively common. I could also filter over here again
and if I scroll down now, I'm relatively sure, "Aha, here I'll find
my text, which is obviously geared towards search engines .
Accordingly, it's already a so-called SEO
text. And now look I just ask myself: What is
the competition doing here? What questions are being dealt with here that
can help the user? Combining chests of drawers correctly seems to be
an issue somehow. Chests of drawers and sideboards. Chest of drawers and innovative sideboards, here I see
"Ah , the keywords somehow appear in the headlines." You can use that as inspiration to
use the keywords for your text as well. Ok, now we've researched all the keywords. You have your main keyword and your secondary keyword
set. So that we now know how to proceed,
just watch the next tutorial. Subscribe to our channel. Then it's about the snippet. I'm happy. Ciao!.
