SEO Masterclass – What is SEO (Part 2)
what is SEO when you practice SEO what you do is make sure the quality and quantity of the content on your website is channeled towards increasing the traffic on your website this means to give it more visibility and also expose your brand to as many potential customers as possible this is an organic way of getting better results when someone looks up information you might have it is a critical part of marketing your product or service on the internet because trillions of searches are being conducted on the internet every year and there are an innumerable number of websites that are competing with you to get the same set of eyeballs a lot of these commercial operations and searches are a big part of how users find Brands and their services when you do a good job with search engine optimization your website gets better rankings for keywords and phrases from the search engines and that improves your Brand's visibility this is no longer the Open Secret that it used to be a few years back this means businesses have gotten good at tricking search engines to rank their web pages higher to get visibility so search engines are constantly tightening the screws by changing the parameters through which they rank websites to make the search results more useful to the user instead of benefiting businesses with subpar content this is why you need to be on your toes and in the loop on new practices search engines are also trying to retain traffic on their search results page instead of redirecting users to other web pages because advertising is how they make their money this is why you see certain features on the homepage think about this the search engine results page or Sur has both ads and organic results one such feature is the featured snippet also referred to as the answer box this feature gives the user a direct answer to a specific question instead of redirecting them to a different web page search engines are able to make money more efficiently when they cater to the user's needs by keeping them on the Ser Pages for a short period of time but lucky for businesses some of these can be beaten fair and square with good search engine optimization techniques that's how when a user types a direct question into the search panel they get a brief summary of text from the highest ranking page which possibly answers the question right away this could be an organic result based on good SEO at the heart of it SEO is basically just understanding The Words your potential customer is typing into a search engine when looking for your website and how you can use that knowledge to draw them towards your website instead of your competition so it is fundamentally about understanding your customers
