SEO in 2023: My NEW Strategy for Google Traffic!
– In this super actionable
video, I'm gonna lay out my entire SEO strategy for
2023 and I'm gonna explain it step by step, so you can
copy it for massive traffic on Google. These are the same tactics
that my SEO portfolio company Leaf Spring has used to
generate these gigantic traffic boners before your eyes right now. Today, I'm opening up
our playbook to share these strategies with you
but before we get started, there's a few things to
note, first everything you're about to learn is current and up to date. This video was shot in
2023, I didn't just change the title of an old video,
second you will not be hearing the same generic unactionable
SEO advice that you are used to hearing.
Right quality content and
Google will reward you, what are you even
supposed to do with that? Everything I'm gonna teach
you is gonna be actionable and clear, so you can start today and lastly make sure to
stick around to the end. The bonus tactic I'm gonna
share with you is already making waves, but in my
opinion it's gonna change SEO forever, let's get started. The first pillar of my 2023
SEO strategy is to write perfectly optimized search
engine friendly articles, there's a lot to unpack here,
so let me break this down, the first thing you need to
know is that Google has no idea what apple pie is. – Ha. – No, I mean it. Google is a robot, it's code,
it's never made apple pie or eaten apple pie, so
if you write an apple pie recipe article, how can
you make Google understand that your article is best? While Google doesn't know
what apple pie is it does have a good reference of what
makes a good apple pie article and it's called page one of
Google, Google compares your content with the existing
content at the top of Google to see how you measure
up, so your 2023 strategy needs to reverse engineer
what got these people to the top of Google in the first place and it's not just me
that's getting results with this approach.
My affiliate lab student,
Katrina, said that by following the process I'm about to show
you, she doesn't get affected by core updates and she doubled
traffic for two websites in a recent update, before
you create an article you need to create an article
outline that's superior to your competition. To do that you wanna determine
the heading structure outlined for your article as
well as the ideal word count, let's say you're writing an
article on does the metaverse exist yet? Go to Google, type in
your keyword then open up the number one article, now
look at these H2 and H3 headings on the page, since this is
the best article on the topic this is the best outline on the topic, note these headings down.
Also, look at how long
this article is because Google thinks it's ideal, now open up the second place article
and the third place article to get more headings to add
your outline, the reason that your outline is the best
is because it's the super set of all three of the top ranking articles. Now it's time to start
writing, but here's how again you're gonna outclass your competition, in your introduction
paragraph, don't fluff around, if someone search for does
the metaverse exist yet? That means they already
know what the metaverse is.
Don't waste their time
explaining, the Metaverse is a network of 3D worlds, please shut up. Next, you know how Google
uses the top articles as a reference, you wanna
write your content to include the keywords that Google expects to see in the best Metaverse
articles, if you just jump in and start writing, there's
a good chance you'll include keywords like VR, web 3.0
and freaking Zuckerberg in your article, but that would
be blind luck enters Surfer. Surfer is a must have SEO
tool that reverse engineers page one of Google to determine
the exact frequencies, that Google expects to see
these keywords in an article, it then guides you as you write, so you really can't mess up. Now, the next tip is a game changer, write the answer to a
search query in a Google friendly format if the query is, "Does the Metaverse exist yet."
then use an extremely simple sentence to answer it. "Yes, the Metaverse does exist." or "No, the Metaverse does not exist." Answering in a format like
this makes it extremely easy for Google's language
algorithm to know you answer the question, it also
skyrockets your chance to get the featured snippet
position at the top of Google as you can clearly see in this example.
By the way, if you're
committed to leveling up an SEO this year, make sure to subscribe and turn on the notification
bell, I'm doubling down this channel with tons
of videos like these, so make sure you get notified. The next key pillar of
my 2023 SEO strategy is to become a topical
authority, let's say you wanna write an article on
how to start a business and let's say you write
the best article the world has ever seen on starting a business. Now, (indistinct) let's say
you got freaking Elon, Bezos and Bill Gates to co-author this article, this article will get
exactly zero traffic, unless you post it on a
website that already has a lot of business content on it.
This concept is called topical authority, on the other hand when you
start to completely cover every aspect of a topic Google
has no choice but to think, this website is an expert on business, let's award it with a vertical
traffic boner like this. Here's how you become a topical authority, first you need to figure
out all the topics that need to be written, this is
called generating a topical map, I have a full video coming
on this soon, so make sure to subscribe so you don't miss it. Then you wanna start writing
each of these articles one by one good thing because
you just learned the formula for writing a perfectly optimized article and lastly, you seal
the deal by interlinking relevant articles together.
Remember to link more to
the articles that are your topic centerpiece like
How to start a business, in my 2023 prediction
video, I declare that topical authority will become
standard practice this year, don't get left behind. The next foundational pillar
of my 2023 SEO strategy is to have a link building
plan that the Google algorithm loves, you know what else you
hear in generic SEO videos? Link building is dead,
you don't need back links to get Google traffic anymore,
let me show you something, Google best Keto pills,
I don't know about you, but when I think of diet
pills news observer.com doesn't come to mind, nor does
Outlook India or Dallas News. All these sites have one
thing going for them, a ton of back links, DR83,
DRR84, DR88 back links matter in 2023, and that's not
going away and with everyone in their grandma racing
for topical authority links will be the deciding
factor over who wins. If your website is the car,
then links are the fuel but there's an even more
important reason that you want to build links, a strong
backlink profile protects you from getting messed with in
the Google algorithm updates, just look at how many
updates the site skirted by.
The reason is because of EAT, Expertise Authoritativeness
and Trust three requirements that show up 130 times in
Google's quality rate guidelines, but wait, Matt I thought
EAT was about putting author boxes in your article, not
really, Google has said it themselves, EAT is quote
largely based on links. All right, so what kind of
links am I building in 2023, 40% of the links I'm
building are Guest Post and these are coming from
both In-House outreach and using vendors like
Authority Builders, another 30% of my links will be link
insertions getting links in existing articles that
have links going to them, I also do that in-house or
outsource to Authority Builders. 15% of the links will come
from Health Reporter Out, HARO, which we build in house,
10% comes from Digital PR where we're creating newsworthy
stories and outreaching to journalists. For this, I'm using Ferry and the amazing team at search-intelligence.co.uk, 3% is coming from business
Directory Citations which I outsource to authority
builders and the remaining 2% is coming from link exchanges
just answering the inbox and working out some exchanges
with high quality websites that are already reaching out to me.
My next 2023 strategy is
to give Google exactly what it's looking for by
focusing on the user experience in particular goal completion,
Google wants its users to achieve their goals. If someone searches for how
to shave a cat then goddamnit, they should be cat shaving
experts, by the end of the day, in June they explicitly
showed how important this is to them. A friend of mine searched for
best data center in Buffalo on mobile visited the first
result, then hit back on his browser, he found this,
the survey asking him to rate how easy it was to find what he wanted.
It's crystal clear stop
horsing around and give your users what they're looking
for as fast as possible, ancient SEO theory used to
believe that Google loved it when users were on your
content for a long time. Nah bro, not anymore. Google has TikTok to deal with
in this attention economy, there's no time for reading
anymore, use a key takeaway section to summarize the
bulk of your article, in a quick section at
the top use large fonts to draw the eye to a quick
answer to the search query and if you're writing review
content put your comparison tables at the top just like CNET does. Before we get into my
next 2023 SEO strategy, fair warning whether you like it or not, this strategy's gonna completely
change how SEO is done going forward and even if you
don't want to do it yourself your competition definitely
will and that's AI content.
Look, the current quality of
AI tools on the market is good, I have sites built off AI
content that have shot up vertically in traffic while avoiding every single Google update in the
process, but the roadmap of what's on the horizon
for AI content is insane. Not only is GPT-4 coming out with better more undetectable algorithms,
but the AI software itself is now letting you write
full SEO optimized articles from top to bottom in one click. I have a video coming
out soon on my complete AI content process so
make sure to subscribe so you don't miss it.
