SEO For Beginners Using Google : 3 Powerful Small Business Tips
So if you're a small business starting out or
you feel like you're a beginner when it comes to google my business or SEO and you're
looking to grow your business to get more customers more clients more inquiries more phone
calls then this is going to help you today three powerful business tips for small businesses
and for beginners so what's a beginner well maybe you're an entrepreneur and you just got a
new website maybe with Shopify, Wix, WordPress and you just want to get people to pick up the phone
to find out about your business and then to get more inquiries more customers how do you go about
it well that's a beginner but of course, if you're a small business it could be that you don't have a
shop front and you're working from home or you're a service that goes out to help others how can you
use google my business and understand SEO search engine optimization to help you grow your business
well I'm going to show you three powerful tips and once you go through these things a couple of times
you're going to be well underway of seeing how you can get growth for your business and I say this
as a business owner myself a small business owner in more recent times with google my business it's
become a lot easier to get inquiries and to get business and as I go through these three tips I've
also got a great tool that I'm going to show you that will give you some credits and it'll help
you see where the growth can be found on a local business SEO basis so let's jump straight in and
I'll show you this first small business tip thing to do is to really nail what you can do with your
google my business listing so we'll assume you've already got your listing up and running but on the
left-hand side just go through each of the things you can do so add a post if you haven't done so
for a while add information that's required i mean here there's lots of information that's not
been added in so add it in it's just a case of a clicking the pencil put the information in check
the phone number and just work through the page now that sounds pretty simple but it's also worth
bearing in mind that yours may look different now this is a restaurant and so with a restaurant
you get extra features you can have menus you can have food ordering and these extra features
even bookings if you take advantage of them and if no one else is doing so in your area then
you're going to be number one you're the one that people will find on google maps you're the
one you're the business that people will dine with because you're providing that information to
your customers so I would highly recommend that you work through each one of these there's
videos on each of these things if you go to my website or if you go to Zanet and then do
a search what you're looking for on youtube you'll find guides on how to do that I'll give
an example so if you had a hotel for example they again have quite a lot of extra features and
information that's needed from the business owner so if you consider how rich it is when you do
searches on google for say accommodation uh often this is also very much dovetailing with
other areas like trip or booked.com and when you add then to this information with your photos
for your google my business listing you then get a much richer entry into Google's index
into its database and if you want proper guidelines on this you can go to google themselves
and ask what it is that they require the hotel or with dining, they do tend to have extra
features and you can just work through this it explains what you need to do alternative if you
do a search for say google my business for hotels you'll see I've got videos here that will enable
you to see what you can do to optimize your hotel so like I said it's just a case of working through
and improving your google my business entry or your knowledge panel so here's a very simple
one on the left-hand side it's not got a lot of information just a few photos a very simplified
the version most people's is like this because they don't put the time and effort in but if you do
put the time and effort in if you add the branding the photographs the logo the information then as
you'll see I mean I've stacked this because this goes down and down the page but I've stacked
it again and again and again so you can see there's a lot more information it gets picked
up by google if you know what you're doing and what you're entering and again if you
want a full understanding of how that works then I've got this video optimized Google
my business like a pro I'll put a link above and below as well for you to follow that and
that literally takes that idea of it being a very small entry that you've probably got at the moment
and making reels and reels of entry that show when you do a search on google my business so
that's my first tip nail your google my business on the things you can do now my second tip is
don't copy the wrong SEO habits SEO habits of say two or three years ago are going to actually harm
your business so what are we talking about we're talking about writing for search engines or bots
now we talk about overusing internal links we talk about link farms keyword stuffing invisible text
with the background and the text is the same color duplicate content those are things you need to
avoid I mean here's a few examples here is hidden text so it's getting in links that can't be seen
so that's considering that's a person who wants to make his website rank but he's not considering his
customers and making it helpful for them so he's more interested in his own benefits rather than
his customers well google's found ways of reading that and understanding how that happens again here
we've got an example from google of stuffing with keywords that don't make any sense when you read
it, it's evident that the person is only interested in being found for a certain keyword keywords
need to be natural google understands that now so in 2021 the old ideas of SEO are disappearing
fast they're actually going to damage you if you get them wrong now here's one that at the moment
isn't damaging businesses on google my business but believe me, it soon will do what is it well
it's again keyword stuffing in the title so I've just done a random search here I don't know any
of these businesses so if it's your business i apologize plumbers in auckland new zealand when
i look down here apart from the adverts which is fine Auckland palmer's group so if I hover over
that they're called Auckland plumbers group so that's fine that's no problem I'm looking down
here so if you can just pick this bit out here you'll notice for example this is jg plumbing and
it's called jg plumbing and gas services auckland well they're meant to put their registered
name and they haven't registered I would assume JG plumbing and gas services Auckland it's
unlikely um and you can just pick them out at the moment they're ranking high because
of using the words auckland or new zealand or emergency plumbers emergency plumber response
plumbing limited now if I go to their website it's called response plumbing if i open their
website let's just see what that is so they're called response plumbing so really and truly
according to the terms and conditions it should be response plumbing this emergency plumber is
really viewed as a spammy title so again I don't want to be too harsh the reason why this is all
going to disappear very soon is because people are reporting it and it's a very easy way to report
it and it's one that some people will do and as it gets reported then a lot of these companies
do then get devastated when suddenly they need to be reinstated because they no longer have their
entry so at the moment it's very lucrative to have a spammy title within a couple of days you could
actually get probably in the map pack for your local vicinity so at the moment it's something
that Google hasn't fully addressed but it is looking at changing so there's my second thing if
you're starting out if you're a beginner at google my business don't go down the wrong habits of seo
don't read old 9 2019 2018 information because a lot of it's wrong and particularly it comes to
google my business just put your genuine business name and then just wait for google to catch up
and my final tip to beginners is to just check your google my business insights regularly so the
thing is is if you've started out registered your google my business you need to respond to what
your customers are doing how do you know what your customers are doing there are a few ways you can do
that you can track keywords you can track to see how you're optimizing how you're performing which
we'll look at it in a moment but also you can just go to your insights and it will tell you how you're
doing there so it'll tell you whether you've improved or not so I can look back on insights for
this business leru company and see that they're getting messages they're getting calls again
visits bearing in mind they've only been around for a few months so that's pretty good going this
tells me again that compared to other businesses so this is a window cleaning business they are
hitting more traffic on a regular basis why because their photos are bringing in four
times more traffic than their competitors so that's useful information to one of the
other really helpful bits of information is on the new performance well there we can see what
types of information are they getting through how are people responding so the moment
it seems it's calls they're phoning them and there's one message as well so that's
good to see that that's a bit more information coming through there anything else yes we can
look at keywords so notice we've been optimizing it for window cleaning when the cleaners near
me leru being found for his branding as well and if we just look through here we can pick out
these are what people are finding this entry on so window cleaner Southbourne window cleaning near
me that's a great one and what we want to do is optimize so as we build the google my business
information through posts and through offers we need to just check to see what is actually working
because this is where the traffic is this is what real people are searching in the search engines
and then they're finding this particular google my business entry so if they don't know who he is
because these are based on the fact they know he's called leru then we need to make sure that things
like local window cleaners that's a great way to get real customers that haven't heard about you or
window cleaning near me that's another really good one so this is positive to see that the little
bit of work we've done with larue window cleaning services over the last couple of months is now
beginning to really bring in genuine customers to our clients and using this this tool persuaded
dot io and i'll put a link down below that gives you double the credit and gives you some free
credit as well so don't miss out on that you can run scans and these scans will just show you
so a few weeks ago we were mainly red which means like we're at the top 20.
There wasn't really
much going on for bournemouth window cleaner but gradually each week we run this and look at
how gradually it's getting greener and greener and that's the is area so if we just click on here
for example, you'll see that just a few weeks ago we're now number twos and number ones in the area
where he's based and that's just positive effort isn't it it just shows you that gradually the
more effort you put in the more response you get back in his area so that's why we would have got
some traffic and some phone calls recently I've not done anything for the last few weeks so again
it's a regular thing you need to do but it takes just five minutes to write a post or an offer and
that's something to consider now if you want this tool it's a brilliant tool then make sure you
don't miss it down below hopefully it's helped answer some of your questions hopefully you can
see that the way this style of tutorial was given is in line with where you feel comfortable and
if that's the case then you're going to find this really useful this playlist that's aimed for
beginners but if you just want to know a bit more about google my business for dummies then head
over to this video and i'll see you there you
