SEO Expert’s Roles & Responsibilities
Hi there! Have you tried looking up anything online
today? Of course, you have. It’s something we do multiple times a day. But who’s the one to decide which results
you’d get? Watch the video to find out! Good old search engines. They can find almost everything you’re looking
for! Well, apart from your keys and your wallet. Let’s talk about the mastermind behind the
scene: the search engine optimization specialist,
or the SEO specialist for short. An SEO specialist manages search engine optimization
and marketing activities. That’s why they are often a part of the
marketing team within a company.
They develop content and keyword strategies,
execute tests and collect data so that they can maximize the ROI in your website content
and in the search campaigns. They need to develop and implement link-building
strategies while also doing research and analyzing competitor advertising strategies. SEO specialist recommends changes to website
architecture, content linking, and other factors to improve search positions for target keywords. It already sounds like a lot of responsibilities
– but the list goes on! Optimizing copy and landing pages for search
engines, tracking, reporting, and analyzing website analytics. In case you are not familiar with all this
business terminology and the technical lingo, to put it simply:
SEO specialists do a bunch of analyses on the keywords and links so that the content
placed on the website could make it pop up on the first page of Google.
And that’s what’s so cool about it. The feeling you get when you actually see
your website on the first page of Google. I’m pretty sure it’s the same as when
you climb Mount Everest or pretty close. Fun fact: did you know that the average user
spends less than a minute on Google search results? No wonder they say that the second page of
Google results is the best hiding place. Knowing where the traffic is coming from is
also essential. No, not the kind of traffic that you see on
your way to work, but the traffic that you get when people visit your website. Traffic leads to more sales; more sales lead
to more money. Simple! In the process, the SEO specialist will also
be making a pretty decent pay. According to Glassdoor, the estimated total
pay for an SEO Specialist is $67,000 per year. But, wait. What skills do you need to become one? You’d need knowledge and experience in search
engine optimization, search engine marketing, and pay-per-click campaigns.
Experience with website analytics tools, A/B
testing, and knowledge of ranking factors and search engine algorithms. Most of it can be picked up on a course or
along the way, but you’d most definitely need to have an analytical mind first. And people still think it’s easy to do this
job? A day in the life of an SEO specialist is
a lot more complex than just link building and putting a few keywords here and there.
An SEO specialist performs keyword research
to determine the popularity, competitiveness, and relevance of keywords used. They also ensure that there is quality content,
good metadata, a clean HTML structure, links, and that all the pages are responsive. Moreover, SEO specialists dedicate a lot of
time to link building because it is not just about your website. It’s about what other websites ‘say’
about your website.
And that is even more important in SEO. Let’s not forget – the strength is within
the team! The SEO specialist needs to coordinate with
other marketing experts such as content writers, copywriters, and pay-per-click specialists
for the best SEO and website results. As an SEO specialist, you might use some of
these on a daily basis: Google Search Console and Google Analytics. Your go-to tools for tracking website traffic
and performance in Google Search. Google Keyword Planner, Ubersuggest, or Keywordtool.io. Amazing tools for your thorough research on
keywords. Ahrefs, Semrush, Majestic, or Moz Link Explorer. Very useful for backlink analysis, a must
for every SEO specialist. Plus, they offer a bunch of features such
as keyword research and traffic estimation, which can also be very useful. Rank Ranger, or Serpstat.
If you need some help with rank tracking,
these are probably your favorite tools! Copyscape. You simply cannot afford to have plagiarized
content on your website. Make sure you use Copyscape and check whether
the content already exists somewhere on the internet. Even though we could talk about SEO specialists
for hours, that’s all for today! Leave us a comment, like the video, and subscribe
to our channel for more! Thanks for watching! See you in the next one..
