SEO 1/3 – Was ist SEO? Algorithmus? SEO-Faktoren?
In this tutorial you will learn what SEO is and
how to do it. What keywords are and how to research them. What metadata is and how
you can use it. How to request a crawl directly from Google and what you can do to make
your website or Spreadshop even more visible. What is SEOß It's not wrong if
you know what you're doing. Google roughly distinguishes between six types of traffic, i.e. user flows that end
up on your website or Spreadshop . Number one: direct. Whenever you
enter a web address directly into the browser field and press enter and the page learns then you will be counted
as 1 for direct input . Social. All posts, for example
on Facebook or Reddit or anywhere else, that take you to your website or Spreadshop via a link are
counted as 1 for Social. screen. For example, you are on a
news portal and see a small banner. If you click on it, a link will take you
to your Spreadshop or your website.
Then you will be counted as 1 for Display. Referral. On other
websites you will be mentioned as a link in the text, for example. You click on it and land on your
website. 1 for referral. Paid search. If you enter a keyword in Google, you will be shown the
ads first. That means these are paid ads – so-called Google Ads. If you click on
that, you count 1 for paid search. Organic. The organic traffic. Hallelujah! That's what SEO is all about
. This is the entire web sorted by algorithm to present you with the
best search result for the keyword you just entered . do you have it Otherwise just rewind
again.
We have all the time in the world and then we move on. But what exactly is the
algorithm and how does it work? Nobody says anything! top secret! No chance! The algorithm
is of course top secret, which means that Google doesn't publish anything about it and doesn't
want us to know how it works, because otherwise we could of course manipulate it in a great way.
In SEO, however, we try to optimize our websites so that they rank as well as possible,
and Google has been around since 1998. That means, through experiments, through observations, we have found out
which factors are particularly important for SEO, that is, for the search engine optimization is Three
factors are particularly important here.
Number one: the best coding wins. HTML, Javascript,
PHP. You've probably heard of them. These are computer languages that are the architecture behin
the Internet, i.e. hey are read by browsers. This is the coding from the
internet. If this is displayed nicely on different devices from your smartphone to your desktop computer
, no matter what format it is, then your page will be rendered responsive.
If it is played out quickly, that means that you have little loading time – because who
likes to wait for their website – if your page is loaded cleanly, that means that the bot and also
the browser can read through their codes cleanly and your page can display the information on
it: Then you have clean coding! If the coding fits, then the best
content wins! / How is the algorithm supposed to know what is good??? / He doesn't know, he interprets it.
/
How? interpret that?? / With the user data. When you click a result on Google,
a cookie looks over your shoulder and sees how long you stay, how you scroll and how you
click. From this data from many, many users, Google can then say: Good content! /
Content is king! And King is who gets read the longest, who gets scrolled the most, where gets the
most clicks and where the least bounces. bounce? That's when you click on it
and immediately walk away because it's not what you wanted after all. Coding, content and then?
The site with the best backlinks wins. The more pages pointing to your site, the more
trustworthy it is. / Why BACKl-links? You can set internal links on your own
page. Backlinks come from other sites. And the link winner is whoever has the most of the best
backlinks. And that's it again from the Spreadshop Studio in Leipzig. I wish
you a wonderful evening and will tune in again for the second part when we are back
with the SEO starter tutorial with Johannes
