Score 100/100 in SEO
Do you want to create search engine friendly content to get
the maximum reach and traffic? Rank Math has 21 real time SEO tests that will help you achieve that,
and we score your content out of 100. So anything above 80,
your content is SEO-friendly. But obviously, we want to get to 100 if
possible so that there is no shadow of a doubt that your content
is truly SEO optimized. And this video is all about
helping you get to 100. Let's go! Hey, it's Jack from Rank Math, the one WordPress SEO plugin
that constantly strives to provide you with the fastest and the most
cutting edge SEO tools. And on this channel,
we provide you with the most updated SEO knowledge to help you
grow your site's traffic. So if you are new to our channel,
consider subscribing. Now, one thing we have to be clear here is
that it doesn't mean if you score 100 on Rank Math's content analysis test,
your content is sure to rank.
It doesn't work that way. All the SEO test we have is to help search
engines understand your content better. The higher the score, it means the more
you're following the SEO best practices. But if you want to learn how to further
optimize your content from what we'll be sharing here, then we highly
recommend that you watch this video. But don't go there yet. Watch this video first.
It will make more sense. We have left the link in the description. Anyway, let's get started, shall we? Now, if you are a true perfectionist,
the obvious route for you is to optimize the content as you write to get
the most points out of the SEO score. I get it.
It makes you feel good.
But in my opinion,
it disrupts your workflow. When you are writing content,
your focus should be to produce something that is helpful to your human readers,
not the search engines, and that's why optimization
should be left towards the end. However, it is helpful to know the places
you should put your focus keywords so that you don't have to optimize
all that much towards the end. Don't worry, I'll walk
you through an example. Now, before you even decide to write
an article, you've got to do keyword or topic research to determine if
a topic is worth writing about. If you are unsure how to determine the worthiness of a topic,
we highly recommend that you check out this video about how to do
keyword research for free.
Alright, let's go through an example. Assuming you have done your keyword
research and you have determined that it is worth your time writing an article
on the topic, "best charcoal grills". The first thing you want to do on your WordPress editor is to go to Rank
Math and add a focus keyword. Otherwise, Rank Math wouldn't know
what you're trying to optimize.
Now, this focus keyword is
not only for Rank Math. The key for this is to let search engines
know what your article is about, which is to help people find
the best charcoal grills. And that's what you're trying to rank for. So we are optimizing the entire
article for that keyword. Makes sense, right? I know your article won't
rank for just one keyword. It will rank for a range of keywords search engines determine are
relevant to their searches. And that's why we recommend that you use
the content analysis test together with our Content AI,
which is our proprietary research tool that will analyze the articles ranking
for the same keyword and tell you what other keywords you should
add to your content. You could even click to copy the keyphrase and paste it on the content analysis as
a secondary keyword, so we can optimize your content to rank
for these secondary keyphrases.
The primary keyword has this star icon. If you want to change the primary keyword, just drag the secondary
keyword and place it first. And there you have it. Let me switch it back. As a free Rank Math user, you are able
to optimize up to five keywords. If you have Rank Math Pro, you can optimize for unlimited keywords,
but don't get carried away with adding as many keywords because it
may do more harm than good. Just a reasonable number of keywords
you want to rank for is good enough. Now you see these suggestions as
I'm typing the focus keywords? If you are not seeing this, it means that you have not connected
your site with your Rank Math account. And to do so, on your WordPress dashboard,
hover to Rank Math and general settings, click on analytics and connect
your site with Rank Math. If you already have a Rank Math
account, feel free to log in.
Otherwise, you can register
for a free account. Connecting your site with Rank Math, be the free or pro account, gives you
more than just the keyword suggestions. It gives you five free credits to content
AI and others, so feel free to do so. Now, speaking of the Pro version of Rank Math, you see
this Google trends icon. As you click on it, rank math will be drawing information
from Google trends and display all the trend data for the primary and
secondary focus keywords you have added.
As I've mentioned in most of our videos,
when you see data or graph on a particular keyword, it means there is
search traffic for it. So this is a very simple and convenient way for you to validate the keywords
you have added to Rank Math. Next, check this out. If I add the title of the article
that includes the focus keyword, but I don't add any keywords
in the content analysis at all, no matter how much you write, you won't
get a good score on a content analysis. But once you have included the focus keyword in the content analysis field,
the score increases dramatically. That's because of two things. The focus keyword in the title
of the article holds a lot of weight on how search engines
understand your content. And since Rank Math now knows what keyword you are optimizing for,
it can now do its job properly. Now, there will be instances where you get different color codes
to the keywords in the field. So let me explain them.
While it is great to optimize an article for more than one keyword,
it poses some challenges because if all focus keywords are treated the same way,
meaning all the tasks are run on all the keywords here, you will probably waste
a lot of time optimizing your content because it will be tough
to get a good score. There are just too many variables. We acknowledge that and that's why we have
divided the tasks into four categories. We have tests that run on all focused keywords, tasks that run only
on the primary focus keyword, which is the one with the star,
tests that run only on the secondary focus keyword, and finally,
tests that run only on the content.
You see, as I click on the secondary keyword, it will have different tests
as compared to the primary keyword. The tests that run on all focus keywords
and the overall content will stay even when you select either the primary
or secondary keywords. For example, the content length test, which runs on both the primary
and secondary keywords. We will walk you through each of the tests so you know which test
belongs to which group. But generally, all you need to know is that our goal is to get all
the keywords here lighted up in green. And if they are not,
you will know what to optimize as they will
be marked with red crosses. As you can see, there are basic SEO tests, additional SEO tests, title readability
tests, and the content readability tests. And if any one of the tests in the group
are not optimized, an indicator like this will show telling you
the number of failed tests. Actually, our content analysis tests are
straightforward and easy to understand, but let's quickly go through what you need
to know about the color codes of the test.
To score well on the SEO test,
we've got to understand the color codes. Let's start with the overall test results. If your article scores below 50, the color code for the content analysis
test will be in red, which means your article is not optimized
for the keywords you have added. When you get a score between 51 to 80,
you will see the content analysis test results with the yellowish
orange color code.
This signifies that your article
has plenty of room for improvement. And anything above 80, the score will appear as green,
which means your article is SEO-friendly enough to be published and understood
by the search engines. But still, you should try to aim for 100. Again, I've got to remind you
that there is no guarantee in SEO. Our goal for these tests are to allow
search engines to understand your article easier and to help improve
the probability of it to rank. Even an article with a lower score can rank well if all the other
factors are well optimized.
So take this optimization test as a framework or guide
and not absolute answers. Let's continue. Now, in most of the test, you will either see a fully
filled green tick or a red cross. But on tests like the content length,
keyword density, and the image or video presence, you will often see
partially filled icons like this. Since it is a partial tick, it means you are on the right track,
but it is not enough. For the sake of explanation,
let's say that a test is supposed to get five points when you have achieved a fully
filled green tick. A partially filled red tick, you are between 1 % to 30 %,
which means you are probably only getting between 0.5 to 1.5
out of the five points for that test. A partially filled yellow tick means you
are getting 31 to 49 % of the score, which means between 1.55
to 2.45 out of the five points. And a partially filled green tick means you are getting between
50 to 99 % of the score.
And when you achieve a fully filled green tick, you are getting the full
five points of the test. This is just for illustrative purposes. We do not have decimals on our score. If you see partially filled ticks, you know more efforts need
to be put in for the test. Take for example,
the image of video presence. Currently, it is a fully filled red cross because there are no images
or videos on the article. When I add one image, it turns to a partially
filled yellow tick, and when I add two more images,
it turns to a partial green tick, and when I add one more image,
it turns to a fully filled green tick. It's quite easy to understand, right? Now, let's move on to the pillar content. But before that, let me remove these.
Alright, technically, if you check this,
you are telling Rank Math that this is an evergreen piece of content that will
remain relevant for years to come.
And Rank Math will assist you in building contextual internal links by suggesting
links to you when you create new articles. But anyway, this does not affect
your SEO scores in any way. So if you want to understand more about it, you can click on this question
mark to learn more about this. All our test comes with this question mark that will link
you to more information. So if you are puzzled by any of these, just click on it and you
will learn more about it. But if you watch this video,
you won't have to read it on your own. Alright, now that we understand
the basis of how Rank Math checks your content, let's actually go
through each of the tests here. Let's start with the basic SEO test. Now, many of our SEO tests checks the
location of your primary focus keyword. If you have been in the SEO space for some time, you know that the presence of your
primary focus keyword in the title of the page is an important ranking factor
for Google and other search engines. Before you write your content, the first
thing you need to do is to add a title.
This is the first test we have, and this test is only applicable
to the primary focus keyword. If you have not meddled with any of the settings, by default,
when you add the primary focus keyword in the title of the page, like so,
you would have passed the test. However, let's say that I do not include
the primary focus keyword in the title, but I choose to add it
through editing the snippets. As you can see, by default, the SEO title is drawing
information from your post title. And in case you want to change the default
settings for all your posts, let's say you only wish to have the title
variable without all these others because having, for example, the site name doesn't
look nice on the search engines, you can go to Rank Math's title and meta
under the post types called posts, and under the single post title,
you can amend the variables here.
Let's remove the other variables, save changes, head back to the article,
save draft and refresh it. Click on the edit snippet and now you
will only see the title variable. Now back to the topic. We still don't have the primary focus keyword in the SEO title because we have
just removed it from the post title. As I add the primary focus keyword here, let's close it and you will
see a pass on this test.
But we still highly recommend that both your SEO title and a page title
contain the primary focus keyword. Let's say that you want the current year to show on a search result but you do not
want the year to show on a post title, you can simply amend the SEO title through
the snippet and add the current year variable so that it will look like this
on search engines, while your post title will be a little different, but the focus
keyword is still there on both titles. Next, as I've mentioned earlier, you want to write your content
without stopping for optimization. But it is good to know where you should
include your primary focus keyword. So I will write out the entire article and then I will go through where
I have added the focus keyword. Alright, I've completed the article. The next basic SEO check we have is if your focus keyword is
in the meta description.
Again, this test is only
for the primary focus keyword. Meta description simply means the description you usually see
on a search result after the title. So Rank Math looks for the primary keyword
in the meta description in several ways, and it is in the sequence
I'm about to share. The first thing Rank Math will check for is if you have added a custom meta
description through the "edit snippets". As you can see, currently I did not add
any description here, but if I did, whatever that is added here will
be taken into consideration. If there is no meta description added,
what it would do next is it will check what you have added on a post excerpt,
which is under "settings", "post" and "Excerpt".
If you didn't add words here,
the next place it would check is what you have added on the "titles and meta"
under the "Post" type and right here. It is using the "%excerpt%" variable by default,
and the excerpt variable has its own check sequence, which is first to check
the Post Excerpt as we have mentioned. Following that, it will scan the content and find a paragraph that contains
the primary focus keyword, which is what you are seeing right now
as I remove the custom meta description. You see, this meta description is taking
information from the paragraph it found the primary focus keyword, which is
the second sentence in this case. If your primary focus keyword happened to be in the third paragraph, fourth
paragraph, Rank Math would detect it. And failing these checks,
if you have not used the primary focus keyword on your content,
the exerpt variable will revert back to adding the first paragraph
of the content as the meta description, which means you would
have failed this test.
So to pass this test by default,
all you need to do is to add a primary focus keyword at the beginning of your
article, but as long as it reads well. Otherwise, feel free to customize the SEO description through the "edit snippet"
as it gives you more control. Anyway, the next test is to check if the focus keyword is found
in the URL of the article. This is another ranking signal, by the way, and it is a test just
for the primary focus keyword. Now, depending on what your permalink structure is, if it is "date and name",
"month and name", "post name", or a custom structure with a "post name"
variable, by default, when you add a new post,
whatever that you type in the post title will be included in the URL when
you save draft or publish the post.
If you don't see a pass on this test,
even when your title has the primary focus keyword, just remember to save the post as
draft and you will see a pass on the test. Now, if you want to edit the URL of the post, just click on "Settings",
under "Post", you will see the URL here. Click on it and you can edit it. Alternatively, you can edit the URL through
Rank Math's "Edit snippet" as well. Just click on this, add in your primary focus keyword, and as you click away
from the permalink, you will see the spaces are replaced with
dashes and this is a good SEO practice. Take note of the URL limit as well. It is best not to have an URL
that is longer than 75 characters.
Personally, if I see a permalink with unnecessary words like top 10 best
charcoal grills in 2023, I will remove all other words and only
keep the primary focus keyword. Because what if I have 15 instead of 10
charcoal grills to share in the future? And what if 2023 is over? It is not recommended to change the URL of
any posts or pages after it is published.
So keeping it slim and evergreen should
be considered when deciding on the URL. Next, the focus keyword appears
in the first 10% of the content. This is a check for the primary
focus keyword again. It is rather straightforward
and self explanatory. However, there is
an exception to the rule. If the content has only 300 words, Rank Math will check the entire 300
words for the primary focus keyword. But once the word count goes above 300 words, Rank Math will resume the check
on the first 10% of the article. Next is the focus keyword
found in the content. If you have passed the test I've mentioned earlier, you shouldn't fail
on this test as they are related.
This is a test that runs on all focus
keywords, which means that if I add another keyword, this test will appear
on the keyword as you click on it. If that particular keyword is not
found in the content, this will fail. So all you need to do, if you want to rank for a particular
keyword, have it in the article. Now, this test also checks both the singular and the plural
versions of the keyword. For example, if I add the keyword "pie",
but I have "pies" in the content, which is the plural form,
it will still detect the keyword. But this feature is limited to only the English language and might not work
all the time as it uses a small word base. Now, finally, in the basic SEO check
is the overall content length. Google and other search engines does not
explicitly say that content length is a ranking factor,
but longer content usually implicates content with substance,
but obviously it is still subjective. And sometimes shorter content can
rank better than longer ones.
But what we can agree on is on any given topic, topical depth is more
important than anything else. So usually long form content is preferred. Hence, this is how content
analysis scores your content. Anything below 600 words,
you will get 0% of the score. Now, if you are an e-commerce store owner who runs your business on WooCommerce and
you have Rank Math Pro, you will see this test recommending
at least 200 words because product descriptions won't
usually reach 600 words. There are other dedicated SEO tests for WooCommerce products,
so if you are interested to learn more about them, the video is popping
up at the top right corner. Anyway, if your content is between 600 to 1,000
words, you will get 20% of the score.
Assuming the maximum score for this test is 10 to be added to the overall SEO
score, you will only get 2 out of the 10. Between 1,000 to 1,500 words,
you will get 40%. And anything above 2,500 words,
you will get 100% of the score. Now, because we know every topic is different, not all topics
require 2,500 words. So we recommend that you use our Content AI to analyze your topic as it will
give you a range on the content length. As long as the Analyze keyword and the Focus keyword on the content
analysis are using the same letter casing, the content analysis test will
take information from Content AI. The scoring system we have talked
about earlier is nullified.
So in this case, if the content length falls below half the upper bound range,
which means half of 2403, which is at 1202.
If the word count of your content is above 1202, but below the lower bound range,
you will get a partial yellow tick, and anything below that,
you will get a filled red cross. However, if the content fall within the range, you will get a partial green
tick, but if it goes above the range, as you can see here,
the upper bound of the range is 2403, if you go above it,
you will get a filled green tick. So to get a full score for this test, go above the upper bound
of the recommended range. So if you have passed all the basic SEO checks, your overall score
should be at least 50. It is not that hard
to achieve, am I right? Now, let's talk about the
additional SEO test. The additional SEO section gives more
actionable tips to optimize your posts.
We have placed these tips
in the additional SEO test section because they don't have as big of an impact
as the basic SEO test. Think of the basic SEO test as the base of a pizza and the additional
SEO test as the toppings. There is no pizza without the base, and the
pizza isn't as good without the toppings. The bottom line is you should use both the basic and additional SEO
test for the most SEO impact.
Now, this is the first test
in the additional SEO section. This check is for all the primary
and secondary keywords, meaning if any one of these focus keywords
here appears in the sub headings of the content, be it H2, H3 or H4,
you would have passed this test. But don't force it. You want to naturally incorporate the keywords in the headings instead
of stuffing them just for the sake of it. Having your focus keyword on the sub
headings is an often ignored on page optimization and it is
important for many reasons. Not only does including keywords
in headings bring relevancy, it may also help achieve site links
in the search results, which are quick links that appear
below the meta description. In this case, I've added a secondary
keyword here as the H2, and I've also added the primary focus
keyword as an H2 heading as well. And I will use H3 heading text for each
of the products I'm recommending.
Next, the test checks if your focus keyword
is found in the ALT text of an image. This test applies to only the primary
focus keyword, and both the singular and plural version of the keyword
are considered in the test. Having an ALT text in your images is
a good SEO practice because in case your images don't load, the ALT text will
describe what the image is about. And with an Alt text, Google and other search engines may rank
your images on their image tab if your Alt text and image matches the search term,
which leads to more traffic.
When you add an image to your article, on the settings of the image,
you'll be able to add the Alt text here. But it is easy to forget this step because the settings won't usually appear when
you are on the Rank Math's content analysis. So to avoid that,
on your WordPress dashboard, you want to go to Rank Math's
"General Settings", under "Images", you want to toggle
the "Add Missing Alt attributes" on. And since by default, the file name variable is applied,
as you save changes, head back to your article,
save draft and refresh the page, before you add an image,
you want to make sure that the file name is optimized in a way
that describes the image. But for the most important image of your article, say the featured image,
it would make sense that you have a file name that includes
the primary focus keyword. When you add that image to the article, you will see that you
have passed the test.
Even when you have not added the alt
text manually, it is as simple as that. Next, we have the keyword density. Yes, keyword density is becoming less
important, but optimizing it still brings benefits as it gives more
context to the search engines. However, it cannot be overdone. We think that a Keyword Density of between
1 to 1.5 % of your overall content length is just nice, and you will
get a green filled tick. If you go above 2.5 %,
you will get a warning. When you use content AI, like in this
example, the content analysis will sync with the first keyword
suggested by Content AI. It is recommending 17 of the primary focus keywords here, and if you want to get
a full green tick on the content analysis for this test, the primary focus keyword
needs to appear 17 times on the article.
But there is a workaround for this test. This test takes into consideration the total count of all the primary
and secondary keywords added here. So since we want to consider the singular form of this keyword,
we can add "best charcoal grill" as a secondary keyword, and now it
appears five times instead of four. And then we want to try to rank
for "charcoal grill" as well. So let's add "charcoal grill" as a secondary
keyword, and now we have passed the test. Now, if you really think that this is not a test you want in your content
analysis, you can remove it. Visit this page, follow the steps,
go to the "Disable Keyword Density test", and add this code
to either your functions.php or the rank-math.php file this is the link to the page,
feel free to visit it.
Link in the description as well. Next, we have the URL length test. Shorter URLs usually look better from a user's perspective,
and it is easier to share with others. Remember when we optimize the focus keyword in the URL, there was a check
to see if the URL is above 75 characters? This is what the URL length test is about. The character count includes the domain
name, so the longer your domain name, it leaves less room
for the URL optimization. Anything below 75 characters,
your article will pass the test. However, the caveat is if your domain name is long and you have removed all
the unnecessary words and it still goes above 75 characters,
feel free to ignore this test. Next, we have the external link check. It is always a good SEO practice to have
a doFollow link to external sources, but make sure that the page you
are linking to is credible.
If the page is credible, usually search engines will already
understood what the page is about. And because you are linking to it, now the search engines will understand
that your content is talking about something related to the page
you are linking to. So it does have benefits for linking to external sources, but how do
you know if a page is credible? If the content is from a high authority
site that everyone knows, that's an indicator of high quality,
or you can also utilize Content AI. On Content AI, as you click on links, you
will get some external link suggestions.
All the links that appear
here are credible sources. Now you see this external link count? This is synced with the content analysis. If the recommended external link count is zero, the test on the content
analysis will be hidden. Also, take note that we have this "Nofollow External Links" option in the Rank Math's "General settings" under "Links". We recommend not to toggle this on since you are already picky about
who you are linking to.
But if you choose to turn this option on,
then at any time you want to add an external link and turn it into a
doFollow, you can paste the domain of the external site in this
"Nofollow exclude domains" field. For me personally, I will toggle this off since I'm really picky
with who I'm linking out to. Next, we have the internal links check. And similarly, this is synced with
the Content AI link count suggestion.
If the recommendation is zero, which is highly unlikely, the test
on content analysis will be hidden. As you probably know, having internal links on your
articles brings lots of benefits. You can build contextual links and create
a silo structure with it so that it is easier for Google and other search engines
to understand what your content is about. If you want to know what a silo structure
is and how it can benefit your site, feel free to check out the video
that is popping up at the top right. The link is in the description. So to pass this test, all you need to do is to add an internal
link on the article, but make sure that the anchor text,
which is the text you are adding the link to, is relevant to the content
of the page you are linking to.
If the link is pointing to a page
on a subdomain, it qualifies as well. Now, the next test we have is the
uniqueness of the primary focus keyword. As you know, search engines hate duplicate content and it won't rank two articles
that target the same keyword. And that's what this test is about. If you have targeted the same primary keyword before on other articles,
you will see a fail on this test. And to be honest, if this test fails, you shouldn't even write
this piece of content. Instead, you should focus on optimizing the existing content
targeting the same keyword. Now, let's say that I publish this page, and I create a new page that targets
the same primary focus keyword. You will see a fail on this test, and it totally makes sense that I
do not continue with this article.
Go back to the original and work on it. It's hard to fail on this test for new sites, but for a larger site,
this test is going to be super helpful. Next, we have the Content AI check. If you have optimized the primary focus keyword with Content AI as I've shown you,
you should have a pass on this test. However, if you don't intend to use
Content AI on any of your posts, you can remove it, just like what I've
shown you in the keyword density test. Go to "Disable content AI test" and add
this code to your functions.php or rank-math.php file. Anyway, if you would have passed all
the additional and basic SEO tests, you should have gotten
at least an 81 on the score. Now, let's go to the next
category of tests. Now, as the name suggests, all these tests here are related
to the SEO title of your article. It is important because it is known that a well optimized title
generates more clicks.
And when more people clicks on your
content, they find your content helpful to them, the higher
the search rankings will be. So let's go through the first
title readability test. We recommend having your primary focus keyword at the start of your SEO title
as search engines slightly favor it. So assuming your SEO title follows
the same as the post title, and if we add the ultimate guide
to the best charcoal grills, you would have failed the test because
what we check is if the primary focus keyword, which is the best barbecue
grills, is in the first 50 % of the title. So instead of the ultimate guide at the front, you may want to move it
to the back, say "best charcoal grills: the ultimate guide",
and you will pass the test. Next, we have the positive
and negative sentiment. Titles that evoke emotions, be it positive or negative,
will usually get more clicks. But beware of adding clickbaity words
to your title because when your content underdelivers, it will
do more harm than good. If your content is, for example,
listing all the best top end charcoal grills that cost more than $1,000,
do not add something like the cheapest and the best charcoal grills
anyone can afford in 2023.
Yes, you would have passed the test,
but do you see the disparity here? It's talking about cheap charcoal grills,
but you're recommending expensive grills? Will the person who visited your page leave immediately because all the grills
you recommend are so expensive? Absolutely.
So don't do that. Other than that, to pass this test, Rank Math checks your title through a list
of emotion evoking words, which can be found when you click
through this question mark.
I'll mention it again. All these question marks will lead
you to learn more about each test. So if you don't understand what a test is about, feel free to read
the related knowledge base article. And since we are on the support topic, do remember to join our Facebook
group that has over 50,000 members. We are all about helping you and each
other out on any questions related to SEO. The link is in the description. I digress. Now, as you click through the question mark, you will see two links, the positive
word list and the negative words list. If Rank Math finds any of the words in either the list on your title,
you would have passed the test.
So if you fail this test, feel free to visit the list and pick
up some words to add to your title. Pretty sure you'll find one. Back to the article,
the next test is to check if the title contains a power word, and similarly,
we have a list of words for you. Click through the question mark, visit the link, and right below,
you will see a list of power words. It includes English, German,
Indonesian, Dutch, and Swedish.
Feel free to check out the list of power
words and include it to your title. For my case, BEST and ULTIMATE
are the power words. Finally, Rank Math checks if
your title has a number. It is proven that titles with numbers
get more clicks on the search results. This trick was popular for some
time and it still stands. Think about it.
If you see best charcoal grills, the ultimate guide,
as compared to five best charcoal grills, the ultimate guide, which has
the higher tendency for you to click. For me, it will be the one with the number
because it is more specific. I'm expecting to have
five recommendations. Who knows, there may be 100 grill
recommendations on the other article that doesn't have the number,
which is not what I'm looking for. You see the psychological
effect of having a number? So since this article has five recommendations, I'll just add five
to the title and it will pass the test.
You see, we are inching closer
to 100 on the SEO score. Now, this group of tests checks
the overall presentation of your article. It is what keeps the attention of your
readers other than the content itself. If your article contains only words and they are in a huge chunk,
it is super hard and dry to read. No matter how good your content is,
people will just leave. And that's why we have these checks. The first is the use
of a table of content plugin. Now, a table of content is super useful for articles that are longer than 2,000
words because it allows your readers to easily find the information
they are looking for. On top of that, your article may get a Jump-to
link markup on the search result. This massively improves
your click through rate. But just take note that the Jump-to link
is awarded on Google's discretion and there is no specific
way to optimize for it.
Now, if Rank Math detects any of these plugins installed,
you would have passed this test. We don't check if your post
actually has a table of contents. If you are using a table of contents
plugin that is not on the list, feel free to ask the plugin or theme
developer to add this filter to their product so that Rank Math can detect
it and you will pass the test. If they do that, we'll be happy to include
their plugin to our compatibility list. However, if you're manually adding a hard
coded table of contents, feel free to disable the test
in the same way I've mentioned earlier. But honestly, if you are using Rank Math,
don't hard code your table of contents any longer because we have a table
of contents block for you. Once you add it to your article,
you will pass this test. For more information on how to use Rank
Math's table of contents block, check out the video that is
popping up at the top right.
Now, the next test is to see if
you have used short paragraphs. As I've shown you earlier, if your text is in a chunk,
it is difficult for anyone to read. So Rank Math analyzes your content,
and if it finds that one or more paragraphs are with more than 120 words,
your article will fail this test. For a visual scan on your own, if any of your paragraphs have more than
five sentences, you want to break them up into two paragraphs,
and that would solve the problem.
Finally, it is the test on whether
your article uses images and videos. Why should you use them? There are several studies that says humans retain 10% of what they read,
20% of what they hear, 30% of what they see,
50% of what they see and hear, 70% of what they say
and write, and 90% of what they do. So it is super important to add media
files to your article so that your readers will retain what they see and hear
in your article much longer.
Also, it breaks up your text further
and it keeps your readers more engaged. So to pass this test, all you need to do is to add at least
four images or videos to your article. That's it. And if you use Content AI like I did,
if the result did not suggest adding images or videos,
this test will be hidden. So once you have passed all these tests
with fully filled green check marks, you will score a hundred out
of a hundred on your SEO score. I need to say this again like a broken
record, scoring full marks doesn't guarantee that your
content will rank well. Ranking on search engines is determined
by hundreds, if not thousands of factors. And if you want to learn more about
further optimizing your content, I highly recommend that you watch
this video we have talked about.
The link is in the description. So now, you have the knowledge
to get your content to score 100. If you find this video helpful, don't forget to smash that thumbs up
button, and we truly hope that your article will rank well
and get tons of traffic. If you want more SEO tips, feel free to subscribe to our channel so
that you won't miss out on anything. This is Jack from Rank Math.
Stay awesome. Looking forward to seeing you again..
