Rank #1 on Google Using 7 Free SEO Tools | Neil Patel
You want to rank number one on Google. You don't have a ton of money. You can't hire an agency. What do you do? Hey, everyone? I'm Neil Patel and today I'm gonna share with
you seven free tools that'll help you rank number one on Google. Before I give you these free tools, make sure
you subscribe to this channel.
Because I'm gonna keep releasing more amazing
content like this that'll help you get higher rankings on Google. The first free tool I have for you today is
Google Search Console. Most people use Google Search Console just
to see what keywords they're ranking for. You can do that, it's not that effective. The reason you want to use Google Search Console,
especially if you want a rank number one is for this specific tactic. When you log in to a Google Search Console,
it'll show you all the keywords that you're ranking for that are driving the majority
of your traffic. Look at what pages those keywords are driving
traffic to. Take the title tag of that page and the meta
description and make sure you include the key word. Optimize that title tag to be more appealing. If you're not sure how to optimize the title
tag, go buy a magazine or go look at a magazine. Magazines have amazing headlines. 10 ways to lose weight in 30 days, how to
shed five pounds in the next week, seven ways to do yoga as a beginner.
I'm making up these titles. They may not all be the best but there's a
few things you can do. You can take the inspiration from magazines
and try to craft your own headline. By creating your own headline or title tag
or meta description that's more appealing as well as including the keyword, you're more
likely to get clicks. See, if you do a search on Google as well
as another thousand people and you guys all searched for the same term, and everyone clicks
on the second listing instead of the first listing, what do you think Google's gonna
do? They're gonna take the second listing and
move it up to number one.
And by optimizing your title tag to be more
appealing, you're going to get more clicks. One simple way you can also do this is by
evoking curiosity. The seven benefits of green tea, number five
is going to shock you. I'd be like, whoa, whoa, whoa. Yeah, I know green is amazing, but what's
number five? I want to check out this article. That kind of stuff gets you more clicks. The next tool I have for you, and of course,
this one's free as well, they all are, is Ubersuggest. You have Google Search Console. It already showed you what keywords you're
getting traffic for. I want you to take those keywords and go plug
them into Ubersuggest. This will show you all the long-tail variations
of those keywords. If you already rank for the head terms, it's
really easy to rank for the long-tail terms. You don't have to build any links, you don't
have to do a ton of on-page optimization. It's super simple. You take the keywords Ubersuggest gives you,
let's say you rank for digital marketing on page one, you type in that keyword to Ubersuggest,
you see all the other keyword variations that it gives you and see if you can take those
keywords and integrate them within your site.
Within that page that's already ranking for
that term like digital marketing. By doing that, within 30 days you'll find
that you'll get more search traffic to that page. But here's a trick, you can't just take those
keywords and add them to the page. You got to integrate them within your content. That means you may have to add the keywords
and as well expand upon your content so that way it flows and it all make sense. If it doesn't, you're gonna have a hard time
ranking for all those terms because people are gonna read your content and be like, this
doesn't make sense. They're gonna bounce away. You need to adjust your content and sometimes
that means re-writing them. You may also want to take some of those keywords
and put them in the title tag and meta description. Those keywords that you're getting from Ubersuggest. By doing that, it'll also help you rank for
those longer tail terms.
The cool part about Ubersuggest is, it ranks
all those keywords by popularity and how easy it is to rank from. That's called Search Difficulty. So there's a SD number, that number, the higher
it is, the more competitive. The lower the number, the easier it is to
a ranking for that term. The third tool I have for you is a Yoast SEO
plugin. Most of you guys are running on WordPress. SEO isn't that easy. But what if I told you one plug-in will make
your on-page SEO so much more simple. The Yoast SEO plugin will help you optimize
your code, your title tags, your meta description, heck, it'll even help you create XML sitemap
that you can just plugin into Google Search Console, and it does this all for free. That way, when you release new content, it
pings Goggle lets them know through the sitemap that way they can index that content, grab
it and rank it.
The fourth tool I have for you is websiteresponsivetest.com. The reason you want to go to this website
is your site needs to be mobile compatible. Google has a mobile-first index. But putting your URL on this site, it'll tell
you, hey, is your website responsive? Is it mobile friendly? You want a mobile-friendly site. The more mobile-friendly it is, the higher
you're gonna rank at Google's mobile-first index. If your site doesn't look good on a mobile
device, you think you're gonna get a ton of rankings? Of course, not. That's why you need to ensure that your site
looks great on a mobile phone. Not just your mobile phone but all the other
ones out there. Because there's an iPhone, there's an Android
phone, the list keeps going on and on, and this site will help make sure that your website
is compatible with all of them.
The fifth one I have for you is Google Trends. You're probably wondering, hey, how is this
SEO tool? Well, Google's moved into brand signals and
they've had for years, but now they're more impactful than they ever were before. In other words, Google wants to rank brands
higher than non-branded sites. Because there's all these people creating
fake news and fake information out there. Google doesn't want to rank any of them.
By creating a brand, you're gonna do better. Google Trends show you how your brand is doing
compared to other people. The higher the line or the graph for your
brand of your competition, the better off you are. You want the bigger brand and Google Trends
will show this. If we're trying to figure out how to get a
better brand, it's by leveraging the omni-channel approach. The more people that see you, the better off
you're gonna be. In which, if you do content marketing, SEO,
social media marketing, you're out there more times, you're gonna be following what's called
the rule of seven. When someone sees your brand seven times,
they're much more likely to resonate, keep coming back to your site and that will help
you get higher rankings in the long run.
I know that sounds crazy but trust me, brand
signals is huge. Number six, Google PageSpeed Insights. How many of you guys think PageSpeed impacts
SEO? If you do, leave a comment with yes. If you don't, leave a comment with no. Here's the thing, it does. More people use Google on their mobile phone
than they do on their desktop computers. That's why speed is so important. Google has an index just for mobile sites. You want to ensure that your website loads
as fast as possible. So use Google PageSpeed Insights because it'll
tell you how Google looks at your site from the load time perspective, and they'll tell
you what you need to change to make it load faster. Number seven, and this is the last one. It's a Chrome extension, it's called Keywords
Everywhere. Whenever you're performing a Google search,
you'll find that in many cases you're performing a Google search for other keywords related
to your space or your own industry. Keywords everywhere will show you how many
people are searching for those terms and other related keywords as you're using Google right
there on the screen.
The reason this is important as you're just
using Google as a normal user, it'll give you more keyword ideas because you can see
the search volume and how good some of these keywords are as well as other variations. When you're trying to optimize your website,
you want to think about SEO day-in and day-out. I know that's gonna be hard but Keywords Everywhere
will help you because as you're doing searches on Google, Keywords Everywhere will remind
you.
It'll be like, hey, this keyword is popular. Yeah, this is related to my site, maybe I
should consider creating content around it. That's why you want to use it. Thank you for watching. These tools will help you rank number one. Make sure you're using all of them, they're
great. If you have any questions, leave a comment
below and I'll answer it. Thank you for watching. Make sure you subscribe, like, comment and
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