Prosto o SEO. Dla początkujących i średniozaawansowanych
When the heroine of my favorite series was going to jail, she said to her lover: What did Piper Larry really ask for? Was it only supposed to introduce new content? Can it do more? Today about one of the hottest topics in recent years when it comes to online content – SEO. I invite you for a coffee and a story with a whole lot of completely non-obvious props. If you create content on the Internet, e.g. you run a blog, or you are an editor of a website, e.g. a website of your own company and you already know a little about SEO or don't know anything, I have good news for you. This video is perfect for beginners. If you want to understand or learn how – more or less – the content engine on the Internet works, then I am also glad that you are with me. Okay, but from the beginning. The Internet is full of fulfilled meetings. There is nothing more beautiful
than the moment when someone who is looking for your content finds it. And whoever produced the content, told something, finds his recipient.
And that's what it's all about. Only … it is not as simple as it might seem, because if we talk to someone, we stand among a crowd of people, so people listen to us. It is completely different on the Internet. There is a medium, an intermediary, which is the Google robot. A robot that reads the given content and assigns it, ranks and evaluates it accordingly. Most people use – and probably you too – a search engine. This search engine sets up a certain list of articles, pages to which we can refer, and from which we can learn, buy something, read something, watch, etc., etc.
In short, SEO is short for Search Engine Optimization, optimizing our content for search engines web, that is, matching. Of course, many people tell me, "You know, positioning is not my job. It's something that SEOs, specialists, some programmers do." On the one hand, yes. They mainly deal with the so-called technical SEO, which I will also talk about – but I have to tell you that a lot can be done from the level of the writer, who is the editor of the page that is the creator of the movie, podcast or just text.
I have already said a lot, and now a concrete example. Suppose you have a small coffee roaster operating locally. You have high-quality coffee. You smoke and grind it on the spot and your customers can drink a really delicious, aromatic drink. Recently, new ways of brewing coffee, e.g. in drip, have become very fashionable. Therefore, you can prepare a video for your customers and a blog entry – text – about
how to prepare such aromatic coffee, while directing these customers to your store. If you got this idea, that's great! Many people operating locally and having their own business – admittedly – sometimes invest in their Facebook page, sometimes in a website, but few people invest in films, which in 2021 – attention – will generate 80% of search engine traffic. Before you start preparing your content, it is worth checking through various tools what phrases our customers and users really use when looking for this method of brewing coffee. For this purpose, you can use, inter alia, with something as simple as Google's keyword planner. You enter such a keyword planner. You enter specific phrases that you think your customers are asking and Google tells you how to optimize it.
Which phrases are actually searched for. Which have more, less competitiveness. What sentences should you really use to make your client find you? A good article on a website looks completely different
than an article that you would prepare – I don't know – for a newspaper or a leaflet. Because normally it would look like this … You would have a headline – that is, a title – probably some introductory lead and a photo. Some picture – let's just say a coffee drip. Then there would be the text – let's say a few paragraphs. And this is what it looks like in the analog world. In the world of the Internet, it is completely different. We will have H1 – heading one – the first-order heading,
which is the title of the article, and second-order headings, i.e. subheadings.
Between these subheadings we will have some text, some image that we must save as text, because Google robots do not see images, but only read alternative descriptions. We will, of course, have a paragraph and it is best if there are links in that paragraph as well. Several links that lead us, e.g. to our website, to other articles on our website, or to lead us to other valuable websites. Of course, when selling any products through
websites or blogs, it is always worth including such a call to action button – i.e. a call to action. A button that will direct our recipient directly to our store, or if we want to keep it – to our newsletter – to subscribe to the newsletter. Here, call to action is optional, but it is worth remembering. And now the question of key phrases.
Those phrases that you
wrote down or wrote down while looking at the keyword planner. It is worth using these words in the headers, because the robot reads our website and sees where we tried to ensure that the most important content was found. It is worth – wherever you appear – in various places, direct to your website, create a database of places that refer to your website.
I have friends who run a vineyard, and it turns out that their vineyard management – and their whole business – has a very good effect on their website – even though they don't put a
huge amount of content there – and they take part in all sorts of competitions concerning the production of wine in Poland and they win these competitions because they have a very good product. This is the Kojder Vineyard. I recommend you. In any case, information about their wine is contained not only on their website, but also in the stores where this wine is sold.
Often in online stores, but also in such highly positioned websites, in newspapers that tell about their successes. Therefore, it is also worth investing in such various off-Internet behaviors, making many new contacts and then we have a chance to gain links from the outside, because someone who has met us, who trusts our product, or us as entrepreneurs at all, or we achieve successes, well, it is natural that suddenly these links will be found. So much for the structure of the entry itself or building a link base. It is also worth ensuring the consistency of the entire website, which will also be ranked and recognized by Google from time to time. It will be scanned and indexed.
The consistency of the website is very important. That nothing spills over there, that the map of this website is clear and transparent for robots. For local businesses, it is an absolute must to have a Google My Business account because then we can be found easily. We can also set up a small website. Even if we do not have it, it is worth using this search engine , you will definitely use this option of being on the Internet. Well, everything would be great …
We introduce our content, describe images, use headers, use links, build our link base, and your recipient is just looking for good coffee to drip and it comes to that … so the page is not loading. Works too slow. Perhaps you have overloaded with content, or have overloaded with images that are too large. Exactly, because such a normal, almost daily prevention of activities on our website should be SEO optimization
by the programmer, i.e.
checking exactly where we make a mistake, how we can increase the speed of our website. Recently, I entrusted my website to specialists, programmers from Kryptonum Studio and I also wrote an article about the tools used by the programmer Jakub Chrapek – so that my website has such great results at the moment. I think that soon I will also prepare a video on how to balance content on the page, how often to introduce it, how much of it should be and what to really invest in. I will tell you about it soon, so let's stay in touch via the newsletter or by subscribing to YouTube. I am very happy that we could meet over another coffee and I hope you had a nice time and your websites will only benefit. See you later..
