Onsite SEO Checklist: Onpage Guide for Google in 2023
– In this video, you're gonna get a 45 point
checklist of everything you need in order to maximize your
organic traffic on Google. In 2014, I wrote the
"Evergreen Onsite SEO Guide", an always up to date, definitive playbook on onsite optimization that's been downloaded over 143,000 times by search engine optimization
professionals worldwide. It's called the "Evergreen
Onsite SEO Guide" because it's constantly being updated in response to Google algorithm changes.
And in this video, I'm gonna
lay out the whole guide for you in checklist format. Plus I've added in a ton of
new key onsite SEO changes that are critical in
today's Google environment. But before we get started,
let's answer the question, what is onsite SEO? To simplify things, SEO,
search engine optimization can be broken down into two halves. On one side, we have onsite SEO, also
known as OnPage SEO. This is everything you do to your website in order to get it to
rank higher on Google.
For example, your content, your design, and your technical setup. This all falls under onsite SEO. On the other side, we have offsite SEO. This is as you guessed,
everything you do off your website to increase Google traffic. This mainly boils down to link building, getting other sites on the internet to backlink to your site. Now, why is onsite SEO important? Oh boy, think of it like this, SEO's like a competitive race between people trying to
get to the top of Google. In this race, your onsite SEO, your website itself is your
car, backlinks are the fuel, fuel is important, but even if you have the
best gas on the planet, if you have a crappy car, you're not gonna be going anywhere.
The problem is there's a huge
misconception in the industry on what onsite SEO actually is. Some people think that
it means quality content. And that's no surprise,
according to Google, there's over a 190 million articles talking about the importance
of quality content in SEO. But take a step back and think about that, is Google a human? Can it really read, digest and absorb content
like a human would? How does it even figure
out what quality is? The truth of the matter
is that Google is a robot and it's looking for certain signals to figure out if content is good enough. And trust me, being written by a noble
author is not one of 'em.
It also keeps them on your pages longer, which is a ranking factor in
itself, but it's a small one. I'm gonna show you the
onsite ranking factors that really matter. Onsite SEO includes keyword optimization, copywriting, design and
user experience, expertise, authoritativeness and
trust, and conversion. It's the intersection of these facets that gets you to the top of
Google, but at the same time, keeps your readers on your
pages longer by building trust, which ultimately
encourages them to convert so your website's goals are met. That's what this video's
checklist is all about. Now bear in mind, this video's checklist
can be used in two ways, if you're about to write
a new piece of content, you're in a perfect position
as this onsite checklist will steer you in the right direction.
Or if you've already written
an article and are wondering what you can do to improve its traffic, here's where you figure that out. Now, before we get started, there's one thing that you
can help me figure out, it's how to get this like
button to change colors. With the simple tap of your finger, you can help this video reach new people, which will in turn, get more light button taps
and the cycle will continue. Plus you get digital confetti (soft cheering)
and you can complain about that. Thanks. The first set of onsite SEO checks falls under the umbrella
of keyword research. A keyword is another
word for a search phrase. For example, if you search for the phrase, "how to shave a cat", then how to shave a cat is your keyword. Pretty weird one with that. Every piece of content should be optimized for a particular set of keywords.
Going back to our car race (indistinct), keyword research is like having a map to your destination. If you don't have a keyword plan, then you're just writing and praying for the random
chance to get traffic, which happens never. The first thing you wanna check is, has your article been written
about before on your website? There's this concept called
"keyword cannibalization". Google does not like it
when the same website tries to write an article on
the same topic more than once. Otherwise you'd Google something like, "does Justin Bieber shave his chest?" And you'd see Wikipedia
for every single answer.
In the event you do actually
write on the same topic twice, the articles compete against each other and none of them will perform. So don't do that. No, sometimes this happens by accident. You write two articles that are on completely different topics, but Google thinks they're
the same by accident. There's a protocol for getting unstuck from keyword cannibalization in the downloadable onsite SEO guide, so I left a link in the
description so you can grab it. Next, does your article fall within the main topic of your blog? If your website is about surfing and you write a new article
about surfing, that's great.
Google likely thinks your
site is relevant to surfing, so your new article should do well. But if you decide to randomly write an article about scuba
diving on your surfing blog, don't expect it to perform. There's a concept called
"topical authority". The more you write about a topic, Google starts to think you're
an authority on that topic. So make sure you're always focusing on one topic at a time on your website. Your articles perform much
better if they're in your lane. Next on the list is your
article targeting keywords within your difficulty range? There's two main factors that determine what kind of
keywords you can conquer. The first is the amount
of topical authority you have on a subject. If you already have a
mega blog on surfing, you can tackle the hardest
surfing keywords on the planet.
The second is your backlink authority. The more links you have to your website, the better it will do, period. There's various tools out there
that will attempt to assign a difficulty score to keywords. To be straightforward,
they're all rubbish. (loud thump) (screen swoosh) Here's a direct way to find keywords that you can definitely rank for, toss your website into a tool like HS to find out what its domain authority is, also known as domain rating or DR. This example website's DR is 41. Now find three other
websites in the same niche with less domain rating and plug it into the content gap tool. This is gonna give you a list of keywords that these other weaker websites rank for, that you easily could. Nice. The next checklist category we'll visit is the preparation category.
Now that you got your map,
your keyword research, let's start prepping for the trip. Make sure you track your keyword
rankings in a rank tracker. Business guru, Peter Drucker said, "If you can't measure
it, you can't manage it." A rank tracker will show
you your progress over time for a given keyword. Without tracking, how are
you supposed to figure out if you're doing the right things or not? My favorite rank tracker
for beginners is Serpfox, which gives you 10 free
keywords to start with. Once you level up, you can use AccuRanker. The link in the description
gives you a free 14 day trial, and by using it, you
help support the channel.
After that, you wanna start
tracking your traffic, and the best tool for that
is Google's own free tool, Google Analytics. Install Analytics by going
to analytics.google.com and following the steps to
connect it to your site. You'll then get a deep dive
into all your traffic stats so you can make sure the
actions you're taking are getting you to the top of Google. Next we move on to the
technical SEO category. I always recommend prioritizing the discovery
of technical issues first. Finding technical SEO
problems can be a good thing because when you solve them, it makes a quick and profound
difference in your rankings. The best place to find
technical SEO issues is Google Search console
also known as GSC. GSC is another free Google tool, which basically acts as a
technical health dashboard for your website. You know when you take
your car to the shop and they plug it into
a diagnostic computer? It's like the same thing.
Now the list of issues that
GSC checks for is quite long, but some of the ones you
wanna watch out for are, Google manual action penalties,
index coverage issues, 404 errors, schema markup errors, which we'll get to later,
mobile experience problems, we'll also get to that later
and website speed issues. You know what? We'll get to all this stuff later. Next, you wanna make sure
your webpage is crawlable. In other words, is it possible for Google to even find your page in the first place? Take your URL URL and plug
it into the free tool, httpstatus.io. You're looking for a status code 200, which means everything's cool,
Google can access your page. Now that you know Google
can find your content, make sure they can index it as well.
Oh no, not more technical jargon. No worries, indexing means that Google
has not only found your page, but it's added to its algorithm and it's counting your
page in the rankings. To figure out if your page is index, go to the Google search bar,
type "site:", then your URL. You should see a result come up like this. If you don't, it means
your page isn't indexed, it doesn't exist to Google. If you're not indexed, here's a list of things you should check, make sure you don't have this freaking discouraged search engines from indexing WordPress setting turned on, that will completely block
your site from being indexed. Make sure you've actually
published your article and it's not in draft mode. Make sure your article
is in your site map. Check your HTML and make sure you don't
have a no index tag set. The GSE URL inspection
tool will tell you as well, and make sure you're not
blocking the page from indexing in the "robots.txt" file.
After you checked all that, use the URL inspection tool
again to request indexing. The last technical check you'll wanna do is make sure you have an SSL certificate set up properly on your site. You'll know it's set up correct if you see a padlock next to your URL when you load it in Chrome. A handy command that you should
add to your mental archive is to run a site colon, domain
name minus "inurl:https". This is gonna tell you
what non-secured pages are still indexed by Google,
which is a bad thing. The easiest place to
get an SSL certificate is through your registrar, the place where you
registered your domain.
Now it's time to check how
well your article is optimized by looking at the three kings, that is your title, H1 and URL. I call them the three kings
because of the three spots that have the highest chance
of influencing rankings when optimized properly. To check your three kings, have your keyword research on hand. I'll walk you through the
process by using my keyword research for the term
"diy vitamin c serum", make sure it's sorted by high
search volume like I have it.
Let's start with title optimization. Your title is what's displayed
as the clickable link on Google's result page,
and as you can imagine, it can influence your click through rate if it's written well. You fill it out with
your typical SEO plugin, like all in one or Yoast.
(swoosh) Here's the rules for creating
a perfectly optimized title, try to get each single word
of the top phrases in there. Keep the top phrase together
and towards the front. Don't repeat any words, this just creates unnecessary
over optimization. Keep it about 65 characters.
And if there's space at the end, you can add some click bait, but prioritize keywords unless
you're on page one of Google. Oh yeah, and ideally you
only want one H1 per page. I'll talk more on this later. So for this DIY vitamin
C serum keyword research, I'd use this title tag. Notice how each of the rules was followed. Next, we have the H1, also
known as the "heading title".
The H one is typically
the large font title that is displayed at
the top of your article. The great thing about optimizing H1's is that it's super easy. You simply copy the same thing
you use for your title tag. It used to be the case where you'd want these to be different, so you could cover more
keyword area, so to speak. But ever since Google
started rewriting titles, I've changed my advice. Back in 2021, Google
started rewriting titles to what they think is
a better version of it. A lot of the time, they
don't do a good job which can affect your click through rate. When you make your H1
the same as your title, the chances they rewrite
it are greatly reduced. The last of the three kings is your URL. The URL is the most
impactful of the three kings so make sure you optimize it carefully. Here's your rules, like with the title, get the single words from
the top keywords into it. Don't repeat words again
and make it short and sweet. A maximum of three to four words.
For this set of keyword research, I'd make the following URL, "website.com/diy-vitamin-c-serum". A little side note of advice, if your URL isn't optimized properly, seriously don't bother changing it unless it's absolutely terrible. Changing URL structures
after they're created can do more harm than good. For more examples of
three kings optimization, make sure to download the guide. Next on the checklist, we have meta description optimization.
Your meta description is what's displayed here at the
bottom of the search result. And just like with the title, you fill it out using your
SEO plugin, like all in one. Now despite popular belief, putting keywords in your meta-description does not improve rankings (crowd cheering) That said your meta
description does influence how many clicks you get
from the search result. Here's your meta description
optimization rules, add your keywords and
Google will bold them, which will draw eyes and clicks. You can even use capitalization to draw the eye to trigger words, be persuasive, inspire curiosity, and lastly, keep it to
about 156 characters. Here's what I'd use for
the meta description for the DIY vitamin C serum article, notice a cliffhanger which
encourages people to click. Now we move on to checking one
of the most important items on the onsite checklist, which
is the heading structure. You already know what the H1 is, I'll explain the H2's and
the H3's and so forth. Google likes your content
to follow an outline. Your main topic is the H1 here at the top. And that main topic is
broken down into H2's, which are the subtopics, and those subtopics are
broken down into H3's, which are the sub, subtopics.
Similar to how you might
have created an outline for an essay in grade school. This kind of semantics
structure makes it really easy for Google to figure out
what your content is about, and if you're addressing all the subtopics that are required to
answer the main question. As with this example here, you can't write an article
about losing belly fat, unless you talk about exercise. But where do you actually
figure out the ideal outline structure for your content? From your competitors. Open them up one by one and look at their heading structures. This Healthline article says you should also mention eating fiber in your belly fat article. So add that to your outline. You can use a free tool
like the detailed SEO plugin to download all the
H2's, H3's in one shot. Another essential item
for your heading structure is an FAQ section. Google your keyword and go down to the
"People also ask" section and start clicking around to get some awesome ideas
for an H2 FAQ section.
And it's H3 question and answers. And there's another free
tool called SEO Minion that can download "people
also ask questions" for you in one shot too. (swoosh)
Now we get into the meat and potatoes of the checklist, which focuses on your actual content. First, if you wanna check the
word length of your article. Old SEO common practice used
to preach that longer articles will always win on Google. That advice is outdated. Google knows that an article
on how to tie your shoes doesn't need to be 10,000 words. To determine the target
word count for your article, Google your keyword, and take the average word
length of the top articles. Still not convinced
that word count matters? Check out my video where
I deleted 1000 words from an article and it went
to number one on Google.
Next, you wanna check if you
got the search intent correct. There's basically four
different types of searches, informational search queries represent when people are
just looking for information, such as how to guides on
how to do this or that, like how to tie your shoes. Then we have navigational type
queries like Twitter login or Matt Diggity contact. Then transactional, like buy crypto online
or car insurance quotes. And lastly, comparative, such as what is the best crypto exchange or Coinbase review. Depending on your keyword. Google's expecting a
different type of content. If you get it wrong, you
will not perform well. For example, if you Google the keyword
"best wireless router", all these articles are listicals
listing out router reviews. If you don't make your content the same and match the search
intent, you will not rank. Another example, if you wanted
to rank for buy CBD oil, Google is expecting to
see eCommerce pages. Your content needs to be
eCommerce format as well. Google your keyword and match what's already
ranking on page one.
Next, you wanna make sure
you're making Google's natural language
processing algorithm happy, also known as NLP. According to IBM, NLP refers to the branch
of computer science and AI that gives computers the
ability to understand text in the same way humans can. So basically it's Google's
way of reading your content. This is an extremely difficult
challenge for Google, as you can imagine. So what you wanna do is write content that is super easy for
Google to understand, and they'll reward you for it.
Make sure that somewhere in your content, you echo back the main search query. Add the word "is" then give your answer. If there's any units
associated with the answer, tack them on two. So for the search query, "what's the best
temperature to brew beer?" Have a sentence like this in your content, "the best temperature to brew
beer is 60 degrees Fahrenheit" period. That makes it extremely easy for Google to know that
you answer the question.
And when you make life easy for Google, they make life easy for you. In fact, I use this tactic and they gave me the number
one featured snippet ranking for the keyboard organic SEO services. Next, are you using Google
synonyms in your content? Watch what happens when
I search for the phrase, "how to sell an automobile online?" See how Google bolds the
words "car" and "vehicle"? This is Google's way of saying that these words all mean
the same thing as automobile. So sprinkle them in your content
for some extra Google love. After that, make sure your
content is well researched. Sure, I showed you how to
research your competition to figure out your heading
outline, but there's more to it. If you're writing an article on whey protein versus pea protein, you should actually know
the research behind it, or at least know where
to find that information so you can add it to your content. Similarly, is the information
in your content fresh and up to date? Google's Search Quality Raters Guidelines stresses content freshness multiple times.
Periodically revisit your content and update anything that's
become aged or inaccurate. Next, I got a bunch of checks for you that have to do with copy. How well your content
is written and displayed will keep your readers
on your page longer. Plus more importantly, it
will get them to convert to whatever your article's goals are, such as signing up for an
email list or buying a product. You should have a strong
introduction paragraph that hooks the reader. If someone Googles, "what
is the best juicer?" Don't start off with something like, "juicers are incredible machines that allow you to extract
juice from fruits." They already know what a juicer is, they wanna know which one is best. So get to the point. Instead, talk about the amount
of research you've done, how many juicers you've reviewed and how one of them stands
above and beyond the rest.
Do you see how much more
interesting that hook is? Next, you wanna avoid walls of text. This is a wall of text, an
intimidating block of content that no one in the right
mind is excited to read. Instead, break up your
content into bitesize one to three sentence paragraphs. This article on writing
readable paragraphs delivers it perfectly. You also want to have a
high HTML versus text ratio. This means that you have a
lot of decorative elements on the page in comparison
to the amount of text. Check out my guide on
content for conversion. Notice how there's lists that
break up the content, images, large text callouts, there's
always something on the screen that'll keep the eye entertained. Speaking of images, you wanna make sure
they're optimized as well. First and foremost, use
high quality images. Don't skimp out on grainy images that will turn off your reader.
Also when you can, create unique images, maybe that requires you to hire a designer to create unique graphics, or maybe you need to take
some photos on your own. Unique images go a long way in establishing
credibility for your brand. You also wanna pre size your images before adding them to your page. If you have huge 20,000 pixel images that you fully load on the
page, but shrink down later, that's gonna kill your page load speed, which is something we're
gonna talk about later. Lastly, remember to
fill out your alt tags. You can find this in
your WordPress settings when uploading an image.
I always set my alt tags to describe whatever's in the photo. The actual use of the alt
tag is used by screen readers to describe images to blind people who are visiting a webpage. So a real description
of the image is best. If it's an image of a kid with a baseball, then kid with a baseball is your alt tag. Another media format not
to be ignored is video. Adding video to your content will increase the amount
of rich media on your page, which Google likes, but it'll also keep people
on your page longer, which Google likes even more. There's tons of video formats out there, but the best to embed is
YouTube, Google's baby. Just copy the embed code
for many YouTube video and plunk it down in your WordPress editor and you're good to go.
Next, you wanna bust out the
high school teacher in you and check your article for
grammar and spelling mistakes. It's never been admitted by Google. That grammar and spelling
are ranking factors, but you know from common sense
that it's important to users. You're likely to get more
people leaving your page if it's chock full of grammar mistakes, and time on page is a ranking factor. If you want a tool to help with your grammar
and spelling checks, Grammarly is the industry standard. But free Google Docs isn't bad either.
Next, you want your content to be
readable by eighth graders. Seriously, throw away your
fancy Harvard vocabulary, it's not welcome here. It's all about making
your content readable to as many people as possible. If your readers can't understand
what you're talking about, they're gonna leave. Choose from a variety of free Flesch-Kincaid readability tools to see how your content stacks up. Next is time to optimize
your content for entities. What is this fancy word, "entities"? Google's natural language
processing algorithms breakdown content into entities. Think of them as the
nouns, the people, places, and things of your content. If you're writing a piece
of content on DUI law, Google' expecting to see
certain words coming up in your content, words like
court, trials, suspension, and they're expecting to see them come up in certain
frequencies in your content. Another term for this
is "keyword density". Here's a story, I had a website that
ranked number one on Google for how to brew beer. You had a ton of traffic for this keyword, but for some reason, I ranked number 60 for how to make beer.
How could that be possible? You can't make beer without brewing it, you can't brew beer without making it. They're one in the same. When I loaded my article on the content optimization tool surfer, it told me that I'd written the
word "make" on the page 300% more than the other sites on page one. I was outside the norm of what Google expected
to see for this entity.
Once I fixed it, I went
straight to number one. Definitely check out Surfer, save my more times than I can count next. Now that your content is written, it's time to make sure
Google knows who wrote it. It's time to satisfy
Google's E-A-T requirement. E-A-T is an acronym. The E part, expertise requires your
content to be above and beyond typical information that
people can find on the subject. A, authority requires your content to be created by a credible source. And T, trust requires that content should be factually correct and backed up by external sources.
Now it's pretty obvious that Google isn't gonna break into
the UC Berkeley archives to figure out if your
author went to school there, but what they can easily check for is a complete lack of
authorship on your site. Here's what you should do, if you have a blog
section on your website, make sure to include who wrote
each article with a byline. Add a short author bio to any informational
articles on your site, including evidence of
the author's expertise within the subject,
such as qualifications, credentials, et cetera. Add links to their social media profiles and make sure to include all the stuff, plus contact information on
the about page of your website. Remember when we talked about, if you make life easy for Google, they make life easier for you? Google loves when you do this by adding schema markup to your website. What is schema? Schema is code that
you put on your webpage that makes it super easy
for Google to figure out exactly what your content is about.
If you write content
that's a how-to guide, then you just tell Google straight up, this is a how-to guide. You can also add review
stars to your articles, which display in the
search result as well. But at the very least, you
wanna add author schema, which will help satisfy the
whole E-A-T requirement. To get started with schema, use Merkle Schema Markup Generator. Open it up and start
filling the stuff out. The title of your article,
the author, all of it. You'll see your schema code getting generated here on the right. When you're done, copy
it to your clipboard. Then you simply paste
it into the HTML editor of your WordPress page. Make sure to check for errors using Google's free
structure data testing tool. Over 50% of global search
traffic is on mobile devices.
So for Google, it's extremely important
that your website loads fast. My favorite tool to test
load speeds is Pingdom. Ideally, you're shooting for a load
time faster than two seconds. Anything longer than four seconds is an issue that you wanna get fixed. Some of the checks to improve
your load time include, presizing images as we discussed before, setting up a content delivery network, remove any extra JavaScript,
improving your host. If you want someone to
take care of this for you, I recommend WP Speed Fix, use coupon code dignity, 10 for $10 off.
Along the same lines as page speed, you need to look at your core web vitals. To check your core web vitals, you can use Chrome's free Lighthouse tool. Open up your webpage
and right click inspect, or Ctrl + Shift + I. Then find the Lighthouse
tab and the menus. Make sure performance
and mobile are selected, then generate report. Here's what your report looks like, you'll want a "First Contentful Paint" in less than 2.5 seconds, time to interactive, less
than 100 milliseconds and accumulative layout
shift, less than 0.1.
I've left a link in the description to a full video on core web vitals. Check it out after you finish here. Next, you wanna take a look at how your website appears
on mobile devices. As you know already, mobile search is very important to Google. Run your website through Google's
mobile friendly test tool. It's gonna let you know
if you have any issues that you need to fix,
but don't stop there, load up your site on a
smartphone and navigate around.
Do you see images bleeding off the page, are fonts overlapping each other? Your website needs to
look as good on mobile as it does on desktop. You can also load your website in Chrome, right click "Inspect", and then select various devices
to simulate your website on. For our next category, we're
gonna look at internal links. These are the links you have going between various pages on your website.
Make sure that your page has a crawl depth no greater than three. Huh? The way Google finds pages on the internet is by crawling through links one by one. You wanna make sure that
the page you're auditing is no more than three jumps
away from your homepage. You can use various tools like the free version of Screaming Frog to check your site in bulk. How do you figure out which
pages should link to each other? I generally use two simple
rules for internal links, rule number one, link to pages that are
relevant to each other. If you wanna link your protein powder page to a page on muscle
gain, that makes sense, but don't link a protein
powder page to golf content. Rule number two, link to
pages that you wanna rank, or should I say, link more to pages that
you wanna rank more.
When you link from one page to another, you're sending what Google likes to call "page rank" to the receiving page. The relevance in link
authority that one page gathers can send that sweet Google
love to another page just by linking to it. So make sure that your priority pages are linked to from relevant content. There's also various
interlinking configurations that you can use, such
as the top down recycle, the reverse silo and the serial silo.
To learn more about internal linking, check out my video on SEO silos
after you finish this video. How about the anchor text that you use in your internal links? Are there any rules here? There certainly are. Anchor text is a highlighted text that creates a link from
one page to another. If you have an article trying to rank for something
like best wireless router, do not make every link go into this page have the same anchor text,
"best wireless router". This is called over optimization. Instead you can indeed use
keyword-rich anchor text, but vary it up, "recommended
router, wifi router. My favorite wireless router", et cetera. I have a specific ratio I use for internal anchor text optimization in my downloadable guide.
Next, let's take a look at
the outbound links category. That is links that are going from your
articles to other websites. Make sure to include
outbound links to other sites to enrich your content. If you reference another
website's data in your content, it's not only polite, but you
get a better result on Google if you provide a link to your reference. Many SEOs debate if this
is a ranking factor or not, I encourage skeptics to
actually run their own SEO test and let data do the talking. Like this single variable
study from Reboot on outbound links. If you have outbound
affiliate links on your site, you have two things to
check off your list, first make sure they're
marked as no follow with the "rel=nofollow" tag, and second, make sure they open in a new
window with a target blank tag. Not only is nofollow the
recommendation from Google, but I've seen massive gains at my agency by just nofollowing
all the affiliate links on new client sites.
Next, make sure you have
no broken outbound links. That is links that are going out to places that don't exist anymore. You can use the Ahrefs
free broken link checker to scan for broken outbound links and incoming broken links as well. That's other websites
linking to your pages that don't exist anymore. Both are no-nos. Speaking of inbound links
coming from outside sources, let's dive into that category as well. Make sure you audit your site
for spammy inbound links. Google's penguin algorithm
is one of the most severe, penalizing your site for
having too many links coming from untrustworthy places. Here's a list of link types that Google often thinks are spammy, blog comments, form links,
low quality press releases, hacked links, bookmarks,
directory submissions, and automatically generated links. Start by downloading your inbound links from a tool like Ahrefs and sort through them one by one. Ask yourself, does this
link look natural to Google? Would I consider this a quality link? If the answer is no, take care
of it with a removal request from the site's webmaster or disavow.
If you want a service to
take care of this for you, Authority Builder's link
audit service is really good. Another way Google's Penguin
algorithm can attack your site is if you have over-optimized
incoming anchor texts. If you have an anchor text profile that is predominantly
target rich anchor text, Google knows that would never
happen in the real world so they'll assume you're
manipulating your link building. You should instead look at each
page on an individual basis. The anchor texts come into each page should have a natural
blend of target brand, URL, topical and
miscellaneous anchor text. Check out my webinar on anchor text optimization to learn more. The next category is
all about monetization, or namely, are you monetizing
your website to such a degree that you're ruining the user experience? First look out for overintrusive
pop-ups on your page. Pop-ups are okay, but if
they're aggressively covering a majority of the screen, Google
is gonna slam you for that.
Also look out for
aggressive ad placements. If your site looks like this, where 90% of what people see is ads, Google hates that. If you wanna take a deep dive into any of these onsite
SEO checklist concepts, including step by step solutions
on how to fix these issues, make sure to download the full guide. Link the description..
