O que é SEO? Search Engine Optimization | Marketing Digital de A a Z
Surely you've heard of Google. Every time a website or page is published on the internet, Google and other search engines
also try to find these pages and index them and then show them in the
search results when a person searches. But, do you agree that there are hundreds of thousands
of pages being published practically all the time? This makes the competition between
these pages and websites very high and what can you do to make your website
stay ahead of other pages and appear in the top positions on Google? You can use a technique called SEO. Want to know more? I'm Darlan Evandro and welcome to another Digital Marketing video from A to Z. [Music] Hey guys, how are you? In this video we
are going to talk about SEO. SEO stands for Search Engine Optimization. Free translation is optimization for search engines. It's up to you to work, apply techniques to your website, to your content so that it is found and indexed by search engines, thus achieving better positions in search results.
SEO is practically a free technique, you don't need to pay to appear in better results on Google. Of course, you need knowledge and invest
time, invest in content creation so that your content can reach better positions. But you will appear in the organic results which are the results that are not paid. This is the interesting thing about using SEO techniques. And the truth is that one of the biggest ambitions of companies that use Digital Marketing as a sales strategy is to reach the top positions in search engines. After all, who wouldn't like to receive access, attract customers and sell for free on the internet? I believe every company would like it. And how does this work? What techniques can you apply to your website, to your content, so that it has more relevance on Google and consequently generates more business? The first thing you need to understand is that it all starts when the user searches on the internet.
Let's imagine that the user is searching for how to make an orange cake. Google's objective is to always offer the best results for those who are searching, that is, to bring the searcher the best results from across the internet on "how to make an orange cake". And what is the best content for Google, what will it show to the user? Everything will depend on the research the user does. Google's algorithm is extremely complex and it learns according to each search that people make. But, for this search “how to make an orange cake”, what could be the best content? Theoretically, a website that had a recipe for orange cake, for example, on this page it could contain some photos of the finished orange cake, so the user could see how this cake would look, it could contain a
complete recipe, ingredients, preparation method, preparation time, there could even be an explanatory video
with the step-by-step recipe, it could contain links so that the person could buy the ingredients online, among many other things.
In other words, if the content is relevant to the user and this page is optimized for Google, through SEO techniques, the chances of it being among the top positions are very high. So, basically, that's what SEO is. You use an optimization technique to show Google that your website is related to what people are searching for. Of course, I will not be able, through this video alone, to bring you SEO techniques for you to apply to your website, because the video would be too long and that is not the purpose of this video either. This video is just to show you, explain, what SEO is and how it can
be used in your strategy. I have some simple material that talks about SEO, provides some tips, some strategies that you can apply to your website. This content is free, I make
it available on Instagram, if you are interested, just go there @darlanevandro, send me a
message: Darlan, I want SEO material. Then, as soon as possible I will send this free content to you.
Beauty? I really hope you liked this video, study a lot about SEO as this can be a very strong strategy for your company. If you want to see more videos here on the channel about SEO techniques, website optimization, how to appear on Google for free, leave a comment here, it's very important for me to know your opinion. Beauty? I'll stay here, a big hug and see you next time..
