![Major Changes for Squarespace SEO 2023 | Quickstart for Beginners + SEO Starter Kit [7.1]](http://experti.biz/wp-content/uploads/2022/12/rootF_IMG_63a21f5308fe6.jpg)
Major Changes for Squarespace SEO 2023 | Quickstart for Beginners + SEO Starter Kit [7.1]
hey friends welcome back to the channel in today's video i'm gonna walk through five major updates with squarespace seo that you need to know about especially if you are just starting out on this seo journey and you want to grow your traffic this video is for you this has helped me rank at the top of google for a load of really important keywords for my business also stick with me to the end of the video i have a bonus for you that is really important a lot of people overlook with seo that you're gonna love [Music] all right so right before we begin two little tips just so we're on the same page about seo seo is a long game so there are a lot of resources that i've created with my team on our website that you should check out so definitely check the links down below number two i want you to know that seo is such a valuable tool it's like digging a well so it takes time and it takes energy but it's the difference between digging a well and just buying a bottle of water you buy a bottled water you drink it well if you need more water you have to go buy another bottle but if you dig a well you'll have an endless supply of water so with seo definitely it's a long game but it is so worth it so let's dive into it now number one the site title and the seo tab so here i'm on my demo website and i want to point out one thing so once you get into your site here you want to click on edit and you want to make sure you go to edit site header and then go to site title and logo and make sure this says your brand name because if you have a logo here it's not going to actually show anything here this is just going to say site title like this because i don't have a logo it actually shows up on the page but the way you really identify this the way you really know is just look up in the browser tab and you're going to see it's either going to say your business name anchor growth or whatever it is or it's going to say site title if it says site title you need to fix that that is so essential and so important for your entire site so the first thing we're going to want to do is make sure this is the right name and then go from there so once i'm done i'll hit save and we're good also with that we want to go to marketing and this is the seo tab so for search appearance there are these three tabs home pages and items the first two are pretty obvious but i'll explain them so we're on the same page home is just your home page so the formatting you do here is for your home page next are pages this is your about page your contact page uh testimonial page anything like that but items just so you have a clear understanding items are anything that are a collection so if it's a blog post or if it's a product in your store you have a store and then you have items in that store or you have a blog and you have blog posts considered items so this is optimizing any of those now there's a few options for us here number one what you want to do is format the seo title so here it's just going to pull your site name with this percentage sign s there's a few tabs that you can know about or a few options that you can know about so you could see the variables here there's the this for the site title there's the p for the the seo title the page title or the i for the individual collection item title so they've already pretty much formatted it but there's more we can do which is for site title you could do something like this so if this brand was a digital marketing agency i would type that if that's one of our main keywords i would definitely have that there then you could also do something like this where you could add in another tab and then you could put in your city orange county california you could do something like that you don't need to but you can you could put oc ca if you want or just oc whatever you like these little details are super helpful for the site title because it fills out site titles so you can have the same exact thing for all the pages but just make sure you fill it out it could be a little bit different but just make sure you fill it out for items same thing you could do that here digital marketing agency there we go also they do this tab uh maybe i would do a line uh you could figure it out whatever you like whatever works best for you you can do that so here you can make that adjustment so let's talk now about the site description the site description is really important to make it sound natural you don't want to just throw in random keywords and put commas in between it but what you can do is say we specialize in digital marketing services whatever the word would be uh social media marketing whatever those keywords or phrases are but just make sure it sounds natural you don't want it to sound forced and you don't want it just to be keyword stuffing that is not going to work in today's world google is way too smart so you want to just make it sound natural so finally i do want to show you that as soon as i hit save you're going to see this text up here change so watch this once i hit save anchor growth boom now it's added in that additional text which is awesome now number two you're going to want to set up google search console and google analytics i'm not going to go in depth on both of those because they kind of change here and there but i have other videos and content definitely if you're watching this video and you want more check out the links in the description there's going to be a ton of content and if i make new resources they'll be there for now i will walk you through both tools so first google analytics google analytics is a great tool it gives you a ton of data actually like way too much data but you can set this up it's a few easy clicks i have two videos on my youtube channel right now for free for you to get started on it um and then there's google search console same thing you can go through this process it's free it's a little complicated if you've never done it before but i also have a video on how to get it initially set up now i also have a product that is for google search console and google analytics together it's kind of what i call the starter kit to get you set up right and make sure you're optimizing it in the best way possible so check the links down below there are a ton of resources that we have on the website and if you want an overall resource for seo this is the biggest one it's going to be our seo starter kit as you can see here it's an amazing tool that this video will get you started and get you going but if you really want to take it to the next level and understand seo for the long game the tips and tricks that you'll get in this kit right here are these exact tools and methods i've used to help clients go from zero to five thousand views a month from google or from five thousand to twenty five thousand or help clients who have over a hundred thousand organic hits a month on their website yes on squarespace so if you want more information go check out the link on the website there's so much good content in this so you could set up google search console by hitting start now and going through the process here but there's actually two ways to do it and i actually recommend doing both so you'll do it like this but then you'll go into your site and you'll go to analytics and then you'll click on search keywords and right here it'll say connect google search keywords hit connect but it'll ask you what email you want to use select the email you want to use it'll then just verify that you want to allow squarespace to have access and you hit allow and you are good to go again i recommend doing both now number three this one is so important and i think it gets overlooked in a lot of talk about seo on the internet especially for uh squarespace any site really but for squarespace specifically it doesn't get talked about a lot which is gonna be url sucks your url slugs are the foundation and the building block for all your organic growth so when you're thinking about seo go to pages and make sure that all the pages have the right url slug so this is a demo website with a lot of random content on it but let's just go to this events calendar it says event one that's definitely not ideal for seo so i'm going to click the settings wheel and come in here and you're going to see the url slug is event one sometimes it might be like this you definitely want to avoid that you want to keep it simple as possible so for like the about page it could be just about forward slash about doesn't need about be about us or anything fancy but just forward slash about here i would get rid of this and hit save and we're good to go that is what you want to do for all your url slugs especially when it comes to things like your blog so if i go to this blog here and we call it articles but this is really important because if you change this it changes it for all your blog posts and i'm going to show you right now so let me say this is articles i'm going to say this is white papers let's say when i start the blog i feel like it should be called white papers well i make that adjustment and then i go in here and then i'm looking at a blog post let me hit settings and i'm looking at this blog post well you could see here now again this url slug is something you definitely want to fix but you'll see that this post is now forward slash white papers forward slash whatever i put here and so all of your urls for every single blog post will change if you make an adjustment now if your site is currently live and it's been live for weeks or years you do not want to change your url selects out of the blue you actually want to set up 301 redirects and so just google that 301 redirects learn how to do that before you change any urls because it will throw off all of your google results if you change a url and you don't set up 301 redirects and you don't notify google properly it's kind of like changing your phone number out of the blue you have to change it for everything all the accounts you sign in everything so that is url sucks now let's go to number four so number four is metadata i'm going to show you the high level things to think about for all your pages this is probably a part of the video that you could spend hours on working and making sure you adjust it and get it just right for your website but let's get into it so the first thing i'm going to do is click on pages once i'm in here every single one of the pages that we we are going to look at you can do this for everything across your site for any blog post for any product in your store let's start with let's start with this home page this that's not the home page so i'm going to click settings and then what i'm going to do here is these are the few things you want to really think about the url slug right so we we talked about that we want to make sure it's legit it's right it's proper i'm going to do index because i probably have home already on this demo website so we want to make sure the url slug is is proper we already went over that but now let's take a look at the seo tab this is where a lot of things are very important now the work we did in step one handles the title really well so you could add stuff to the title but in most cases you actually don't need to do anything here because as soon as i make a change here home page or whatever i want to write it it's basically the same thing so i don't need to add anything there but for the seo description you definitely want to write about what this page is focusing in on one major keyword and keyword phrase so the keyword phrases for your business are going to be unique you're going to want to know what those are before you get started because you're optimizing for a specific search you're not just optimizing in general so i'm optimizing for digital marketing agency and in that case i would make sure that phrase or something like social media management shows up in the sentences again you want to make it sound natural and you want it to flow you don't want to do keyword stuffing you want to have sentences here so we are a social media management company based in orange county blah blah blah blah blah whatever you want to write make sure you write two to three sentences it's ideal that you try to fill the space as much as possible but you should be good to go now let me take a look at one more thing here that's going to be really valuable for you is a social image this is the image that shows up if someone texts or sends a dm on instagram or post on facebook this is the image that shows up for this specific page and so you could customize this for every single page on your website and it is such a valuable tool because it helps with just engagement and i think if you boost engagement it's an indirect way to boost seo so this is a place you could add one of the photos from your page so if you have a page here and you have these different photos so let me see we have a lot of random photos let's say this photo's on the page great so i could take that drop it here and be good to go so then when it shows up on social media you're seeing what it's pulling here this is really valuable i'm going to hit save and we'll be good to go there now let's go to a blog post again i just want to show you these options inside a blog post so we'll click the three dots click settings and then in here the content you you can fill out the excerpt that's really important here's the url slug we already went over that but here's seo here you could play with the title typically the blog post title will be just right so 12 reasons to hire out for a digital marketing agency whatever the title may be if that's already a title you could just leave it so you don't need to to change anything there and then the seo description here this could be the excerpt again or one to three sentences describing what the blog post is so social image same thing here you could add an image from your site from the specific blog post to this post so that when it gets shared this image shows up now number five this one is really important and gets overlooked but it's going to be internal links let me explain what that is internal links is basically the idea that inside your site the main sections of your site and throughout your site link back and forth to each other that shows google and the end user how to access your site and what site information is most important so let's take a look at it now so what this looks like is you have your most important links up in the top navigation here and then everything else plus those main links show up in the footer as well so you can see here seo audit tool seo audit tool seo guides seo guides our services our packages packages all seo services are there there's a ton of links here you want to make sure it's easy to get through your site especially if you're launching a new site i'd highly recommend setting up a footer like this basically what you do is you just create four columns i have another video on this on youtube so just check the links down below but you create three or four columns and you build it out on my demo site i don't have this built out right now but that would definitely be something i would do this kind of works but you want to make sure you have links to everything on your site in the footer and in the main navigation set up properly so then google knows what information is important for example if i go back to our home page um we have this seo audit tool and then get expert help if i don't have this link in the navigation that's a little weird because it's easy to get lost on the site and so you want to make sure you keep it as simple as possible so it's always clear where people are where they're going and how to get around really easily now before i give you the bonus there's one other thing i want to talk about which is our seo audit tool check this out this is our seo audit tool come here onto our website where you can do a free audit there's no obligation free audit just add your website and add your email hit check your site and what it does is it pulls information from this specific page that you you asked it to pull from and what it does is it tells you where the seo is right now so here we're ranking a 97 on this page for these 15 core aspects and we can go in here and make adjustments you'll see this little key pass fail needs work and so you'll go through here and see what needs to get done if you have questions you could learn more it's a really useful tool that we're continuing to develop further and further and further so you'll see everything here everything's built out looks really good let me see where the 97 is it might be a word count that's probably where it's falling yeah so i would just spend some time with it and find out what i could do to improve it a bit more to hit that hundred mark and then you could do this for every single page on your website again it's completely free you could use it go check it out on the website now for a bonus this one is so critical i think i've said that like five times now but truly this one is so important so let's talk about it there are two things you want to consider when you're creating your website when you're creating content for your site all of that so when you go into your site you want to go to pages as you can see here i'll click on pages and then in here you'll see i have a lot of these like dead pages so i have the current home page i have this home i have this home i have a press i have two press pages few tips here this is like so important especially when you're optimizing for seo you want to make sure you remove anything that shouldn't be optimized so for example this is let's say this is an old home page what i would do is i click the settings wheel and there's two layers of how you can do this so if you go to seo you want to make sure you click check this button here so hide page from search results this is so valuable now when you hit save you're good to go you've hit it from search results but if you don't want anyone to access it unless they have back-end access to the site then you want to actually go back to the settings wheel and on this general tab just click this enable page just disable it and then hit save what you'll see is the page will go gray and that means no one can access it so then it's hidden and it definitely won't show up in google same thing here i got these two press pages i would go in here and if i'm not using them or i don't want people to show up on it and this press one is a horrible url slug i would go to the seo tab and make sure it's hidden so we're already we've already done that that's great if i'm working on a page we want to make sure it's hidden so anytime i create new content especially for a live site and a client i'll click the plus sign i'll create the page hello awesome the first thing i do is go to the settings wheel and then go to seo tab and uncheck this box so that it doesn't get optimized finally if you got value from this video please hit that like button this is some of the most important content on my youtube channel and hundreds literally thousands of people get value from this content so hit the like button so other people can find it so they can get started on the seo journey as well i mentioned it so many times but we have a gang of resources down below and when i make new resources i can't update this video but what i can do is add resources down below so make sure you check out the links down there and if you want more help i have another video what to do after the basics so we just went over a lot of content but if you want more there's another video somewhere around here that you could click on that's after the basics what to do next if you want more content like this consider subscribing and with that i will see you guys in the next video peace [Music] you
