Magento 2 SEO – Suchmaschinenoptimierung für deinen Magento 2 Shop | Magento SEO Tutorial
Welcome to the YouTube channel of
eBakery, the agency for online retailers. Since the installation of our Magento shop was completed in the last
episode, we can now access the backend of our shop and show you how we have
optimized it, the focus of which we will focus on in this episode on search engine optimization,
classic SEO measures such as the correct use of metadata, the compression of
images to keep the page speed as high as possible . The optimization of the item name
and description as well as the correct naming and spelling of the images can be carried out for both
the categories and the products themselves . For Magento SEO, we'll take a look at
the category to illustrate this video . You can find these in the left
column in the catalog subcategories. In addition to the name, the displayed image can also be changed
. As already mentioned, it is important to ensure that the file size remains as small as
possible while maintaining the same quality. This means that we should use the JPG or JPEG file type
if it does not require transparency, as is often the case with logos
.
The images can be compressed in Photoshop itself, which saves them in a web-optimized manner,
or can be compressed afterwards using the PMG . We have already covered how this works
in detail in our Gambio SEO video. You can get to these here at the top right, make sure to
name the image before uploading and include the focus keyword in it.
The hyphen spelling should be used for the images. The description is also
relevant for search engine optimization.
Try to structure the description using h2, h3 or h4
headings. H2 headings should contain new focus keyword. For
example, we demonstrated how to create a keyword list using Google Adwords in our eBay SEO
video. You can also find this at the top right. You can also provide your appropriate
shop pages with internal links, which has a positive effect. Important words that you
want to be found against him can be highlighted with a bolt or celik.
A lot doesn't always help a lot if you now highlight half the text, Google will
penalize you in the lower region of the combination now to our search engine segment. The
URL can be customized here. You will rarely have to do this because
the title should contain our focus keyword and this is also included in the URL, the
meter title and the meta description, which we will demonstrate using an example and
give sneaker 1 in the Google search The upper one is the meter of time that we can see here
is not cut off and the lower one is the meta description.
Both could be viewed and checked with the free
nip generator from Sistrix, so you can be on the safe side
that both are not cut off. What is important here is to place the focus keyword after
your brand in the title because the further forward it is, the more relevant
Google sees it is on . You can fill in the tenant keywords for the internal search,
but these will not be displayed in Google. These basics can now also be transferred from the
category level to your products so that you increase your probability of being able to steer you to your relevant keywords
both with your category page and with your products as well as in the Google image
search. I hope we were able to guide you with this
video If that is the case, please feel free to ask any questions.
We would be
happy to receive a comment. Otherwise, subscribe, don't miss anything else. In this sense,
your eBakery team wishes you much success in optimizing..
