Jump Ahead with Keywords for Google My Business SEO
So what's your view on SEO and keywords well
first of all, let's just say what SEO is SEO stands for search engine optimization and
SEO changes all the time so a few years ago you used to perhaps manipulate your websites to
be found in the search engines in this day in age SEO has changed particularly with Google My
Business now to the fore and being the prime way in which Google will get your business before
people using a search engine to find your type of business but what I will say is if you've been
disappointed with SEO in the past then this video is going to change your mind when I look to SEO
for my business a few years ago I was incredibly disappointed people promised me I'll get you to
number one on google for a keywords or search term but if I would say for instance a shoe shop could
they get me to number one for being a shoe shop near me or locally well they probably couldn't
in fact they told me they could get me to number one but when I asked them what type of keyword
they were referring to it wasn't just something that everyone's using like a shoe shop near me
it was for something like wellington boots used by cowboys in oklahoma well let's face it how
many people are going to type that expression or that keyword wellington boots used by cowboys
in Oklahoma into a search engine probably zero so they're right if i did search in a search engine
for those keywords i probably would come up to number one but that doesn't mean I'm going to get
any customers I want keywords that real customers looking for my business are going to use and
so today I'm going to show you a tool that is incredibly useful because it analyzes what people
are using to find businesses with it tells you what those keywords are that are being given
extra credit by google and then you can then use those keywords in your very own listing to
get an advantage in google and by doing so you're using the keywords that real customers are using
to search to find your competitors businesses this tool is quite outstanding and I'm going to
give you a link to it in the description below and i'm going to show you how to use it too but
before i go into that you do need to understand that there is a section of Google that most people
aren't using that's actually a website that's free the reason why you need to know about that is
because there's a few areas where you can put keywords within google my business and knowing
what your keywords are and then knowing where to put them is how you're then going to get
set for more traffic in the coming few weeks and particularly when you write posts as well
you need to be aware of what the keywords are that your customers are using I think it's fair to
say that the less words there are with a keyword the greater the search term but the more
competitive often it becomes so what you're trying to do is just find a few words actually
Brian Adams said an interesting quote he said with few words one can speak the truth and I think
we're going to use that for our main motto for today's lesson would it be great if Google could
tell you exactly what those keywords are that you need to rank for and how it's going to help you
rank and google does do that in fact there's two areas i'm going to show you now that's going to
help you get a list of keywords that you're going to optimize then your areas of your website and
particularly your google my business listing with so let me just show you the first one so if
you go over to your insights you click on insights and then if you go to see new profile
performance and in there it's going to give you the very keywords that are bringing in traffic
so here I've got the window cleaning for leru and you notice that the branding is bringing in
traffic but window cleaners near me is bringing in 21 clicks Bournemouth window cleaners
again doing quite well there with under 15 gutter cleaning the room window cleaning and
there are more if you go into it you can get a list of more and more and of course these are
ones that will bring in more traffic as you grow in ranking but that's the first thing then is
you just want to be aware of what is genuinely bringing in traffic and bringing in searches
but the second area is a tool that's really good I've just discovered this tool and I wanted to
share it with you I don't think anyone else is talking about this tool so let me show you it and
I'll put a link down below in the description as well you're definitely going to want to try this
out so it's called surfer local so I've just done a small search here for Southbourne window cleaner
and you'll see that my customer who started just just a couple of months ago is louis winder
cleaning and he's under winter cleaning service and he's in the southbound area and you'll see now
he's in top two top three there's a couple of nice little things here which i'm going to look at in a
future video but i did do an audit so you click on an order and this is the reason why i did this is
because this will give you some keywords so apart from business title which unfortunately he is
known as larue window cleaning so that's good but you'll notice that certain keywords come up and
it's just by looking at what other businesses are using that's been successful with google now you
notice here for his business description i haven't got the word commercial window cleaning gutter i
haven't got a gutter cleaning fascia so these are ones if i now start adding you'll notice they'll
go green so gutter cleaning so if i mentioned our cleaning company is see when i notice it's
offering gutter cleaning and notice now it goes to green and really what you want to do is you
want to write articles particularly the business description here that's going to make these
green and what you're doing then is you're giving google the keywords that it's ranking currently
and bear in mind you've got 750 characters and at the moment here i've got 280 so the first
250 are going to be the most important characters you want at google to find you in so you can
type that out get it working right it's only kept locally you then copy it and then you can then
stick it on your description and so to do that is you just go into your info and there at the bottom
you've then got this opportunity to then rewrite this but to get those keywords involved in it too
so i think this is a really useful tool so what are you actually going to do today then that's
going to help you grow your business well you're going to do these things you're going to first
of all understand what your basic keywords are so go to insights use our audit tool that i've got
that i've mentioned earlier also look at your 750 word or character description and particularly
focus on getting some good keywords that are going to get people to click through on the first 250
characters so now i'm just going to show you how you can get your website up and running so if you
go over to website and you just want to make sure it says live here if not then you need to enable
it where it says live and then it's just a case of clicking edit and working through here so just
edit these things add your title description again add that in summary header add a body and
this is the bit that's the about page that you need to fill in most people don't do that
try and format it as well as best as you can and what that will do is then that will produce
a website a free website and look at the menus as well you've got updates testimonials about
us page that about us page is that bit there that i said about formatting and that's what you
need to consider no one seems to be doing this this is keywords that are in google i'll show you
how google picks this up in tomorrow's video and also just make sure you've filled in everything
you can on your google my business listing and you'll see why because by filling those things
in now then when we go over to tomorrow's lesson you'll see how that will then you can enable
all the various sections to your free website so i put to the community a few weeks ago that is
the description area in your google my business important does it affect the algorithm and the
answer really is yes and no it's a true and a false one first of all the 750 characters not all
of that shown the first 250 though are generally shown and even though the keywords in there may
not necessarily affect the algorithm itself it is going to appeal to people clicking through so
if they read in those first few sections something that appeals them to click through and they click
through that is what will affect the algorithm because it shows a signal that people are more
interested in clicking through on your business than someone else's that they read that didn't
appeal to them choosing the right words in that first 250 characters is going to be important use
keywords that people are searching for because if you do often it will be highlighted or will
be in bold which will help it to stand out too so this point is good to just ask a few questions
that we want to be honest about to ourselves this is where we take our business and we answer
it to ourselves so here's your first question when you think about your 250 characters just
read it yourself does it encourage trust does it build trust second question is now click over
to your website so imagine they've gone from your google my business listing they've now gone to
your website does your website is it the type of website they would expect to see if you click
through to some of your competitors websites how do theirs compare to yours now that varies
because depending on what type of business you are i mean if you're a window cleaner then it
might be that your business wouldn't expect to have anything more than maybe a facebook
business page but if you're an estate agent or if you're a solicitor then you would expect
to have a well-presented website and if yours doesn't look professional then people immediately
will lose trust they'll feel that you're just not taking your business seriously so having
a well-developed smart looking website will encourage people to trust it and finally i
just want you to look at your competitors websites then look at yours and then be honest again with
yourself what is it that your website is doing well what is it their websites doing well what
do you need to change do you need to invest in a web designer to get your business looking a
bit better on your website most people get so familiar with their website that they just can't
see beyond it so be honest about it because your customers have no allegiance to you and they will
be comparing your website to your competitors so on that basis if you've got your free website or
if you've got a listing on bing yahoo or any other website does google view that as an authority
absolutely i'll see you tomorrow on day 11.
