I Built a Website with 100% AI Content. Here’s what happened…
– I used AI to create 526 articles for our new website just
by pressing buttons. The website recently broke 51,000 organic sessions per
month, and it now just hit number one on Google for
its main target keyword. It also broke $8,000
in earnings last month. And the kicker is, I only started this project last March. – [Both] Damn! – Oh, and here's one more kicker. AI detection software is
reporting that this content is passing with a 98% chance of having been written by human. Which makes sense, because
the site has survived every single Google algorithm
update since it was born. In this video, I'm gonna teach you my complete AI content strategy so you can copy it for yourself. You're gonna learn what tools I use and how to work with them to
create undetectable AI content that consistently gets
to the top of Google. And even if AI isn't your jam,
your competitor's using it, so you should know what you're up against. But first, to understand
how this is all possible, let's go back to where it all started.
In 2020, the ability
to generate AI content came on the scene when an
Elon Musk-backed company released GPT, a language model
that can produce human text. And, you know what?
The content is good. Elon called it, scary good. But if you're trying to use it to create content that
rakes high on Google, it needs some handholding,
which we'll get to later. But if you wanna generate
content quickly and cheaply, there's really no better way. Which brings me to the
next part of the story. There's this concept
called "topical authority." Since I interviewed Corey
Tugburke on this channel, this strategy is blown
up and revolutionized how people get traffic on Google. Here's how it works. Let's say you have a
website selling cat trees, and yes, that's the actual
name for these damn things. It's not enough to write a
single article on cat trees and expect to rank number one on Google.
But if you completely cover
the topic of cat furniture, cat toys, and cats in general, Google has no choice but to consider you a topical authority on cats. And when that happens, that's when you start
to dominate on Google. That said, there's a
problem with this approach. If you wanna be an authority on cats that's freaking thousands of
articles you need to write. A thousand articles is gonna take forever if you're writing it yourself. Not only that, but if
you get a content agency to write it for you, it's damn expensive. 1,000 articles with an average
of 1,500 words per article, six cents per word, comes up to $90,000. But that's where AI saves the day. An article can be generated in minutes for a fraction of the
cost of a human writer. The thing is, you can't
just press the AI buttons and hope that everything will work out. There has to be a catch
to this, and that catch is the quality of the content
that the AI produces. Of all the AI tools that exist right now, none of them can write acceptable
content right out the box.
You need a process to guide
them in the right direction, fix their errors, and
make sure your content is undetectable by the algorithm. In this video, I'm gonna
teach you that process. And make sure to stick around to the end, because I'm gonna tell you what changes I'm gonna make to the strategy that have just become available right now. But before I get started, I'd like to give you a quick invite to my free SEO training masterclass. It's gonna go over all the tactics that I'm using today, in 2023, to get websites to the top of Google. Just book your spot using the
link in the pinned comment. Now, back to AI. The first step in this
AI driven content process is to figure out your content plan. As you know, the entire point of using AI is to achieve topical authority
status as fast as possible. Well, now that your content machine is a Ferrari instead of a Honda, you're gonna need a map of all the content you need to write, otherwise, you're gonna
run outta topics fast.
We call this a "topical map." And here's how to make one for free using the VPN niche as an example. Go to answerthepublic.com and type in your main keyword. It's gonna spit out a
report of essential topics that pertain to your niche. Such as can VPN reduce
ping, and which VPN is free. Next, you're gonna use the most powerful SEO tool on the planet,
and that's Google itself. Google your keyword and scroll down to the people also ask section, which is a treasure trove
of important questions that should be part of your topical map. When you click on a people also ask entry more questions spring up underneath it. Use the free tool, SEO Minion,
to automatically download hundreds of these questions
to an Excel file in one go.
Next, go to the Google search bar and use the auto suggest feature to get even more content ideas. Type in a question like, "Does," followed by your main keyword, and voila, here's some critical topics for your map. Repeat for other question words like "how, why," and so forth. Then scroll down to the related searches at the bottom of the search result. Spend some time clicking through it to explore different branches of keywords for your topical map. Next, you can use AI itself
with your topical map.
Open up the free AI tool ChatGPT. Tell it "give me 20 semantically relevant but unique topics under
the main category of VPN." Nice, how VPNs work and their benefits. Types of VPN protocols, and so forth. Then you can expand on
any one of these with, "give me 10 different keyword variations of item number 10 that address
a different search intent." VPNs for gaming. How to improve gaming
experience with a VPN, and the list goes on. That's 200 more topics. Now, the next tip is my favorite. The best place to get topical map ideas is from your competitors
at the top of Google.
After all, if they're
number one for a topic, they likely have topical authority. The fastest way to reverse
engineer your competitors is to open up their site map and do a find for your main keyword. Bam, there's 317 articles
to add to the topical map that you're now gonna knock out with AI. Before you move on, there's one more issue
that needs to be addressed. If you've done a good
job up to this point, you'll have thousands of topic ideas. Some of them belong in the same article. Like how to install VPN
and set up a VPN at home. They're the same thing. Some of them belong in
completely different articles. Like VPN Black Friday deals. You can use a tool like Keyword Cupid to organize your keywords
into proper articles. I left a coupon code for
10% off in the description. It's almost time to bust out the AI tool and start generating content, but there's one more
critical item to sort. And that's creating an article outline. You remember before when I told you that the AI tools don't work
that well out of the box? They require some guidance.
If you create a proper article outline before you start running an AI tool, then it guides the software
so that it avoids mistakes. Your AI content outline
should focus on two things. First, getting the
heading structure correct. And second, the optimal
word length of your article. How do you figure these things out? Pro-tip, the answer to dominating Google can always be found by looking
at the top ranking articles. After all, Google likes
these articles for a reason. Now, let's say you're writing an article on how to install VPN. Google "how to install a VPN" and open up the first article you see. You see these headings,
set up a VPN on PC, set up a VPN on Mac and
on an Android device. These are all the H2
headings of the article. The main topic of installing VPNs is broken down into these H2 subtopics.
So our article outlines
should reflect the same. You can also look at the
word count of the top ranking article to determine how
long your article should be. The free plug-in details will
get you the heading structure and the word count in a single click. All right, now it's time to actually start using AI to write your articles. But what software do you
use and how to use it? I've tried nearly all the AI tools, but ultimately settle on two of them. The first of them was Jasper. You start by manually
feeding Jasper a bit of handwritten content, called a prompt.
Then you press a button and the tool will take over and generate
a few hundred words or so. Since you've created your outline, you already have your prompts, the headings themselves. All you need is for the AI to fill in the blanks
between these headings. But is that all? We just press buttons and it's done? Not quite. It's this human editing
step that I believe has not only protected my AI site from getting hit by a Google update, but it caused it to grow to
51,000 visitors per month.
The great part is that the editing step isn't much work at all. There's generally two
issues with AI content. The first is grammar problem. Sometimes it repeats words. Sometimes it just sounds funky as hell. If you're using Jasper, then
it automatically integrates with the industry standard
grammar checking tool, Grammarly. If you're not using Jasper, then simply export the content, and then push it into Grammarly yourself. The second issue with AI content is that it can sometimes completely
screw up facts and statistics.
One reason for this is because
the GPT-3 language model, which these tools are based
on, was trained in 2021. So events that happened
since then simply don't exist to tools based on GPT-3. That said, GPT will mess
up other types of facts. Someone asked ChatGPT, "is
there any species of animal whose common name in English is the same as it genus and species?" ChatGPT said, "yep, a chimpanzee's scientific
name is Pan troglodytes." – What? – So before publishing, you
need to recheck your content.
Look for numbers and dates, and do some fact checking
to see if they're correct. In a thousand word article, it shouldn't take longer than a minute. So now that you know how to
produce killer AI content, it's time to get uploading. In my case, I started on an
age domain acquired from Odys. I got my hands on a branded
domain in the exact same niche, which I'm sure gave me a headstart when I started uploading
my first few articles. You can use the Odys
link in the description to get a hundred dollars
free store credit. But how do you do this at scale? How do you get to the point where you can crank out five or more of these per day? Remember, the goal is to get to topical authority status as soon as possible. If you can start producing
five content pieces per day, in 20 days, you'll have
hit a hundred articles, and you'll already start ranking for some low to medium
competition keywords.
Option number one is to go full beast mode and turn these out yourself. Option number two is to get some help. Here's what I learned from
outsourcing AI content writers. Sites like Upwork are great
for finding AI tool operators. You don't need native English speakers. $6 per hour or $20 per
article is a good price, and that includes the
outlines and editing. Even if you outsource the AI help, you're still saving a ton of money. Where before a 1500 word
article at six cents per word would cost you $90, that's now only $20. So now, your AI content Ferrari of a machine is really cooking. You're blasting out content
like your life depended on it, but the work doesn't end there.
If you want your content to get to the top of Google
and actually make you money, you want to optimize it. But to be efficient, only
do it when it matters. When an article's main keywords
get to page two on Google, optimize it using the on
page SEO tool, Surfer. This will give it an algorithmic boost to get to page one where
you'll actually get traffic. Bear in mind, I'm an investor in Surfer, and this will come into play later. Load up your article into
Surfer's content editor. What it does is reverse engineers the top articles on Google to determine what's the correct frequency you need to write the
critical words, phrases, and entities into your content in order to be number
one for your keyword. As you make your article adjustments, it updates its recommendations. After this process,
plugging the content into AI detection software
like, Originality.AI. I'm constantly getting originality
scores of 83% or higher. And not to mention 137% month
on month traffic growth. Now, reflecting back over this process, while you do save a lot of money, there's still a decent amount
of work that needs to be done.
You need to create the outline. You need to operate the tools that slowly inch out a
hundred words at a time. You need to edit the content
for grammar and fact errors. And you need to optimize the content when it gets to page two. I'm not complaining because
I'm still spitting out well optimized content on the cheap, but things can be improved. So what I did is, I came up
with a dream specification of what I wanted in an AI content tool.
You should be able to give my dream tool a single keyword input like
"best VPN for Netflix." Then all you would do is click "go" once. The tool will then search
Google for that keyword, open up the top articles, and generate the perfect outline for you. It would then create the entire article, since it already knows
the right word length and has a heading structure. And if the tool were a freaking unicorn, it would be able to do a post-processing, Surfer-like optimization to get the word, phrase, and entity frequencies correct. I knew this was a long shot, but I presented this idea
to the management at Surfer, and they got a beta version back to me that freaking blew my mind. Out of the box, we were
getting Surfer scores in the 70s or higher.
Which would've taken an
SEO expert on my team an hour to optimize for. And that's not even considering the time it would take a writer to write it. And many of these articles were coming out with AI detection
originality scores of 98%. So literally all I've been doing is feeding the tool keyword
and uploading the output. Just a little fact checking, but no outline process
and no optimization step, because that's already been done for me. Needless to say, the Surfer tool is what
I'm using going forward. It's currently in development and I'm adding even more to the wishlist. If you're interested in beta testing it, let me know in the comments. And make sure to subscribe for more videos just like this one..
