How to Start an SEO Agency as a Beginner in 2023
So like I mentioned, number
one, you are the boss. And for me, this is
really the most important, because I want to have
absolute control over my life and I wanna have full accountability of my success and my failure. So when you are the boss, you're responsible for both of those, the successes and the failures. And to me that's extremely liberating. And so building an SEO business,
like I'll be showing you, is really in my opinion, if I could pick one business model, that someone who's new to business or trying to make money online, this is the business model
that I would recommend, because it actually is sustainable and it actually can produce
large amounts of income. And this is unlike doing
affiliate marketing or even trying to make money through ads, where you need such a high volume to even make any money that
even makes it worthwhile.
This is much different
because you get one client, like I showed you, paying you, even a
thousand dollars per month. Imagine getting five clients paying you just a thousand dollars a
month, that's $5,000 a month. How much difference would
that make in your life to be able to make an
additional $5,000 per month? I know for me, my goal was
just to make $3,000 per month and of course now, make
much more than that. But still, my goal was
just to make $3,000. 'Cause I thought that would
absolutely change my life. And the truth is, making,
hitting $3,000 per month, had a huge impact on my life. But now where I'm at, it's really made an even
bigger impact to be honest. But the point is that
you can be your own boss and the limits to the amount
of success you can achieve is endless.
Next thing here is you can work from home. So if you see, the interest for people to work
at home is absolutely huge. I mean, looking at this result here, 425,000 jobs for work at home, okay? But most of these jobs
are pretty terrible. And a lot of these jobs are ones that I actually tried in the beginning, before I built my SEO business. And a couple of those are
like doing paid surveys, or writing essays, you
know, for college students, which I'm not super proud of, or even selling my college
books try to make money as well. So I tried a lot of these things. I even did data entry as well. I tried all these different
remote work from home jobs. And I'm telling you, you will make absolutely pennies compared to what you will make actually building a real business, building a real SEO business. Next thing is, is passive
income is actually possible. And so a lot of people don't think this. When they think of agency work
or they think of client work, oh man, it's gonna be so hard, and I'm gonna have to
work 12 to 16 hours a day.
That is only true if you
don't know what you're doing and you don't have systems in place and you don't know how to build a team. All of those things I'll be talking about. And that is the way that
you can make this passive. The truth is, I don't spend a whole
lot of time doing SEO, actually doing it. I'm the architect of our system. I'm the one that's at
operating at a high level, instead of actually
operating in the weeds. And so of course, in the beginning you're gonna
be working a little bit harder 'cause you're building up these
systems and all that stuff. But the end goal is to have the systems and have people operating
within those systems, so that you can scale and ultimately, not have to work as hard, and your agency starts to
generate passive income for you.
Next thing is financial security. And so, you know, Warren Buffet says, that the best investment you can make is an investment in yourself. And the more you learn,
the more you'll earn. And I absolutely agree with this, because I've experienced this myself. The truth is though, financial security isn't just about money. Yes, money is a big piece, but
it's also about your skills. And so I learned this concept
when I first got started. Fortunately, I learned it very early. And it's, if you understand how to get a business more customers, you will never be broke. And so this is actually a
concept from Dan Kennedy and it has stuck with me to this day. And once I learned this, it made me realize that
understanding how to do SEO, which is ranking on the
first page of Google, which ultimately allows
businesses to get more customers.
That if I understood that skill and I could do that repeatedly, I would be more valuable, because I knew how to get more customers. And it's absolutely true
because now I'm so confident that I don't have to worry about finances or anything of that nature, because I have a skill
that's extremely valuable and in demand in the marketplace, and I want the same for you. Also, if you want to make more money, you need to become more valuable. This is another quote that stuck with me for a very long time, and I didn't realize this
while I was still in school, but as I started to learn, I
discovered this, I realized, okay, well if I wanna make more income, then I need to become more valuable, and to become more valuable,
I need to have more skills.
And so one skill that'll
make you much more valuable is obviously this ability to
drive more customers using SEO. And lastly, the amount of money you make is directly proportional to the amount of value you
add to the marketplace, okay? So if you're not making a ton of money, then it's probably
because you're not adding a ton of value to the marketplace. So to put it in perspective,
someone at McDonald's, who is just working as a cashier, yes, they have an important
job at McDonald's. They have an important
job for our economy. But as far as how much value they're adding to the marketplace, it's not super big, right? They can be replaced and the
new person could do that job. So the amount of value that's actually being added
to the marketplace isn't huge. Now, compare that to
someone like Jeff Bezos. His ability to build businesses, his ability to create
products and add value, is absolutely huge, and therefore he gets
compensated for that ability.
So this is to show you the
difference in the value that can be added and
this is very important. And the way we add more
value is, once again, we become more valuable. And lastly, the other big part
of building an SEO business that makes it so incredibly valuable, is that you can achieve financial freedom and don't let the media fool you, okay? There is actual data proving that 80% of America's millionaires are first generation rich. They weren't given money to
ultimately become wealthy. They built it themselves. And so don't let the media fool you. Don't believe this concept
that all rich people are bad, because if you believe that, you're definitely going
to have some problems making money yourself. But the truth is,
building an SEO business, I truly believe is the best way to achieve financial freedom. And it's not necessarily, you know, to become a billionaire,
we're not trying to do that, but to have the freedom
to never have to worry about your bills again,
that was my initial goal.
I wanted to never have to
worry about my bills again, because I grew up with a single mother, who was constantly stressing
out about her bills. And it created a lot of
turmoil in our household. And for me, that was
my biggest motivation. I just wanted to never have
to worry about bills again. So honestly, within the first couple years
of running my SEO business, I completely eradicated all my debt. I had over $40,000 in
student loan and car debt, completely crushed that,
haven't been in debt since.
And as you can see here, my net worth has been
climbing and climbing every single year at a
faster and faster rate. Because like I mentioned
earlier, over time, as you do this more, you're
gonna become more valuable, which means your earning
ability will become much higher. So those are all the
benefits of doing client SEO. Now let's talk about the system I'm gonna be showing you here. So this system is called
The Lean Agency System. And so this is a system that I've been teaching now for a while. And the reason why it's
called The Lean Agency System is because it's not about
building an agency where you have, you know, 400 people working for you.
Now, if that's something
you definitely want to do, there's nothing wrong with that. If you wanna scale to
that level, please do. But the truth is, you don't need to have many people to deliver incredible value. You need really good
systems and the right people who can work within those systems. And the truth is, you don't also need the
most expensive individuals to achieve that goal. Because with what I'm going to teach you, is we are gonna become systems dependent. That's gonna be the
foundation of our business, is to be systems dependent, not necessarily people dependent. Now we need people to
work within those systems, we need people who are self-motivated and we'll be talking about that.
But let me show you the
three different parts of what this system looks like. So first, we have start. So very simple, you know, before you can even get into
the systemized portion of this, this system here, you
have to actually start. And so anyone who is making
below $20,000 per month is in this phase, which means they need to be 100% focused on client acquisition. So once you start acquiring clients, then we can move into the next process, where you can start to systemize and break out of that plateau and bring it to the next level. So the systemized portion
is 100% based upon building an SEO machine, so that you can produce
predictable first page rankings for all of your clients,
every single time. So if you're worried about, oh man, like are we actually gonna
be able to drive results? If you have those doubts, it's because you don't have
a good system in place.
So this next part is absolutely critical. And then the last part, once we've got our nice pool of clients, we've systemized our processes. Now next phase is to bring people in, who can operate within these systems and ultimately communicate
with the clients and drive results for you. So then now you're operating as a CEO and not so much as an SEO. So with no pun intended, let's start with the start phase here.
So there are three parts
of the start phase. First is attack, the next is attract, and the final part is close. So attack is about, you're gonna be going out
there and finding clients. Attract is we're going to actually be bringing clients to us. We're gonna be putting content out, so that they can actually find
us and get in touch with us. This is the best lead generation type. And then lastly, once we get those leads, we need a process for turning those leads into actual clients. So that's what the close
process is all about. Once again, you don't
need to be good at sales, you just need to follow the
same process over and over and refine that over time. So the best method for the attack phase is to simply use Upwork, okay? There are many other methods that I teach, but this one I would say for most people, is the absolute best option, because you can go into
Upwork without any experience and you can start to apply
for jobs starting today.
Right now you can start applying for jobs, there is no delay. So if you're new to this, I highly recommend
immediately going on Upwork, creating your profile, working hard on your
profile, make it good. But the truth is, profiles are actually not super
important, how deep it is. What's really important is the quality of the
proposals that you put in, and ultimately not just that, having a consistent cadence
for applying for jobs. So if you wanna get more
clients through SEO, then you should make a commitment to send proposals at
least one per day, okay? So once you've done one
per day for 30 days, I recommend going up to two per day, and then eventually three per day, okay? But we want to develop
very, very achievable goals, but ultimately scale that up over time, so then we can build up
this pool of clients. Now, Upwork is just for the beginning, because the goal of
getting clients on Upwork is to build your portfolio, which then you can leverage that portfolio to get even more clients.
But in the beginning, the number one priority
that you need to have is you need to build your portfolio, because that's gonna make
everything else easier over the next months or years. So absolutely the priority and Upwork is really the
best place to be begin. Next is you need to focus
on attracting clients. So once you build out
a nice pool of clients, you got some good recurring
revenue coming in, and you're starting to
get pretty confident in your SEO processes,
what you need to do, is you need to start
attracting new clients. So I'm gonna walk you through
a few different pieces. So what you're looking at here is blog content from
the gotchseo.com blog. And so, you know, this
particular blog post, I published the first version
of this maybe in 2015. This blog post alone has driven me, an ungodly amount of leads, okay? For for many different things.
For my agency, for my
training, for consulting, you know, whatever it is, this one blog post has done
so much for my business. It's insane. And so this is the type
of stuff that you can do, is you can create this
informational piece of content at the top of the funnel
to really educate people and attract people into your world. So blogging is really one that
has stood the test of time, but you have to really be
able to do it the right way. But this is just a really
good example of, you know, you wanna focus on the top of the funnel. So blog is the first. Next is YouTube. A lot of people fear video, and I'm telling you that's a huge mistake. Video has absolutely been
one of the biggest things for growing my business by far. It's not even close. So when most people get
in touch for our agency or they apply to join
our training program, GOTCH SEO Academy, almost all
of them come from YouTube. I mean, it's very common
that they'll say, you know, where did you find us? They say YouTube.
And so the truth is, I used
to be horrific on video. So you can even go and
look at my old videos, look at the ones when I first started, I was so embarrassingly bad at video. And the truth is, I just stuck with it. I just kept going and I kept producing. And now I feel much
more confident on video. I have a lot more to improve, but I just cannot stress
how important it is to get comfortable on video. You don't need to be Gary Vaynerchuk, you don't need to have a ton of charisma. You just have to put in the work and ultimately, produce
content consistently. Next thing is try to get interviewed. So once you have some good traction, you've got some client results, then you can jump on some interviews to start to leverage
other people's audiences.
So here's an example of
me being interviewed. I'm tapping into Jaryd's audience to bring them into my world, right? So with these other two methods, we're hoping in the case of the blog, we're gonna attract traffic from Google, organic traffic from Google, which then can convert into leads. With this, we're hoping to attract organic traffic from YouTube, which once again, we can send to our site. And in this we're trying to, you know, we're trying to attract his
audience over to my world. So then ultimately I can
convert them there as well. So there are many different
ways to attract leads, but these are just a couple
that you can rely on. Number two is, once you've
gone through the start phase and you've got a nice pool of clients, you've got some good lead
generation coming in, now we need to talk about systemizing. So systemization is absolutely key, and this is why most people get stuck in that 10 to $20,000 per month mark, because it's not super difficult
to get to those numbers once you use the methods
I just showed you.
But it's very difficult to get past there. And the reason is almost,
I'd say 99% of the time, it's because of a lack of systems. So I'm gonna show you what good SEO systems look like right now. So there are seven parts
of a successful SEO system. The first is the actual
system itself, okay? That's the broad terminology. So in this case, SEO as
a whole, is one system, but it's actually one system
within a broader system, which you could say is search marketing. And then you can go even
further out and say, it's actually a system
within digital marketing. And then you go even further and say, that digital marketing is
a system within marketing. And then we know we keep
going further and further out. But in the case of this example,
SEO is the system, okay? Next is processes. So within a system you
have many different parts. So in the case of SEO,
we have keyword research, we have doing audits,
we have link building, we have on-page SEO,
the list goes on and on. So we have all these different processes.
And the reason why keyword
research is a process is because within keyword
research we have procedures. So procedures, the actual
step-by-step checklist that you need to follow
that helps integrate, and ultimately it's the
building block of a process. So within keyword research,
we might have, you know, find existing keywords,
find low hanging fruits, find clustering opportunities. These are all procedures
and very specific to, you know, this overall process. And then to support these
three different things, we have templates, we have reference docs, we have demonstrations. You need to actually
create video to show people how to actually do that
task, and then we have tools. So these are the seven parts
of a successful SEO system, or even just systems in general. And so this is really, really
important to understand.
Now let me walk you through
what this kind of looks like. So first is, as I mentioned, the system. So what you're looking at
here is the exact template that we use to manage our
system within our agency. And also, this is the
exact system we teach inside GOTCH SEO Academy as well. But if you look at this, you can see that on each
of these tabs, you know, we have the start, we
have the keyword research, and then over here we have
the SEO content audit, and it goes on and on. Now, like I mentioned, this is the system, this whole thing and all these tabs, this massive thing is the system. Then within here we have
keyword research, okay? So we have, this is the
keyword research is a process. And then within the process, we have each of these
individual procedures, okay? So keep walking through this. You'll see we have the processes, and then we have the procedures
which goes into here. So this is a singular
procedure just to show how to find clustering opportunities. So clustering opportunities are keywords that are ranking from positions 50 to 100.
And so this shows you the
step-by-step checklist on how to actually find those, right? And so really a system is
really just a combination of a bunch of processes
and a bunch of procedures. But on top of that, you
also need the templates. So that's how we have a
keyword research template. We have an SEO content audit template. We have all these templates
to be able to organize all of these actions that we need to take. Very, very important. And then also we have demonstrations. So we want to demonstrate how
to actually do these tasks. So if you're trying to grow your team, they need to see over the
shoulder how you actually do it. And this makes a huge difference. I can't stress this enough. You can show them the check by, you know, the step-by-step checklist
on the procedure, but if they don't actually see you going through it yourself,
it's much harder.
So you need to have this
demonstration part as well. And then lastly, also reference docs. The reference docs are to
support this larger system and all the different procedures as well. So you need all these
pieces working together to really build an effective system that allows you to move into
this next phase of the process, which is the scale part. Now scaling is definitely
a more advanced topic. So definitely if you're
kind of new to this, this will seem maybe
a little more foreign.
I wouldn't be too concerned
about it because honestly, if you just mastered the start portion and you get the systemized
portion in place, this part actually isn't that difficult. You just have to learn some new skills. First one is you need to
adopt a CEO mindset, okay? And so when you're an
SEO, you're a specialist, you do one thing really, really well. But to grow, you have to
stop just being an SEO. You have to become the leader and you have to lead your team to success.
And you have to let your
team do the important work. You have to trust your
team to be able to do that. Now, here is how you can move from an SEO to a CEO in your agency. So first, never do the same task twice. This is absolutely critical. If you see over time, you're
starting to see, okay, I'm doing keyword research
every single time, you need to catch yourself. You need to catch yourself
doing the same task, because then that's an indication that you need to build a system and then delegate that
work to someone else, so you don't have to do it again. Next thing is, prioritize who over how.
And so once you have the systems in place, we need to find people to
work within those systems. And sometimes, depending on
what you're dealing with, so in the case if you're
trying to grow your own agency and maybe you wanna do
Facebook ads to drive leads, does it make sense for you
to try to learn it yourself? Or does it make sense
to go and find someone who's already successful at Facebook ads and learn from them? That's absolutely way smarter. And I've done this countless
times in my business, where I needed to fix
something in my business that wasn't working super well. So I just found someone who's
already achieved the goal that I wanted to achieve, and then I just tell them
to show me how to do it. And once I know how to do it, then I can systemize it and
once again, delegate it, right? But you need to see the light, you need to see that framework of how to actually take care of, and the best thing to do, find someone who's
already achieved the goal.
Next thing is you need to
eliminate all fear of delegation. This is the biggest thing
that I hear all the time from agency owners who are
stuck, is they're just like, man, well I'm so good at
SEO, I just don't trust that someone else can do it as well as me. And they won't, they won't do it as well as you if you don't have systems in place. But if you have the systems in place, which the truth is a system is, all it is, is just taking
what's in your mind that already exists, all that experience, all that work that you've already done, and putting it in a format
that someone can follow, okay? So instead of them, instead of hoping that people
will just read your mind and you'll help them become
experts through osmosis, that's not gonna happen.
You need to get the stuff
that's out of your mind, put it on paper and put
it in a digestible format, so that your team members can
follow your thought process, follow those steps that
really are in your mind. And now they can go through it many times. And ultimately that helps them learn. That helps them become more skilled. And ultimately that makes
your life actually easier. Also, you have to see
people as an investment. People are not an expense. That's a huge mistake for beginners. They think that getting
people on their team, they look at it as an
expense, big mistake. And the truth is, if you view it that way, you're actually gonna have a hard time even selling SEO services. Because when you're selling SEO services, you always have to talk
about how SEO services are an investment in their business. So you need to view your team
and building of your team as an investment in your own
business, very important. And lastly, lead by example. You have to constantly
be leading by example. And it's so key because everyone
who's in your organization, everyone who's in your SEO business, they're watching you.
If you're not leading by example, then they're going to follow
you, whether it's good or bad. So try to lead by example. And now let's talk about
why you should invest in SEO team building. So the first is time leverage. So when you have people working with you, they're taking care of
a lot of those tasks that you use to do, which
means you have freed up time. And when you free up time, you can focus on what's
actually gonna help move the business forward. You can focus on building more systems, which then allows you
to scale even faster. You can focus on finding new
talent to bring onto your team. You can focus on business development and getting more clients. That time is so critical, because we cannot get more time, we can only invest and
ultimately get our time back, because at the end of the day, that clock doesn't stop ticking, right? The clock is always ticking. So we need to be looking for ways to really leverage our time. The way to do that is
through building systems and bringing great people onto your team and they will help you.
Those two things will help
you free up your time, which then allows you ultimately
to focus in on the things that really matter in the
business, and not things that are actually not going to
result in more growth, okay? So as the CEO of an SEO
business or CEO of any business, you need to be focused
on growth and the future and the direction and the
leadership of this organization. So that's what this allows you to do, when you start to build a team,
it makes a huge difference. Now, let's talk about
the three deadly sins of building an SEO team. So number one, thinking you need to hire a
guru for $70,000 per year.
This is a huge, huge mistake. So there are a lot of
businesses that do really well. They get up to 10, $20,000
per month and they think, okay, well I'm the only SEO here, so I'm just gonna go and hire another SEO to bring on my team. Big mistake. Because what you're doing
is you're creating a culture of having to find the next
guru to bring onto your team. And that's not what you want to do. You want to build a culture
where you are systems dependent. So you've built these systems and you need to bring
people into these systems and train them up on those systems. And so instead of relying
on a particular individual, you're reliant on the system. So when something isn't going super well and you're not getting a client results, you don't look at someone and say, hey Joe Smith, why aren't
you getting results? You say, oh wait, it's not Joe's fault, it's the system's fault and
we need to fix the system.
We need to refine that system and see why we're not getting the result. But you always go back to the system. You never go back to the individual. Now of course, there are bad hires, right? It happens, that's not a big
deal, but most of the time, it's usually a problem with the systems, not necessarily a problem with the people. Also, on top of that, in the beginning, you don't need to hire the
most skilled individual to come and work with you. You can work with virtual assistants, you can bring entry level people on, who don't have a ton
of experience with SEO, but they're willing learners, and they're willing to learn your system.
So don't think that you
need to go and hire someone for 70 to 100,000 dollars
per year in the beginning. That's actually a huge misstep. Number two is thinking one person should handle multiple roles,
that's not a great idea. You should have specific responsibilities based on situations. So in the case of SEO, you
have people who can kind of be, the overall strategist
on the SEO campaign. You can have a virtual assistant who's gonna do all the data
entry and managing of the data. You can have someone who just
creates SEO driven content. And you should also have someone who's just doing the really
technical work like development, all that stuff that you'll
see within an SEO campaign. Don't try to get someone
to do all these roles, because as you know, a jack of all trades is a master of none. We want people who specialize
in these specific roles, and we have one person who's the overall manager
of all these operations.
Next thing is thinking, the
person should figure it out. And this just goes right back to the systems that we talked about. If this is your mentality that Joe Schmo should go and just figure it
out, that is not leadership. That's not leadership. Leadership is setting
your team up for success. And the way we set them up for success is to have systems in place
that make their job easier and ultimately a system
in place where we can go and tweak it and optimize
it and improve it, okay? Just imagine, for example, if Toyota or any of
these car manufacturers, if they just relied on some person, just to figure out their systems, or just figure out how to make cars. Like that wouldn't work super well. So they need to have systems, they have everything in
place to be able to create the same vehicle every time, almost with a tiny margin of error.
So don't do that. We need to really focus
on building systems. So those are the three deadly
sins of building an SEO team. Okay, so now let's talk about
how I can help you even more. So this process that I
just laid out, the start, the systemize, and the
scale is the exact process that I teach inside my
program, GOTCH SEO Academy. So everything that I just showed you, I'm gonna show you in this
beginning phase of the start, I'm gonna show you how to get
that first pool of clients and I'm gonna walk you
through the exact process that you can use. You just need to follow the process and you'll start getting
that first pool of clients, which are so absolutely critical for the long-term success
of your SEO business. Next is the systemized portion. Now here's the funny thing. I showed you how to build
these systems yourself. I showed you what the
good systems look like, but the truth is, inside
GOTCH SEO Academy, you don't actually need
to build any systems, because I've already
built them all for you.
So you're gonna literally be following my exact systemized
process that I've tested across hundreds of
successful SEO campaigns. Not only that, I've also had thousands
of people use my systems and they've also had success. So no, when I say this, no SEO system has been tested
more than our SEO system, not a single one. And it definitely will
work for your clients, because we're using it right now. And I'll talk about that in a second. And then the last piece of
the program is talking about how to actually scale all of
this to the next level, okay? So back to the start phase.
I'm gonna show you how to attack, which means I'm gonna show
you how to go out there and start getting clients. Next, I'm gonna show you how to actually attract clients to you, which I think is the
best long-term strategy. And then I'll actually walk you through exactly how to close these leads, how to take these leads and turn them into high paying clients for your SEO business. Next phase, I'll show you how to systemize this entire process. Now, like I mentioned, all of these parts are already systemized, and these are the exact,
the exact, when I say this, these are the exact SOPs that
I use, the exact processes, the exact system for
all of our SEO clients.
And it's always funny cause
I'll show our existing members, like actual proposals that we
close and I'll show them like, this is exactly what I'm showing the leads when I close them. And they think it's so
funny 'cuz I'm actually, this is really what we're using, like in the actual sales process, in our actual fulfillment process. Now, here's something that's
really cool about this. You'll have access to this whole system, which is undoubtedly the most tested SEO system you'll ever find. But also on top, you'll
have the processes, which is keyword research,
SEO content audits, all that good stuff.
But then the part that I
think is so incredibly cool, is on the procedures, these
procedures, like I mentioned, the exact procedures
we're using right now. So my team goes in here to
execute these tasks correctly. And the good part is that all of these, since we're using these, and I really have to keep
them updated or otherwise, my team is not going to do very well. So these are constantly being updated. And of course the members of the academy will always have access to these updated procedures and SOPs. Now, on top of it, we have all these templates
that are by far not even close. No one has templates like this. It doesn't even exist
because these templates are specific to our program.
No one else has these templates. They're only unique to the
GOTCH SEO Academy program. And then also all those
demos I talked about, where you have someone over your shoulder showing you how to do all this, I'm actually doing that for you. This isn't some bait and switch, where you think you're signing
up to learn from some guru and then it's some random
guy teaching you, no, this is actually me over the shoulder, like I'm doing right now, showing you how to do this SEO work, like a top 1% SEO expert, and you're gonna see exactly how to do it. Also, reference stocks. You're gonna have all the
reference stocks that you need to do this absolutely in the
most effective way possible. That is the core program
that you'll be learning from. But also you're gonna have this community. And so this community
we're super proud of, because we made a decision a while ago that we were gonna get off Facebook. And to do that, we had to
build our own custom platform. So now we have this custom
community built into our platform and it's absolutely golden,
because at any point 24/7, you can jump in here, ask any questions that
you have, at any point, and me or any of the SEO
experts or agency owners will be here to support you ultimately and help you through this process.
But now let's talk about the thing that I think is the most
valuable part of this, which is the coaching, okay? So the coaching is absolutely huge. And as you can see here, 93
coaching calls I've done. So every Tuesday and
Thursday I get on a call and I help the members of our program ultimately achieve better results. So either through SEO or their agencies or whatever they're working on, we can work through whatever it is. But I show up every Tuesday and Thursday. And like I mentioned, this
isn't some bait and switch, where you think you're signing
up to learn from the expert and then you're not. No, I show up for these and I found it, that it's absolutely critical
that I show up personally, because you signed up to learn from me. You signed up to get my guidance.
So I wanna be there for you. So like you can see here, I show up every Tuesday
and Thursday to help, and these calls range, you know,
on the low end, 43 minutes, on the high end, an hour and 30 minutes. But the good news, we
have 'em all recorded. So if you miss one, you can just go right
in here and rewatch it. Most importantly, if you look over here in the corner of this little search bar, every single one of these is searchable.
So if I talk about anchor text or I talk about how to close
a client or whatever it is. You can go in here and search
it and you'll be able to find the exact coaching call where
I talked about that topic. Okay, so this to me, is the
most valuable part of this, because the truth is I charge
a thousand dollars per hour just for one-on-one SEO consulting, a thousand dollars per hour. And that is not a joke. I have people paying me right now, a thousand dollars per hour
for SEO consulting, okay? So it is a real thing. When you think about this, you're actually getting eight
calls every single month. So put that in perspective. If you were to pay me one-on-one for this, it would be a total of $8,000 per month, for eight hours, okay? So think about it from that perspective. It's really valuable. And you think about long-term, how much that investment would be. It'd be pretty substantial. It'd be talking about a, you know, about a six figure yearly investment to work with me one -on-one for SEO.
So think about that for a second. You're getting that within the program every Tuesday and every Thursday. But on top of that, you're
also gonna get certifications. So no other program has
certifications like we do, because these are not easy to get. This isn't just some little
easy test that you take and you can get a certification. You actually have to
go through the program and really, really learn
this and understand this. So the first one is SEO
Specialist certification, which is our tier one. SEO expert certification, which is on teaching you
the systemized portion of the SEO program. The SEO specialist
training, just so you know, is more like SEO 101, to kind
of give you the framework, if you're kind of new to SEO. This one is very systemized. So this is what I was just
showing you with all the systems and the processes and the procedures. This is what this program is. And then lastly, the
Master of SEO certificate is only for people who've
gone through these programs, and they've been able to demonstrate that they've been able to get SEO results.
So only a small percentage of people really ever earn that certificate, because it's very difficult
to earn and that's by design. So once again, tons of
value in this program. I can't stress it enough. And if you're serious about
starting, systemizing, and scaling an SEO business, so you can ultimately
live a really amazing life and not have to worry about bills, have financial freedom, be your own boss, work from anywhere, all of those things are possible when you build an SEO business the way that I'll be showing you. So let's talk about the next steps. Next thing is you need
to click the button below if you're interested and
apply for GOTCH SEO Academy. So this is an application,
and the truth is, we only accept roughly 31% of people.
So out of all the applications
we get, and we get a lot, only 31% of those go to the next stage, because we only want people in our program who have a high probability
of being successful, and ultimately we see certain qualities that we know the odds
of them being successful are very high, okay? And so this is just for us, because our student
success is our success. So we want to put ourselves
in the best position to make sure that our
students are succeeding. Now, this program, it has everything you need to succeed. And so what we're looking
at in these applications, is if you have certain qualities that would prove that you are
entrepreneurial in nature, you're willing to learn, and ultimately you just are
serious about making a change, either for your life or
in your SEO business. So if we see that in your application, then there's a good chance
you'll get approved.
And once you get approved, you'll be speaking with my partner Simon, and he'll see if there's an
opportunity for us to help you. This isn't gonna be some
high pressure sales call, I promise it's not gonna be that, but Simon's just gonna
see if it's a good fit and if it's a good fit,
he'll just make you, a very, very simple offer
to join our program, and he'll talk about how much it'll be and all that good stuff. So it's really that simple. So once you decide to join, you'll get an opportunity
to join our community of hundreds of successful
SEO business owners, okay? And so I just can't stress
it enough how important it is to be around other people who
are doing what you're doing and who are serious about achieving goals. The truth is, you really are the sum of the five people you're around the most.
So the good news, is if you show up every
Tuesday and every Thursday, and you're around all
these people all the time, who are doing exactly what you're doing, trying to achieve the goals
that you're trying to achieve, and you're talking to people who've already achieved your goals, you're really improving
your odds of success, because you're surrounding yourself with people who have already been there, have already been through the mud, and ultimately will help you avoid a lot of the pitfalls and mistakes, and help you crush any plateaus that you're currently dealing with. So what you need to do is apply now, because spots are honestly limited, this isn't some sort of scarcity tactic. It's actually because we
think that we need to limit how many people join the
program any given time, because it allows us to focus
in on getting them results.
And the truth is, these calls, you know, we don't wanna have hundreds of new people joining these calls at one time. We wanna onboard people slowly, make sure that they're happy, make sure that they're getting
the results that they need, and then we move, you know, bring new people on when
we feel comfortable. So at this point, we're capping it at 20 new
students per month, okay? So once we hit that number this month, we cap it and you will
not be able to apply. So that is why it's absolutely
critical that you apply now, because spots are absolutely limited. This is not some fake scarcity. So all you need to do now is
just click the button below, it'll take you to an application page. You can see all the testimonials
and all the good stuff, all the success we've
achieved for our clients and our students, and
submit your application. Be as detailed as
possible, because honestly, if you just submit like
a one word type of thing, you're not gonna make it through. That's part of the reason
why only 31% make it, because that 31% of people
that make it to the next stage, they actually say, why they're a good fit
for this program, okay? You need to kind of sell
yourself a little bit.
And ultimately, if you are serious about
starting and systemizing and scaling an SEO business,
this is the best place to be. You will not find a better program, and I can say that with great conviction. So I'm super excited to
read your application, and once again, thank
you so much for watching, and I look forward to
watching your success. And in the meantime, I'll leave some testimonials
that you can watch from existing GOTCH SEO Academy members. Okay. Thank you so much for watching.
– Hi, my name is Paul O'Chang, and currently right now
working on a campaign with a new client, he does
neurophysical therapy. So that's what we're
currently in right now, getting him up in his area down in Miami. I was led to GOTCH SEO Academy, actually through my business coach, in a match of mine that I'm in. He just recommended, you know, we wanted to get somebody
who can actually coach us and walk us through the next level of SEO. And so he recommended we hop
on with Nathan and, you know, get into the academy
and that's what we did. That's what led us to enrolling, just because we wanted and realized, hey, if we need to be able to dominate in the healthcare space, we needed to be able to have somebody who could take us to that next level.
GOTCH SEO Academy has helped me, because it's taught me things that I knew, I thought I knew this much,
until I got to the academy, and realized I only knew this
much, I only knew the basics. And so it's really expanded my mindset and it's expanded my ability, you know, to be able to deliver
results from my clients. And the best thing
about GOTCH SEO Academy, honestly for me, it'll be two things. One, the weekly calls, and then two, just the
inclusive community. Being able to have like-minded individuals working towards a goal
that I'm working towards is really awesome. – Hi, my name is Aaron Tromp, and I'm with HVAC Marketing Engine. We help HVAC companies, other digital marketing campaigns, and this includes anything
from SEO to PPC campaigns or anything like a website
redesign or updating a website.
Now, we had initially been
interested in, you know, SEO training and really
taking our internal systems up to the next level. We had been familiar
with Nathan's, you know, YouTube channel, his
website, and I had read, you know, plenty of blogs from Nathan. So the trust was already there, but we had done some initial digging, and we really were looking for, you know, of course it's really gonna help us take our internal systems
to the next level.
This is, you know, including
the SOPs and stuff like that, that could really help, you
know, our internal SEO team use an actionable and
step-by-step level of instructions and steps to really, you know, fulfill our client SEO
campaigns as well as our own, you know, our own agency website as well. So I can't even stress, you know, how good GOTCH SEO Academy has been, not only is our internal SEO systems really up to speed nowadays, but just with the coaching
calls and stuff like that, we're really just able to
have a more confident approach to every SEO campaign that
we run with our clients, whether it be our website. So, you know, just the
internal SEO systems has really taken our
game to the next level. And I'd say within the four to five months that we've been using these
systems and day in and day out, that we have learned more
in these short months than we've learned in, I'd
say four to five years now.
And I gotta say that, you know, the best thing about the
overall, GOTCH SEO Academy course is gotta be the coaching calls. You know, aside from
the internal SEO systems that you're able to, you know, copy and paste in your own agency, the coaching calls that we
have every Tuesday and Thursday are just such a great
opportunity to, you know, really just speak with
people that you trust or speak with people that are
doing some of the similar, similar things that you're doing. And really just ask Nathan and
some of his team, you know, really just some of the questions that you don't normally
get to ask of, you know, just other individuals or
consultants or anything like that.
So I do find that the coaching
calls that we have every week have helped out just a ton, and I really do appreciate everything that Nathan's done for us
and his team has done for us to lay it out in a very easy way, thanks. – Hey, how's it going? My name's Noah Kane, and I am currently building
out my own SEO agency. Been doing that for almost
a year full-time now. I enrolled in GOTCH SEO Academy after a few months into my agency journey.
And the biggest thing, you know, biggest factors that went into that were, I knew a few other SEOs
who were super successful, very successful, that had gone
through the academy as well. And in addition to that, you know, I've always really
enjoyed Nathan's content and the value he brings on YouTube, and online, on his blog, et cetera. So I find him, you know, very genuine, and someone that I feel like
I felt like I could trust, and knew that other people
have had success, you know, at the academy as well. So I felt pretty confident going into it. And in addition to that, you know, I was also at a point in
my business journey where, you know, I was having some success and, you know, in the past I've experienced a, you know, positive return on investment anytime I've invested in
myself or my business. So I was at a point where I recognized I needed to make the next
investment in my business, and that proved to be,
you know, the right call.
Some ways that the Academy has helped me, it saved me a ton of time
when it comes to, you know, creating SOPs and thinking
about SOPs for my business. So it's provided a lot of
structure for how I do things and allowed me to tweak
my systems in a way that makes a lot of sense, so
it's saved me a ton of time. In addition to that, you
know, the weekly calls, you know, there's two
weekly calls with Nathan and the other SEOs in the
program, and those are invaluable.
I mean, you can ask Nathan questions, you get to learn a ton about what the other SEOs are working on, and learn from their questions too. So I think, you know, the best thing overall about the academy is that you have direct access
to, you know, in my opinion, probably one of the best SEOs out there. And you're gonna have systems
to help you with your business and a community that is
directly focused on SEO and it's gonna completely transform and alter to your business.
If you ever get stuck, you're gonna have somewhere to go, to help you get, you know, get through that and
get to the next level. So if you're having any
reservations about signing up, just sign up, you're gonna love it. It is seriously one of the best
investments I've ever made. – Hey, what's going on? My name is Ahmed Asan, the owner of digitalskillscafe.com. And today I just wanna
recommend GOTCH SEO Academy, which was really a very
interesting experience for me, having that single source
of content for SEO. I mean, since I've taken this course, since I'm in this program, I haven't actually looked up
the word SEO on YouTube at all. All my SEO information
I take from there now. There's a group section
where the community talks and asks questions,
Nathan answers them live.
And there's also a coaching call every, well, two coaching calls every week, which you can ask questions, submit audits, submit your work, and have it verified by Nathan. If you have a few
questions you want to ask, something like that. I really can't recommend it enough. The certifications are
great. They look awesome. And having that certification
on LinkedIn is just, it sets you aside from other SEOs. You know, you're certified
by a real top expert in the SEO industry, one
of the best in the world.
And honestly, I can't say more about it, you really have to try it out. There is a section also for
learning SEO, all about SEO, technical aspects on
page, anything back links, you can learn all of that stuff. But primarily myself, I was looking for more of
a system and that approach, 'cuz I already knew how to do SEO, and I already am doing consulting in SEO, but I wanted to have
a structured approach, where a system that you can repeatedly use and scale with multiple projects. And I have to say, I was really happy with
what I got the platform for, I mean, the course for the systems is really an SOP driven program. So it has all of those set
standard operating procedures, shows you how to do this, how to do that, how to implement your SEO
analysis that you've done, have an audit, the complete
audit of all the website, all the opportunities prioritized.
I mean it's really, it's
really the best SEO content and program that I've seen up to date. It's so full, it's so powerful. Try it out, I mean, I was
on the fence for about a day when I saw it available, but that's more, that's not more than than what
I was on the fence for a day. Jumped in right away 'cuz I
knew it would be so powerful. So yeah, check it out. I do recommend it. It is really the best SEO
program you can find out there. – My name is Mike Smith.
I'm a member of GOTCH 3.0. I've been following
Nathan for several years via his YouTube channel
as well as his newsletter. And always appreciated
the amount of substance that he brought to each of those. Generally SEO content
is super watered down, the same regurgitated knowledge, but he would always inject
some useful stuff in there and in for free, so when I
found out about, GOTCH 3.0, I was super interested. I've been doing SEO for 13 years now, and I'm really passionate
about building my own websites.
Not super crazy about client SEO, but I do take some on here and there. And I gotta say it's one of the best professional investments I've ever made. His processes, the systematic
way that he's laid them out, is something that's allowed me to scale and integrate other
people into the process. I had a lot of the knowledge, but being able to pull it all together in a way that I could
really involve other people in the process was not my strength. And it's something that his system, the investment in it has allowed me to do and really free me up to be
that much more efficient, as well as take on other projects. And, you know, I, I've gotta
say, I also really like the, the weekly calls, he makes
himself super available. It's a very positive environment and something where it's like, there's a bunch of SEOs looking to grow and he will take the time to answer questions
anyone has and, you know, continually kind of just provide additional information and guidance. And it something that I don't, I'm obsessed with SEO, I love it.
I live it, I breathe it, and I sleep. So I really truly appreciate the opportunity to become better at it. So if you're on the fence
about whether or not to do it, I genuinely encourage
you to give it a shot. I can't imagine there being a better way to spend that kind of money, if you're serious about
becoming a better SEO. – Hey, my name is Paul Eternal. I'm a member of the GOTCH SEO Academy. I've been a member for
a couple of months now, and I've been working my
way through the program. What actually led me to the program was Nathan's free YouTube videos and just learning as much
as I could from them. I mean, when you sit on
YouTube and you look up SEO, there's a million different videos that you could be watching. Some of 'em are super high level, some of 'em are very detailed. What I liked about Nathan's videos was just that he went into enough detail that I could actually
understand the process and go and replicate the process.
And then I was actually
starting to see results. So I figured, hey, you know what, if I'm seeing results from
a few free YouTube videos, why not sign up for the whole program and get everything I can out of it? What I've absolutely
loved about the program is just learning all of the
processes around everything, whether it be, you know,
the way to do things, in what order, or what vendors to use, who to outreach to, or how to
even create certain things. It's been pretty incredible to watch, go through the course and lessons, and then actually apply everything to whether it be niche
sites or client sites, and watch a every single day
as organic traffic increases and we start ranking for more keywords, our domain authorities increasing. It's been unbelievable. That's what I've
absolutely loved about it. I think that I've got a ton more to learn and I'm only probably 20% of
the way through the academy and already I've got my money's worth. So thank you very much. – Hello, his is Brandon Blowe lead SEO at Key Marketing Group.
Right now I'm actually working on onboarding some new clients. We like to do an audit of their
site before we bring them on to let them know what it is
we think they're doing right, where they can improve, and
how it is we can help them. SEO is not a one size fit
all, cookie cutter approach. You really need to examine their industry, the keywords they're going
after, their competitors, making sure that you tailor your strategy directly towards that company is going to yield the
best results every time. And what led you to GOTCH SEO Academy and why did you choose to enroll? Truthfully, a lot of our specialists had their own philosophies. SEO is definitely the
meeting of science and art. You know, there's concrete
data that you can look at about positions and volume, but then once you find
out where your problem is, how do you execute on that? That's kind of where the
artistic approach of, this is what I think is the
highest value, comes into play, prioritizing your tasks.
And that's where GOTCH SEO
Academy has actually come in and helped us a lot. They prioritize everything for you. You look at the keywords and find the most
advantageous path forward, the path of least resistance. They may wanna rank for keyword A, but you notice that they're
already doing very well for B, and it has some great volume. Why reinvent the wheel? You've
got a great path forward. You can grab some low hanging fruit. And this isn't something that
you would be able to pick up in your regular Ahrefs, Semrush, keyword research on your own. This is, not only done very
well in a singular instance, but at scale, all of
the keywords, in order, with a ranking system, it's beautiful.
And what is the best thing
about GOTCH SEO Academy? 100%, being able to speak
with Mr. Nathan Gotch, every Tuesday and Thursday, although I wish I can make it every week. When I do get the chance
to visit those sessions, I learn immense amounts about
SEO, about the industry. I'll come in with my own questions and I can ask them point
blank to Nathan himself. And the thing that really
surprised me, when you show up, other people have excellent
questions as well. You might not even know that you needed the answer to something, someone brings it up and Nathan gives you exactly what you're looking for. The community is strong, well-rounded. Everyone is super friendly. And we've had nothing but positive results from all of the SOPs,
GOTCH 2.0, GOTCH 3.0. I couldn't recommend it more. I'm very happy to continue
forward. Best of luck to you..
