How to Optimize Your Property Management SEO
– SEO, search engine optimization. If you're not already implementing this into your property management marketing, then you are missing out. But that is why I'm here to help you. I'm gonna tell you
everything you need to know about search engine
optimization and how it helps property management
companies grow and succeed. (light electronic music continues) So what is SEO? Well, in simple terms,
property management SEO is the practice of optimizing your property management website in order to have it rank
higher on search engines. If you're a property management company, it's important to monitor
your website's SEO to make sure that you're ranking high in search engine results. By doing this, there is a high chance that someone will click on the link from your property management website instead of another link. This is essential for your company because it has the
potential to ramp up traffic to your websites, thus,
making you more money.
So first, let's go over what
kinda things affect SEO. There are various factors that affect how effective SEO actually is. To make your website
rank as high as possible in search engine results, it's important to consider
all of these factors and work them into your plan. Some of the most important
things to consider when trying to optimize your
website for search engines are searcher's keywords,
new content, and page speed. First, searcher's keywords. One of the most important
factors to consider when optimizing your website is keywords.
When someone's doing a simple
Google search, for example, they use certain keywords. The top websites that
come up with the search are the ones that use the
keywords in the best way. The order in which the websites show up or the search engine rankings
depend on how relevant the content is to the keywords. The more relevant your content is to what the searcher is looking for, the higher it'll land
in the search engine. This could mean a lot for
property management websites because it could drive
loads of potential clients to your business. Property managers can use
lists of popular keywords for their content to help increase their search engine rankings.
These lists come with a number of keywords that people tend to search
out more often than others, which should always be
included in your content. Also, you may find that some
may be a long-tail keyword or a short-tail keyword. However, as the algorithms for SEO have gotten more sophisticated, they've been able to detect
what's called keyword stuffing. Keyword stuffing is the
practice of filling your content with certain keywords
to try to land it higher on the rankings. Years ago, this method
would've actually worked because the algorithm
was not able to pick up on these tactics, but nowadays, search engine algorithms
have gotten more advanced and this method of keyword stuffing can actually hurt the website's ranking. Another factor is new content. Apart from showing the
most relevant information, search engines also show
the most recent information.
As a property manager or owner of a property management company, you should be putting out
new, fresh content regularly in order to increase your
SEO for property management. The search engine
algorithms are on the search for a property management website that puts out new content consistently. One great example of content that can be put out
consistently is blog posts. These are a great way
to add tons of content to your property management website that cater to your whole target audience. For example, you can write a blog post to property owners about the best rental
property management softwares or for property managers about SEO tips for your property management business, kinda like this video and
the corresponding blog that goes with this video. These blog posts can
continually help increase your property management SEO. And the last factor is page speed. Since one of the goals of
the search engine's algorithm is to improve the user's experience, and a higher speed achieves just that. The reason for the page
speed being so important is mainly because of user abandonment.
Google studies have shown that users tend to abandon a website after
only three seconds of waiting. Google does not reward these websites with high SEO rankings
because they provide a negative user experience. For this reason, it's so important to make sure that all
of your website content and the media loads very quickly. This will ensure a
user-friendly experience that search engines will rank
higher in the SEO rankings. It's also important to make sure that your website is also mobile-friendly, as many search engine activity
comes from mobile phones. Not sure how to check this statistic? Well, one very useful tool
for checking your web vitals is Google's Core Web Vitals Report. This reports gives a full analysis of how quickly and
efficiently your page loads. This is a good indicator of
how your website will rank among the other websites,
because as mentioned before, higher speeds equals higher SEO rankings.
Now that we know the most
important things to consider when optimizing your website, let's get into some tips
on how to actually do it. So here's five SEO tips for
property management companies. First, changing alt text and file names. If your website has any
images or media on it, you may be missing out on
some points for SEO ranking.
When you upload a file to your
property management website, it's important to look at the file name at the time of the upload. Although it might sound kinda weird, the file name has a big
effect on the SEO rankings. The reason for this is that, when the search engine algorithm
goes through your website, they need to have a way
to know what the media is. They do this by checking the
file names and the alt text. Another useful tip to utilize when trying to increase your search engine rankings is to use local SEO. Local SEO is when you use your location and attract visitors
from around your area. For example, if someone
in Miami, Florida searches best property management company, they're gonna get
completely different results compared to if they search
for it in another city.
One tool that's useful for
increasing your local SEO is called Google My Business. This tool allows you to
create a complete profile for your business. The profile includes
information like your website, location, and other important details. Also, it may be a good
idea to combine local SEO with pay-per-click advertising in order to increase
local organic visitors. Pay-per-click advertising is a method that advertises a link to your
website on a search engine and charges a fee every
time someone clicks on it. Although this may be a pricey option, it could greatly affect
your company's exposure.
Third tip is changing meta descriptions. Although meta descriptions
are not necessarily ranked by search engines for SEO, they are still important
for driving visitors to your website. Meta descriptions are
that short description that is shown under the SEO
title in search engines. A good meta description should be a short, detailed description of the
contents of the website. It should contain information
that attracts more visitors to your site. It's also important that it's not too long because it may get cut off.
A good practice is to
always include keywords in the meta description to get the attention of the searcher. Another aspect of your
website that has an impact on your SEO rankings is your URL slug. Your URL slug is the section
of your website's link that follows the forward slash. A good URL slug contains the keywords but is not too long. A good practice is to keep the URL slug to under 50 characters. To increase property management SEO, you should only use letters
and avoid special characters, numbers, or uppercase letters. This section of your
property management website is crucial for increasing your SEO ranking because it is the first thing
the search engine reads. After they read the slug, they know whether or
not the content is about what they're searching for. And the last tip is to include SEO titles. When optimizing your web page, it is vital to include an SEO title that is attractive to visitors and the search engine algorithms.
These titles, also called header tags, catch a visitor's attention
and help them understand what is going to be
discussed in this article. This is especially important
when publishing content like blog posts. It's important to include keywords that you're focused on in an SEO title in order to attract more visitors and increase your SEO ranking as well. And when it comes to gaining
more exposure for your website, optimizing your SEO is crucial. It is a modern method
that can revolutionize the number of visitors
that get to your site. And with the increased stream of visitors comes more money to the company.
And finally, as important
as this method is to increase organic traffic, it isn't the only factor
that you should consider to increase business. There are dozens of
other factors to consider when trying to drive business, like converting visitors
to actual clients. If any of these strategies seem confusing or you wanna learn more about
property management websites, then make sure to hit subscribe to get caught up on everything
that you need to know about property management, (bell ringing)
and if this video helped, make sure to give it a thumbs up. Thank you guys so much for watching, and I will see you in the next one. Bye. (light electronic music continues)
