How to Do SEO Yourself: Rank #1 on Google in 2023
Can you do SEO yourself? Well, I’ve got some good news! You can absolutely do SEO yourself. With some research and lots of practice, anyone
can learn how to do SEO for their business. But before you start, it’s important to
understand some SEO fundamentals, like…what is SEO? What is SEO? Don’t worry, this will be brief. SEO stands for search engine optimization. When you do SEO, you’re taking a bunch of
different actions on and off of your site that will help it show up in search engines. These actions can be simple things like researching
and incorporating keywords into your content or more complicated things that require a
little more technical knowledge, like creating an XML sitemap so search engines know which
pages you want in the search results.
I’ll go over some of the most important
parts of SEO in this video, but if you want to learn more, check out our SEO playlist
on our YouTube channel. Now back to some DIY SEO. How to do SEO yourself
The easiest way to keep track of your efforts when you’re still getting the SEO fundamentals
under your belt is to take it step-by-step. You might even want to write a checklist so
you know you’re not missing anything. We have one on our website if you’d like
to use that as a starting point! Before you actually do anything, do an SEO
audit of your site. We have a handy-dandy SEO checker on our site
that can do the trick! This will help you understand what you’ve
been doing right, and what you need to focus on when making changes. There are different areas of SEO you should
know about when doing SEO yourself. To keep it simple, I’ll go over some on-page
and off-page SEO basics.
I’ll start with on-page SEO. On-page SEO On-page SEO involves SEO elements on your
site you can control, like the title tag and meta description that show up in the search
results and the text and multimedia content throughout your site. A big piece of the on-page SEO checklist is
keywords. Whenever you write content for your site,
whether it’s on your blog or on your homepage, you should be using keywords naturally throughout
that content. This also includes any title tags or meta
descriptions you create. Keywords help tell search engines what your
page is about. Say you run a luxury spa, and you have a blog
on your site where you discuss different treatments, products, and common questions. If you’re writing a piece about how often
people should get facials and you want to show up in the search results for that topic,
you should use “how often you should get facials” and any related keywords throughout
the content and in any major headings where it fits naturally. Researching keywords isn’t as hard as it
may seem! There are a lot of tools out there that offer
keyword suggestions for your content and information about how hard it is to rank for those keywords.
You can even look at related keyword searches
on Google, or pay attention to what Google suggests as you type. Pretty nifty, huh? Off-page SEO
The next piece of the DIY SEO puzzle is getting people to link to your content. Links from reputable sites…other than your
own…make your site look really good to search engines, giving you a much-needed boost in
the rankings. But earning links isn’t easy. I’ll just say this now. Don’t. Buy. Links. That’ll get you penalized in the SERPs,
basically negating any of the hard work you’ve put into your site’s SEO. Getting people to link to your site requires
time and dedication. First, you need to make great content that
people will want to share. If you write educational blog posts or make
some really cool videos, you’re on the right path. If you’re in need of content ideas that
people want, take some time to scour the internet.
Look up trending topics on Google Trends,
read some of your competitors’ content if they have any, see what people are talking
about on social media and in forums like Quora and Reddit, and try our content idea generator,
FAQFox. Promoting your content on social media is
also a good start. The more people are exposed to your site,
the greater chance you have of getting them to link to it. Earning links for your site also includes
email outreach. Look up professionals in your industry. Maybe there’s a trade publication that would
benefit from an article you wrote or a blogger who might share your infographic in their
related content. Google it! That’s the best way to discover places to
get links. Local SEO
And don’t forget about local SEO. If you have a physical location for your business
or want people in your service area to find you, you’ll definitely want to use local
SEO so local people can find you when they’re looking for something you offer.
If you’ve ever searched for something like
“restaurants near me,” then you’ve definitely seen the results of other businesses’ local
efforts. The box you see with all of the business information
is called the local SEO 3-pack. When you click on the results, you see even
more business information, as well as other businesses that match your search. To get started with local SEO, you’ll want
to create a Google My Business profile for your business and keep it updated with your
contact information, hours, location, and anything else people need to know. Taking this first step can make a big difference
in your business’s local presence.
Is it difficult to do SEO yourself? I’m not gonna lie…it can be. Another aspect of SEO is technical SEO. Technical SEO can get into responsive web
design, internal links, site security, duplicate content, and a whole other host of issues. If you don’t have a ton of technical expertise,
I’d recommend you partner with some experts to dive into the technical SEO of your site. Things could get pretty ugly if they’re
done wrong. Even the tactics I talked about earlier can
be time-consuming, especially as your business grows. If you’re trying to balance SEO with running
a business, it’s easy to get overwhelmed. We have a huge team of experts ready to help
with your site’s SEO if you decide not to do it yourself! Just give us a call at 888-601-5359. Thanks for watching!.
