How to Do an SEO Audit In Under 30 Minutes And Discover Hidden Opportunities to Rank #1
– A lot of people
over-complicate SEO audits. Yes, you can go crazy by
fine tuning your website almost to perfection. But look, there's a lot of
little overlooked things and if you did them,
you can get huge gains without much effort. So how do you do this without
obsessing over your SEO? Everyone, I'm Neil Patel and today I'm going to break down
how to do an SEO audit in under 30 minutes and
discover hidden opportunities to rank number one. (upbeat music) Before we get started, make sure you subscribe to this channel that way as it released
more content like this, you'll get notified. And if you're on YouTube
click the alert notification. There's two main steps doing
your audit in under 30 minutes, the first step is to log
into Google search console. When you log in to Google search console, you want to look for pages
that rank for similar terms. See, most people think
that if they want to rank for dogs or SEO or cats or
whatever the subject is, they want to create as much
content around that topic.
And although that's true, it's
also wrong at the same time. Here's what I mean by that. Yes, you want to create a ton of content, but you don't want to
create a ton of pages on the same exact topic because
they are going to compete and that's going to
conflict with Google quick, which page do I rank about Dogs? They all have similar
keywords and they're all about the same thing, so when you have content
around the same topics, you want to combine them. That lets Google know that, hey, this is the main
page that's around dogs and you want to use the
model of pillar pages. So a good example of this is the beginner's guide to SEO by Moz. He ranks number one on
Google for the term SEO, at least in the United States, and it has an introductory paragraph and page more so on SEO, and then they link into all
the other sections of SEO.
Those other pages also rank really well for those niche terms and
niche topics around SEO. And the main category page
on SEO ranks really well because it breaks down, hey, this is the beginner's guide to SEO. That's the model I'm talking
about leveraging pillar pages. So in search console, look
for pages that are competing, combine them and start structuring in a way that's similar more
to the beginner's guide to SEO. Then in search console, I want you to find the
pages that are popular but have a low CTR. See, these pages are somewhat ranking, but no one's clicking on
them because of the title tag or meta description. Once you figured that out, I
want you to go to click flow. click flow is a tool that allows you to AB test your title tags and it'll even give you recommendations on how to improve the click throughs.
You don't have to come
up with your own form or anything like that. click flow Will do the hard work for you. Then from there in search console, you'll also see the pages
that are super popular. I want you to then start
leveraging the land and expand strategy. See the land and expand
strategy is really simple. If something already ranks really well, the chances are if you expand upon it and you put more meat behind
it and you make it even better, it should in theory even do better. But if a page doesn't rank well at all and you put a ton of emphasis
and effort behind it, the chance of it doing really well in the future are slim to none. Hence the land and expand
strategy focuses on the pages that are doing well. And what I like doing
is once I figured out the pages that are doing well, I just put in the keywords
that the page already ranks for the Ubersuggest, the
keyword ideas report gives me all the other long tail
variations of those phrases and I'm like, are any
of these phrases related to the article that's
already ranking well? If so, I'll expand that article
to also cover those phrases.
If not, I won't use them. Don't just put the keywords
in there for Google. Do what's best for the user. Now, the second step in doing
the audit in under 30 minutes is to use the site audit
report and Ubersuggest. Once you put in a URL, it takes roughly three
minutes to crawl your site. It'll crawl hundreds of pages and it'll tell you what's wrong
from a technical standpoint. Do you have duplicate meta-description? Duplicate title tags? Are titles too short or too long? Same with your meta-description. Are you using the wrong headings? Do you have issues with broken links or internal links or site maps? It'll tell you all these factors plus another hundred plus factors
when it comes to your SEO. And it'll tell you page by
page what you need to fix.
Heck, even breaks down if
there's something wrong with your URL structure
and instead of being like, Oh well, this is overwhelming, there's so many things to fix. Ubersuggest site audit report
breaks down the stuff that's the biggest impact and
the easiest to implement, so start with those, because it will be at the top of the recommendations and then work your way down the list. If you do that, you'll
spend your time on the stuff that'll have the biggest impact
versus spending your time on the stuff that'll
have the smallest impact. In addition to that,
Ubersuggest site audit report also breaks down your site speed. You want to fix it, it'll
tell you what you need to fix to make your site load faster. The faster it loads,
the better you'll rank.
More than 50% of people who search Google are doing so on a mobile device. If they're on 5G, LTE, it doesn't matter. They may be in a spot that
doesn't have the best reception. So speed matters. So focus that and focus on doing the stuff that's at the top of the
Ubersuggest recommended lists because that's the stuff that'll
get you the biggest impact versus the stuff that's
at the bottom of the list. Now, if you need help doing
a site audit for your site, check on my ad agency Neil Patel Digital, or if you're confused just leave a comment and I'll help you out. If you enjoy the video like it, share it, tell the people about it. Thank you for watching..
