How To Choose The Best SEO Agency 2022? (You Must Know The TRUTH)
There's endless number of SEO agencies online
and it's hard to choose one who will handle your project and provide results. If you search on Google, LinkedIn, Upwork,
or any other places including conferences, webinars, you can find out a lot of specialists,
but many of them provide a mediocre service. You can't get results by getting this and
you can lose over six months trying to achieve ranking positions. So watch this video until the end, and I will
share with you my tips how you can make the right choice. Stay tuned. The best part is coming. Okay guys, before watching this video, don't
forget to subscribe to my channel and like this video, click the notification tick to
know about new videos on this channel because I create these videos for you, I want to help
you to grow online. Let me start from my first tip, it's to understand
what you order.
When you hire other SEO experts or specialists,
you should understand what type of job they will provide for you. And I often see when webmasters understand
SEO, I can help them more than someone who doesn't understand what they order because
results depend on some job that you provide on your website. For example, when you want to lose weight,
or build muscles, or learn new language, can you get results if only the coach provided
what you need to do? Of course not, it depends on you in the first
place. It's totally the same with digital marketing,
you should understand what you order.
How you can learn SEO or understand it? Just go to Google- Let me share my screen,
and you type some keywords like this, 'digital marketing guide'. You can read a lot of articles there, just
scroll this search results and spend a few days, because I often see when webmasters
skip this stage, and they think they don't need to learn it, "Let's give everything to
the SEO specialist." But it doesn't work like this. Even when the SEO specialists are good and
know their stuff, they might skip some work because nobody controls them. Yep, it's better to tell them what they need
to do or learn their steps and control it, tell them "Please give more- Provide more
strength here.", and you can get much better results. That's why it's a crucial element if you learn
digital marketing. You can type on Google any other keywords
like 'SEO guide for beginners' and find some other guides, learn all of them.
And when you understand SEO, you can get much
better results & higher-ranking positions. My second tip is to prepare some questions
where you know the answers. When you read all these guides that you will
find online, spent a few days because results usually come after 6 months, 12 months, it
depends on your content plan and benchmark where you start. But when you spend a few days, you can know
the way and can control your specialist. Just prepare some answers and questions. Ask your candidates to reply to these questions. If the specialists know their stuff, they
can reply immediately and provide the best possible answers. Just do it, create a list, don't try to submit
some simple answers, and it's better to do it when you call on Zoom or Hangouts. It's up to you. Where can you find some questions? Just open AnswerThePublic and type the keyword
'SEO', 'digital marketing'. You can get a lot of questions and find answers
to these questions as well.
You can see how your candidates reply to these
questions, and if you know the answers, you can analyze and measure your candidates. My tip number three, get a free analysis first. If you open my website, you can see that I
ask to submit your website, and I'll provide a free analysis. By the way, let me submit my website 'SEO
Tools TV', just type your name, email, and telephone number. Click Send and you can get reply on your email
with a free analysis. And I have some tools that analyze immediately
after submitting some websites. But on email, I will provide even a manual
job. Don't ask your specialist to provide a deep
analysis because it takes a few months to find the right keywords, measure them, to
choose the right strategy, to provide technical optimization. But good companies usually spent a few hours
to analyze your website and have a call with you to explain how they provide SEO and where
you can get traffic You can submit your website to get this analysis on 'SEO Tools TV', or
find other candidates and ask them to provide a free analysis.
My tip number four is personalization. You might get some requests on your email,
and many of them are sent like spam, and people don't care about recipients, they just send
thousands of such requests a day, and it doesn't work today. Great specialists usually personalize their
message, and they can send a few requests a day, 10 requests a day, but not more. They care about you, they use your name, your
website, and provide some insights about your project. Don't fall into this trap, when someone tell
you I will provide results when he doesn't even know your name because it's automatic,
and it doesn't today. My tip number five is to check out LinkedIn
profiles. By the way, you can analyze my LinkedIn profile,
and you can see that I have 51,000 followers. If you open my posts, you can read some content
that I usually provide on my LinkedIn. Great specialists & companies, they care about
social media, you can see here I have content with Taylor Swift, some marketing techniques,
other posts, and yeah, I'm super active on LinkedIn because I love this place, I can
get a lot of attention.
Some other companies usually spend time on
Twitter or Facebook, it depends on them. Just analyze their social media. And if you see that they are active and have
followers, that means this company can help you because they care about digital marketing. My next tip is to skip companies that promise
to get results and guarantee it. You know, it's up to Google to get results
with SEO, and you have a lot of other competitors. Fast results… you know, it doesn't like
today. It's better to search for experts who will
tell you I will make everything that's possible to provide results. But experts never guarantee results. You might get some hacking attacks, your competitors
might use some new methods, or technical optimization, or other errors can decrease your ranking
positions. Sometime even big projects provide a lot of
techniques and everything is fine, but they can't get ranking positions because it takes
time to analyze, to think how you can fix it, and great experts never guarantee such
results. My next tip is to ask which digital marketing
blogs they read.
For example, I can share my list of digital
marketing blogs. I use Feedly.com, where I submit all my loved
blogs in one dashboard, and I analyze them every day, read new blog posts, I learn new
ideas, because digital marketing is a quickly changing field, and you can't go ahead by
using generic methods. All of them exist only with one purpose, to
customize with your project.
And when you learn something new, you can
think how you can provide differently for your projects or for your clients' projects. That's why I'm super active by reading blog
posts. I love reading digital marketing books as
well. It helps me to grow and help my clients to
grow as well. Ask your digital marketing experts what are
their loved blogs, how often they read them, what type of information they consume on their
blogs, and how it helps to provide high-quality services to their clients. Okay guys, that's it for today. Ask me any questions in the comments section. I will reply to all of them.
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