How to Become an SEO Expert in 2023 | Neil Patel
Do you wanna learn how to
be an SEO expert like me? Well, today, I'm gonna teach you. Hey, everyone, I'm Neil Patel, and today, I'm gonna share with you how you can be an SEO expert. (upbeat music) Before we get started, make sure you subscribe to this channel. That way, when I release more
advice on marketing and SEO, you'll get notified. When it comes to SEO, it's not just about being an SEO expert. You wanna have the passion for SEO. I have a question for you. Do you really wanna learn SEO? If you do, leave a comment with yes. If you don't, leave a comment with no. If you don't truly love
and wanna learn SEO, you're not gonna be an expert.
It's not about doing something
just because it makes money. It's about love. When you truly love something, you wanna learn it, you
wanna get good at it, you'll put in the time and
effort that you need to to become an expert. See, if I just give you the
tips in becoming an expert, and I will in this video, and you follow it, but you
don't love what you're doing, and you don't care about it,
you'll never be an expert. That's the first thing you need to do is make sure you truly love SEO, you wanna do it, and you
wanna get good at it. Now that you have love, the second thing you need
to do is set up a website.
Go to wordpress.org or wordpress.com, set up your own website. It could be a blog, could
be a blogging platform, it doesn't matter. That's just the first
thing you need to do. Without your own website, you won't know how to
implement these tactics, practice, or get good at it. The third thing you need
to do is write content. When you have your website, if you don't have content,
you're not gonna rank. As the saying goes, content is king. Publish content on whatever
you're passionate about. Heck, it could even be SEO! It could even be your journey
on becoming an SEO expert. If you're not passionate about it, you're not gonna do a good job blogging. The fourth thing is you
need to build links. When it comes to building links, if no one's linking to your
website, you won't rank. When you write this article
on, let's say astrology, you wanna go to sites
like Twitter or BuzzSumo and see who else has popular
articles related to astrology.
Then, when you take those articles, you can put 'em into Ahrefs. It'll show you all the
people linking to 'em. You wanna hit 'em up and being like, hey, John, I noticed you linked out to this article related to astrology. I have a similar one that just came out, but mine covers A, B,
and C that theirs didn't. Feel free and check it out, and if you also like it, link to it. When you do that, more
people will link to you, you're gonna have to send out 100 emails just to get a few measly links, and that's okay, because all of those links will add up, and it will really help you get rankings faster over time. On top of links, you now need to then start getting social shares. Similar to that BuzzSumo strategy, you can also see, again,
you go to BuzzSumo, see all the other related articles, click on view shares, see all the people who shared
your competitors' content, and ask them to share yours.
That simple tactic will
get you more social shares. Then, I want you to follow all the popular marketing blogs, from Backlinko to Moz, to hey, even me, neilpatel.com. All of these marketing
blogs will break out the latest and greatest
tactics and techniques. By reading 'em on a regular basis, you'll learn 'em, you'll
stay on top of the curve, so that way, you'll do
better than most people in the SEO industry. You don't have to be the best, you just have to be better than most.
That way, you can rank
higher than most people. And of course, even when
you read these blogs and you're practicing
SEO on your own site, you need to test out one thing a month. I'm not talking about a little thing like, oh, let me adjust my title tag. I'm talking about a big, drastic test. It could be, hey, let me delete old content
that isn't ranking to see if that boosts my overall traffic, or hey, let me add links in my sidebar to my most popular pages to see if that helps boost
the rankings even more.
By doing one experiment
at least once a month, what you'll find is, you'll quickly learn what's
working and what's not. You don't wanna also do it too often, like experiment every day or every week, because you won't know what's
impacting your rankings and what's not, 'cause that's too many changes at once. And last but not least, be patient. You're not gonna climb to
the top of Google in a month, or even three months or six months. It takes longer and longer
each and every single year because the web is more competitive. There's roughly 1.7 or 1.8
billion websites on the Internet. That's roughly four websites, technically one website
for every four people. That's a lot of websites, and blogs, there's over a billion. That's roughly one blog
for every seven people. That's too many sites to choose from. Because that Google now says, hey, there's a lot of people talking about the same content over and over again, let's pick the ones
that are more up-to-date or more authority.
It makes it that much harder
for you to get rankings. For that reason, you need
to learn to be patient. If you do this consistently
for six months to a year, you'll get results. And if you're not patient,
you're gonna quit, and if you quit after three months, you're not gonna see the results. You'll be like, wait, SEO doesn't work! I don't wanna be an SEO expert! This is a waste of time! That's why patience is very important. Thank you for watching. Hopefully now you're
gonna be on your journey to becoming an SEO expert. If you have any questions
on how to become an expert, if there's anything that confuses you, leave a comment below. I'll answer it and I'll help you out. In addition to that,
if you liked the video, please share it, tell
other people about it. You can also like the video itself.
Thank you for watching, and if you ever need any
extra marketing help, check out my ad agency,
Neil Patel Digital..
