Google SEO Ranking Factor Tier List (Part 2)
there's 21 different link building techniques in the game of SEO some of them are legit and can get sexy dr90 links like these that I have on digity marketing.com other techniques can get hundreds of high volume links with a single effort others are dog poo poo and a complete waste of your time my name is Matt digy and I literally build back links for a living through my five SEO companies in this video I'm going to be exposing the truth about link building and ranking all 21 techniques in a tier list so you can know which to double down on and which ones you can tell your competitors of the bomb with an anonymous account on SEO Reddit here's how it's going to go down for each link building technique I'm going to give him a rating and a tier list s tier is the best of the best these are the ones that undoubtedly get you a higher ranking on Google the ones that you probably slap your mama for a tier belongs in everyone's SEO toolkit with a brain these links get movement and build Authority on Google B tier links can also build powerful links but you want to dabble in them from time to time not make them your bread and butter C tier link building techniques are okay they just might not be cost or effort effective detered links are just a classic waste of time and are sadly crowd favorite amongst SEO noobs and lastly eer techniques will either hurt your website or in the very best case will be completely ignored by Google and for the good links I'm also going to tell you exactly how I get them but real quick before I get started I wanted to let you know that the search initiative is taken on a handful of clients right now for $1,000 off your first month in exchange for a testimonial down the road just head on over to the search initiative.com put your Deets into the form and we'll get right back to you I'm going to kick things off and do everyone a big favor by knocking out the entire e tier in one shot remember remember these are the links that hurt your website or in the very best case scenario are ignored by Google in this category we have blog comments where you're going to blogs and commenting like it's 2014 and deluding yourself that you're actually doing SEO then we have form link building where you're essentially doing the same thing on forms profile link building where you're making accounts on Reddit quor SoundCloud and whatever Web 2.0 link building when you're digging up old antique diagrams like this one and creating Weebly blogger and wordpress.com sites as if Google is still a [ __ ] of a search engine and last but not least automated software links where you're you be using tools like GSA SC nuke or money robot to basically negative SEO your own website hell even chat GPT knows these links blow why do they suck so bad well Google has a link spam problem and it's a very hard problem to solve imagine the computation cost of analyzing the trillions of back links on the internet so they're forced to make cistica with 60 seconds of time a Blog comment isn't viewed as a vote that one website is saying that other website's content is good you made the damn blog comment yourself so algorithmically Google knows that they could ignore spamming links like these and they're not going to break the internet that said collect enough of them and you'll eventually land yourself an unnatural links manual penalty which is no bueno next let's talk about Guest post which is an a tier link building technique with guest posting you're reaching out to websites offering to write them content in which you'll place a link to your own website like this guest post that I landed on HostGator a dr90 on the actual topic of guest posting how meta is that that why is it a tier well it's the most highly utilized form of Link building according to a poll I took in my 32,000 member Facebook group and it's so popular because it gets results make sure to check out my video called guest posting on steroids if you're building them yourself next up we have image Outreach which is a b tier technique one that you want to dabble in my business partner and I took a bunch of pictures of us drawing equations and [ __ ] on a window I used Google's reverse image search to see where it was being used and then reached out to Dr 89s like this one and asked them to link to my site in exchange for using it this technique can get you links on domains that you previously thought were out of reach you just don't want to make it your primary link Source by the way I had a suspicion that Google might have started ignoring these links in a past link spam update but that's not the case according to a recent single variable test that I did next we have skyscraper link building a d tier technique which is a waste of time which is why I never bother with it with skyscraper you're creating a mega guide on a specific Topic in your Niche like this ultimate list of 100 free stock photo sites then you scrape up every website that's already linked to a similar article and then then he sent him an email like this hey I saw you link to a piece of crap article on photography you should link to mine instead skyscraper used to work well before before it got played out but these days the only skyscraper links you're going to get for free are from sites that you don't actually want links from the rest are going to ask for money and if you're going to pay there's way more efficient methods coming up later let's move on to digital PR an S tier technique baby I conducted a survey asking people which tech companies had the biggest impact on the world here were the results then I contacted a bunch of journalists and told them about my research with the hopes that they'd publish it on high sites and boy did they including the New York freaking times check out my video called I spent $997,000 to learn digital PR to learn how to do it yourself that said digital PR can be hit and miss these days I'm Outsourcing 90% of my digital PR work to fair and the awesome team over at search intelligence.
Co.uk by the way here's a quick word from the sponsor of this video search intelligence this campaign got us big links in websites such as life haacker well Online daily record and about 20 other news websites let me show you how we've done it we knew that people will be flying a lot this summer and we knew that journalists will be writing about this topic a lot so on behalf of our client we put together a nice guide about how to fall asleep on the plane then we use mrack to find journalists who write about travel then we put our advice in an i EML and send the tips to the journalists within just a few days the links started Landing securing our client natural placements in really big websites just like this this and this this is a great example about how you can Leverage seasonal Trends to earn links to a website anticipate what journalists want to write about at all times and give them the stories that they need they will reward you with some great juicy links I hope this is helpful now back to the video next up we have the technique of creating linkbait articles in order to attract links and I'm assigning this to CER meaning that I do it but I'm not exactly sure if it's worth the effort compared to other techniques a while back I wrote this complete SEO guide to Anchor text I'm not complaining it's naturally picked up 100 151 links but this is more the exception than the rule if you really want to go down this linkbait road take a page from Brian Dean's Playbook if you load up exploding topics into HRS you'll see that he has 47 different link bait articles with Statistics in the title so essentially he's become a topical Authority on statistics don't just write a link bait article or two go all in with a fully thought out content plan next up we have help a reporter out otherwise known as Haro an a tier technique that should already be part of your backlink strategy when you sign up for Haro three times a day you're going to get an email like this these are all requests from journalists seeking experts to give them quotes on these subjects if they use your quote then they're going to link to your site for free see this article on d92 yaho finance yep that's my link right there to succeed at Haro you need to reply to as many of these quote requests as possible the issue with this is that you're likely to lose your goddamn mind so in order to keep your sanity use chat GPT the next problem is that so many seos are already using chat GPT so to say Haro is overcrowded would be an understatement next I got a two for for you because they're about the same thing and that's a d tier broken link building and unlink mentions techniques which in my opinion are not worth the time with broken link building you find out where websites are linking to dead pages and 404 errors then you email them and say yo you're linking to a page that isn't there anymore link to me instead with unlink mentions you find out where people mention you or your website's name but didn't give you a link and then you're like yo what's up with that you use my name but why you know backlink brah there's a reason why both broken link building and unlink mentions aren't worth it anymore it's because when you email these site owners they're going to read it and say to themselves I don't give a [ __ ] your time is better spent on other link building techniques like link insertions an a tier tactic next to guest post link insertions are my second most used link building tactic you Outreach the websites you want to link from and ask them to link to you from an already created Article preferably one that has a bunch of links itself in 2024 most websites are going to ask for money but the thing about link insertions because it takes 10 seconds to update an article with a link they don't charge as much in the affiliate lab I share a sick script that gets link insertions on the cheap next we have a highly slept on technique and that's link exchanges it's a beer technique which means it's great but you don't want to do too much of it this is when you get a link from a website in exchange for linking to them or there's also three-way link exchanges where they'll link to you but you use another one of your websites to link to them or you can even sneak them into a guest post that you're about to land the most efficient way to get quality link exchanges is so stupid you'll want to slap yourself and that's by simply paying attention to your inbox guess what quality websites do Outreach too and there's a good chance that they've already reached out to you how do you think I got this d93 link from HubSpot next we have expert roundups a c-tier medium in this article I asked 30 SEO experts what is your best tip to get highquality backlinks from Authority sides overall it netted 11 highquality backlinks after the Roundup is complete you can reach out to each one of these experts and ask them to link to it or at the very least they can share it on social media with the hopes that someone else will link to it the only reason that I don't like doing expert roundups too much is because of all the management imagine trying to cat her 30 extremely distracted experts into giving you quotes and sharing your article next we take a trip to the dark side with a black hat link building technique in pbn this is B tier meaning that it gets great results but you don't want to overdo it with pbn you're buying up expired or auction domains juicy domains that have a lot of links going to them then you're recreating these websites and then linking to your website from the homepage which is like blasting your site with a page ranked fire hose of Link juice you just don't want to do too many of these because it's fairly unnatural to get a link from a homepage which is why I typically send only one to two pbn links to my priority pages each with exact match anchor text like best protein powder you can also use pbn as tier 2 using them to charge up your tier one white hat links the main issue with pbn's is pbn management having to maintain hundreds or thousands of websites their hosting their content their indexing all of it which is why I Outsource pbn to rank club.
Next is infographics from the D tier probably not worth your time I used to create infographics like this client SEO versus affiliate seo1 you can then use it to reach out to websites with similar pieces of content and tell them they can use it to enrich their content by using your embed code which links back to you this used to work when infographics were new and all the rage nowadays people just don't give a [ __ ] about them they want richer media like video content citations is next a b tier technique you should definitely do them but they can't be your only strategy go out to free directories like Yelp trust pilot Yellow Pages Better Business Bureau Etc add an entry for your website with name address and phone number with a link back to your website these are one of the first links you want to build to a website they're considered foundational links that normal trustworthy businesses build first to their websites to add I run a single variable test and found that citations provide value for websites even without a physical location such as affiliate websites to build citations find a list like this of directory websites then simply start building them out one by one next we have press releases which is a d tier doodo link building technique you submit a press release to a service and then they Syndicate that release out to a bunch of news sites actually high-end press releases like you get on PR web are good for some diversity or in cases you'd want to justify an acquisition method 301 redirection but the cheap ones that people use for who knows what they only get you on crappy FM radio sites which are going to be ignored by Google then we simply have buying your links from vendors an a tier technique that pretty much everyone in lucrative niches ends up doing at a certain point in your business you need to think about scale do you want to spend 5 hours a day reaching out to websites and begging for free links or do you want to spend that time to actually grow your business by focusing on key decisions what I don't recommend is getting links from the spammers that somehow always seem to weasel their way into your inbox they're all selling the same used and abused links thanks for watching and remember to subscribe for more videos just like this one
