Google SEO 教学：SEO是什么？谷歌算法核心是什么？SEO怎么做？ 谷歌SEO关键字优化解析
If you want to increase website traffic, SEO is a very effective channel. So what is SEO? Why should you do su? How to do SEO? Hello everyone, I am ZOE. Today I will introduce to you what SEO is. SEO is the abbreviation of search engine optimisation. Translated, it means search engine optimization, which means optimizing your website so that your natural ranking is higher in the search results. What are the benefits? The most intuitive thing is to make it easier for your customers to find your search here. The main thing about engines is Google. Google is definitely the giant of search engines.
Its market share is as high as 90% or more. So doing SEO is to make your website favored by the Google search engine and make it like you and trust you to answer people's questions. Why should SEO be used to guide your website? In this era of information explosion, countless people around the world use Google search every day to find the information they want. The search content involves everything from where to find delicious Sichuan restaurants to how to make you Wherever there is a problem with your ex-boyfriend’s change of heart, there will be searches. So if SEO is done well, it can bring you high-quality free and continuous traffic. It is definitely a valuable treasury.
However, doing SEO also has its corresponding challenges. Because it is a process that takes time and effort, it usually takes more than six months at least to achieve initial results, and this still requires your long-term investment. If you hire a professional to do it, it will also cost a fee. If everyone If you are interested, you can watch one of my previous videos about the comparison between SEO and AdWords. You can compare these two operating methods to see which one is more suitable for you. Let’s take a look at how Google ranking works. There is so much information in the entire online world that it has exceeded our imagination. The main job of Google’s search engine is to classify the various information scattered on the Internet, similar to the way librarians used to classify and index books for easy search. When a user searches for a certain keyword, Google, the contemporary information manager, provides users with the most relevant and useful information.
So how does Google do it? Through its powerful algorithm and database, Google has not yet announced it. Specific algorithms, but there is only one core of all its algorithms, which is its mission statement. It is a vision of the entire company. Google has always placed great emphasis on user experience because it knows that the lifeblood of its entire business lies in people’s willingness to use Google to search for answers, which is us. It is often said that traffic is king. Only when people find the satisfactory answers they want can Google's entire business model be maintained. Therefore, the most important point it emphasizes when determining your natural ranking is whether your content is useful to users. What does the Help Google search page look like? Generally speaking, when we search for a question, Google’s search results page looks like this.
It usually contains ads knowledge graph Featured Snippet People also ask Organic Result. In addition to Google ads, it is Google’s profit model. These are all attempts by Google, the librarian, to present information to users in the most useful and convenient form. Let’s first look at Ads. Google ads are Google’s main source of profit. Google ads are the most popular ads that appear on your search page. Sometimes, depending on your bid, your results will appear on the last few pages of the homepage. Let’s take a look at the organic results. Generally speaking, the first page of Google search results occupies most of the traffic. The three traffics accounted for 70%, respectively, 40% for the first place, 20% for the second place, and 10% for the third place. Maybe you will ask, what if it is the second page of Google? Let me tell you a joke. The second page of Google search results. Is it the best place to bury a body? Why? Because no one is looking! Once your ranking is squeezed out of the second page, your search results will be drastically reduced or even zero.
This is the cruel truth of Google’s natural ranking. We talked about Google before. There are more than 200 algorithmic factors, and it has not disclosed its specific algorithm. Currently, everyone understands Google’s rankings through trial and error. Currently, there are three most important factors recognized by everyone. Is your content the first one? Relevant to search terms Google determines the ranking of your content largely based on the correlation between your content and people’s search terms. In other words, your content must contain people’s search terms or search terms. Word-related content There is a very close relationship between this content and people’s search terms. The second thing is whether your website structure is clear.
Not only your content is important, but also how your content is formatted. Whether it is easy for people to browse your website. Find the answer. These are all important factors for Google to consider when ranking your website. The third one is whether your content is well-known by word of mouth. What does word-of-mouth mean? That is, everyone must say that it is really good. If the content of the same two articles is similar, which one will be ranked? The articles that are higher up are more cited by other websites. In fact, this is similar to a voting mechanism, which means that other websites think your content is good and link to you, so your weight in the eyes of Google will be higher. According to what we mentioned earlier, the SEO optimization methods mainly include the first one is the optimization inside the website, which involves the optimization of keywords, and the second one is the optimization outside the website, which mainly means that others want to link to us.
It’s called a backlink. How to do this? There are some suggestions, such as establishing a relatively good relationship with your related industry and building trust between each other. This is just like building a relationship between people and building trust between you and your industry. After establishing this relationship and trust between each other, you can share their articles and they can share your articles. In this case, it is a mutually beneficial process. Or the content you wrote is indeed very good, otherwise you are based on a lot of After research, your content, or your content, really touches the psychology of consumers, and it is content worth sharing. After people see it, they will naturally want to link to you, just like the benefits of SEO mentioned at the beginning. There are really many long-term sustainable development traffic strategies that will help you grow if you are willing to spend time, energy, or financial resources.
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