FULL AI SEO Tutorial (2023) – How To Start A Profitable Blog (Step-By-Step)
All right. Welcome to blogging with bots. So let's cover the
blogging with Bots Method. So it's not gonna be
exactly traditional seo. It's kind of a combination of strategies
that I've learned and applied that I have found work really well together. I. And one of the biggest things that if
you're like me, you can breathe a sigh of relief is it's not based on any backlinks.
So you don't need any
backlinks to get traffic. You know, go to other SEO
experts for backlinks. I honestly have never built a backlink,
so I dunno how to do it that well. And maybe this will change in
the future, but for now, don't even worry about back links. And the other thing that is, Going to be
different than a lot of SEO advice is to start with easy to rank keywords first. I think that as a beginner to
intermediate, it's really important to actually see the rewards of your effort,
especially with seo, because it can take a long time if you don't choose the right
keywords to see any traction at all, and that can be really discouraging. So for people who are just getting started
with SEO or even intermediate like I would consider myself, it can just be
really important to start with those. Easy to rank keywords first, and so
you can see that it's actually working and actually happening so that you can
see, oh, all I have to do is just keep doing this and keep doing more of it,
and it's gonna get, you know, it's gonna build more and more traffic over time.
So it's gonna be focused
on kind of quick wins. Easy wins. So what are the goals in this method? The number one goal is to. Well get traffic, obviously, but we're
gonna do that by achieving topical authority as quickly as possible. So I'll explain more of what that means. You've probably heard of it if you've
looked at any SEO recently, but basically it's the idea of just getting a.
Getting Google to recognize you as a
source of information for a particular topic, and it's not that hard to achieve. A lot of people make it seem really
hard, but it's not that hard. So that's gonna be the overall
strategy, and we're gonna have a variety of methods to get that done. The other goal is to publish
content as quickly as possible, and the two goals are gonna feed into
each other, but this is gonna be. A really specific method for being able
to publish content quickly with very little effort, and without having to
outsource it to any other people or manage a team or anything like that. I'm a solopreneur. I like to work alone, and
so I need methods that. You know, leverage technology
and software to be able to help us publish as fast as possible.
So those are the two goals, is achieving
topical authority as quickly as possible and publishing content as quickly as
possible, but in a way that is going to be sustainable and be seen as legitimate
content from Google so that you can have long-term sustainability as well. All right. Welcome to module one, where we're
gonna talk about how to get SEO traffic fast with no authority or back links.
And we're gonna start by talking about
something called mass page theory. Mass page theory is something that,
I'm not sure exactly who created it, but I learned it from these two guys. Greg Jeffries, who has. An awesome course named SEO Affiliate
Domination, and Kevin Holloman, who is a student of Greg's, who
created his own really great course called Master Rank Mastery. I highly recommend you
check both of them out. I'll have links below, but that's
where I learned mass page theory and. It has worked really well. Let me explain a little bit more
of what that is and how it's different than traditional seo. So basically, mass page theory says that
the more keywords you rank for, the faster you grow and the more money you make. And here you can see basically, As you
rank for more keywords, you're gonna get more traffic, more authority, more
clicks, and more revenue, especially if you're doing affiliate marketing.
And the way that you do this, instead of
the traditional SEO method of finding like one keyword that is perfect and optimizing
and spending a long time creating content for that one keyword, you're going to. Just try to rank for as many keywords
as possible, as fast as possible. So you're gonna do that by finding
lots of long tail keywords. Those are keywords that are usually less
competitive, and they may have a smaller amount of traffic, but in this method, it
doesn't matter because your goal is not to optimize for each one of those keywords.
It's to get. Something ranked on your website by Google
for as many of those keywords as possible. And if all those keywords are re
related to the same topic, then it doesn't matter if you only get
a couple clicks from each one. If you add them all up in
aggregate, it ends up being hundreds or thousands of clicks. And that is enough to make money
with affiliate marketing especially, it's enough to get traffic for ads. It's enough to get traffic to
your blog and get email signups. So each one of those. As long as it doesn't take you a
long time to create the content, and that's where we're gonna come
into using AI and bots and stuff.
As long as it doesn't create you,
take you a long time to create the content, then it doesn't matter. Then you can continue with this plan of
trying to rank for as many as possible. So each keyword in this
strategy gives you. That you end up ranking for and you
don't know which one Google's gonna rank you for, and that's key to those two. Each keyword gives you a small traffic
drip, and the faster you make content, the faster you get traffic drips. And the thing is that a lot of traffic
drips add up to a big traffic flood. And again, the faster you
get those traffic drips, the faster the flood can happen.
So the goal. With mass page theory and the way that
we're gonna specifically apply it, so both Kevin and Greg have different
methods for applying mass page theory. Other people have their
own methods as well. And I have my own methods. I've tried a bunch of them, and I'm gonna
teach you the one that I think is best for creating content that's gonna work
long term and also can be made quickly.
So the goal in this. Method is to get as many keywords on
your site with good quality content as possible, as fast as possible. And again, the faster you get those little
drips of traffic, then the faster you'll also get authority, which helps long term. And you're gonna get to topical
authority, which we're gonna talk about in an upcoming module. And the faster you're gonna
get traffic and sales. So another key piece of this system
is a theory called topical authority. Now, I first learned
about this from Kyle Roof.
He is really well regarded SEO expert,
and, and basically what I learned from Kyle is that the, again, that
same idea that I learned from mass page theory, which is that the more
key words that you rank for, then the more you are seen as an authority. And the goal is to become. Seen as a topical authority,
meaning an authority in your particular topic by Google. And the way that you do that
is just by creating a lot of content about a particular topic. And a really good example
of this is Wikipedia. If you look at any particular topic
on Wikipedia, you can see like how it links out to things that are
similar to that term or that topic. And you can see.
The topical authority
sort of in a list form. Another great tool to understand topical
authority is answer the public, and this is better at seeing it visually. So you can see here. If we're looking at Python, a search
engine is going to know some and then want to discover what topics are about. And so it will look for things like
this, like, will Python be replaced? Will Python replace Java? Will Python ever last? And the more of these things that
you can cover, the more the search engine will be able to see like,
oh, these are all about the same topic, just like on a Wikipedia page. Like this stuff is all
related to the same topic. And the more of that you
can have on your blog. Then the faster Google can
see it as a topical authority. And the more you're gonna get traffic
and then you're going to get more credibility and Google will continue
to like your site more and more. And the way to do this is through volume,
which basically the simple equation is more articles equals more authority.
So the more articles that you publish
about a particular topic, the more authority you will have according
to Google and Bing the other. Part of this is speed. So the faster you make articles about
that one topic and you keep it focused on that topic, then the faster the
Google, Google and the search, other search engines are going to give you
authority for that topic as well. So that's topical authority
in its simplest form. And just keep those things in
mind that the more articles you publish about a particular topic,
the more authoritative you'll be.
And the faster you publish
articles, the faster you'll become an authority in that topic. And. Lastly, the more focused you know,
then the faster you'll become an authority on that topic as well. All right. Another theory in this method is
called the a SEO Avalanche theory, which is again, how to rank with no
resources, and I learned this from. Kyle Roof again, but it originally
came from the Builder Society Forum, sometimes known as bus.
You can see the original link
here, and I'll put a link below as well to the original post. But basically, SEO avalanche theory
is again, a method for ranking when you don't have money for lots
of, you know, paying writers or to, to get back links and stuff. So here is essentially the avalanche
theory is that Google will. Assign you a rank based on how many
keywords you rank for and how highly you rank for those things and, and stuff.
And it roughly correlates with how much
traffic you get per day or per month. It, it doesn't matter. It's not the specific
numbers, it's the correlation. So I. In theory, when you get zero to
10 visitors per day or per month, then Google has you at level zero
and it's going to put you in the running for ranking for keywords
that are a level zero of difficulty. And when you have 10 to 20 per day or per
month, then you're gonna be at a level 10 and it will consider you for level
10 difficulty, keywords and so forth. So the best way to get traffic, the
easiest and fastest is to start. At level zero and rank for as many level
zero keywords as you can, and then level 10, and then level 2050 and so forth.
And that's why it's called an avalanche
because you start small with a small snowball and it keeps growing and growing
and growing and eventually you just keep building your traffic more and more. So yeah, the the essential idea
is that you have a traffic tier, especially when you're starting
out with a brand new domain. And Google gives you
traffic based on your tier. The tier is how much traffic
you're currently getting, and keywords are gonna be rewarded
to sites that are on that tier. So how do you move up in tier? You move up in tier by
ranking for more keywords. Pretty simple. How do you rank for more keywords? You rank for more keywords
by creating more content. Again, we're talking volume and
you know, quality and quantity. Again, we're talking quantity to start
getting initial rankings and then go work back and work on quality later. You rank faster by
creating content faster.
It's the same theme. You get more by creating more. You get faster by creating faster, and
every avalanche starts with a snowball. So you're gonna start with
low competition keywords. You're gonna start by finding
low competition, easy keywords, and then build up from there. As you rank for more easy keywords,
then you're gonna move up in tier. All right, so let's talk
about how to set up your site. I'm gonna keep it pretty simple here. Assume you know most of the basics,
but I'm gonna recommend that you buy your domain name on name, cheap, and
as the name suggests, I've found it to be the cheapest place to get domains. Typically, I've got like
hundreds of domains through them. They're a great company. A lot of their products
are really awesome. But yeah, for domains, I just
think they're the easiest. And then to save a little extra money,
I would recommend you get the HONEY app, which is a free Chrome extension.
And as you can see here, almost every
time that I try to B buy domains, honey will just automatically it, it just
sits in the background while you're browsing the internet, and it'll look
for coupons and discount discounts for. Things on that webpage, so on name cheap. It does a really good job of almost
every time having like 10, 15, sometimes 20% off the total price. So in combination, that's how I
would recommend getting your domain. So you can check those out from affiliate,
affiliate links down below here. As far as what you should start
with for your domain, I'd say if you don't know exactly what niche you're
gonna be writing, creating content for whatever you don't know, what.
To start with, just
start with your name.com. That's like the best place to start. You can o obviously do sort of a pen
name or a brand name sort of thing like I do with the nomad brad.com as well. But just pick something that's
around your name and don't worry about having it be a specific niche. You can, I'm debating right now whether
I wanna say niche or niche, but my Midwest side is gonna go with niche,
so we're gonna go with niche and so. Even if you don't know. Oh yeah. Don't worry about choosing a specific
niche right now because the methods that we're gonna be talking about, you're gonna
be able to be fluid with your niche and move into different ones as you progress,
as you decide, test things, see what works, see what you're interested in, what
you want to keep a developing content for. So again, if you know what you wanna do,
go ahead and pick something else, but. I say, just start with your name.com.
And as far as hosting goes, I'm gonna
recommend two different things depending on whether you are sort of a beginner
to a lot of this online tech stuff, or if you're a little more advanced,
particularly if you understand some more advanced things about servers
and what WordPress and you want to. Save a little extra and get some other,
you know, kind of big tech bonuses. So for a starter, I'm
gonna recommend Blue Host. This is hotly debated online, but
I've been using Blue Host since like 2009, and I've got a bunch
of different sites on there. I've had at least one
site on there since 2009. So they're a great company. They recently started acquiring cool
WordPress companies as well, so they're getting better and better at WordPress.
So I would just start with
Blue Host so you can get the. 3 95 a month from one of the links below. If you want, obviously you can
pursue some other hosting solutions if you already know about that. The other one I wanna bring up is one
that not as many people know, it's called Cloud Ways, and it's kind of a
more advanced sort of cloud platform, but they do specialize in WordPress
and I've been using them for a while. And if you're gonna build a lot of sites,
Then you can get some say, OP operational agencies from working with Cloud ways. And a lot of times you can
actually reduce your costs. And so basically start with Blue Host. And if you're more advanced and
you already have a lot of traffic, I would look into cloud ways and
see if it's a good option for you.
So if you sign up for either of them
from my affiliate link on this page, then you can go ahead and contact me. Let me know and I will, yeah, we
can jump on a call and I'll, I'll help you set up either one, you
know, get your website set up just like a one time call for either one. Just as a thank you for, you
know, using my affiliate link.
And honestly, both of these companies
I think are great Blue host. You'll hear a lot of people say, you
know, things about page speed and stuff, but I wouldn't worry about that until
you start getting lots of traffic. Then you can have a conversation of do
you wanna upgrade your Blue host or do you wanna transfer over to Cloud Ways? And again, if you sign up for one or the
other and you wanna know how to transfer things over, I can help you with that too.
But yeah, so that, that's
my opinion on, on hosting. I usually go with one or the
other, depending on what I'm looking to do with the site. Cloud Ways is kind of like my portfolio,
long, long term hosting solution. So we're also gonna talk
about our WordPress setup. We're gonna be using WordPress. It's just the best. It's free. And then as far as. A WordPress theme goes, then
I'm going to recommend Cadence. WP, or just Cadence? It is free. I think that it looks really beautiful. It looks very clean and modern. They are owned by Liquid Web, another
great hosting company, and so they're very, they're constantly doing updates. They're constantly working
on their design on their. Backend optimize. A lot of these themes you'll get from
like theme forest or something like that. They're just kind of cobbled
together by somebody. And I've made this mistake before
when I first got into blogging many years ago, I bought a custom theme
that looked beautiful, but you know, that person probably built that
from their dorm room or something.
And that was 10 years ago. And now it's just like they're
not supporting it anymore. And when you go with something like
Cadence, you're gonna constantly be tapped into the most modern sort of design
trends and tech trends and everything. So I really like it. I, again, it's free. I would just go with
that if you don't know. Another theme that you want to use. So let's do a quick overview
of WordPress plugins.
I'm gonna recommend here
too, and for SEO plugins, you might have heard a lot of 'em. I've tried, I think all of them,
and at this point I'm pretty set that rank Math is the best. Again, it's getting a lot of funding,
it's getting a lot of activity. And it's my recommendation. It does everything that
you need and more with seo. And yeah, I just think it's the
most modern solution, particularly over Yost in my opinion. And it's got really
great on page SEO stuff. Getting your site map set up is very easy,
so I would definitely recommend rank bath. And then for image optimization, I
try to keep my sites very lean in general and install as few plugins. As possible. But I do think, generally speaking, this
is a, a pretty normal beginner mistake that I've made many times is, you know,
WordPress has this really great interface for uploading images, but then you don't
really realize that it usually inserts the full size image into your blog. And this can be a cause for
slow page speeds and just general kind of bloat on your.
Server and so that can start causing
some problems with your hosting provider and stuff like that. So I recommend you go ahead
and get started with an image optimizer right out of the gate. So basically this
program, short Pits pixel. It's free for up to a hundred
images a month for any images that you add to your blog. And again, this is gonna save you a
lot of space on your server, and it's going to make your pages load faster,
which can be a ranking factor sometimes. And it's easy to set up and
again, it runs in the background once you get it installed. So I would recommend that I've
used some other solutions too. They're, they're all pretty good, but
I really like short pixel now for. Link Manager. This is a kind of new solution as of
the time that I'm making this, but it is genuine, general, genuinely my favorite
plugin for affiliate marketing ever.
It is really amazing. It does things that I've wished
plugins could do for a long time, and it does them all beautifully. It's a new company. I've seen the, the owner talk
on some podcasts and stuff. He's very excited about this. He's a very successful affiliate marketer
in his own right, and he's kind of just built building in the features that
he wished existed when he was building all of his niche sites and affiliate
sites that were very successful. He's just putting them into
this plugin, and so if you're familiar with the plugin, like. Pretty links or thirsty affiliates. This is basically a replacement for
that, but it's also a lot more now. Those plugins are free and
I've used them in the past. They're definitely good enough, but
the difference between something that's good enough and something that's
really beautifully designed can be.
Everything when you're doing a
business like this, because when I see a display like that, so
it does link management, right? So it, it does link cloaking as they
say, which is taking like a long, ugly affiliate link with a lot of
numbers and random letters and stuff and making it short and pretty. So an example would be, you know,
a hop link from ClickBank would be like, whatever, a bunch of random
characters, and then this plugin will turn it into the nomad brad.com/. Affiliate product. And then when people are either
looking at your links on your, your blog articles or wherever they see
your links, they're just gonna see the nomad brad.com/affiliate product
instead of the, no, you know, 7 5 3 2 seven.click, bank, dot hop dot, whatever. So you're gonna want this anyways. And I just recommend Lasso it is paid
and they don't have a free version. But personally, I think it's worth it if
you're really serious about doing this. But if you, you know, The other
thing that it does really beautifully is these comparison table, and
it also manages everything on the backend in a really nice way.
It makes it searchable. You can find your links really easily and
it's integrated with Google Analytics. It tracks click stats, which
nothing else really does very well. Or if they do it, they do it in a
really sloppy way in the database. So anyways, I highly recommend you
get a, so, As well, and as with all these products, if possible, I
have an affiliate link below if you want to help me out by getting it
through that, I would appreciate it. Now, for building pages generally I'm just
gonna recommend that we use the built-in Gutenberg editor in WordPress just
because it's faster and I think it does a good enough job for almost everything.
For, so for most blog posts, I'm just
gonna use the basic WordPress editor. And however, sometimes you're gonna want
to build special pages, like landing pages, or you want to make a template
page for certain types of posts. Or if you just wanna
take a particular post. If you get a post that's, you know,
getting a lot of traffic, you might just want to kind of take it to the next level.
And for that, I recommend Elementor. It's used by over 5 million people. It's got tons of additional plugins
that are being built for it all the time to extend it's capabilities. There's tons of support. They have a really great website
with a huge data, but huge knowledge base of support. They also have a huge YouTube
channel where there's tutorials on just about everything, so
it's a drag and drop builder. If you're familiar with something like
ClickFunnels or Optimized Press or something like that, it's very familiar. It. You know, feels very familiar to that. And there's just almost infinite op. So if you wanna build really beautiful
pages quickly and easily with drag and drop, then I recommend Elementor
and, and nothing else really. You don't wanna install a whole bunch
of page builders if you can avoid it. I have done that.
It's okay, but you generally
don't wanna do that. So I either do. Elementor or the Built-in
Gutenberg editor, and I'll show you how to use either of those. So that is the website setup stuff,
and I trust that if you're watching this, you probably know how to get
all that stuff set up on your own. But if you need any help, you
know you can reach out through the contact form on this page. All right. Now we're gonna get into the
process and we're gonna start by talking about keyword research. And the idea that I want to convey to you
is, Something that helped me out a lot in particularly having a D H D was, you know,
not having to reinvent my time spent.
You know, whenever I get interested in
a topic and I go down a research rabbit hole and I do some keyword research,
a lot of times I kept having to do research on the same products, the same
niche, whatever, over and over and over. And I realize that if I just saved every
time I pull keywords from a tool, then I should just save it in one central place. So I'm gonna show you a couple
different ways to do that. The most basic way is just keeping
one, you know, big folder on your. Computer, or I like to use Dropbox
as well, just so that it gets synced up to, you know, everything, it gets
backed up and everything like that.
But the idea is that you're gonna keep
a keyword library, so you only have to pull keyword research, you know, once for
a particular keyword or topic instead of having to do it over and over and over. And this is gonna save you a lot of time
in the future and it's gonna help you. You know, the more you start building
this library, you're gonna get smarter.
And have better ideas and you're gonna,
you know, see a lot of trends and you're gonna start just noticing patterns and
things that you might not have noticed before if you were always having to go
back to the tool, pull the keywords again. So you're gonna build a keyword
library for the topics that you wanna create content about. And I think of this as my
treasure trove of keywords. This is where, you know the money
is gonna come from, is doing keyword research, finding keywords. And then creating content, you and
your AI co-pilot working together, and that's eventually what's gonna
get you traffic, that's gonna get you clicks on affiliate links or
impressions and clicks on ads, whatever. So this is really important
to have a keyword library. So treasure it. This is where all of your great ideas
are gonna go and where all of your good content is gonna come from. So, You also want to use, I
recommend, so you wanna have a central folder where you store all of your
keywords in their raw form, right? Like in a CSV or spreadsheet. And that's good to have just to know
like, did I already research this thing? Particularly if you have, you know, like
adhd, like I do, then that kind of stuff could get really hard to keep track of.
So, you know, I just put it, put
'em all, each topic or product or whatever that I'd research, I
put it in a folder in my Dropbox. But there's a separate system that I'll
recommend and I'll show you some examples. Of having a, either a Google sheet or
a Notion database where you also keep track of, okay, not only have I already
researched this keyword and it's in my sheet, but then keeping track of, did
I turn this keyword into content yet? And that's gonna be really important too. So you're not wasting time
inventing these things. You're not going like,
oh, I should write a key. I should write a post about,
you know, best time to use. Dropbox or whatever. When you go to check your spreadsheet
or your Notion database, you see, oh, I actually already created that
a long time ago, and you won't have to log into your WordPress site
and do a search and all that stuff. So I think it's also important
to keep track of a record of.
Which keywords you've already turned
into content into new blog posts. So again, I'm gonna recommend
two different ways of doing this. One is using notion if you're a little
more technically savvy, maybe like a developer type background or a designer. It's also very aesthetically pleasing. It's kind of like both really technical
and also really beautiful and elegant. However, I per particularly found
it kind of hard to learn how to use. It's, it's can be kind of
overwhelming to learn how to use.
So you, if you already know how to use it,
I'd recommend you go with notion for this. But if you don't, and also if you're
just more comfortable with more, you know, traditional method, then I would
go with Google Sheets and I'll show you some examples of what that looks like. But yeah, just build a simple Google
sheet or notion database where you keep track of the keywords that you've
researched and you also keep track of which of those you've turned into content. So that's the keyword library
idea, and I'll show you examples. All right, so I'm gonna show
you a few different examples of something like this, like a, a
master spreadsheet for each keyword. So this is again, using
Blue Host as our term here. We've got all of our
keywords that we pulled from. Keyword Explorer, and I'm gonna cover
that more in one of the upcoming modules. But once you have your keywords,
then you put it in here. And importantly, this tells you
whether or not you've already published this to your blog.
So once you create a, you know how to
upgrade blue house plan, you just check it off and then you don't have to keep going
back to your website and figuring out, did I actually create this yet or not, or
trying to remember, or anything like that. So this is the Google Sheets version. Of course, Google Sheets is free. This is another version of the same idea,
but using a different keyword method that I'm gonna cover in an upcoming module as
well, using the YouTube keyword method. And this is the notion
version, at least my. My version and you know, so again, you
can just kind of keep this database here. And as you create content for each
of the keywords that you want, you just check it off in a checkbox. And the way that you add a checkbox too,
in notion, is you just go over here and you'll say checkbox, and then you name it.
I always just name it published
just to let myself know. And then, and then you
can move that up here. To wherever you want it so you
can figure out how to use notion. It's, yeah, again, it can be really simple
or really complex depending on your. Dispositions and skillset,
but I love Google Sheets too. It's very organized, very clean. There's a ton of things you can do
as far as formulas you can make to process the data and everything. But this is the basic
like keyword library. So your keywords basically
live in your folder library. And this is just a simple example of
one of my folders that I would have in my master library just for Blue Host. So anytime I go and pull different
types of keywords, From different tools or at different times.
Then I'm gonna put them, I'm just
gonna store them in their raw form, sort of in a database in my Dropbox
folder for just like, for all keywords. And so then I never have to go into
a tool and pull that keyword again. I can see if it, if it's
stored on my computer. And then there's the next layer, which is.
The sheet or the database, then you
move it from the raw form of the CSV into the sheet or database, and then
that becomes your new source of truth. That becomes your new content creation. You know, ultimate, yeah. Source of truth. Like you'll, you'll just check your
spreadsheet or your notion database to see did I create this content or not? And it's a good way to keep it
organized and make sure you don't have to keep recreating the same work. So this is kind of an efficiency thing. That's what it looks like. And again, you can do all
sorts of crazy things. If you're a developer, a programmer,
or, or just like good with formulas, I highly recommend you take some time to. Look up, you know how to
use these platforms more. See, you can come up with really
cool ideas for filtering data, for formatting things, for adding
dynamic content, even linking up with WordPress and doing some magical things
through APIs and stuff like that.
I'll leave that up to you for
your creativity, but yeah, that's the, the keyword library. Okay, so now we're coming to our
actual keyword research, and I'm gonna show you some different methods here. The first one we're gonna cover is
called the YouTube channel method. I've never seen anybody talk about this,
but I've been using it for a, a while to great, to generate really great content. Works particularly well
with the blogging with bots. Methodology where you start with a sort of
minimum viable piece of content and then you build it up into something better over
time, and you'll see why here in a second. The reason that it works really well is
because it's integrating the, the fact that Google owns YouTube and tends to,
I learned this from one of my mentors, I'll probably mention him more, Greg
Jeffries, that Google loves Google.
So he taught me that basically Google
is going to want to rank things that it owns above other things. So it owns YouTube, so
it likes YouTube videos. Obviously this isn't a guaranteed thing
if it has to choose between two different posts that are, that it sees of equal
value and one of them has a YouTube video. That it is relevant to the topic and one
doesn't, then it might prefer in a lot of cases, to choose the YouTube video. So I think it's a great place to start
with creating content in a lot of ways. And again, it's kind of a method
that nobody's ever talked about. So I'll outline it first and then
I'll demonstrate it in the next video. But the YouTube channel method is
essentially, you're gonna download VI iq. And that is a tool for optimizing
YouTube videos and channels. It's does a lot of analytics, it does a
lot of trend analysis, stuff like that. I've used it for years
for my YouTube channel. So you're gonna get download I,
you're gonna download VI IQ and you're gonna find channels in your niche.
Niche. Niche and you know, look for ones that
have really well optimized titles for seo. So some channels, you know, they have
more like clickbait, like trendy things, those probably aren't gonna work as well. You're gonna look for channels that
have great SEO titles and they're sort of informative about a keyword and. And you can draw the videos from
that channel as the baseline for a lot of your posts. So I'll show you how that
works more in a second. But the basic process is, yeah, you
download VI iq, you find a channel under in your niche, you go to their videos tab,
you sort by them most popular, actually, you don't even have to sort because
VI IQ is just gonna pull them anyways. But I like to sort them anyways just
to get a glance of like, you know, what topics are most important on this channel,
which things have gotten the most views? Because if it's an seo, Based channel.
The videos are optimized for seo. It's likely that those searches
came from either the Google search engine or from YouTube. So it's a good baseline for what
people probably want for that keyword. So then we're gonna download 'em
into a csv, and then we're going to upload them into one of our keyword
library sheets and use that for a basis for creating content in the future. Okay, so we're on the
Blue Host YouTube channel. Just go to YouTube and search for a
channel that you think is gonna have good videos, and we go to the videos tab.
And again, this is just
for my own purposes. Once you have VI IQ installed
and integrated into your YouTube, it's gonna start showing these
extra little buttons and stuff. Lots of cool things. If you're doing. YouTube at all. I highly recommend you use VI iq, but
one, the one that we're gonna use here is the CSV export, but real quick,
I'll show you generally it just to look through the channel to make sure that. The, the, that some of the videos
are, first off, there's 325 videos, so that's pretty good baseline for content. And just make sure that some of
them are SEO friendly, so how to promote a website that they speak to. Keywords that people
would search for, right? How to redirect your domain name. Now, a lot of channels that do
trendier content, they might have a title of a YouTube video that says,
you know, I moved into my new house.
Obviously that's not a keyword that
you're ever gonna be able to create content for that's gonna rank. They're, people are watching that
because they know the channel creator or whatever, they're curious. So this is a different game, and you're
looking for things that people would search on search engines, and that's
where you're going to use these videos. So that is not a good video. Blue ho blue host in five seconds
is the bomb expert, unless people are searching for that video itself. You know, as a case study or something,
but all about Blue House, probably not.
How to find which database your
WordPress install is using. That's probably a good one. So we're gonna download all of them
and we're just gonna click that CSV export and say, export all their
videos and FIT IQ is just gonna go ahead and download all of their. Videos and then we're gonna save it
to our keyword library in the Dropbox folder, just so it now we, we don't
have to ever go in and pull the videos for this channel again, you know,
if you exhaust all of the videos on this channel for creating content.
For your blog and you want their newest
ones, then obviously you could do that. But for the most part, you're probably
never even gonna have to do this ever again because you saved it to your keyword
library and you know that it's in there. So anytime in the future you say,
did I ever go look up the Blue House Channel for this niche? So now you can save it into the
folder for this particular topic. In this case, blue Host. On in your keyword library, a
Dropbox folder if you do it that way. And so now it's saved in its raw
form, the csv, and then the next. Phase is we're just gonna upload
it to either our Google sheets or our Notion database, depending on
which system you choose to use. Okay? So once you upload it into your
system, then you're gonna see this is all of the, the videos that were
on that channel sorted by views.
So I just went to sort range advanced
sorting options, and I, and I sorted by the column that the views are in. In this case, it's k. And then I sort it down. So now it's sorted by view, so
you can see which are the most popular videos on the channel. And some of 'em are gonna be a
good fit, some of them are not. But we're going to, you know, say how to
install WordPress using Mojo Marketplace. That's, that's a really good keyword. So then we can, I'll show
you how to integrate this.
Into your writing process. But once you do create the article based
on this YouTube video, then you can check it off and say it's published. And now you don't have to wonder again if
you already created that in the future. So you can do this over and over
again for prominent YouTube channels in your niche, and it's gonna
give you a really great source of starting out your articles with some. You know, some built in kind of
keyword, relevance, authority, topical authority that we're
gonna talk throughout the course. And, and also if people, if you do rank
for that keyword and people come to the page and it's an, it's a keyword that,
you know, people want to watch that video, it's fairly likely that they actually
will watch the video on your page. And that's gonna be
incredible for your on page.
Retention, so people staying on your page
longer, which is a good signal to Google. So that's the power of this,
this keyword research method. Okay, so the next few methods are going
to be involving ifs, and there's several different ways that we're going to use it. Some you may know, some you may not. And of course, this. These methods can be done in any of the
keyword tools that are similar to ahs. If you know, I know it's kind of pricey,
especially if you're just starting out. So I do think it's the best overall. If you can't afford it, you know,
once you make you start making some money from your blog, then I
would highly recommend you get ahs.
But in the meantime, I'll list all of the
very similar tools below and you can see which one might be the right fit for you. But yeah, they all basically can
do these methods, I think so, yeah. Can also be used with sim rush, et cetera. So the first method is that,
I'll outline here and then I'll demonstrate later, is the easy peasy
keywords method is what I call it.
And basically that is just going after. The easiest keywords in your topic that
you're going to build authority in. So to do that in H, we're
gonna go to keywords. Then we're just gonna enter the
keyword and we're gonna go to matching terms and then change the
keyword Difficulty to less than 20. And as my old buddy, Marcus says,
he likes to say one of my favorite affiliate YouTube content creators. I learned this. I this idea, I mean, obvi it, it kind
of is obvious, but I think it's hard to know whether it's actually real
or not until you try it a lot and you see, okay, this really does work. And I got a lot of confidence
in doing that from Marcus.
So I'll credit him with the
phrase green means Go, which is pretty simple to remember. And. It's not absolute. None of these keywords are
absolutely true and accurate. They're all just guessing. They're all kind of, you know, using
their own proprietary methods to guess at what Google could or would do. So it's not absolute fact, but the
way that we're creating content fast. We're creating that, again, you know,
that snowball of content and we're gonna cover a lot of different keywords
and we can write quickly because we're using AI and we're doing it in a certain
strategy, something's going to work. And the, the more you start with the
green keywords, the better chance you're gonna get to get traffic. Faster to start building that that
snowball turns into an avalanche. So the second method here
is reverse engineering. And to do this, you're basically gonna
put in either a domain, like a whole website or just a single page, and see
what it ranks for in Google already.
And then you can take those
keywords that it ranks for and you can create content from that. And if you are just starting out again
with the SEO avalanche method, then I would recommend doing that filter
again with anything less than 20. So you're gonna go to
site Explorer in a trap. So you're gonna put in a domain or a page. And go to organic keywords, and
then again, just change the keyword.
Difficulty to less than 20, and those
are gonna be your most likely to rank keywords the fastest to start
building out that topical authority. And. Again, according to Marcus, green means
go method Number three is questions. So this often gets overlooked,
but it's a really, really good way to build topical authority. And so for this one, you're just gonna
go to the keywords explorer again. You're gonna enter the keyword
that you want to get questions for and then click questions.
View all and again, if you want,
the easiest to rank for the most likely to rank four are the fastest. Change the keyword
Difficulty to less than 20. Green means go. So I will show you how to do
each of these in the next video. Okay, first, the easy
peasy keyword method. So, We've gone to the keywords explorer
and we've typed in Blue Host and you, you can see overall Blue Host
is a very hard keyword to rank for. Right? That makes sense. It's very popular.
It's been around forever. All the most you know, the most
skilled affiliate marketers and SEOs and stuff have been going
after this keyword for a long time. However, just like with any popular
keyword, there are still terms that those people don't have time to go after. And so you can see the first, you know,
A bunch of keywords that blue host ranks for are really difficult to, to rank for.
But if you change the keyword difficulty
to 20 or then all of a sudden it's starting to look a lot better. And again, green means go again. You know, there's no guarantees,
there's no, there's nothing that says just because it, just because one of
these tools says it's easy to rank for that you're gonna rank for it. But that's where our ability to create
content really fast with AI is gonna help us because we can just keep.
Casting a wide net and see which ones
actually are really easy to ring for. We can build from there and we're gonna
start with the, that minimum viable a creative idea, that minimum viable
post, as Adam Enro says, that concept I got from him, it's really valuable
is that minimum viable post is just the first version, and then you can
see out of those, some of those are gonna rank, especially if you're doing
the methods that I'm teaching in here. Some of them are gonna rank, so you can
get traffic, you can make money and stuff, and you can also build those posts up to
make them better, or you can go find other ones and build them up until they do rank.
So it's a very dynamic strategy,
but this is the easy peasy method. So you just filter by the easy
keywords and then click export. And you can see here there's
788, so that's a lot of content. That's a ton of blog
articles that you can create. And so then you save it to your
keyword library and then turn that into a sheet or a database, and then
you can start checking off the ones that you create as you create them. And I'm sure you can see how
this is already starting to build that snowball effect. Okay, so now this is the
Reverse engineer method. So this time we're gonna go to Site
Explorer and we're gonna type in a domain. And you can see that this domain
blue host ranks for 113,000 keywords. So again, a lot of these very hard,
you know, basically impossible, you'll never rank for them. But if we filter by same thing. Now we're down to still 24,000
keywords that you should theoretically be able to rank for easier. Now, of course, I mean, look, you know
right here you can see that the tools aren't always that accurate because
you know you're not gonna rank for Blue host.com or Blue Host pricing,
but for some reason the tool thinks that's easy, but, That doesn't matter.
Don't get tripped up on that. It doesn't have to be perfect
accuracy with every single one. The the idea is to get the pattern
and the trend, and as you go further and further into that long tail,
these are gonna get easier and easier. So the further down in popularity
you go with these keywords, the easier they become to rank. All right, so the next method
is the questions method. So again, we're just
gonna type in a keyword. Blue host and then up here in ahs,
there's this questions button.
You just click that and now
all of a sudden it's going to filter for what questions are
people asking about this topic. So if you remember back in the
beginning when we talked about topical authority and it showed the answer
of the public, you know, visual. That circle, a lot of building
topical authority is just about answering questions that human
beings have about this topic. And if you answer enough of these
questions, Google is gonna say, Hey, this is an authoritative place. To get questions answered
about that topic.
So if you were to answer, you
know, in this case there's 64. Okay? So if you were to answer all 64 of
these questions and do it well through combining, you know, your, your
writing, maybe YouTube videos that you make, or the ones that you, you
find on other channels and answer all these questions, you know, it's fairly
likely that Google is going to give you credibility for being an authoritative. Source of information on
this topic on Blue Host. Now again, it's, you know, it's dynamic. You have to think strategically. Maybe Blue Host, you know, you'll
never be able to be an authority on Blue Host to Google, but if you were
to apply the same method to less and less popular, but still very lucrative
keywords and you move into other niches and stuff, then this method is going to
eventually bring you tons of traffic.
So this is the questions method. So the next set of keyword
research methods are gonna come from using the tools Surfer seo. If you don't know surfer seo,
it's an amazing tool built a few years ago, a little bit ahead
of the trend of this AI stuff. And what they do is they basically
algorithmically determine, you know what Google wants to rank for certain keywords. So it's a way to figure out, you
know, the way we're gonna use it for keyword research is to figure out. What does Google think makes an
authoritative site for this keyword? So you can see an example here
with the blue, blue host keyword.
Again, it organizes the, there's
a, there's a feature in there that I'll show you how to use for keyword
research where you put in a topic and basically surfer gives you the
topical authority map for that topic. So this is blue host and they organize
it into things they call clusters. And so that's just another
way to gather keywords. You can download these.
Into a csv and again, you can
turn them into a sheet where you know you can create content from. And the way we're gonna use
it, I'll outline here and. Then I'll show you is to go to the
keyword research tool inside of surfer and we're gonna use it just this one tool
to know how to build topical authority. And this is based on what Google actually
is ranking currently for these keywords. So it's very likely. To be accurate and it uses AI analysis.
They're always improving their software. They're, you know, got a lot of money. They're getting a lot of popularity. So a lot of funding continuing,
continuing to improve their processes. So it's a great tool. And then we can use that too,
to build a content editor. And I will also show you how to use that. You've probably seen it around, but
it's basically a way to, within a single article, to know what do I have to put
on this page to give it the best chance? According to their data
to rank for this keyword. So we're gonna use them in tandem, but
surfer is a really awesome tool for seeing that co that topical authority
map and knowing what you need to talk about to, to, for Google to think
that you're a topical authority. And then it's also a great tool for
actually creating the content in a way.
That is very likely to rank. Another reason this is amazing is
it actually fully integrates with the writing tool we're going to use,
which I'll introduce you to shortly. So this is the surfer SEO keyword research
method, and I'll show you how that works. All right, so the last source of
keyword research and topics to turn into content is just your own ideas. So as you do more and more research
into your niche, the things that you're interested in, any topic that you
know, piques your curiosity, turn it into keywords, turn it into content. And if you just off the cuff have a
question or are curious about something, then just go ahead and, you know, even
if you don't do any research, even if you don't care about, you know, How
many people search for this per month? Just publish it. Just put it out there. I heard an analogy, I forget the
creator, but there's somebody very famous in the writing space for
the concept of a digital garden.
I really like that. To have your blog as a place to collect
the things that you think are interesting. They don't have to be a fully SEO
optimized article all the time. You know, sometimes it's just
something that you thought was cool. It could be a link to a
book that you really liked. It could be, yeah. Your personal thoughts on. A YouTube that you, a YouTube video
that you watched, or you know, you can make a list of your favorite
blogs or you know, your favorite books on a topic or whatever.
It doesn't always have to be
this perfectly optimized thing. And I think, you know, anytime you
hit publish, it's a, it's a win. And you should celebrate that
and be excited because you know, number one, you're doing
something which is always great. You have momentum. You are getting better and
better at these skills. You're gonna get better at research,
you're gonna get better at your intuition, about a niche, about a topic,
about understanding how keywords work.
You're gonna learn more about the tools. So you're gonna use them more efficiently. You're gonna use them more creatively. You're gonna combine them in interesting
ways that nobody else would think to do. You may bring, you're gonna bring
your other skills, your experiences, your intuition, your personality,
your creativity into this. And so you're gonna create things
that nobody's ever created. And the more things that you
create, the more chances you have that something is going to. You know, impact someone else, whether
that's just getting shown in the search engines and then somebody getting
to click on it and then going, you know, seeing an ad or clicking on an
affiliate link and making a sale, or just learning more about you and being
curious and saying, who is this person? This is a lot of great content. What is this site? You know, a lot of great content and
then they go learn more about you, and they go to your YouTube channel,
or they buy your book, or they sign up for your newsletter or whatever.
It's all good, in my opinion. So build your digital garden,
you know, put anything in there that you think is interesting. Don't worry so much about
being, you know, exactly. Focused on a niche. You can involve your
topical authority over time. Obviously the. The closer you stay to certain topics,
the faster Google can figure it out. But over time it's natural
for sites to evolve. So it's okay for you to have a few
pieces of content on other topics too. And then eventually maybe you'll
start going more into those topics. Or maybe so, you know, society,
culture, web traffic will pick up and get really interested in that thing
and suddenly that weird, you know, article you wrote two years ago, some. Book that you really liked? Well, maybe that book gets
really popular and your article is positioned to grab traffic.
So I don't ever think it's a bad thing to
publish, at least at the stage I'm at now. And I think for most people just getting
started in, you know, blogging or affiliate marketing or anything like
that, just hitting publish is great. Whether you wrote that organically from
yourself or you curated an AI co-pilot to, you know, write it with you. Whether you're doing it for a
strict SEO optimization, that's a beautiful creative act as well. That's cool. You're using modern technology,
you're under trying to understand how Google works, and ultimately you're
trying to understand what, what other humans want and are interested in,
and you're trying to serve them. So it's all, it all works pretty
well, so, Publishing your own ideas. Always great. I think embed videos that you make,
if you make TOS or YouTube shorts, put those on your blog posts. You know, it all helps Google to find it. You know, you'll get
serendipitous things that happen.
Sometimes when I make a, a YouTube short
or something, I'll put a link back to my blog and then that short gets picked
up on a whole bunch of syndication. Sites. And so I'll get all these like back
links back to my website and stuff like that just for making a sure. So just bring it all together,
you know, put it all out there, build, build your digital garden. And you know, when you combine
that sort of open-ended creativity. Any idea that you have, just
go ahead and put it on there. Try it out, see what happens, and, and you
combine that with all the very strategic and tactical stuff that we're doing. I think it's gonna be a really fun,
you know, business venture for you. I think you're gonna really enjoy blogging
as I have learned to really enjoy it. Now again, another source is
to answer your own question. So whenever you have a question basically
about anything, but obviously the better you know if it's, if you're building. If you want to build a site that gets
topical authority in specific topics or a group of topics, then it's better if the
questions are related to those topics.
But you know, they can be
pretty loose associations. So here's the process that this
happens to me all the time. Whenever I have a question about something
that's even vaguely related to the stuff I'm interested in, which tends to be
the stuff I wanna create content for, and the niches that I'm interested in,
you know, the research that I do in my free time, if I have a question about
it and then I go do research on Google or YouTube or TikTok or whatever, I. Then I just take a few extra
minutes at the end of that process. So maybe it takes me 15, 20 minutes. Maybe it takes me a day, a week, a
month, whatever, to research this topic. But once I have the answer,
I'll just publish it. You know, I'll just put it on a
blog article, and I don't think about optimizing and stuff that can
happen later if I really want to.
If I do research and I see, oh,
actually that email that I wrote six weeks ago would be perfect for that. Let me try to optimize it for seo. I just publish it just cuz again,
publishing something is better than not publishing something, at least
in the beginner to an intermediate and getting that initial momentum. So any question that you have, even if
it's not in these tools, it's likely a question that another human being has had. So if you answer your own questions,
And the guys from Income School, if you're not not familiar with
them, they talk about this a lot. Just, you know, just being yourself,
being a human and saying, what would other humans wonder about this
topic in creating content for that? So one of the best ways to do it is just
as you have questions, do the research, find the answer, and then put your version
of the answer on your blog, and it has a chance then to be found by Google.
To be found by other people,
to be found by people on social media, whatever has a chance. You know, the more you optimize
it, the more strategic you are, the better chance it has. But even if you just
publish, it has a chance. And or maybe, you know, you start sending. Clients to this, this blog post you
wrote a year ago when you were just really obsessed with a topic and you
just nailed, you know, you went down the rabbit hole and you figured out
the, the seven best tools for, for keyword research or something, and you
put your, your favorite seven tools. And now whenever you work with
clients, you go, oh, actually I wrote a blog article about this.
Here, I'll send you a link. And you know, you just keep going back
to it and gets more and more use and you spend that energy one time and then
you get this asset that you can keep. Building. So it's good for topical authority,
good for your creativity and curiosity, and it's good for,
it's good for your momentum. So that's my opinion on this
and I think it's a great source of, of additional content.
And again, with our, with our AI method,
our co ai copilot method of writing content, then it's easier than ever to
have a great idea and then have the ai, you know, help you write the content. Search engines and people would
need to kind of accompany it, but you still create that initial idea. All right, so we're nearing the end
here and we're gonna talk about writing. This is kind of the crux
of the whole method. So you've learned tons of ways
to have basically infinite keywords to create content from.
You've learned the strategy, the
SEO avalanche method, and topical authority concepts, and the mass
page authority philosophy of creating lots of content that's. Good enough to get some momentum, get
some ranking, get some traffic, and then you can go back and improve it later. So how are we actually gonna create. These pieces of content and, and
actually write these articles. So we're abl, we're blogging with
bots obviously, so we are going to be using a very modern method
of writing with a, an AI co-pilot. And this is, in my opinion, based on the
research I've done and the experience that I've had so far, this is a great
way to balance quality with speed. The big advantage that. Blogging with bots and writing with ai
co-pilot and AI in general does is speed. It really helps us to create
content faster and the quality that we're going for. However, so I've experimented
with a lot of different methods with AI writing for SEO and. There's definitely some pros and cons. Typically, as you can imagine, the
easier it is to create the content than the less quality it is now.
Google recently came out, I'll try to
find and link to the article, but they basically said that, Ultimately as of
2023, their stance on AI content is they're not gonna police whether or not
content was created by a human or an ai. They're just gonna let their algorithm and
their users decide what is most useful. So that's the benchmark
that they're using. So I think that. We can, you know, safely take advantage
of these AI tools to create as good a quality as possible for other humans. And we can just do it much faster
and in much more systematic ways. So we are going with these,
this idea of a minimum viable, creative, or minimum viable post.
And I learned that in specifically
in the SEO realm from Adam en Frey. Really great. Teacher of SEO and blogging and stuff,
but he's applying the methodology of the lean startup from startups, which
is that you don't want to spend all of your time, energy, and resources
creating the perfect product or the perfect business or the perfect thing
before you know that it's gonna work. And that's the methodology that
we're using here too, is we don't wanna spend all of our time
and effort create blog posts. You know, paying somebody maybe a hundred,
$200 to write this amazing blog post and just hoping that it ranks and hoping that
it gets traffic and stuff, because Google is much more mysterious than that, so. You know, that's why we're using
the strategy that we're using. That's what I learned from Greg Jeffries
and Kevin Holoman and the other Mass page site advocates, is that if you
cast a wide net, if you put lots of hooks in the water, as Greg likes to
say, then you're gonna find out some of those are actually gonna work.
And that's been my experience too. So when you combine it with all
of the things that you've learned in this course, I think you have
a really good chance to rank for a lot more than you never think of. And by using the tools that I
recommend, you're kind of getting that sweet spot that I've experimented
with between quality and speed. And so again, keep in mind that minimum
viable creative or minimum viable post, just like think of, you know,
each keyword we create content for. Just try to make the first version
as good as you can with the energy that you have or the systems that
you have with your AI co-pilot. That's gonna be a lot easier
than in the past when you'd have to do that writing on your own. But just make the minimum viable and then. Go ahead and go back and improve it.
If you start getting traffic or if you
get, you know, your article indexed, but it's not getting traffic, then
you can go back and try to improve it and imp and, and work on that. So again, we're balancing
quality versus speed. It's important, I think. To have that quality aspect. I've definitely used a lot of tools
that create lots and lots of content really fast, and it can create some very
impressive results, but it's typically short-lived, and that's why I've arrived
at this Plugging with Bots method currently, which is again, bringing
that quality piece, but still using AI to do a bulk of the writing, which is
a huge relief to someone like me who struggles with that sort of blank page. Problem. Even though I, I love writing,
it's typically overwhelming for me, particularly with adhd and
I have so many creative ideas, and I'm sure you do as well. I want to try to see, you know,
I wanna understand these markets. I wanna put content out there and have
a chance at ranking and understand, you know, oh wow, this, you know,
if I create content this way, people respond to it really well, they click
on my, my ads or my links a lot.
So it's a balance of all these
things, and the quality that we're aiming for is the equality that's
enough to rank, especially for in the beginning, low competition keywords. And the speed that we're aiming
for is as fast as possible. So that's gonna be different for everybody
depending on your, just a lot of factors. But the speed that we're aiming for
is as many articles as we can, as fast as possible with that minimum viable
creative model, minimum viable post.
And yeah, I mentioned before the
Google views on AI so far as of 2023 is that they're not gonna judge
whether or not content was made by ai. They're just gonna judge what's the
most useful to the users, and that's gonna win in the search engines. So I've decided that I'm
going to be using Jasper. AI as the tool for this method. I think that in the tests that
I've done so far, it scores high in less AI detectability, and I
think it writes really good content. I mean, I think that it's really readable,
it's really creative in so far, all the testing that I've done and it seems,
you know, it just looks very natural.
And when I add my own chins to it,
my own editing of what it says or. You know, formatting everything. I think it ends up looking really nice and
so far it's working for search engines. So I think it's the right balance. And you may have heard of this
term, human in the loop loop. Which is generally in ai. It's this concept of as we go forward
into the future, as AI technology continues to improve, then a lot
of our jobs are going to be less. It's not as binary as either
humans do it or AI does it. It's gonna be more like human in
the loop or a co-pilot method. Which basically means that the AI is
doing a lot of the work, but we are piloting it in a way that, you know,
uses our natural, you know, our human mind that understands nuance and
understands patterns and things like that.
So we're going with the
human in the loop method. I've also heard it referred to as a
centar method, which is half human, half, you know, animal as in, in a centar. But in this case it's half ai, half human. So we are. I heard it referred to in chess,
like the best chess players now are not, and this is true of
poker players I've heard as well. The best poker players for the
longest time were just humans.
But when computers, and then, you know,
AI analysis and stuff started coming around, now the best poker players are
the humans that pilot the AI at their disposal the best and most creatively. And so I think that's where
we're going with SEO and with marketing in general too. The best marketers are gonna
be the ones who learn to. Pilot AI the best and do that
co-pilot method, and that's what we're gonna be doing here. So again, we're hedging, we're
hedging quality bets versus speed. We are going to create content way
faster than I ever could on my own, but not so fast and so easy that it, it's
the type of content that can be easily replicated and might send signals to
Google that you're doing something. Sort of spamming or whatever. So it's that balance and yeah, this
is gonna be your writing co-pilot. In my experience, this has sped
up my writing a hundred x for all those times when I just thought,
I don't wanna write these boring, you know, facts and little, little.
Couple intro paragraphs
and all this stuff. I just wanna write the stuff
that's interesting, right? Well, that's what Jasper does. Jasper takes away, you know,
the boring kind of writing and lets you focus on the fun stuff. And particularly with Jasper,
what I've really loved in this process is their Chrome extension. So it, it plugs into your
account and it uses your credits, but it does it anywhere. So it's. You can be in your email, a
marketing software, you can be in WordPress, which is where I do a
lot of my writing in this process. And I'll show you later. You can be in Google Docs, which
is another great place to be doing a lot of your write your writing. Basically it does writing
anywhere and everywhere. And that's a big piece of this
strategy is the Chrome extension. And then another thing that I want to
mention and is key to this strategy as well, it's not absolutely necessary.
You know, I understand all these
tools, they add up quickly. So if you're not interested, You can
certainly do it without surfer, but if you use, if you get both surfer and Jasper,
They actually combine together perfectly for better SEO quality over time. So they actually integrate because
they're both, you know, pretty popular software tools right now. And there's a mode in Jasper that
literally pulls up your surfer SEO account and you can use it to
literally write articles using that content editor that I'll show you
just to make better articles based on.
Real SEO data. So that's another reason. This is like the perfect combo. It's, it's balancing and measuring
a lot of different factors. Sorry, the wind is getting crazy here. But they combine really well for SA
seo and it's basically a step-by-step guide for writing for great seo. And you're using Jasper to do
a bulk of that writing, but you're just sort of guiding it. You're the human on top of the center. If you, if you like that kind of
imagery, you're the human guiding. The power of, of the AI or
you're that human in the loop. You're, you're, you're guiding
this powerful thing and doing al and the human thinking.
Okay, so what does this
process actually look like? I'm gonna show you a few different
ways that I use Jasper and surfer in combination for writing articles. Really quickly, and this is
the whole blogging with bots idea, is to do it really fast. So here again, we have a couple of our,
you know, our keyword libraries, let's say, you know, we have, and then here's
another one using the YouTube method. This is the using the questions method. So you have your list here and
you say, okay, let's say how to start a blog on Blue Host.
All right, so we wanna, we wanna cover
that topic for our topical authority map. And so we might go to our blog and
our WordPress and just put that in the title here, and then might
wanna put it as an H two as well, and simply, You know, for the first
version, just ask Jasper to help you. So we're gonna use our AI co-pilot
here and say, can you write about how to start a blog on blue glucose? And just hit enter. And this is that Chrome extension
I was telling you about. Jasper's just sitting here in
all the things that you do. Anything that has a text field,
Jasper's going to be an option for you to, to help you write. And so it's come up with a suggestion
here based on that command. You can add it to your favorite, say
it's good, say it's bad, whatever. You can copy it to your clipboard. You can open this in Jasper and
do some further editing, which we'll check out more in a second.
You can generate a new one if you don't
like this one, or you can click apply. I'm gonna click apply and it paste
it into the window and now kind of up to you as the human in the loop
to as the, you know, the co-pilot. To format the content to add anything
that you think it needs to review it, make sure that it's accurate. One problem of course, with these AI
writers is that they don't always, they're not always right, so you just have to
make sure that what you're saying is accurate, that it makes sense to humans. You can ask it, you know, for more things. If you say, can you add a couple
paragraphs about how important blogging is for passive income? So again, it's back to this model where
you are the co-pilot, you are the, the human guiding this powerful tool and kind
of pointing it in the right direction of creating content that you think is gonna
work for both the search engines and for humans who might land on this article.
So, Again, at this point now, Jasper
has essentially written an okay article, and you can go through it,
make sure it's act accurate, make sure it's the type of tone that you
want your site to be associated with. You can then go and add images. You can get free images from places
like Axels or Unsplash, or there's a couple other ones out there as well.
And some of them are,
you know, built into. WordPress. So here's an example of the lasso tool
being really useful, is if I wanted to add a lasso link in the middle of
this article, click add display, click single, and then we search for blue Host. I have a blue host link already. I've already gotten my affiliate link
and now I can just put it into my blog. And it has this really beautiful display. So as people are reading this article,
they are fairly likely to see that beautiful display and click on it. This is, you know, part of, you know,
using the, the basic WordPress editor. So this is generally how I would go
about creating a piece of content. There are some other things you can
do here, like changing the case. I like to use Alfred to do that. I have a little custom script
that just changes to title case, but you can do that manually.
You can do that with some
other external web tools. And then we talked about,
you know, rank math as well. You can see here that the things
that I would do for OnPage SEO is to put it as the focus keyword and then
basically follow all the instructions. So, Rank Math is gonna give you guidance
on how to make it basically a good seo. And if you follow that, you're gonna do
80 or 90% of what good OnPage SEO is. So just edit the snippet. I just paste it in
there, paste it in there. If you want to, you can add more to the
description, or you can even ask Jasper to do some, some writing for the description. You know, write a, maybe, maybe the tool
won't show up in this window specifically, but let's say like you can use Jasper to. Write a good meta description
for a blog article on, let's see what Jasper comes up with. I, I didn't test this ahead of
time, but this could probably work. It's probably taking that suggestion
of, of making a good meta description and you could paste it in there.
Again, just follow these tools. You don't really have to think that much. You get to be the, the human and
let the powerful AI do all the rest, do all the heavy lifting. So you've got Rank Math
doing its thing over here. These are all from Rank Math, and
then you've got, you know, Jasper helping you write the content. You've got lasso creating beautiful
affiliate links, and that is the basics of how you're gonna
create lots and lots of content. I mean, you just rinse and repeat this. Then after you publish this to
your WordPress blog, if you do happen to, to insert an image,
you know you can, then you've got. Short pixel in the background that
will go and optimize it, make sure it's not too crazy, the eyes wise. So once you have that published, then
you can go to your, the word library and click the publish button so that
you know that that's taken care of. So let's check out one more example
of publishing with the the YouTube method and using Jasper and WordPress.
All right, so for the YouTube method, what
we would do is we would take the keyword there and post it into the title, and
then we would take the associated YouTube video and just paste it in at the top. And then we're gonna ask Jasper
to boy, you know, write an article about what is seo and. How does it work? We're gonna paste that in there.
Then you can go back, go do your editing,
make sure it's all good, looks good. And then you can use lasso to
put in a beautiful link again. And there you go. That's a pretty good
article right there for seo. Do the rank math stuff that I
showed you in the last video. And that is the basics of how
to create content really fast. And just do that for, you know,
every keyword on your list for every video here on this one, we used a
video and so we're gonna say it's published now we know that it's done. We can publish for our, our blog
and move on and keep building out that topical authority. Same thing with our surfer SEO
method, and I'm gonna show you more specifics on that in the next video.
All right, so that Jasper and
WordPress combo is gonna be enough to get infinite traffic for infinite
niches and offers and all that stuff. So if you just follow that, you're
gonna build topical authority. It's gonna be amazing. But for just a bonus, you know,
extra kind of focused method, we're gonna go back to surfer SEO
and, and build out those clusters. So how you would do this is, again, each
of these clusters becomes an article. And so doing it this way, it's
gonna be really focused on, you know, research based topical
authority trying to create that. And as I mentioned before, Jasper
and surfer are integrated together. So let's check out how that works. So we've got this article I've
sorted from low to high for how to start affiliate marketing. This. These are the clusters that Google thinks
are associated with that topic, and I've chosen to go after this low competition. One, how to get free traffic
for affiliate marketing. You can see the detailed view. This is what the, according to surfer,
this is what the headings of the article should be about generally.
And then once we click open in content
editor, then you'll get to see the full content editor of Surfer seo. And this can be used for any article,
but in this case, We're gonna be starting a new one from scratch,
and here's some other pieces of surfer SEO that are really cool. This content score, it's gonna
go up as we add more and more relevant content to the keyword.
You can see here, it knows what keyword
we're going for, how to get free traffic for affiliate marketing, and
it's gonna show you all the terms that you should have and how many times
you should have each of those terms. Generally speaking, and what they say,
you know, according to my experience in research so far is if you can get it
into the green, then you're good to go. You don't have to get it off. Every single article doesn't have
to be a hundred out of a hundred, but generally speaking, if you want
better seo, then just get this. Up to a higher and up higher. So that rank math gives you that baseline. 80% good SEO surfer is gonna
take you to that next level. If you, if you complete, you know, more
articles with the surfer qualifications of seo, then you're gonna be doing amazing. This is gonna be like
exactly what Google wants.
So if you click this insert headings,
then it will go and automatically put in a bunch of ideas for headings. You don't have to use all of them. You can delete some of them. Some of them don't make sense, right? Like if you want to, it's up to you
how to, how to format this, but. Let me show you how you can take this and
then put it into, either you can go into Jasper itself and use their Jasper seo
feature, which integrates with surfer. I'll show you that in a second. You can go into Google Docs,
which surfer also integrates with. I'll show you that in a second. Or you can take this back into WordPress
if you're comfortable with that too. And Surfer also integrates with that. Jasper integrates with that,
so it all works everywhere. You can see we've already
gone from zero to. 46 just by having those headings. Obviously this isn't the kind of post
that a human would find useful or Google, but it's a good starting point. So we can see this would be a
version of working inside of Jasper.
And the way that Jasper works, you've
probably seen it before, but you can hit this compose button and Jasper
will take in everything that's been written ahead of it and kind of
contextually come up with the next. Piece of content. But another thing you can do
is just paste that in there. And if you go up to SEO mode in Jasper,
then it's gonna pull up your surfer account and it's gonna tell you what
your surfer score is on this article.
And so for each of these things, you
could say, you know, write about paid. Traffic and go ahead and hit Compose. And Jasper's going to write
some stuff about paid traffic. And you see, just in doing that,
we moved up a couple points. We. Jasper came up with some of these
words, you can start pointing it more and more in the right directions
based on surfer's guidance. So that's using the Jasper Built-in
Method, the Jasper tool, and combining it with surfer really great. And then also in Google Docs. You can see that this one, this
version of the article is a little more built out and we can, we can,
if we come from surfer itself, then. We can go up here to, you can
export it to your WordPress blog. That's one option I
haven't used a whole lot. Or you can go to share and go
to, or you can go to share and click on that Google Docs link. And finally you can see
Surfer in Google Docs.
There's also a free extension that you
can get once you sign up for Surfer that integrates with Google Docs. So you can do your writing
in there with Jasper. In Google Docs, and that is how we create
content really fast, is using our AI co-pilots and being the human in the loop. All right. So that's it. That's the blogging with Bots course. Thank you so much for being a part
of it, and please let me know if you have more questions or ideas on
how we can grow this in the future. Check out the links below this video
and thank you again for watching. And if you wanna learn more,
go to the nomad brad.com. Check out my YouTube channels
and and just reach out. Send me a message and let's connect..