eBay SEO Optimierung – Ultimative Tipps für exzellente Rankings!
Hello dear viewers, "How do you optimally match your offers to the search intention of your customers and eBay's search algorithm
?" We address this important question in this video. The form of offer optimization presented in the same way is also referred to as eBay SEO. The abbreviation stands for Search Engine Optimization. In this case, this means optimization for the product search engine on the
eBay marketplace. Be sure to stay tuned to the end of the video so you don't miss any sales-boosting knowledge. Online retailers use Afterbuy – the number one software
for successful online trading 14 days free test at Afterbuy.de. The old hands among you
probably still remember the early days of ebay. At that time there were resourceful buyers who
systematically searched eBay for typos because offers with misspelled item names were often cheaper at auctions. This could happen because the search engines did
n't work as reliably as they do today.
At that time, ebay did not yet recognize incorrect spellings. For you as an eBay seller, it was worth it more than 20 years ago to sensibly match your offers to the requirements of the eBay search engine. real professionals were well found
with correct typography and even with typos, in addition, a lot of repetition was
used, it worked well for years, the relevant search words as often as possible in article
names and descriptions, and bring this is no longer the case, at least since ebay,
your own cassini search engines became the challenge for you as a marketplace
dealer more complex today the wishes of the customers are the focus of attention and
thus the article listings are placed for this there are two reasons firstly ebay wants to generate a maximum
of sales and secondly the ebay customers in terms of content and service technically
satisfy as best as possible therefore the rating of your customers plays
a role in the rankings note satisfied customers are good for their positions in the ebay search, as a result
overriding criteria for your listings also play an important role, including your
delivery speed with shipping costs goodwill or your customer communication through this general
ebay seo has become a cross-sectional task for the entire company all your employees with
interface functions to the customer are required that the afterbuy team has
put together tips for you to make ebay seo easier for you there are at least four Areas
where you can do your homework before putting a listing online to
achieve an optimal ranking include the following tutorials first keyword research
presets for the article second optimized and click-friendly title third note features
and meet ebay requirements fourth reasonable visual presentation of your products
Let's go into these four points in detail.
Point one, the keyword research.
At the beginning, there is the keyword research. Here, ebay differs from you and not from other
search engine optimization, regardless of whether they are for google optimize youtube or amazon use
these four key questions as a guide when doing keyword research look at the article through the
customers how would the customer look for the article what search queries
already exist enter possible search terms in the ebay google or amazon search and check
you which keyword combinations appear in addition to the suggestion function validate
your keyword ideas with the google keyword tool which keywords or synonyms have that larger search
volume which search words your competitors use we now come to the optimal title
the focus keyword for example the official article name of the manufacturer always belongs at the
beginning of the title the maximum length of a title is 80 characters less is also possible but as long as it
remains very relevant you should try to use these 80 characters because with all the keys in the
title you can technically be found but relevance is possible Article name features are relevant for a long time
and the usb of the product singular or plural
is never enough both specified do not use super passwords or because
nobody is really looking for these words correct spelling should of course avoid the
exclusive writing of capital letters that is used by some algorithms Perceived as a band
and their rankings deteriorate.
They bring benefits in the article name,
for example that your goods are handmade or are of particularly high quality. This
leads to better click-through rates, which in turn has a very positive effect on your ratings.
Afterbuy offers helpful Tools for optimizing your article ranking If you sell a large number
of products, it makes sense for you to use
the ebay seo tool box from Afterbuy for title optimization, for example ll optimize all your
products you save valuable time that you can invest in your business you can find the link
to the free tool box under this video you can also optimize your item features
ebay provides defined features when creating the item mandatory attributes must be specified
beyond that the possibility of adding further features customers who do not feel like
reading the full description often just skim the features then it is
advantageous to have described the item with a suitable and complete feature bundle
filter
if the mail is not white at all the t-shirt is red it does not appear either
in this filter when optimizing extensive catalog data you should definitely
use the support of the ebay seo tool box this will definitely be fun for you ma
Also, always pay attention to an attractive visual presentation of your offers.
Using attractive looking templates should be part of your professional honor as an online retailer.
For example, the professional and free template templates from Afterbuy help with this.
Good visual
presentation also includes product images that inspire your customers Items on the
main image have advantages It is ideal if you also play images that show the product when it is in
use. Conversion optimization is based on the belief that images
help people buy better
the article has a visually appealing packaging then also show it
in a photo remember that the main article picture is like an optical business card of your product
listings the article is clicked more often because of its picture in relevant search queries than
the article pictures of your competitor then this is a ranking advantage for your list it is worth investing in your
own high-quality picture material if you obtain your pictures mainly
from wholesalers and suppliers because you sell thousands of articles
at least think about adding your own pictures to the bestsellers the homework for the article
listing is done what else can you do if the buyers like you and you have a good seller
development you will be displayed at the top of the search this is not a self-fulfilling
prophecy but an official statement from ebay the keyword casini was
mentioned at the beginning for the rankings, the cassini algorithm takes into account the following four points: popularity,
relevance, trust and the format mix, what do these four points mean in detail, firstly, the
popularity it is an advantage if your listings are frequently clicked on in the result lists
and/or purchased t are or if your auction is also offered these popularity values
are set in relation to the impressions of the items when calling up ebay search pages the fewer
page views are necessary to generate interaction with your items, the better your
ranking so that the buyers have to come to you So you understand the wishes of your customers as perfectly as possible
because they not only have to click on your ebay pages but also interact in the form
of bids and purchases ebay prefers not the cheapest offers by the way but
the offers that are clicked the price can be a trigger but it doesn't have to be Variants of
articles can help to increase the interaction of your site visitors with your articles
Again, a good example is the t shirts Offer these in several colors Sizes
for women and men with short and long sleeves Then address several people with a listing
relation to de n overlays as if you were creating a single thing for each individual t-shirt
secondly relevance the popularity of your listings is weighted with the
overlays ebay forces you to make offers that are relevant in every respect make
sure that your article names consist of words if possible Those who are searched avoid
overly general vocabulary who wants to buy a pool does not search for a garden make sure
that your articles are only shown under relevant categories and filters, otherwise you will reap
impressions without clicks this is negative for ranking always use the formula popularity
divided by impressions male head the ratio must be maximized mathematically speaking
thirdly the trust ebay strives to ensure that the buyers have
a positive experience with every single purchase, so the customer ratings and their reputation are
relevant in the ranking factor, we summarize it In short, you always do a good job together
ebay will also reward you ranking technically for too many bad ratings you will
literally be downgraded for this too afterbuy offers an option that you
can automatically rate your customers and at the same time ask your customers for a shop rating
so you can increase your seller rating and also your product ranking fourth the format mix on
ebay there are known to be two sales formats auctions and fixed price offers actions are able to
increase the interaction especially shortly before the end of an auction this
is as mentioned a positive signal as an ebay dealer you should familiarize yourself with the format Mix based
on whether your customers would expect an auction in the respective product segment.
Follow
this. Keep an eye on customer behavior over time because it
can vary. That was really a lot of know-how. We can draw the conclusion that
all activities that increase the probability of purchase can mean a ranking advantage today
you should consider this in everything you do if your customers expect high product quality
then increase this if possible if the prices are small then you really go to
your price pain limit fast delivery is expected really choose the
best parcel service provider and lastly always keep an eye on the competition study
the offers of the dealers who are above above all what do they do better or why do
the customers prefer these items so ebay seo is like an eternal cycle of rules and therefore one
constant challenge for e-commerce professionals if you have any questions, we look forward
to your comments if you liked the video, please leave a like so you don't miss any
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