CUSTOMER SEGMENTATION | Dental SEO Part 2 | Wagada
DAN: So customer segmentation is literally about
looking at the target market okay within you know this industry the dental
industry you've got a very broad target audience and it's very easy to fall into
that habit of kind of mass marketing and it's very easy to do that online but
realistically that's not going to achieve results so it's about taking a
step back doing some analysis and actually looking what are the segments
of the market that we're looking to attract because it's so varied we could be
looking at kind of ongoing care you look at age demographics what are the needs
of the over-60s for example with regards to dentures to treatment that they
might need on an ongoing basis what about tooth decay and you look at all
these different areas of the market and ensure that we build a content strategy
that is specifically designed to reach out to those target areas in order to
increase lead generation.
