Basic SEO principles when using GroovePages
hello so we are live we are here and doing an
awesome video today a lot of people actually request this one to do earlier however I think
this is now a right time to do it I'm not quite sure if you've seen the video or actually been
on the on the training Friday where we had Mike Leung and the team from fusion they were doing
a four four-and-a-half hour training on SEO they presented their own software fusion which is
awesome Fusion is a software and basically a product that can help you really increase your
SEO in case you are a local business or in case you want to have an agency providing SEO solutions
and basically get small businesses up the ranking in Google and Bing so their software is actually
made to be able to provide really simple dashboard really simple controls on growing a website in
Google's eyes so today I will be not talking about fusion because in case you would like to go do
that one you can just visit replay that we did on basically on Friday after the webinar was done the
email was sent out to everybody about the replay of the webinar that was done so that is going more
in-depth I will just be focusing on using SEO and doing it within GroovePages so GroovePages is a
very strong platform and a very powerful platform for SEO and some of the some of the things it
does much better than other things some of the things that are related to SEO are still coming so
don't view it as a complete platform it is still under beta beta mode and we who are using this
platform now are actually testing platform we are beta testers and also we are providing feedback
reporting bugs and asking for features that we want to see so GroovePages is not fully complete
yet so just please take this in your mind in case you're asking ooh why Cannot it do this and then
do that and the nose can do this and then I can do this on wordpress unfortunately GroovePages is
still being developed we as the beta testers we are able to actually go in there and request the
features that we want to see in the future and this is our job at this moment in case we want
something we need to be able to request it and this can be done also in this platform I will send
you the link and I will show you the link where you can request certain things certain things are
coming certain things are still need to be needed to be requested but this is why you are here so
I have a couple of people joining us in let me just see in case you are watching type in your
name and where are you coming from so I can see that in the comment I can personally thank you and
basically welcome you to this to this video I have Kerry Sullivan joining us saying good morning good
morning Kerry good to have you here thank you for joining us today I have a Facebook user saying go
David thank you very much unfortunately I cannot see who you are I have Veronica here from Boston
hi Veronica good to have you here again she was yesterday on my video I'm not quite sure have you
if you've seen it but I created a full website a logo for a local business yesterday and today
we will be going in and actually adding on some of the SEO elements to that website we created
yesterday this website was a local business it was a consulting or a lawyer business and then we will
be adding on some SEO tools and features in there so I have Christine is from Missouri hi Christine
good to have you again Jimmy is here thanks again David Thank You Jimmy for joining in so I have a
couple of people already here I think I will be starting now I don't want to lose any more time
and then of course I want to save your precious time during the day so I will be heading in to
GroovePages and actually showing you where tools are and the options are that we need to modify for
being able to go and succeed with SEO so this is the site that we created yesterday it is a Lemon
business site you can watch the full tutorial on how I created it perfect so Veronica is telling
me now that it was Mike Filsaime who said go David awesome thank you very much Mike for joining in
I have a Facebook user saying hi from Alaska nice I never been to Alaska but this is on my bucket
list so I'm coming Alaska so yeah we created this site yesterday if you would like you can watch
the replay there is a replay posted on YouTube and on Facebook as well and today I will be diving
in and showing you how you can take your basically the knowledge of SEO that I will be also showing
you and then putting it into this to this awesome platform which is called GrooveFunnels so what
is SEO I I want to go in first and then explain what is SEO so SEO is for SEO is search engine
optimization this is basically where you tweak your site or tweak certain parts of your business
so that it actually shows up and ranks higher on Google so this is very important because Google
can send you free traffic if you did a very good job in optimizing your website optimizing your
business for for search engines then some let's say that you are consulting Consulting business
somebody is looking for a consultant in your area then your business would rank higher in case you
do these certain things that I will be telling you about it is it can be much more complex it doesn't
have to be you can just do the bare minimums and then just let Google see that you were actually
helpful that people love your site that if you do a good job in putting out very useful content
out there people stay on your side and this google will will see that people actually staying longer
and interacting with you and your content and this will make your business go higher in Google's eyes
you will become trustworthy and then yeah it will it will bring you more and more visitors to your
site and also more customers hopefully so this is in short search engine optimization you tweak
certain parts of your business which will make your business appear higher in the search engines
so there are certain parts there is on-site and off-site SEO today I will be talking about on-site
SEO on-site SEO is what we can actually tweak we can go in there and put some certain keywords
put different different features meta keywords meta description I will be explaining everything
what that means today but there are certain parts there are certain things that you can put in to
GroovePages which will make Google love your site so let's just see what are these non keyword
related on as on-site SEO stuff so let's just let's just explain what is a key word a key word
is what customer a visitor types into Google to be able to find a business like yours so for example
I want to find a flower shop let me just make this bigger and then let's just find a flower shop
together over shop I don't know if this is how they call it a flower shop in New York everybody
calls everybody knows New York it is the only city that has been destroyed more than a hundred times
basically in every movie they just destroyed so let's just see what these businesses in New York
have so you can see this is called a map Google Maps three-pack this is a three businesses that
did something they tweaked their business so they are appearing in this three pack that Google
Maps is showing this is a very very important place to be in case you are a local business but
the next important the next best place to be is over here so this is the first organic place for
for ranking on Google so let's just have a look at this flower shop we are looking for a flower
shop and we found the flower shop what you can see is immediately it loads in a favicon basically
this is a small icon that appears here it loads in the flower shop basically we typed in flower shop
New York and this we are getting this site is the number one because they ran it for the keyword
flower shop okay so the name of the site which appears here is the flower shop the domain is
flower shop so it already is Google is already giving us what we are looking for so this is the
keyword once you type in something to Google this is your keyword basically my phone just yeah I was
saying Google multiple times so my phone just woke up and it started telling me something yeah so
the key word is what you type in over here and then this is very important to optimize your site
so that the search engines can find these keywords on your site let's say you have a local business
you have a shop that is selling furniture so you can decide if you want to rank for furniture
New York furniture Montreal furniture business or furniture or repair or furniture sales or
something like this so these are all separate keywords you can rank for there is if you put
these keywords on your site Google will find these keywords and then actually make sense ok
this this website is talking about furniture and furniture repair and then furniture sells and the
furniture this and the furniture that it will make the connection that your business is actually
a furniture shop or a furniture business and then it will rank higher once somebody is looking
for furniture in your area or furniture repair in your area so this is what the keyword does the
more times you you speak about it in your site don't just do Furniture Furniture Furniture
Furniture Furniture because this is keyword stacking Google doesn't like it you need to be
organic and then in a friendly voice talk about what you actually do the services that you offer
and then this way Google will recognize you as a trustworthy side and then put you on the map okay
so if we are not talking about keywords what else can we do to make our site rank higher so there is
a couple of things here it says here non keyword related on site SEO tips so one of them is links
used on a page how many links are there are they internal or external what do they point to so
links you know basically you click on the link and it transfers you somewhere else maybe on the
on your site or another side on the Internet but you need to have a good mix of internal links
and then external links what that means is in case you have different pages on your site you
need to be able to link them together so for example you have the main page which is talking
in general about your business so you mentioned we have this service of furniture repair we have
this service of four shop we have the service of this and then we have this and that so once you
link in let's say furniture repair to a page on your site that is talking only about furniture
repair this is an internal link basically you are taking a link that is guiding the people on your
site so they're staying still on your site which is going to a different page about furniture
repairs so this is internally external link is when somebody clicks on your page and actually
it's transferred away from your page so there needs to be a good mix of both because Google
wants on screen time basically people to stay longer on your page the more internal links you
have the more chance it is that the customer will stay longer on your page let's look at for example
a site I frequent I'm not very proud of it but I will show you there is a site called 9gag it is
a site which posts funny pictures and all kinds of stuff you can see you know these gif images and
all kinds of different funny videos and funny like funny posts it doesn't matter but once you go on
to onto 9gag you basically don't leave it you're scrolling all the time similar to Facebook you're
just looking and stalking other people what are they're doing what is important for you what can i
what can I learn from everything that is happening on Facebook the more people stay on your site the
higher it will rank in Google's eyes because they will see okay people are coming and staying on
this site so they like it so I will show to even more people this is what you want to achieve
with your site this is why blogs and blogging and content creation is very important for local
businesses the more content you put out the more chance you have to have the visitors stay on your
page so the longer they stay the more they click on to internal links that are guiding basically
once you click on internal link you're guiding the the customer visitor to another page on your
site that Google likes that so this is very important it is a non keyword related on on-site
SEO thing page load speed page load speed is very very important for for everybody and the websites
that load the fastest will just win the day will just win the customer and the the slow sites
that actually keep loading in loading in will just lose the customer because this is attention
sometimes if the if the site doesn't load within three seconds the customer will leave just scroll
away and just will never come back to this page next time when they see the URL of this side will
ok this site never loaded in so just find another one however with GroovePages you have a super fast
Google servers that are working and pushing out the sides and then I need to turn off my phone
because once I say the word Google it actually starts talking to me this assistant that I
have turned on so yeah we have this strong servers pushed out by this company and we have a
CloudFlare CD and CloudFlare CD and is basically servers that are all over the world they have
hundreds and thousands of these servers in in places like Europe like Asia like Africa like
South America North America all the places so that they are their closer to you so when you actually
request a website they are loading it in from the server closest to you so it is not coming from
Australia and then you are in North America it is actually coming from a server that is somewhere
close around you so this is why GroovePages sides load so quick so let me just go out there and
actually test how quick this is there is a service called it is from Google as well this
is page speed insights if so let's just type in PageSpeed insights and I took the URL from my
site that I created yesterday and then once I pop it in here and click analyze this this platform
will analyze the site that I created yesterday it will say okay it is fast it is not faster and you
need to do this to improve it okay so on mobile it is giving us a score of 70 which is already quite
high it is almost almost in the 90s as you can see this is somewhere in the middle it is quite high
but we can we have some opportunities to fix this so we need to properly size the images we need to
remove unused CSS basically in case you understand this lingo then you will be able to go in and then
work on it let's just see how it loads a desktop site these 98 guys it is very very rare that you
will see a page load in so quickly in 98 let me just go out there and actually the flower shop
New York site I will pop it into this tool and then see how it loads most probably it loads quick
but I don't think it loads that quick because we are on GroovePages and we are probably on other
platforms let's just test it out I never did this before I'm doing it live so let's just see what it
does so as I said we have very fast Google servers very fast CloudFlare CDN altogether it is just
giving us much quicker results so the flower shop New York City calm it is already a lower score
than what we have on mobile without even managing anything here and then let's just take a look at
the desktop there at 80 so you see they are in the mid so mobile they are here in the lower scores
and then we are already here in the middle scores on mobile which is awesome if we would work on it
a bit we could maybe resize our picture our images so that it loads quicker it would be probably in
green but they are in red guys they're in 41 let's just see desktop we are they are in the middle
rank here and we are in the higher upper end we are at 98 I think it was I don't remember but
I think it was yeah so as you can see without anything without working on anything else we
actually rank we should rank higher only because of the the page speed the loading time so this is
unheard of there is only a certain amount of page builders out there that you can get these speeds
with but this is with tweaking and testing and doing certain stuff already generically we just
pulled in the images from this image library built into GroovePages we didn't do any optimization
whatsoever this is how it looks like basically not this one but the side that we loaded in earlier
which was in ranking in the higher levels of the page loading speed so this is just a test I wanted
you to see that even without tweaking page loading speed on GroovePages is just outranking everywhere
and website out there so use of schema.org structured data our other markup at this moment
schema.org is not available what this does is when you are for example looking for let's just see
past our recipes schema.org creates something like this one it gives you these snippets let me just
make this bigger it gives you snippets of what the the content is about like this one like this
one it also gives these recipes you see so Google likes these because it gives more information it
gives ratings it gives a small image next to it you probably all seen these ones so this is what
schema.org does it it takes certain parts from your page and it displays it on Google so that
it is more helpful for people so in case they wouldn't put images on the pasta recipes it would
be like I need to go into each one and actually I will just stop at the first one because most most
recipes are probably very similar once I see 120 recipes I don't want to go anywhere else because
because I just want one of these 120 but using the images you can actually do this looks like so I
will just click on this one love lemon as you see this one I love this so once you see the images it
could make make people more invited more welcomed to – clicking on one of these sites so this is
what schema.org does it is at the moment it is not available you can go over there to feedback
but Groove photos calm and then you can go into GroovePages feature request and request let's
just see if there is already schema schema markup builder you see one of the latest as must-haves
in SEO is called schema markup you can just click the up voting thingy and then you can vote on
this feature this is very important for websites that do things like like recipes that do reviews
of hotels or or things like this that are more visual and you want to see reviews or ratings and
things like this this is schema markup is useful for that one and as I said it is not built into
GroovePages at this moment so we'll just skip it a page URL structure so let's just talk about fade
URL structure I see there's quite a few people watching could you just please type and if this
is informative if this is useful if this is good I would really love to see your feedback I really
hope I'm not just talking gibberish and then you are not honest anything please type in if this
is understandable in case I need to go into more details just so that I know for for now I could
talk about this stuff for hours and hours I'm so happy that I am able to do these videos because
I actually have an audience watching me and then following me while I could talk about this stuff
that I love okay so I have here Nicole saying very so informative Joey is saying very informative
and useful David thank you I have Facebook users saying very interesting Carolis is here very
informative Joshua is saying watching from Qatar awesome Joshua Joyce saying yes very informative
Veronica saying this is informative awesome Fabian is here good stuff brother yes David informative
thanks for doing this I loved you Johanna you can see she even put the small lemons next to makes
it a comment perfect Veronica saying we can listen for hours and hours Douglas is asking can we get
your note that was I will paste in these links that I'm using at this moment all on your Facebook
and YouTube in the description of this video so you can just go in there and then click on these
and then watch everything with these notes in your hand this is better than brilliant and perfectly
understandable I could listen to you for days okay thank you Jeff this means a lot Lucas is here a
good David Joshua more details awesome perfect guys thank you very much yes there is a Louis to
talk about in SEO but I just wanted to mention a couple of different things that are important so
you can see there are certain parts that Google loves and then in case we improve it in case
we make the things understandable and quicker for Google that we can REM hire on in the search
engines so we stopped at page URL structure page URL is very important let's just go back to one of
the sites that I actually let's just go into pasta recipes I'll just make this bigger so you can see
everything that I have on my screen so you can see this is a page URL over here I don't follow this
website or I don't know what this is I just found it now as I was showing this to you so BBC good
food comm forward slash recipes forward slash collection forward slash pasta so with this one
you can see that there is a structure to the whole side so this is a BBC good food comm website in
forward slash recipes so basically once somebody clicked on recipes section they could get into
different collections so they have a collection you can see here collection and then they have
forward slash pasta so if somebody clicks into recipes they can go into into collections and then
they can see only pasta recipes and this is what the structure is so this lets Google know okay
there is a whole structure that I need to follow in order to come to this pasta recipes so I will
go to their main website I will see what there is on this one once I click in the recipes section
I will see that there is a place where I can see the collections once I go into collections I can
see all the collections like pastas breads and all kinds of funky stuff I don't even know what they
have I didn't see but but yeah so this is a page structure and this is what we need to copy and
give Google the page structure of your site once you are creating a site using GroovePages you need
to give him the page structure I already have a link so I am hosting this site on boom GroovePages
calm let's just say that this is the domain okay this is the domain I am putting my website on so
I have forward slash Lemon business this is let me just zoom in here for you boom that GroovePages
calm this first part is the domain of my site then forward slash Lemon business so this is the
sub domain this is like a separate category that will be good for Google to okay so now he will
be starting to talk about this Lemon business and then if I have other pages on it let's just
create the page let's just do a blank page and then here in the pages there is this next to this
page to that we just created there is these three dots we click into edit settings I want to give
the page name say consulting something okay and then this is the page URL this is what will be
after this forward slash so as you remember we had boomed that Lemon boom dot GroovePages calm
forward slash Lemon business and then it will be another forward slash and then this one here so
over here now you can see here it is says it says a forward slash consulting so once we publish this
page let's just publish it hopefully it will show up quite quickly when it loads actually it says
we'll go live within a few minutes so we will be able to load in boomed our GroovePages.com forward
slash Lemon business forward slash consulting so this gives gives Google some some structure that
okay so there is this Lemon business thingy that has another page on it that has consulting
on it so Google crawls my site and finds all these pages all these subdomains and everything
and then it makes up together some sense some structure that it can follow let's just test it
out so Lemon business and then up here I just type in from soft pink and then another forward
slash and then our page should load up at this moment it is not published yet it just needs some
time but this is how it would look like so this is the page structure I have Nicolette asking
instructure related to a sub-domain it doesn't necessarily matters if it's a sub-domain or a
custom domain if it's a custom domain it looks more professional once it is published but I don't
think it matters that much that it is that it is basically a subdomain so I have a person asking if
if this is a live build with David Lemon actually you are watching it right now so we are not doing
a build we built out this website yesterday today we are talking about basic SEO principles and
when using GroovePages so I will be diving into GroovePages now and then showing what are the the
options you need to tweak to actually rank higher on the search engines so yeah I wanted to show
you there is a very popular platform there's a very popular plug-in out there for the people that
used or use WordPress they are familiar with it it is called Yoast SEO Yoast is a is a plug-in that
is actually a free freemium plugin that you have some free options and then you can upgrade to get
more options this what you see here is a snippet preview a snippet is something that you see once
you google something so you can see this is a snippet over here from this side this is a snippet
from this side this is a snippet from this side and so on so what Yoast allows you to do is to
create a visual representation of these snippets so it says here SEO title this is something that
when using this plug-in you need to type in you type in the page title then a separator this –
and then the side title the site title is used knowledge base in this case for our page for our
site for this one over here it would it would be saying I know consulting business consulting Lemon
business forwards or – Lemon in business because this is our side title however in case let's say
let's go back to this furniture example you're selling furniture your business is called I don't
know let's just take a Veronica here Veronica's furniture this is the this is the business name
so it will say okay I know the home page would say homepage – Veronica's furniture then the next
page would talk about chairs let's say so it would say cheers – Veronica's furniture I hope you
understand it so basically it is the page title so the page is about chairs at this moment and then
we have a separator and then the side title which is Veronica's furniture this is very important
for Google to know because this is how it will be representing it when somebody types in something
into Google as you can see here in this in this example they didn't do a – dick they did the site
title first XML sitemaps accom is the site title so XML sitemap generator and then column and
then what actually it does create your Google sitemap online so they are using the keyword
Google sitemap so you can create these one as well this is up to you as you can see this snippet
over here they also didn't use this this type of thing they didn't use a page title a separator and
then the site title they used something else there is free site map generator and then this dot XML
dot HTML dot RSS Google so they're going for these keywords when somebody types in these keywords to
Google they want to appear higher so this is why they did that so there is a couple of versions
that you can use this or create these snippets basically your SEO title needs to be something
that you will you will create once and then follow it on every single page on your site needs to be
the same because once Google sees your once your website pranks on Google and then people see your
your site pages on Google then it will be much much better and more structured in case they all
look the same so I would use this one page title separator site title where you actually do this
let's just dive into GroovePages now and then show you where you do this so the site is actually
the one that we publish so in case you type in your custom domain in in my case let's just come
in here this site would be called Lemon business com you just go in here and then you could publish
it on your custom domain which would be something like Lemon Christmas calm so this is now our site
domain we can say that the site title is Lemon business okay because this is what our what our
business is called in for example in the example case would be Veronica's furniture this would
be the site name the site title and then we can talk about the the page title which is in this
case a home page so we can just type in the page title over here in pages and then edit settings
the page title would be Lemon business home page or something like this Lemon I just home page –
Lemon this this one as you can see we created now using this formula the the page title separator
side title this is what we did here page title is home page – the separator and then Lemon business
this is now our page title how it would show up in Google if somebody typed in Lemon business.com
this is what would show up so homepage – Lemon Lemon business okay this is how you manage that
one let's just click the check mark and let's go back the next thing it is asking us are meta
keywords so these are meta keywords are basically keywords we already know what keywords are I
explained that earlier this is something that people type in to Google to Bing to find your
business so in this case it would be consulting business or or things like this and then our
page would pop up if we take Veronica's furniture business for example Veronica wants to want to
promote herself her business on Google and then wants people to find her using keywords like chair
repair or wardrobe I don't know wardrobe repair or or fixing tables or these are all separate
keywords she can type in here so here we are putting in the page settings we need to put in the
meta keywords for the page that is that is visible at this moment so this is a home page so we want
to just put general keywords consulting let's just say we are in New York New York we separate them
with commas I don't know I don't know key or other keywords for for consulting but help or lawyer or
whatever you can think about these ones you can get get help by using tools like Ann's for the
public if once you click answer the public this is a website answer the public comm you can type
in here a keyword for example con salt ink and it will give you a lot of other keywords that you can
use for for this purpose for meta keyword so let's just see what it does your visual representation
and also a data representation of these keywords it will give you also questions that people ask
our consulting firms hiring just show you here can consulting fees be capitalized consulting
services consulting expenses consulting fees consulting firm so these are all separate keywords
that you can type in over here into meta keywords so the the homepage keywords should be general
consulting New York consulting firm consulting business consulting did so if somebody types it
in in your area let's say you are in New York somebody close to you types in consulting firm
your business would pop up because these meta keywords are crawled by Google and then the meta
description below here is basically the thing that shows up in the snippet this piece of text below
the title is the meta description so this can be set up in Yoast as you can see meta description
want to know know index a URL and then it will show up in Google like this we want to know index
the URL this is the Meta Description so this you can type in what your page is about so when
somebody finds it in Google they actually have a snippet of what it is talking about so in our case
we can talk about looking for consultants in New York you probably can write better things than me
look no further you found one that has been bad so you can write something that you would like here
and then this would actually show up in Google just just below the title here and then here these
are all meta keywords in case you have a page for example let's just take Veronica's furniture shop
if this page would be about chairs then you can type you can write about chairs so is your chair
broken one you want you want somewhere to fix it look no further or we are here to help you with
that or something like this this is basically something that they would find they would see and
they would that would hook them so they actually click on your link so this is the Meta Description
so these three the page title the method that meta keywords and meta description are the basis of SEO
or on-page SEO and this is what Google will find and Google will actually show on on its search
engine so these sites were all created so on these sites all the meta information is in there that
this is why it is showed and showing up everything like this so in case you have a business and you
don't know what to type inside here then you can just stalk other businesses let's just take the
example of Victoria's furniture business so let's just type in furniture repair New York City and
then we basically stock other businesses let's just see what they are typing in so hire the
best furniture repair service in New York on homeadvisor we have thousand and thirty seven
homeowner reviews things like this Mets repair assembly and disassembly are you moving to new
home works better so you you don't have to come up with your own text you can just see what works
just find that the highest ranking with businesses in your category in the world in a separate
separate country or a separate City just see what they did and just model it don't don't just copy
it over that would be unethical but just model it and then and then take take ideas from others
that they are doing this on their sites this as I mentioned is going here so page title you want
to look their page title so here is mr.
Mann's furniture repair and upholstery home as you can
see they didn't do do on the this one that we did here type page title separator site title but they
created their own mr. Mann's furniture repair and upholstery so it is it is saying the brand or the
the business name the keywords they are targeting and then color and then home so this is how they
created their own page title which is very very good because it immediately gives the people that
the key word so in case somebody is looking for furniture repair or furniture upholstery then
they would be able to find this one so there is no need to reinvent the wheel just look at what
what works and then just model it okay so this was about meta keywords and meta description I want to
show you one more thing that is not showing up in the home page but it will show up in every other
page that is not a home page on your site so it will give you one more thing which is the page
URL I talked about page URL before but this is very important sometimes you see page URLs look
like Facebook does it very strangely it is like facebook.com forward slash 6:8 XYZ da-da-da-da-da
and just gears long string of random numbers and and words and and all kinds of letters you don't
want that you want actually to have a clean page URL so that once people click on it they know
where they're going let's just look at the Google and then see what it says here let me just zoom
in quickly here so you can see this is the brand name so there once you click on this link it it
will get you to their to their home page which is under the dot-com domain there is no forward slash
and something else but there are other places for example this one furniture repair Morgan Manhattan
calm and then it it is actually showing up that it is going more for slash cabinet shop in case you
click and in case you type in consulting like this P Lemon business calm forward slash consulting it
would show up like this in Google so once people are looking at it they would actually know where
they are going so they will they will know exactly okay so this is a cabinet shop page or section on
their website let's just click on it if it gives your long random numbers and then words and then
all kinds of letters you actually don't feel that this is something real it could be fake it would
be it could be untrustworthy so I would suggest you always put in a nice branded keyword rich
page URL in here once you have a blog let's say we you are publishing your articles using these
GroovePages at this moment you can put in for example taking the Veronica's furniture shop this
would be chair chair crash repair – how to repair door chair something like this so what it does
now is actually it gives you some keywords chair repair how to repair your chair so it could
actually show up in Google this way so that people know what what they are actually going to
so this is important for Google to know and then also for the for the customers to know that that
where are you guiding them to so this is the page URL as I said this is not showing up on the
homepage because homepage is the dot-com or dotnet or just a domain that you typed in there
but in case you're adding additional pages then this page URL will show up let's just see on
this one what we have next mobile friendliness mobile friendliness is a big thing guys I have
a couple of questions here guys I will answer the questions at the end of the at the end of the
video we are coming to the end so you will not be waiting for very long now we are at the bull pile
friendliness session now so mobile friendliness is a big thing just just think about when you are
browsing the Internet or Facebook or something and you click on on a link on Facebook to a to
an article that is saying why pandas are so cute or something like this basically you are using
your phone to view websites on the internet and then if the if the site is not mobile friendly
if the site is actually a full page desktop site that you are trying to view on your mobile phone
it will not be moved it will not be friendly and the visitors will not stay very long this why we
in GroovePay GroovePages and GrooveFunnels we have this awesome option here so once you click on it
you can actually redesign completely your page to fit as you'd like on a mobile phone so let's
say I want to have this text in the middle I don't want it to be on the side as on desktop so
I would actually click one more time so that only my mobile device is visible in pink and then I
would go and just change the text center it in the middle and then also do it for test one and then
I want to Center this text for a mobile and then and then this so you can go in and then actually
go in there and do each device separately you can design the user experience that you want your
users to have so don't give them the same page that when they load in a desktop site to watch on
a smaller device in a small mobile phone it will not be nice people will just leave and never you
will never see them again this way you can give them something that they can actually use they
actually watch they can actually read and then with this they will actually stay on your site and
then read your content we want their attention we want them to read through our page you want them
to see your pictures and the videos and this way we can actually sell them something they can
actually get our help our services and things like this so this is very important and GroovePages in
the GrooveDigital as a company will be leading in this mobile friendliness because as you probably
seen Mike talking about Google Mobile first indexing 2020 this is a new thing that came out
in in 2020 this is Google is indexing the mobile phones first and then after that it is loading in
the pages for other devices so mobile for mobile first indexing is very very important because this
is the future now as you seen you can also catch yourself reading news and pages on your mobile
phone Google wants to give priority to these sites into these businesses that actually give
mobile mobile like mobile browsing mobile internet browsing a priority so in case you focus on this
mobile first design and mobile first indexing at this moment you will be on the top of the game
most of the other businesses that are that are in your niche are probably not even thinking about
mobile or don't even know what mobile first is or mobile first indexing but you as a customer of
GrooveDigital as a customer using blue funnels you already have everything that you need to
do this one and this is basically using this option so once you go in there to the mobile phone
you can actually put in a site and design a site that you want to do have your customers see and
then and then feel and then basically watch first and then as this is a mobile first index site
Google will only find the mobile side first and then will crawl it also for the desktop devices
and the bigger screens so using this one you are already higher up than somebody using WordPress or
Brizzy or whatever platform they are using if you use GroovePages you are more google friendly than
any other platform out there yeah so this is about mobile friendliness let's just see the last one
this is page metadata we already talked about this I will not be going into detail now basically the
page data metadata are already talked about which is in the science setting and page sorry page
settings this is the page title meta keywords and the meta description we already mentioned this
one earlier and then I will be not talking about that one so there is a couple of tools that you
can use to to see what actually your keywords are one is this answer the public calm that I really
like in case you are planning to do blog posts and things like this this is a very good tool that
you can use because you can talk about each of these questions a separate blog post and then
Google will finally as blog posts Google will see that you are an expert in your industry in
your category in your niche and then it will rank you higher because you have more answers you
have more content you have more value than just a simple simple business out there so for example
under the what question what consulting firms do you can just create a simple blog post about what
actually consulting firms do what what consulting means what consulting firms pay for MBA I don't
even know what that means but you can just create content around these separate things that people
are actually typing into Google and then searching for these answers once you create a content around
these topics you will be ranking higher in Google the other tool that I really like is let me
just use this one is sure what the name is I just drawing a blank Neil Patel is the inventor
our ubersuggest sorry so uber suggests once you click once you type in ubersuggest or app dot
Neil Patel com I will put all the links in the description of the videos in YouTube and also on
Facebook this will give you a tool that you can that you can use and find keywords write keyword
ideas content ideas see the top ranking pages to site audit and all kinds of awesome stuff so
let's just let's just use a furniture repair business out here let's just try to use Morgan
Manhattan comm forward slash cabinet shop copy link address now let's just pop it into our over
suggest tool this is by the way free to use guys there is paid versions of this software but in
case you are not going into more Pro stuff you can use this so what we can see here that there
is organic keywords people are searching for these keywords that that are invisible on this side one
thousand and six hundred two organic keywords you can see the number of keywords this domain ranks
for in organic search organic monthly traffic so eight hundred and seventeen people approximately
they're getting from for free but just because they are ranking on Google there are back ends
and domains core this is a bit more higher up SEO I will not go into this one but you can see in
June they had approximately nine hundred seventy seven visits in July they a thousand and so on
you can see also the keywords they were ranking for each each month down here you can see their
top pages that are pulling in the most traffic so for example this page the home Paige the it is
pulling in 340 pages almost every month then this page Manhattan office moving office relocation is
pulling in hundred visits per month and so on so you can go in and then actually see in separate
countries there's a United States here its Great Britain Canada Australia you can see more other
other countries how how it how this page does this Manhattan business where is it this morgan
manhattan business how it does and what the scores are in other countries out there so i i recommend
you to use this you ever suggest in case you're looking for keywords as well you can see these are
the keywords they are ranking for so in case you have a furniture shop you can go out here and
then actually take keyword ideas aren't moving manhattan movers office move i don't know you can
click on a view more and then you can actually see even more keywords that that this software gives
you yeah so you can go and i actually loaded more you can export them into an excel file you can
copy to clipboard and all kinds of funky stuff you can use this software for it is actually free
that's until a certain level as you can see here these are showing some numbers and then these
are not showing any more numbers you need to log in and then you can use it for free as well but
that's it guys basically you can get keyword ideas for a page metadata you can you can just get help
with these using ubersuggest and also answer the public these are all free tools that you can use
and then it will make your life much more easier so this is approximately if i wanted to just
mention also the webmaster tools once you are ready once you have your site ready and actually
now you want cool to start crawling your page now you want to start appearing in Google you would
need to go to a tool that is google webmaster tools and then this will load in a side that looks
like this Google webmasters you click on it you click on the search console and then you actually
can type in your URL and then Google will start crawling your site this is an actual platform that
you can use for viewing data how many people are coming in how many people are staying or how long
are they staying and all kinds of good things that you need to know in regards to SEO let me just
I didn't do this one for my site at this moment but because it is a much more in-depth topic I
don't want to get into in this basic video but let's just see what it does Google Webmaster Tools
let's just click on the images and it will give us an idea what it actually shows so this looks like
something we can use for this demonstration so open image in a new tab so this is approximately
what it does you can track clicks impressions click-through rate position you can see the total
clicks on which what keyword they used to actually find your site and then how many and how much
how many times this keyword was showing up when somebody typed in this keyword and I'm basically
all kinds of good things that you can do you just need to type in your your domain name into this
Google Webmaster Tools and then you can uh view all these data it is also free you don't need
to do anything and one more thing you you can do is create an XML sitemap there is an XML sitemap
generator one you once you type this into Google you create a very helpful thing for Google which
is the collection of your pages on your site so you create the site this your site the main domain
is Lemon business come on Lemon business calm we have different pages consulting I don't know help
contact this and that and then also we have our blog post let's let's just say hypothetically
we have a blog post blog post so how to ran how to how to work with a consulting company how to
do the instead it's actually an XML sitemap is a document that you can create and easily by
clicking on one of these that will be created created and then it will give give you a document
which you upload to Google Webmaster Tools and Google will have a deep understanding on each page
and on each post and contents that you created and you put on your site so let's just create a test a
restaurant I didn't do this before but let's just see BBC good food comm four slash recipes this
is something that we found earlier in this video let's just paste in this URL and then see what it
is actually finding it is now scanning twenty five thirty five for it basically it is going through
all the pages and creating this document for you let's just wait for it to finish and then we
can see what it gives us it gives us an XML dot XML file that you just upload to this Google
Webmaster Tools and then Google will know how your site looks like so we found a recipe side which
has loads of recipes so it is still crawling it has been crawling it found three hundred and four
hundred pages at this moment and it is still going so let me just see if we can cancel interrupt
crawling I can actually not see let's just I mean I will not try it I will not waste your time put
in your site here once it's finished once you all have all the pages and then you use an XML sitemap
generator and then you can get the next small site map you upload it to Google Webmaster Tools and
then you actually get Google to know what pages you have on your site and how it actually looks
like the same thing is applicable for Bing Bing is another search engine you have also Bing
Webmaster Tools most of the thing that things that Google does Bing has very similar so you can
use that one as well so webmaster tools from Bing and then you can also upload the same XML sitemap
to Bing this will let me know where your pages are and how the structure of your site looks like yes
so that is approximately everything that I wanted to mention so I would love in case you can have
your questions popped in the comment box now I will just go quickly and read through what the
questions were from before let me just go from the top I hope it was understandable for you the
my whole ranting okay I have a question from Paul Jones what would you type instead of the home page
if you have an e-commerce site it does not have a page called home page but a page called the shop
so what I would suggest Paul is what I already said I'm not quite sure if you heard just go out
there and search for similar sites on Google that similar to one that you would like to build see
what they are doing see which ones are ranking higher and then which ones are ranking lower so
use and model the thing things basically these meta keywords and meta titles and everything from
the sides that are ranking high on Google this is what you want when you want to rank high so you
will need to copy the sides that are ranking the highest Google so model don't copy please okay
hi Dave your screen share is low-res although I'm watching at 720p is it possible to have a high-res
thanks it is going to be a high-resolution could be that this is due to your internet connection
could be that it is due to Facebook what I suggest sometimes on YouTube it is a better quality video
so just jump over to to the GrooveDigital YouTube channel and then subscribe there you can watch us
all always when we are doing a live stream you can watch us as well over there let me see if there
is something else yeah so mark Udall says that's great suggestion David check out what works in
San Fran reinventing the wheel correct mark yeah can you hide pages from Google search you can
hide pages from Google search this would need to be done within the Google Webmaster Tools
Bing Webmaster Tools you can go in there and actually says ok this page I want to I want not to
be indexed I want not to be found by Google inside growth pages at this moment it is not possible yes
see ok mark Kudo has another question David are we are you going to touch on optimizing images on
this training since its part of SEO who will then before another training so optimizing the pages
for mobile is actually up to your preference there are some tips and tricks that you can use however
I will not touching on it at this moment I will be waiting for the one the feature where you
can move everything around so you can redesign your page and pull basically the containers and
blocks separately using your mouse so it will be a feature when you click on it and then you just
pull it down if you want to have it bigger if you want to have a smaller you just just pull it up
and things like this once this feature comes out I will be doing a full mobile optimization video
because it will make more sense if I create one now I wouldn't still need to create one later
on so I think at this moment you can just play around with the options that you have it is very
similar to creating a website optimized for a desktop you just play around with the sizing with
the layout with spacing and then you're good to go can you put the name of the software for blogging
in the chat I'm not quite sure what software are you asking for but the one that I mentioned that
will help you get keywords and topics it is called answer the public clip and just open it here
so answer the public and you can find it in the website section answer the public search listening
tool and then this is it I will link in everything in the description of the video okay let me just
see there is some questions coming in perfect what about keyboards everywhere Chrome extension for
help with keywords this is another tool you can use it is very good I don't have it installed so
I didn't show it at this moment but it is very similar to Cooper suggests it is basically giving
you keyword ideas that you can use there is paid version of that app as well and then there is a
free version you can use as well it is just up to your preference at this moment I don't have it
installed on mic room so I didn't show it up Paul Jones asking where would you put the HTML code
for a heat map this is actually a good question this would go into your in case you want to have
a heat map on your whole site you would come in to the right-hand upper right hand corner site
settings and then you will need to put in the code somewhere over here it depends what the heat
map software says if it says put it in the head tag a head section of your of your side then you
put it here if you put it if it says and threw it in the body then you put it here in case you
want to track only separate pages you can do that one as well so you just go into a separate
page edit settings and then you need to do the same just over here code includes and this is
where you would where you would put that one pole I have Jeremy saying sorry I missed most of
this session no where is Jeremy as soon as I press the end broadcast button as soon as I
end this a session you will be able to re-watch the replay just fear it a bit of time to load
because it will probably be standard definition to be able to watch it in a high definition in a
in a much better quality than just wait a couple of minutes it will load and then you will be
able to watch it them learned a lot about this your thanks a lot David you're welcome Joy's
Facebook user says ranking high on Google is really tough Google gives priority to Authority
sites I wonder how small site should rank high so this is true it gives priority to Authority
sites but you don't have to be an authority in the whole world you as a local business this was
I was taking examples for for local businesses for example this one that I created you can rank as
a authority in your local area in case you have an e-commerce shop and you want to go out there
and conquer the world it will be a big task to do there is probably more knowledge needed than
what I just showed you here these are just the basics as I wrote here to basics of FCO you would
probably need to move no more and maybe hire help or learn from some courses about SEO to be able
to conquer the search engines with digital digital products digital businesses and things like this
in case you have a business that is brand-new to the market just put out put out a valuable content
just answer people's questions put out content that actually Google thing can find and then this
will slowly rank you high this SEO is a long long term long term business long term thinking type
of thing it is not a high a quick quick job you do do these certain things and then you are up on
the first Google this is a long-term process to rank high on SEO saying case you you start now you
have a very very good chance to rank up there very very soon you as users of this amazing platform
GroovePages have the priority you have the mobile speed already done you have the mobile first
indexing already done you put in the meta keywords meta title and and things like this you're already
done from this article it is called search engine land oh sorry not this one most SEO learn SEO
on-site SEO this is the number one ranking where is it number one maybe not the number one but
number two ranking article on SEO so this is very very high authority it gets you do everything
that it says here just read through I will put the link from this one in the description you will be
able to have a really really really good chance on ranking higher than most of your competitors as
you see thanks David learned a lot thank you very much for Anika what should be the best score for
SEO I'm not quite sure what score are you talking about in case this is a page loading speed the the
one you have in PageSpeed insights this is already quite good you can just tweak it a bit make your
images smaller make sure that you don't have loads of fonts on the page make sure you don't have
loads of different animations and embed codes then you have a very good chance to to have a very
good score on that one but for score SEO score on pages like this it just depends on on what your
competition has if it if the if you want to unwrap basically rank number one you need to outrank the
one that is at the moment number one so just pop in your competition in this software analyze what
they're doing how much traffic they are getting what is their monthly organic traffic and what
pages they have tried to model it and then do better job than they did this way you have a very
good chance to rank higher to have an SEO score much higher than them let me see okay do we have
to regenerate XML sitemaps every time we change the site content and delete pages or content or
does Google do it automatically moving forward so once you are starting out you give Google an
XML sitemap with your finished page let's say you just built out your page you give Google your
sitemap and then Google will take it from there and start ranking you it will be playing with
your ranking so it will put you a number on the page number five then we'll page number ten then
page number two then page so it will be testing where your site fits in into this whole keyword
thing once it found a nice place for your for your site within the search results then it will
keep you there for some time if it sees that it is not clicked on it will pop you know a popular word
out but once your site is crawled and found inside Google you're good to go at the beginning it just
it just takes a Google a bit of time to put your site and your pages up there but once most of
your your pages are up on Google he will take care of your site and crawl it automatically from
that on so the start is the the biggest problem but I seen some some businesses do very very well
affiliate business is promoting other products do very well after even three four five six months
they are already ranking on the top of Google search results so this is as I said a long-term
game this is free traffic from Google by actually getting people to to search your keywords that you
want to rank for and then when they find it then you will get this traffic you can also do not not
follow links right so yes so you can do these ones you can at this moment I'm not quite sure how to
do those on in GroovePages basically for everybody that doesn't know do not follow link or or not
follow links or basically links within your site that once clicked Google will see that that you
don't want to follow and track this link as as an authority as an internal or external link this is
useful in case you are linking to somewhere that that is not your site so let's say you have you
have a blog post about about this uber suggests tool and you want to you want to talk about uber
suggest but you don't want to promote it you want to say Google okay I don't want you to crawl this
page because I'm not promoting over suggest so you can put the links to over suggest in your blog to
not be to be non followed to do not follow links this will let Google know that you are actually
not actively promoting not actively sending customers and visitors there so at this moment
I'm not quite sure how to do this inside prove pages but I would probably need to play around
and then it is I think possible already yeah I use keywords everywhere also Jeremy says it is a
pretty good tool like at this moment don't have it I am NOT very into SEO at this moment if you put
a lot of keywords in a Meta Description will it slow down the loading speed of your site the Meta
Description will not the Meta Description needs to be visible as it is on Google and you just see
or I have Google okay so meta description is this part over here Google has a certain number
of characters that is showing up over here in the meta description in case you put more it
will just show up as three dots you see here the meta title of answer the public is too long for
Google to see so they put a too long page title and it doesn't show up not everything shows up it
just puts three dots so in case you are wondering if this will slow down the speed of loading of
your site it will not it will just not show up properly in Google as you can see here this one as
well sign in is showing up because this is this is short answer the public ethic use is short but
this that visual that free visual keyword it is not showing up it's because it's probably a long
word that it doesn't fit here and then the same for the description over here and the same for
the title if it's too long it will not show up in Google properly it will show up just three dots um
Fernandez is asking what score should you be for SEO by search engines I already answered Fernandez
I just find that I'll find your competitor there is no right or wrong answer to this one case
you're you have a small local business in your city in your town you want to rank high on on
the search search engines you probably will not to have you probably will not need to have a very
very high SEO score but in case you are competing in you know big markets that basically dominate
search engines it will be a harder job to do so just see what the competition has and where you
want to rank if you want to rank number one see what the number one ranking website has what score
they have and then try to beat that Valentine says thanks David I would need to watch this over again
yes it is a pretty in-depth thingy I think we have now we are now going for an hour and 20 minutes
but yeah I got a Tsang site ranking in just a few weeks one page this is very good Jeremy you
probably did a very good job in everything that I was talking about and but it is an older domain
I'm sorry I before I started SEO optimization on that side I searched 20-plus pages and could not
find the site yeah well it is Google is playing with your site once you start out once you have a
new site published you give the Google Webmaster Tools your your site your domain your XML sitemap
and everything it will start slowly crawling it it will crawl your site on GroovePages much quicker
than every other site out there but it still needs it Google is still testing putting your site on
second page than 10 pages and 25th page and this and that is playing around with your site just
to test where it is where it will fit the best and this is how we decide so you just need to
give some time and then check now and then in the Google Webmaster Tools it will actually
say where your pages ranking have facebook users saying great session thanks for the tips
you're very welcome great info thank you is it better to use GroovePages domain or buy a custom
domain it is always better in case you work with your own custom domain it is more professional
more brandable you can create your own logo you would probably not create the logo for for example
my side here is Lemon sorry boom GroovePages.com forward slash Lemon business in case I will
create a logo with all this information move that through pages com.com forward slash Lemon
business or create maybe a business card saying all these things it wouldn't look professional
it wouldn't look good this is the same thing that Google thinks about does it look good does
it look profession doesn't look trustworthy is it that is it an authority business you will
probably not see an authority business with this kind of URL with this kind of domains so
it is always good to have your own custom domain the last one I have here is from Fran others thank
you David great learning experience yours enjoy saying things so that's it guys I will make sure
to pop in all the the links I was using into the descriptions of these videos or I will probably
put them on a document in a Google Doc and then just link in the Google Doc so everybody can
can see it and take what they want not to put a Facebook post or YouTube post so long so I'll
just link in a Google Doc and put all the links inside there so you can have them but yeah I
don't see anymore or new questions so that is approximately it for this SEO SEO guy I hope you
enjoy that I hope you learned something good and useful and I hope you will be actually going
out there and using it on your your sites so I will be wrapping this up we're doing it now
for an hour and a half thank you very much for watching and then you know where to find me I am
in the group all the time so see you there bye bye
