SEO Phases for Enhanced Product Indexing and Rankings
this is now we're going to decide like is there
anything in the title that we'd want to change as part of our reworking of SEO phase one the
main goal of SEO phase one is indexing indexing is showing up in the top 300 results for keywords
and you don't need to worry about ranking during phase one it's about indexing so during phase one
it is okay to have the same keywords repeated in your title and in the back end search terms during
phase two however this is what we were calling the pink keywords update this phase is now changed
and that's because Amazon in the last week uh so I'm shooting this on 416 April 16 2022 and in
the last week they actually got rid of the brand Analytics tool that showed you these keywords in
pink this was a very lesser-known underutilized tool inside of the brain analytics we loved it
because it made SEO phase two very quick and easy before these pink keywords existed and sort
of inside of the brand Analytics tool the way we used to do it before that was to use scribbles and
so on my website I've long kept the screenshots to show how that would work and this is going to
be the way we're going to do phase two moving forward it's not as fast you're just going to have
to type in all of these things into a tool called scribbles and what it basically does is it checks
your search term field against the description the bullet points in the title and when you do
phase two you want to do incremental indexing the words that are already in your title your
bullets and your description do not need to be in the search term field during SEO phase number
two during phase one we purposely include them because we have repeatedly found through thousands
of tests that including the the word in the search term field in the title and in the search term
field at the same time when you first launch the product will index the product faster so phase one
could last two to four weeks then you're going to go to phase two and you're just going to take out
the extra keywords that are already in your title your bullets out of the search term field and
then replace them with the next words on your list so if we go back to list the list right here
we started with 70 search term phrases that were ranked seven or higher we did not get all of the
ones towards the bottom here and so once you do phase two you would then cut out those extra
words that are already in the title so like for example if we scroll all the way to the top
here I know for a fact that sage and smudge kit are already in my title those are four words that
I'm going to be able to make room for in the back end of the Search terms when we run phase two and
so you're going to be able to take those out of the search term field and replace them with new
keywords lower on your ranking lists that are not in your title so the other thing you want to
do during these early phases is make sure you get the title correct so if we look at the title as
it currently stands and we look at the important keywords here of course we've pretty much hit all
of those important ones we've got white sage we got smudge we've got sticks all of these ones
are really really well covered you want to try and get some exact matches on these that's kind
of important and so let's see if we can get the title back up here so every time I put my cursor
over the photo it's going over the top all right so we'll pull this all the way to the top and
so do we have an exact match for sage smudge kits yes right there Sage smudge sticks right
there white sage yes that one's good witchy home decor though is absent and so if I really was
gonna try and change up my title and I'm gonna go ahead and do it today I would go ahead and go
into the back end so we're going to re-pull up the Ace in here hit edit and go into the detail
section not to be confused with the keyword section which they just changed uh we're gonna
change the title where did they throw the title it totally changed everything product identities
now where the title is on my sage smudge kit so
