How to Optimize TikTok for SEO
How to optimize TikTok for SEO. Now, I know what you're thinking. What does TikTok have to do with SEO? But if you've been paying attention to any social media platform
over the last several years you know that they tie into SEO and TikTok is one of the fastest
growing platforms out there and the app generated $4.6
billion in revenue in 2021. That's 142% increase year over year. This means that you absolutely
can't afford to overlook it as a part of your marketing strategy. And according to Google's
own internal data nearly 40% of Gen Z users
prefer to use TikTok and Instagram over Google to search. One of their SVPs at Google has even said, "the new internet users
don't have the expectations and the mindset that Google
has become accustomed to." So how can you make sure
that your TikTok presence is fully optimized for SEO? Well, Step 1: Understand your audience
and their search intent.
Ask yourself who you're trying to reach and what they're looking
for from your content. There's four types of intent:
informational, preferential, transactional, and navigational. Just make sure you understand
which one of those intents your ideal customer's looking for so that way you can best
create content for them. For example, if my
audience is related to food and they're just looking
for informational content on how to create a omelet or a pancake, my content, my video on TikTok
may be more informational, creating step-by-step instructions on how to create a pancake.
Step 2: Select the right
keywords for your video. You can use tools like
Ubersuggest or AnswerThePublic to figure out what is trending
right now in your space and what people are searching for. If you go to Ubersuggest,
type in any keyword. It'll show you literally
a million plus variations of that keyword that people
search for and the keyword based on how popular it is and
what people are looking for. Keep in mind, even though it
may be competitive on Google it won't be that competitive
on TikTok when it comes to SEO. And if you use tools like AnswerThePublic, it tells you right now
today what is trending and it pulls keywords based
off what people are searching from, from search engines like
Google and showing you what's popular that people
want to hear about today that they will be searching
for also on TikTok and create content around those subjects.
Step 3: Define your hashtag strategy. Think of hashtags as like keywords. Choose the main one as
well as supplemental ones that are less competitive, that
might be easier to rank for like long-tail keywords. And again, you can use
tools like Ubersuggest and AnswerThePublic to
give you these keywords. Step 4: Review your performance. Look at your analytics. All these tools provide analytics even if you're trying to do
marketing outside of just TikTok and look to see what's done well and what hasn't done well. Create more content and the
videos of the stuff that's done well and less of the
stuff that hasn't done well. If your account continue gets more views you're more likely to rank higher so make sure you're focusing on content that people actually want
to listen to and watch. That'll help you perform
better on TikTok as well, because if you keep creating content that people don't want to
watch, it tells our algorithm, "Hey, those videos are duds. So don't rank the overall account
well for almost anything." That's why you want to eliminate the duds and create more of the good stuff.
That'll help you rank higher
on TikTok for all your videos when it comes to SEO. If you need help with
your TikTok marketing or any social media marketing,
whether it's paid or organic, check out my ad agency, NP Digital, where we help companies grow. If you have any questions,
leave a comment below. If you enjoy the video, like it, share it, tell the people about
it, thank you very much..
