Learn SEO with Real Projects: On Page, Off Page & Technical SEO Projects [Updated Strategy]

• Posted On - July 13, 2024
• By - adminjon
• 0 Comment
• • SEO

Hey everyone and once again welcome to WsCube tech. Myself Umar Tazkeer. Guys, in this particular video, we are going to talk about Complete SEO Implementation. Guys, what type of search engine optimization do we do? Whether it is on-page or off-page or technical SEO. We are going to understand everything in detail. That is, we are going to discuss a mini project type here. We will select a web page. We will also see how we select that web page. Then in a specific website, we will discuss why we selected that web page. And after that, in respect to that web page, we will do keyword research. That is, we will do keyword research to make efforts of on-page. We will finalize the keywords. We will see what are the different tools with which we can do keyword research. Which are free, which are paid tools. Okay, what type of manual keyword research we did.

We will see all three things in respect to a specific page. Then in respect to that page, we will see how we can do off-page SEO of that page. And how we can work on the technical aspects of our website from the point of view of search engine optimization. So, we are going to discuss all these things in this project. Right. So, here you can see on my laptop screen. Here you can see a website, JCRCAB. So, I will write here. Throughout this project, we will discuss JCRCAB. We will select a specific web page of JCRCAB. And in respect to that web page, as I told you just now. On-page. Right. Off-page. And we will do the implementation of technical SEO.

By the way, guys, if we talk about technical SEO. So, the technical aspects are generally not on the pages level. Generally, the pages are not on the level. They are mostly on the website level. For example, if we take the example of SSL certificate. Right. If we take the example of SSL certificate. So, the SSL certificate is on our website level. If we talk about the speed optimization of the website.

Yes, there is also page speed optimization. But whenever we talk about speed optimization. So, we try to optimize the speed of our complete website. By the way, speed optimization is also on the page speed level. But yes, we make efforts. So that the speed of our complete website can be optimized. And when its speed is optimized. So, all the pages in it.

Their page speed is optimized. Guys, what I mean to say is. The efforts of our on-page. They are on the specific pages level. The efforts of our off-page. They are also on the level of specific pages. But the efforts of our technical SEO. All those efforts are not on the pages level. Some efforts are there. Which are also on the level of our website. Fine. So, I told you about the project. That we will select a specific web page of JCRCAP.

And we will move forward. Guys, before we come to its technical implementation. I mean, what type of on-page do we do? What type of off-page do we do? So, when we start these things. So, our process guys. It basically starts with keyword research. Guys, our process starts with keyword research. But before that. There are some other very important basics. Which we need to understand. For example, if a client brings a website to you. Or let's not talk about the client right now. Let's try to understand this thing.

After all, the website you have. How can it come? How does a project come to you? And what can be the different states of that project? I mean, what type of project can you get? So, I try to explain that thing to you here too. Look, you can get a project of this type. Which is a completely raw website. Okay. I mean, the website is ready. Your website is ready here. But if we talk about any efforts of SEO. So, no efforts of SEO have been done on it yet.

There can be one condition. I mean, this type of website can come to you for search engine optimization. It is a completely raw website. I mean, the website is ready. All its pages are ready. And the website is ready. The website is ready. But any type of SEO efforts on it have not been done yet. No search engine optimization work has been done on it. The second website or project that can come to us. In which our involvement can be. That is. That a website is such. On which search engine optimization has already been done. Right. Websites on which search engine optimization has already been done. If such a website comes to you. To make efforts of search engine optimization. So, what do you have to do? First, these websites have to be audited. You have to properly audit these websites. And have to see.

What is their current stage? Right. Where is this website existing now? If we talk about the website. It means. Their important web pages. Where are they existing? What is their stage now? Existing means. I am talking to you with respect to ranking. Where are those pages ranking now? What are their positions? Which keywords are they ranking on? And what is their relation with competitors? These are all things. Right. So, if we talk about such websites. On which already. SEO work has been done. Some of our steps increase. Because we have to properly audit that website. And audit is not only at one level. Here I told you an example of ranking. But. There is not only one thing. Which we do audit. Okay. There are a lot of things. We will audit on different factors. For example. We will audit on the factors of on-page. Right. After that. We will audit on the factors of off-page. We will audit on that too. The profile of our backlinks. Okay. The profile of our backlinks. We will see that completely. What is the profile of backlinks? Which website has come to us.

As project. After that we will take the decision. What type of work we have to do on it. Okay. The same thing. Which you can see. Which is our raw website. On this. This thing is a little easy. Not a little. It will be very easy. Because here you have this audit. You don't have to do all these things. The search engine optimization work that has been done before. The search engine optimization efforts that have been done before. You don't need to audit them. You need to start fresh. Here. Right. So this thing is ours. After that. The third one. I will tell you. The third project that you can have. It can come. That you are involved. From the point of view of search engine optimization. At website creation level. Right. Website creation level. Like. In most of the cases. In agencies. Or the IT companies. It happens in them.

Right. That. Many times it happens. Like if a website is being made. Okay. If a website is being made. So. While making that website. There are a lot of such things. In which the SEO persons. Their inputs are important. So it is possible that you are at that level. Involved in that project. Where. When the website is being created. Even then you are giving your inputs. Even then you are giving your suggestions. And recommendations. That from the point of view of search engine optimization. What kind of website is this. Right. So when you have. For search engine optimization. Website projects. If these websites need to be searched. Then these different scenarios. Can be created. How can it be done once. Definitely. You can get a RAW project. The meaning of RAW project is. That website is made. But the search engine optimization. Did not work. Once you have a project like this. If you have a project like this. If you have a project like this. So. Then. How does it work. It is. It is.

It is. It is. It is. It is. It is. It is. Once you can have a project on which a website has been created and some search engine optimization efforts have been done on it. Third, you can have a project which is not even a raw website, means it is in the process of making, the website is in the development stage. And at that time, the search engine optimization point of view, whatever important recommendations you have to give to the developers, you give it there. So these are the things you are seeing here, that we can have projects in three ways, you have to work in different ways in all three. After that, if we talk, then the structure of the website is also very important. And now you will understand why I am talking about the structure of the website. Guys, when we talk about the structure of the website, then the structure of the website means that I am talking about the pages of the website. Because pages are the entities, pages are the things that make the structure of your website.

How is the structure of the website made? The structure of the website is made from pages. What is a website? If we look at the technical definition of a website, then our website is basically a collection of web pages. This is the web page 1 of our website, this is the page 2 of our website, this is the page 3 of our website, this is the page 4 of our website. So how many different pages are there on our website and are these pages the way these pages should be, i.e. website structure. So guys, before starting the process of search engine optimization, it is very important to understand that whichever website we are going to work on, the different pages of that website, whether those pages are properly structured or not.

If those pages are not properly structured, then you are going to have a problem in search engine optimization and a lot of problems are going to come. I will explain it to you in this way that whenever we talk about search engine optimization, in layman language, we understand this thing that whenever we talk about search engine optimization, then what we understand is that we are trying to rank a website. Guys, websites are never ranked. We never rank a website with search engine optimization. Guys, who do we rank with search engine optimization? We rank web pages. Guys, we rank web pages with the help of search engine optimization or by doing SEO efforts. So we have to be very clear about this thing in the beginning that we never rank a website. So you have to get this thing out of your mind that these websites are our rank. Our web pages are always ranked, that's why your efforts, whether they are on-page or off-page, they are in respect of pages. Like I am saying that pages are ranked, website is not ranked.

If you want to experience this practically, you can come here. Like I enter, I am going on Google, okay. And we enter some keywords here. And I enter some keywords here. Like I am entering Digital Marketing Training in Jodhpur. Okay, I enter this. So if I come down, you can see that my website is ranked here. Now we will see this. If I open this here, what are you seeing here? That our website is not being ranked. This is basically our homepage is being ranked. Because if all the pages are ranked together. If all the pages are ranked together, then we will say that our website is ranked. Because what is a website? Technically, if we talk about definitions, then website is basically a collection of web pages. So our efforts should be in respect of web pages. We will rank web pages. We will do keyword research according to web pages. When we do our keyword research and finalize our keywords. So when we insert these keywords on a specific page, in different locations. We will keep those keywords in different places. So we will keep them on the page level.

Every page provides a different meaning. For every different page, we have to do different efforts of search engine optimization. So these things should be very clear to us in the beginning. That search engine optimization will always be at the level of pages. That's why we need to understand the structure of our website. Because the structure of the website is made up of pages. These are the foundations that will help us a lot when we do search engine optimization. So what did we see here? What did we rank on a keyword? What did we rank on a query? Our web page ranked this one. And the information in this is related to digital marketing.

Let's do more research. So guys, let me enter the query again. For example, I enter PHP Training in Jodhpur. I entered PHP Training in Jodhpur here. And I open it here. And then I enter Python course in Jodhpur here. Let's enter it. We are doing queries here. And I also open it from here. After that, if you want, we can also take some keywords here. But for once, let's try to understand these things. Here you see, the query I have done is PHP Training in Jodhpur. What are you seeing here? Our page is ranking here. Where PHP Training in Jodhpur is being discussed. And this page is a page present on our website. Right? So what did we see? On one of our specific queries, the different pages of our website are ranking. Our website is not ranking. What does our website mean here? Our homepage is not ranking. Our homepage is not ranking here. So we have optimized all our different webpages for different keywords.

Right? Did you understand? So we have optimized the search engine of our different webpages. This is the first thing you have to understand. The webpages that you have to rank. How should those webpages be? Right? How should those webpages be? Now the structure of the website that I was telling you is very important. So it is possible that the website that is made is not search engine optimization friendly. Or that website is not Google friendly. It is not Google search friendly.

What I mean to say is that many times it happens that you have such websites. In which you have to give a lot of recommendations from your side. Some pages have to be added. Some pages have to be split. Means if one page is carrying multiple information. So what you will do is that you will split that page. It is possible that one information in one page. Another information in the next page. Third information in the third page. Means according to the information for which that page is dedicated. For that you will make a specific page.

Or you will make a specific page for a specific information. What I mean to say is that the website structure is important. And first of all we have to understand that the different pages of our website. What kind of pages they are. And what type of pages we should make. So that we can do search engine optimization properly. Now try to understand the thing here. When I inserted PHP training in Jodhpur. So why did it rank the page of PHP training in Jodhpur? After all it could have ranked the page of digital marketing. It could have ranked the homepage of WS Cube tech. After all why did it rank only the page of PHP? Guys, the answer behind this is that our page of PHP. If I write it like this. WSCubetech.COM Slash PHP I just write it like this.

This was our page of PHP training. Why did this page rank? PHP Training On the keyword of Jodhpur. Because according to this keyword. We have ranked this page. Because according to this keyword. We have ranked this page. That's why this page is ranked. This page is shown in search engine result pages. So what does it mean to say? The keyword selection will be at the pages level. So will we make only one page? Or will we make only two pages? No. Now we started to understand. That on any type of queries. We have to rank different web pages of our website. We will make that many web pages. Like if I talk about Digital Marketing Training. We provide this service. And on keywords like this. We have to rank our web page. Like Digital Marketing Training. If we have to rank our web page on our keyword. Then we will make one web page.

There will be all the information related to it. We will try to rank that web page. But if we provide other services. Right. If we provide other services. Like PHP Training. If we talk about Digital Marketing. PHP Training in Jodhpur. For that we will make a separate page. Why are we making a separate page? So that we can rank it for a specific type of queries. Now where will be the problem? The problem will be there. Where we are entering multiple information on one page. Now if we are entering multiple information. Then how will we decide. For what we will optimize this web page. Like. If we talk about one page. Like I am trying to explain here. I made one page. This. I made one page. And on this page. I have given a lot of information. Information about all my courses. Which courses? I have given about SEO course. I have given about Google Ads. Right. After that I have given information about Facebook Ads. And after that. I have given information about PHP Training.

So all the courses I provide. All the courses we provide training. We have given all the information here. Now for which keyword should we optimize this page? What do we want? On which keyword should we rank this page? Confusion. We want to optimize this for SEO. Optimize for Google Ads. Optimize for Facebook. Optimize for PHP. Optimize for everyone. If you optimize one page for everyone. Then you have to write about everyone on this page. And you have to write a lot. Right. Before that. When you optimize this page for everyone. What problem will be created? Why am I forcing on this? Or giving so much importance to this? Try to understand the pages.

The search engine optimization which starts. It starts from the pages level. So if the concepts of your pages are clear. Why do we make pages? Why are there multiple pages on our website? And from which type. We will work on multiple pages of our website. From which type. We will make efforts for the ranking of individual pages. All these things are very important. And we have to understand all these things. Only then we can properly do the search engine optimization. For this. Once again. In 2-3 minutes. How does the search engine work? I will explain that process to you. When you understand that. Then you will understand. Why are the values ​​of good pages? And in the website. Before doing the search engine optimization. You have to research the available pages. And before doing the search engine optimization. Our pages should be finalized. The structure of our pages. Means the pages will not be complete. But a structure should be in our mind. That we will move in this direction. This type of structure should be in our mind. Because pages cannot be created. Why can't pages be created? Because when you do keyword research.

You will develop content accordingly. Then your pages will start to appear. But a structure will be formed. That one page will be of this thing. One page will be of this thing. One page will be of this thing. So let's come back. So what I was telling you. The importance of pages. And along with that. The structure of our website. The importance of that. To understand that. Once we have to understand. The working of our search engine. How does the search engine work? Let's understand this first. So guys. What do you have here? So guys. What happens? What is the actual process? The users. The users go to Google. Okay. The users go to Google search.

And here. The user does his own query. Okay. As soon as the user does his own query. What does Google do? Google shows him some results. Search engine results page. Now, how do these results come? So guys, there are some websites like a user queries a user queries a digital marketing course a user searches for a digital marketing course as a user searches for a digital marketing course, it shows a lot of results in Google's search engine results page but where do these results come from? from Google's servers the information stored in Google's servers a lot of websites providing a digital marketing course are mentioned here like a.com slash digital marketing course b.com slash digital training like this, a lot of web pages and websites are stored here so guys, what happens? Google has its own crawler Google has its own crawler which crawls different web pages available on the internet Google's crawler crawls all those web pages like it crawled a news page then it crawled an entertainment website then it crawled a SEO page Google's crawler crawls these pages like it crawled a news page then it got the information that this page is related to the news in the same way, when it crawled an entertainment page then it got the information that this page is related to entertainment in the same way, when it crawled the search engine optimization page then it got the information that this is the website on the SEO category category is this website or this web page is on the SEO category.

So he keeps collecting information from here, crawler, and on the basis of that information, he has made different boxes in his server, different boxes have been made, like the websites related to SEO will come here, okay, the websites related to entertainment will come here, okay, and the websites related to news will come here, fine, I will explain this thing to you again, so what is this process actually, what is the process happening here, what is the crawler doing guys, the crawler, the is on the internet, it always crawls your different websites, it always crawls them, and if we talk about those websites, then the web pages are there, like page 1, page 2, page 3, right, on the basis of these pages, what information is in this page, what information is in this page, and what information is in page number 3, on the basis of this, what does the crawler do, it provides categories to your pages and stores them in different places, so he found out that this page is about SEO, and page, the Google crawler found out that this page is about Google ads, okay, in the same way, here 1000 pages are about Google ads, the crawler found out that there are a lot of websites, a lot of web pages are talking about Google ads, okay, so he crawled all these pages and put them here that all these pages are about Google ads, now here there is user activity and what does the user do, the user comes and queries on Google, Google ads course, let's assume that the page I was talking about related to Google ads course, so the user comes and queries on Google, Google ads course, as soon as the user queries on Google, Google ads course, Google's system checks in its database, right, Google's system checks in its database, in this database, because it knows that all the websites or webpages are about Google ads, so Google with the help of its database, with the help of its ranking algorithm, here Google found out that by crawling on the internet, the many websites here, the websites are of which categories, the different webpages are of which categories, from them he put the webpages of those categories in those boxes, in his database, boxes means here that he stored those webpages in his database, he stored those webpages in his database one by one, now when all the pages of Google ads courses are available in this database, so if someone queries, then Google knows that Google has to go here and whatever page will rank from here, that page has to be shown here in the order of ranking in the search engine result pages, so what will be the ranking, okay, 1, 2, 3, 4, who will go to which position, which website will go to the first position, who will go to the second, who will go to the third, this is the ranking algorithm of Google, you are seeing here, this is the ranking algorithm of Google, it decides which website will be shown on which position in the search engine result pages, means again I will explain to you here that what does Google do, by crawling different webpages, it makes their categories, so let's assume again that we have different categories, okay, this has become Google ads, this has become SEO, Google has categories, we don't have, this has become SEO category and this has become Facebook ads, the pages here, 100,000 pages are related to Google ads, here 100,000 pages are there, I am just taking an example, it is not necessary that 100,000 pages are only there, here 100,000 pages are related to Google ads, here 100,000 pages are related to SEO and here 100,000 pages are related to Facebook ads, 100,000 pages are there, okay, I have accepted this, now there is a query, there is a query and the person searches about Google ads, so many of these pages here will show in our search engine result pages, right, these pages will show in our search engine result page, but in which order will show, which page will be on position number 1 first, which page will be on position number 2, which will be on 3, which will be on 4, which will be on 5, which will be on 6, how will all these things be decided, these things will be decided by our ranking algorithm, right, how will all these things be decided by us, Google's ranking algorithm will decide all these things or Google's ranking algorithm will maintain this thing, will process this thing, which web pages will come in which order and Google's ranking algorithm, the same Google's different factors, which Google gives us suggestions that if you want to rank your web page, then you will have to follow these 200 factors, some factors can affect our ranking, some factors can indirectly affect our ranking, but there are many such factors, like the keyword being on different locations, the compressed images, the speed of the website, the increase of the website, the security of the website, the schema, there are many such factors, which Google tells that if you do all these things, if you do all these things properly, you will take care of all these things, you will take care of the recommendations, then these are like your 200 these 200 factors will gradually become yours, and what you told here about yourself, right, now understand very carefully, what you told about yourself here, that this page is about Google ads, okay, the other websites in these, you will have a comparison with them, the other websites in these, you will have a comparison with them, and in respect to that, rankings will be provided to everyone, now let's come here again, one thing I told you here, that when the crawler crawls, right, when the crawler crawls your web page, then he found out that your one web page is about Google ads, your other web page is about Facebook ads, the third web page is about SEO, right, so now you will have to understand one thing that how did Google find out that this page is about Google ads, or how did the crawler find out that this page is about Google ads, how did the crawler get this information, right, so when it comes on your page, when the crawler comes on your page, then it is available on your page, now here is something to understand very carefully, the content of the page, on the basis of that, the crawler understands that what is this page about, this page is about ads, at the same time, if there is some type of content on this page, which gives this indication that this is also about Google ads, it is also about Facebook ads, it is also about search engine optimization, there is a lot of information about affiliate marketing, okay, this page is also about Google analytics, so what will happen, you have mentioned a lot of information on the same page, when the crawler comes from it, then the crawler will not be able to understand it, the crawler will be confused himself that what is the main information on this, which page is actually about this, which page is actually about this, so there will be a problem in understanding Google too, if there is a problem in understanding Google itself, then how will it be able to show the content in a better way, like an example, I am you SEO, I told you the definition of search engine optimization, if you yourself do not understand the definition of search engine optimization, then what will you tell the other, the same thing happens here too, what is happening here is that if Google itself does not understand what this web page is about, it is confused, seeing so much information, Google's crawler himself will be confused that what is this page about, in which box should I go and keep this page, then it will be confused, there will be a lot of information, then it will be confused in respect of it, then it will not be able to keep it there, when it will not be able to place your page in the right exact place, right, it will definitely place it somewhere, it will index it somewhere, There are two processes.

Crawling and Indexing. Crawling means first it scans your page, understands its code, its text, its html, it reads everything. And after reading, the information that comes out of it, on the basis of that, it provides a category to your page. That is basically called as Indexing. To put it somewhere, to make an index, that our web page belongs to this category. That is basically called as Indexing. And before that, what I said is Crawling. What does Crawling mean? It means when the crawler comes on your web page, and scans your web page properly.

That is basically Crawling. So this will also come, when we will discuss further, on the project level, then we will understand that crawling is also important. Without crawling, if our web page does not crawl, then without our web page crawling, Google does not know anything about us. If it does not crawl, then it will not index. And when Google itself does not know about us, then the user keeps searching there, Google Ads course, SEO course, keeps searching anything. When our page did not crawl, did not index, then will Google be able to show it? No. So, from the point of view of Search Engine Optimization, how our page appears in the search engine result page, I am not talking about the website, what word did I use? Page.

How our page appears in the search engine result pages, it is very important to understand this. What type of things does it index? It is also very important to understand this. One thing is in our hands. Which thing? Content. Content is in our hands, that we understood that no, the whole game will be messed up with this type. Here, Google Ads is also being talked about. Here, Facebook Ads is also being talked about. Right. Here, SEO is also being talked about. Here, Affiliate Marketing is also being talked about. Analytics is also being talked about. This whole game is messed up. We ourselves are confusing Google. And if Google itself will not be able to understand our page, then how will the user show our page? Whatever we do, on page, off page, and do a lot of activities, the game is spoiled from here.

So, what came in our mind? No. This content is in our hands. This one. If this content is in our hands, then why don't we make different pages? Now, from here, you will understand that behind the website structure, which I told you so many stories, what was the meaning of this? Here, you will get clarity that no, this will not work. We do such a thing.

We make a separate page of SEO here. Page 1. We make a separate page of Google Ads here. Page 2. We make a separate page of Google Ads here. Page 3. We make a separate page of Google Ads here. Page 4. We make a separate page of Google Ads here. Page 5. We make a separate page of Google Ads here. Here, we make a page 3 of Google Analytics.

Similarly, we make a page 4 of affiliate marketing. So, we make different pages. In different pages, now I know that in this page, I will fill in all the information related to SEO. On SEO, the content based on SEO, whatever we have to write here, I will write everything. Why? Because now when the crawler comes, then there is no confusion. Look, our crawler will scan our content well. It will see. We are talking about SEO in description, in H1 tag, in all the important keywords So the crawler understood that this page is about SEO Here we are not talking about Google Ads, Facebook Ads, Analytics, Affiliate Marketing This page is about SEO So now when this page will be indexed and placed in a category And after that when the user will query about SEO Then Google will know that this page is about SEO No one is talking about SEO So there will be mapping and ranking algorithm will rank us There are more factors If this was the only factor then we would have done this much work And our web pages would have been ranked There are many other factors which will count to rank your web page But is this factor not important? Is the structure of the website not important? What should be the structure of our website? Now if you connect all the dots which we have discussed in half an hour Then you can reach a very good conclusion And that conclusion is How to create the pages of the website What type of content and keywords should be ranked? We will do keyword research on the type of content we want to rank We can understand this in both ways We will do content mapping on the type of keywords we want to rank But keywords will always be page specific Keywords will always be page specific Now I will show you an example You will have more clarity We will come here Here you can see this website Till now I have shown you examples related to digital marketing, SEO, Google Ads, Facebook Ads If we talk about the structure of this website Then you will see what type of pages are there on this website I will explain this with more clarity Here you can see pages There is a category of taxi services There is a category of taxi services We provide taxi services For all these things Because you have to interact with the client If you are a business owner Then you have to understand things in that respect What type of services our business is offering According to that, you will devise the structure of your website And the pages of the website will be based on the type of keywords we want to rank So I said I provide taxi services If I provide taxi services And I provide taxi services Taxi services in Rajasthan But what I saw When I did research, I understood that people are also searching Taxi services in Jaipur Taxi services in Jodhpur Taxi services in Jodhpur People are also searching Taxi services in Bikaner People are also searching Taxi services in Bikaner There are many more cities So I said that what we provide taxi services I will not make one page of taxi services Because if I make one page of taxi services Then what type of keywords will I be able to tackle Taxi services, best taxi services I will be able to tackle this type of keywords What did I do there I made different pages here Like if you see here There are different pages here Like if we open this page Taxi in Jodhpur Taxi in Jaipur Taxi in Bali Taxi in Bikaner You are seeing that these four pages are different If you study all these pages Like if I study the Taxi in Jodhpur page What are you seeing here The whole content on this page Taxi in Jodhpur There is no talk of Bikaner here There is no talk of Rajasthan here There is no talk of Jaipur here There is no talk of anything So now if the crawler comes on this page He will scan this page What information will he collect from here That this page is Taxi services in Jodhpur And he will index this page on his server Now if someone queries Taxi services in Jodhpur If a user queries Taxi services in Jodhpur What will happen Google knows There is a page in our index Which is on Taxi services in Jodhpur It will not be my page There will be many other pages Which will be indexed by Google Now the ranking algorithm will decide On different factors Whose page will be ranked Right But if we were on this page Taxi services in Jodhpur In Jaipur In Rajasthan In Bikaner If we talked about all these things On this page So on which query of the user Our page would have been ranked This would have been a problem So what we understood We have to divide our services Right So that On one individual page We can focus on one type of service Looking at the structure of this website You will understand Right So when we search engine optimized This project was of engine optimization But actually Before jumping on-page and off-page I wanted to explain this structure to you Because If you don't understand the structure of the website If you don't understand What type of pages should be on the website What type of keywords will we research Till then You will not be able to do on-page well If you made a single page of taxi services So now Your taxi services Keywords in Rajasthan Taxi services in Bikaner Jaipur Jodhpur Jaisalmer Pali These are your different keywords How will you tackle them If you have started tackling on one page So who will you keep ahead Who will you make a primary keyword Who will you keep in H1 Because taxi in Jodhpur Taxi in Jaipur All these are your different keywords So what are you seeing That problem is being created Right What are you seeing Problem is being created So you As SEO person As SEO person You should be clear about this in the beginning Which services are we offering And on the basis of which type of services You should have different pages And how on those pages We will do our important efforts of SEO Right So pages are important Very important If pages are not created properly Structure I am not talking about pages content That is later Structure A theme What are the services we provide If all those things are not properly fixed Then it will be a big problem for us Right Right, so guys, let's take a look at this website again.

For example, if we come to Taxi Services, which is our main service. So if you see our services, then Taxi Services, One-Way Taxi, Tempo Traveller and Sightseeing. You are seeing these four main services. And we have made different pages in all of them. Now, after seeing the pages, you must have understood what purpose these pages will be made for. In this page, we are only talking about Taxi in Jodhpur. So, if there is any query related to Jodhpur, this page will rank. Let's check it out. See, I will close all these pages for once. And after that, we will check this thing. Like here, what we just saw.

I will close all these pages for once. And here, you are seeing Taxi Services. So, this is the page of Taxi Services in Jodhpur. This is the URL. Now, I will put a keyword here. Taxi Services in Jodhpur. And let's see which page ranks. I will enter Jodhpur here. And below, we will see that JCR's website is ranking. And which page is ranking? Here we come. See, Taxi in Jodhpur. Why this homepage didn't rank? This could also rank. About Us could also rank. Why this didn't rank? Guys, this is why it didn't rank. Because if we go to the About Us page, I have not given this information on this page. That we provide Taxi in Jodhpur. We provide Taxi Services in Jodhpur. So, I have not given this information on the About Us page. So, how did we make the pages? So that we can target different individual services, individual queries in a good way. Let's see the other one too. We put Taxi in Jodhpur. Let's see Jaipur once. Taxi Services in Jaipur. If we see here, where are we ranking? Okay, I will search once.

JCR. See this. We are ranking a little down on this position. Because Jaipur is a little competitive place. But we are ranking down here. But we are ranking. And which page is ranking? Let's come here. See, Taxi Services in Jaipur page is ranking. Why? Because Google knows very well that it is talking about Jodhpur. When it was talking about Jodhpur, then this page was ranking.

Here was information related to Jodhpur. So, from the point of view of the user, this thing is also important. That you clearly define the structure of the pages. You clearly define your pages. Your pages should be very systematic. Only then you will be able to give the information to Google in a good way. See, this page only talks about Taxi Services in Jodhpur. This page only talks about Taxi Services in Jaipur. This page does not talk about our other services. Okay. So, now you should understand. The website that we get. We will start it. Its search engine optimization. Any type of page. Will we start it? No. Before that, we have to define the website.

That is, we have to define our pages. How many pages will be there in this particular website? What type of pages will be there in this particular website? What type of structure will this website have? As we just saw, JCR Cap. You guys go to the JCR Cap website. And try to understand its structure properly. What is its structure like? And what benefits will we get from its structure in SEO? See, we are talking about the structure of the website. In the reference of search engine optimization. So, you also need to understand this. How much will its structure benefit in our search engine optimization? So, we understood that the structure of our website. It plays a very important role. Right. Like if I talk to you. See, we understand more things. Like we try to tackle here. Taxi. Services in Rajasthan. Right. So, we make a page for this. Fine. For this, we make a page here. But how many queries can this page tackle? You could have optimized this page for 4 to 5 keywords.

For 4 to 5 keywords. Right. So, if you had made one page, you could have tackled 4 to 5 keywords. Right. So, if you see. Like we come here. And we go to Taxi Services. So, Taxi Services in Jodhpur. Assume that we can optimize this page for 3 to 4 keywords. We can make efforts. So, how many pages are there here? If we see. So, 1, 2, 3, 2, 5. And 5. And 5 here. Fine. There are 25 pages. So, if we take an example here. Total pages. If we talk about only Taxi Services. So, in the case of Taxi Services. In the case of Taxi Services.

The total pages we have. Fine. How many are there? The total pages we have are 25. And if we try to optimize one page for 4 keywords. Make efforts. Fine. Make efforts to optimize. So, how many keywords can we cater to them? We can work on 100 keywords. That is, we have here. How much did it become? To work on 100 keywords. We will work one by one. It is not that we will work together on 100 keywords. We will work one by one on 100 keywords. But our scope has increased. Why? Won't it benefit? It will definitely benefit.

The more scope you have. The more scope you have to rank your web pages on keywords. The more beneficial it is for you. Right. The more beneficial it is for you. So, here we are seeing. We have a scope of 100 keywords. Similarly, if we increase the pages further. If we increase it by 30. Then we will see. We can capture 120 keywords. On an average. This is not necessary. We will work on 105 keywords. On one page. This is not a very strict rule. I am telling you from a general perspective. That this is how it works. Right. So, now let's come to this website. And let's see here. As you can see. You can see 25 pages here. And how many are visible here? 3, 3, 6, 2, 8. And how many are visible here? 8, 8, 16. Okay. And 16. And this 4, 20. And 2, 22. 22 and 25. So, here you can see 47. Right. Total. So, we have calculated it correctly. But, on an average 47. 47 pages are visible here. So, if we take on an average. If we take 5 also. So, If we take 10, then 4, 7, 0. We can divide by 2. So, this will be 235. Right. 235. So, so we have an opportunity to rank on keywords.

And we have an opportunity to rank on correct keywords. So, you are seeing. From which type. In our website, we are able to create an opportunity to rank on more and more keywords Plus, we are able to create a relevant opportunity Because earlier, if we would have made only 5 pages Like these 5 or 4 services we have here Taxi services, one-way taxi, tempo traveler, sightseeing In its name, if we would have made only 4 services here Then we would have less scope to optimize keywords on different pages Right? A limitation would have been created for us here So, this discussion was to tell you that When we get different types of websites You should recommend them to your clients No problem If you don't recommend these things to them Like the reasons I have told you In the same way, you won't explain to them That how much scope is increasing As you add different pages, relevant pages Efforts will definitely increase There is no doubt that efforts won't increase Human resource will also increase Because when you work on more pages You will need more backlinks You will need more content You will need more human resource Which can work on it There is no doubt about it But overall, if we talk about business growth If we talk about overall traffic Which is coming on our website I am talking about the website I am not talking about one page Because here we are discussing on business perspective Whether there is traffic on this page Or on this page We are offering all the services If I have 5 courses One is SEO One is Google Ads One is Facebook Ads One is Analytics And if I have any other course So, if there is traffic on any course If we talk about overall business Our overall business is growing Did you understand? So, we will also take care of this thing Because whenever you do search engine optimization Trust me Trust me The client will talk to you at the end of the day About the traffic How much traffic came How much relevant traffic came And how many conversions happened So, you have to keep this thing in mind For how many conversions you are getting You will need more traffic for these Right For more traffic, you will need more pages For more pages, you will have to make more efforts So that you can rank all those pages Now, when I am talking about these efforts A concept blog is also added in this Right On this page Or on this website Sorry On this website There is a blog here So, here I will tell you a little concept of blog Then we will be project specific Right So, till now The discussion we did I will summarize it once Like we talked about Working of Search engine Which explained to us What is the importance of pages What are pages And we also understood What is the ranking thing Those are the pages Which rank and pages rank on some specific keywords.

So, we have to optimize the pages according to the keywords. Now, we will see what type of keyword, our research process is, that is something very different. So, what type of keyword research we do, we do all those things. But, we rank our pages according to the keywords. So, we have to develop the structure of our website first. Should be developed first, right? So, we have to develop this first, we have to create this first, which is the structure of our website. And on that basis, we will discuss further. So, we have discussed this thing. After that, here we have seen that the multiple pages, if we are working on multiple pages, I will also write multiple relevant.

If we are working on multiple specific pages or relevant pages, then we have more options, we have more options to rank on different queries or what can we do, higher number of keywords. Write higher number of keywords or write queries. We have the opportunity to rank on higher number of queries, right? In this thing, we also have the concept of blog. Now, I will give you an overview of the concept of blog. So, if you are going with a client, then you have to see whether you will recommend it or not. What type of blog you will recommend. But, I will tell you the importance. What is the importance of blog in any project, from the point of view of search engine optimization. Guys, as we talk here, that a user queries, let's say he is querying taxi services, which we are taking as an example. Taxi services in Jodhpur. Right? On this, your page, which page you understood as a strategy, on this basis, your page of taxi services, that page of taxi services is ranked and to cater this type of queries, you have things.

Taxi services in Jodhpur, Jaipur. Sightseeing services in Jodhpur, Jaipur. What is your scope to tackle all these queries? Because you have made this page, you will make efforts on it. You will rank on these queries, right? Jodhpur, Jaipur, cities, as I told you. But, some queries are also like this. For example, if someone searches here, Top 10 places to visit in Jodhpur. Now, these queries, the queries of this type, how will you rank on them? For that, we need a blog. Right? Because what facility does a blog provide us? That you can post regular updated content. Look, your website has become a service website. Now, only one page of Taxi in Jodhpur will be made. Only one page of Taxi in Jaipur will be made. So, all the services you offer, all the services you offer in the city, on any type of keywords, you want to rank your webpages. According to that, you have made the pages.

But, that is a limited thing. For example, if it is a taxi service, you can rank on the keywords like cab. But, the other queries that are happening in your industry, why would you want to miss them? What did I tell you just now? Ultimately, what do we need? We need traffic. It won't work if we just rank. What will happen if we just rank? Ultimately, if we have invested in something, if we have made a website, if we are investing in something, whether we are selling products or we are providing a service, it doesn't matter. But, if we are investing in something, obviously, we need some return. And, how will we get a return? When a product or a service is sold, we won't get a direct return from ranking. After ranking, people may not click on it.

Right? So, what do we need? We need more traffic. First, we need more people on our website. And, how will more people come? Most people won't come from one page. They won't come from two pages. Because, you can cater 10-15 queries on two pages. You can't cater all the queries. If new queries come to your mind, someone is doing this. Top 10 places to visit in Jodhpur. How will you cater that query? You won't mention all these things in your blog. You won't create a page for that. So, blog is useful for you.

Because, what can a blog do? You can create a blog on specific queries. And, queries which are not actually commercial queries. For example, if we talk about keywords intent, there are two major types of keywords intent. There are other types of keywords intent. But, if we talk about user query intent or keyword intent, there are two types of keyword intent. One type is commercial intent. You can understand which keyword is commercial intent. For example, if someone searches buy Nike shoes. You can understand. Because, word buy means he wants to buy. If someone searches taxi booking services in Jodhpur. We can understand. As soon as he searches taxi booking services in Jodhpur, we can understand that it is commercial intent. He wants to buy these services. So, we have created pages for him. We have created pages for commercial intent. And, we can book from here. See, we come down here. As soon as we see taxi services in Jodhpur, there is an option that he can book local trip or one way trip.

He can select from here. After that, he can book from here. So, the page has been designed like this. For different services, there is a lot of information on the page. He can take services from there. This is to tackle commercial intent. You can see these are our keywords. Similarly, the other intent is informational intent. There are a lot of searches for informational intent. As I told you, if someone is searching for top 10 places to visit in Jodhpur. So, why will we miss this type of queries? Because, this person is searching for top 10 places to visit in Jodhpur.

There are chances that he will come here and take taxi services. So, what can we do? We can show him an informational content. But, how will we show an informational content? We will show him through a blog. So, we should have a blog. In that, we can add different posts. So, I was telling you about calculations in terms of keywords. I was telling you that the pages of commercial intent, the 25 pages of commercial intent, on that basis, if you do efforts on 4 keywords, then you have a scope to rank on 100 keywords.

You have a scope to rank on 100 keywords. If we talk about informational intent, so, if we write 100 blog posts and we can rank on 4 keywords, then we have an opportunity to rank on 400 keywords. So, we get an opportunity to rank on keywords. Understand this, the more we get an opportunity to rank, the higher the probability that we will get more traffic. But, there will be efforts for that. The more the pages will increase, the more efforts will be made. Now, it depends on you whether you can make that much human resource available or whether you can do that much work or not. It totally depends on you whether you can publish new blog posts or not. My job is to tell you a strategy. Executing it and implementing it is your job. So, whatever discussions we have done regarding this project, we have not reached on the page yet. In this complete discussion, we have not reached on the page yet. Our discussion is about how our pages should be. So, the first activity, I will tell you the first activity you have to do is you have to properly work on website pages.

You have to work on website pages. And you have to devise a structure which will help your web pages to rank according to keywords. For example, JCR is an example. Watch it carefully. You will understand. And as soon as you go on this website, I believe if you have followed all the discussions I have done in a good way, you will understand why this page was created. What was the need to create this page so that we can cater to these keywords. We are catering to these keywords. We are catering to these keywords. We are catering to all these things. After this, we understood that we have not started keyword research yet because we know the process. If you are a beginner, you may face some problems.

But we know the process, that first we have to do keyword research, then on-pitch, then off-pitch, parallel we have to implement technical SEO, along with that we have to keep an eye on our analytics tools, what are the indications they are giving us, what are the reports they are giving us, and according to that we keep making further changes and we keep working on it. This is the exact process that we follow and that we should do as well, which is our exact process, which we can do. We know this. So that's why I know that the research on keywords will be page-wise, so first work on the pages. If you are a beginner, then you will start keyword research. So what I mean to say is that if the pages of the website are not correct, then don't start keyword research.

Okay? Because if not today, then tomorrow you will have a problem. How will there be a problem? Today, if you are trying to take a project, if there are any suggested required changes in that website, if you don't say that, then you will have a problem, there will be more efforts, results will not come, or if they come, then the results will be very late, or the results will not be up to the mark, or what you have thought, planned, you will not get it, you will not get that thing 200%. So first work on the structure of the website, make the theory, concept of pages so strong that you understand that the website is not ranked, it is not ranked, the pages are ranked, and according to the pages, we will start all the work.

We will pick it from here. Let's say it's a normal project, right? So you are discussing with the client, make the pages, bro. If there is hard work in the efforts, if your budget is more in the efforts, it is a matter of later. We will see that later. Let's do the pages with priority first. Like if I talk about WS CubeTech. We come here on WS CubeTech. So if you look at the WS CubeTech page too, if you look at the website and its different pages, you will still understand what has been done here. Guys, these services are pages. I click on services, okay? If I am clicking on services, like I close it once, here I am clicking on services.

See this, what is happening? Is there any activity going on? If not, then the page of services has not been made. Services made a category and made pages in it. See this, there is a page of Android App Development. And the service, because we have two major services. One is ours, which we work on projects, one is ours, which we provide trainings. So we have made two levels. Okay, we are making two categories. Where do we provide trainings in trainings? We have made different pages for all of them. Now you understand what is the purpose of making different pages. So there is a purpose of crawler too. There is also a purpose of the user. That is, the point of view of the user has also been kept in mind.

What is the crawler? The crawler will come, will see the page, will scan the page, will read its HTML, will read its text, will read its images, will read its code. All things and will see that what is this page about? And on that basis, it will crawl and index it. So we have solved the purpose of the crawler by writing good content. Won't you solve the purpose of the user? When the user comes to our page by querying relevant, okay, which is more relevant than the content of our page.

So when he sees things relevant to him, then he will be satisfied. If he is not satisfied, he is searching for taxi services in Rajasthan. And he wants to go to Jaipur in Rajasthan. And your page is talking about Bikaner, talking about Jaipur, talking about Jodhpur, talking about other cities, talking about Jaisalmer, then the problem will be created. So the user's experience will also be hampered. And there will be a problem in understanding the crawler. So we need multiple pages. Okay, we will make different pages. We don't have to work on Bikaner and Jaisalmer pages. We will work on our Jodhpur and Jaipur pages first. But to maintain that relevancy, our content is related to the query of the user. Okay, if the user's query is from Jodhpur, then I have all the content of Jodhpur. Show this. If the user's query is from Jaipur, then we have all the content of Jaipur.

Show that to us. Okay, so our scope is increasing. Okay, our scope to show the other person is increasing. And even if the scope is limited, we will execute the blog in parallel. And by executing the blog, what is the blog? The post you write on the blog is also pages. So there will also have to make efforts. Wherever there will be a talk of pages on the internet, there will be a talk of available content on it, you can optimize it. You can optimize it through the efforts of the search engine. Now, guys, let's discuss a little concept in respect to keywords. After all, what type of keywords will we find, right? We will discuss the concept of it. So guys, in keyword research, the process of keyword research, basically, the process of our keyword research, let's discuss a few points related to this first.

The process of keyword research is page-wise. Right? We look for a set of keywords for each specific page. And how does the process of keyword research start, guys? First of all, you have a seed keyword. Okay? It doesn't happen that you don't have a keyword. You definitely have a seed keyword. And after that, by putting that seed keyword in different places, that is, by putting that seed keyword in different keyword research tools, you find other keywords. If you find those keywords relevant, then you move further with them and use those keywords on your pages.

So guys, this is how your process works. Right? So the first part is, our page is made, or the structure of the page is made, basically. We understand that we have to make a page for a taxi in Jodhpur. And according to this, we have to do some keyword research. So we have a seed keyword. So we use that seed keyword and put it in different tools. Like, see, taxi in Jodhpur. Tell us keywords related to this. So, tools related to taxi in Jodhpur will provide us more related keywords. We don't finalize those related keywords directly. Okay? We do a little research on those keywords as well.

Research is done on some basis, right? So, our research is done on the parameters that we want our keywords to work on. First of all, their search volume should be high. What should be their search volume? Their search volume should be high. And their competition should be low. Meaning, most of the people are searching for it, but there are very few people who are working on it.

We have to find such keywords. Okay? So, we will do research on such keywords. So, these are the two main parameters on which we work. How to find such keywords. Now, the ways to find such keywords can be different. Means, the tools can be different. Now, what type of tools are there? If we talk about keyword research tools. Because now our page's story is clear. Now the story of our website's structure is clear. Now we will come directly to our on-page efforts. So, the first thing in that is that you have to do keyword research. Until you get keywords, that this is our primary keyword, this is our secondary keyword, these are our keywords, 3-4. According to them, we have to rank our page on them. Until this thing is not clear to us, how will we keep those keywords on different important locations of our pages? We have to clear this thing too.

That our keywords should be finalized earlier. Okay? So, after the structure of the pages, come to the keywords. Now, there are different tools for keyword research. Some things we have to do manually. See, it takes time. There is no such shortcut. It will take time. Don't think that this work will be done very quickly. Okay? Some things we have to do manually. Right? Some things we do through tools. Now, tools are of two types. One is free tools.

And one is paid tools. Now, we will come to this too. There are many more things like Google's auto-complete. Google's auto-complete. Okay? After that, there are Google's suggested searches. So, what we will do with all these things, the suggested searches. Let me search it once. Our suggested searches are here. We get some ideas from them. So, we only get ideas from here. We don't finalize them. We finalize them later. And then we start entering those keywords on our page. So, guys, this is how we will work. Now, I will give you more information about tools here. When we talk about tools, then what did I tell you? We have free tools for keyword research. The most popular tool in free tools is Google Keyword Planner. Right? After that, the other tools we have. One tool we have is RFS. I am talking about paid tools.

Okay? After free, we talk about paid tools here. We have more free tools. For example, you can use Ubersuggest. But it is not fully free. You will get an idea. But trust me, if you are working on a project seriously, you have to go towards paid tools. If you are working on a keyword that is competitive and on a serious project, then you have to go towards paid tools. There is RF in paid tools. And the other tool we have is SEMrush. Moz is also a tool. There are many other tools that are available. From the point of view of search engine optimization. But from the point of view of SEO, the most popular tool is RF. Okay? It is very popular from the point of view of SEO.

I mean, I give priority to it. And after that, I work on SEMrush on the second number. But these tools are very costly. If we talk about it, these tools are very costly. If you look at their minimum package, then their package starts from 7500 to 8000 rupees per month. Right? And there is also SEMrush of 8000 to 10,000 rupees. So, these are a little expensive. These are costly. But there is a way to do it.

There are a lot of group buy SEO tools through which you can purchase these tools which will cost you less. But there is also a privacy issue. There is also a security issue. If you are adding projects through these tools, there is also a privacy and security issue. Because these tools are being accessed by multiple users. This is not good. So, group buy SEO tools are necessary in the market. But I will not recommend it to you. But what you can do is you can use these tools for your learning process. So that you can understand the different available tools you have. How do the tools you have work? What are the options in these tools? For example, if you look at Arif, you will understand how Arif does keyword research. If you look at other tools like SEMrush, you will understand how SEMrush works.

If you look at Moz, there are many other tools. I told you that there are many other tools. From the point of view of SEO, you will get Grammarly, you will get Canva, you will get other image and animation related tools. You will get some productivity related tools. So, you will get a complete package of 20-22 tools.

And I believe it is from Rs. 700 to Rs. 1200 per month. So, you will understand once in your learning process how these tools work. You can access most of the features there. Many people purchase the main Arif and distribute the access through the proxy. We do not go into that technicality. I am just telling you the options for keyword research. Guys, if we use Google Keyword Planner, which is our Google Keyword Planner, we can get some good insights from here. But these insights will not be as good as if you have many competitors. Because it does not give you much analysis of competitors.

Paid tools give you good analysis of competitors. And Google Keyword Planner does not give you good analysis of competitors. So, if you want to do basic keyword research, you can go to Google Keyword Planner. Otherwise, you will have to rely on paid tools. You will have to go to them. And through them, you can further research good competitors. So, they give you a lot of information. Google has all the information. Google has everything. Google knows that you are ranking on this keyword. Your competitor is ranking on this keyword. Your competitor is ranking on this keyword. When all these searches are happening in Google, how is it possible that Google does not have this information? But Google does not want to be biased. Google does not want to lighten the competition. That's why Google does not give any information on its own. Okay, you want to rank on the digital marketing course keyword. If Google wants, it can give information. To me or through any tool. Look, you want to rank on the digital marketing course. Look, these are the rest of the people who are ranking on the Google digital marketing course.

And this guy is ranking on these keywords. Its backlinks are made here. So, Google Keyword Planner does not give you so much information. Or Google does not give any free tools. Right? If we talk about Google Search Console, it gives you the interactions of your website. It does not give for the competitor. So, what do you have to do for the competitor? You have to rely on this type of third-party tools. And you have to do this. And I will tell you the reason behind it. Because, actually, you have to overtake your competitor. Let's take an example. Let's take a real-life example. If a car is running. Okay. And you have to overtake that car. So, you have to understand what is the speed of the car you want to overtake.

Then you will keep more speed of your car. And you will be able to overtake it. Otherwise, you will not be able to do it. The same thing happens here. When we go to Google Search, and do a query on Google Search. Right? So, what happens there? We see a lot of results. We are also at some place, some location, some position. Our web page is also visible there. So, if we want to beat the people above, then we have to understand which keywords the people above are ranking on.

Where are their backlinks? How strong is their content? And which keywords are they ranking on? We will need all this information. Based on this, we will devise our strategy. Because you have to understand this. For example, let's take one more interesting example. You have to come first in the class. We have to relate this to the search engine results page. If you have to come first in the class, then do you need a 95% number? If I say you have to come first in the class, then do you need a 95% number? No, you don't need a 95% number.

You need a number more than the highest number of the other person. For example, if the highest number in the class is 65%, then you don't need a 95% number to come first. You need a 66% number, right? So, if the websites are ranking on some specific keywords, then you have to understand this carefully. If some websites are ranking on some specific keywords, then what is the strength of those websites? If you optimize your website better than those websites, on the parameters of on-page and off-page, then you will beat them and rank higher than them.

So, this is the same example of students, right? Do you understand? At the same time, when we talk about our competitive keywords or our very competitive niches, that 95% example applies there. Because all the other people there have 95% marks. Okay? They are all strong websites. So, if you want to beat them, you will have to bring 96%. So, if you want to beat them, you will have to strengthen your efforts on-page and off-page, and your backlink profile. So, what did we discuss? We discussed that our pages should be very structured so that we can do keyword research on the basis of those pages.

Now, when we start keyword research, we have multiple options. We have spread tools, etc., which help us in keyword research of competitors. But here, we will use Google Keyword Planner and see what type of research we can do through Google Keyword Planner. The other sources that we discussed here, as you can see here, we will take some help from Google Autocomplete, and we will also take some help from Google Suggested Searches. So, we will see on their basis what type of keyword research we can do. Right? On their basis. And after doing different research on their basis, when we finalize the keywords, now our keywords are finalized. So, let's mark a page as well. For example, this page, Taxi Services in Jodhpur. We will see this page. When we finalize our keywords, that these are some of our keywords in which this is our primary keyword. Right? And some of our secondary keywords. Now, we will see what type of on-page strategy it should have. What type of on-page strategy it should have and what type of on-page strategy we will implement on our different pages. So, we will cover this as well in the future.

Right? So, now we are going to see how we use Google's Keyword Planner to start the keyword research process. Right? So, let's discuss that first. So, guys, what do we do? For once, we decide our seed keyword. And guys, when you properly understand the nature of your client or business, you will understand how to move forward on the basis of your seed keyword.

Right? So, if we come here, the scenario we are taking, like Taxi Services, and here we are taking Taxi in Jodhpur. Let's assume that our Taxi Services in Jodhpur is our seed keyword. Right? So, how will we work? Here, the page we decided, the first thing, our page is basically this page where we are talking about Taxi Services in Jodhpur. We are talking about Taxi Services in Jodhpur. So, we will work further on this and we are going to do keyword research for this. So, I have assumed that our seed keyword, Right? Because to start, see, in Google Keyword Planner or any keyword specific tools that will help us in keyword research, wherever you go to do keyword research, it will definitely ask for a seed keyword from you. Right? What do you know about the business? You will have to give some idea in the form of a seed keyword.

Then the tool related to that will provide you insights of other keywords. Right? So, here the seed keyword we are taking, let's assume that we are Taxi Services in Jodhpur. Right? Taxi Services in Jodhpur. Let's assume that this is our seed keyword and on the basis of this, the further we have to study or the further research we have to do, we have to do it on the basis of this. So, once we decide our seed keyword, which you are seeing here, we have decided our seed keyword. Now, on the basis of this seed keyword, like I told you different things, we will use tools, we will use Google Keyword Planner, we will use Auto Suggest, we will use Auto Suggest, and we will use Suggestions or we will use Suggested Searches. Right? So, using all these three things and using our seed keyword, using all these three things, and finalize some of the keywords, right? So, what we understood is that we have to do research using all these things, right? So guys, what do we do? Here, I will open an Excel in parallel where we will keep writing our keyword ideas and then we will finalize them, right? Here, if you want, you can make a sheet of final keywords here, of final keywords and here your sheet will be of our keyword ideas or our sheet will be of keyword ideas Here, we will enter the keywords from different sources and then we will finalize them and after finalizing, we will assign some tags to them that this is our keyword, this is our primary keyword and the rest of our keywords are secondary keywords or semantic keywords Now, we will come to that as well that what are semantic keywords and why are we talking about primary and secondary keywords Why are we providing tags to primary keywords How do we use primary keywords in our on-page strategy We will discuss this as well So guys, here as you can see I have made a prediction on the basis of our service Taxi services in Jodhpur Now, we have to do things further, right? So guys, what I do is I come to Google, okay? I am coming to Google and here we type Taxi services in Jodhpur, right? So, as soon as I enter here, Taxi services in Jodhpur Here, you can see Best Taxi Service in Jodhpur Okay, here you can see You can see a lot of suggestions So, the help that we are taking or the ideas that we are generating here These are basically, if we talk about these ideas So, this is basically what we are getting from autocomplete This is basically autocomplete So, through autocomplete, what ideas are we getting We will keep mentioning them here When we entered our seat keyword here So, from here, I feel I mean, I See, there are a lot here But if I don't provide this type of services Taxi services in Jodhpur for station This type of, for outstation If we are not providing this type of services So, keeping these keywords there is of no use See, we are not finalizing yet We are just collecting ideas, right? So, if we feel Like I saw that I entered this seat keyword And I feel that this is relevant to us Like Taxi Cab in Jodhpur This is relevant to us So, what I will do I will write this here Like Taxi Cab in Jodhpur Okay, Taxi Cab in Jodhpur I will write this here We have to do further research on other parameters Best Taxi Service in Jodhpur Local Taxi Service in Jodhpur So, I feel here Best Taxi Service in Jodhpur is fine So, I will enter that too Here, Best Taxi Service in Jodhpur Right, I will enter this too And here, Taxi Service in Jodhpur Jodhpur to Jaipur is not necessary And Taxi Cab in Jodhpur We have already taken this Okay, Taxi Services in Jodhpur Or Taxi in Jodhpur If I feel that There can be a seat keyword for me So, let's see here too Taxi Hire in Jodhpur I saw one Okay, so let's copy this too Here, Taxi Hire in Jodhpur I feel that These are the keywords of our work On their basis We are collecting ideas here Ideas collection is going on Okay, Taxi Rental in Jodhpur I feel this is also relevant Okay, Taxi Rental in Jodhpur So, I will write this too Now see, as I feel Taxi Hire in Jodhpur So, what do I do now? I enter Taxi Hire in Jodhpur Right, now let's see Which autocompletes are more relevant than this So, Car Hire in Jodhpur is available Let's write this too here Okay, Car Hire in Jodhpur Jodhpur is also available Let's write this too We have written Taxi Rental And Taxi Hire Service in Jodhpur This can also be done Okay, I will write this too here Taxi Hire Service in Jodhpur I will also mention this here Let's see other keywords here Okay, the searches are going on Best Taxi Service in Jodhpur Best Taxi Service in Jodhpur We have already written this here Okay, Taxi Rental in Jodhpur Has been done Okay, and here I enter again Taxi Rental in Jodhpur So, the autocompletes related to this We will see here Okay, so Taxi Hire in Jodhpur Taxi Hire in Jodhpur And Taxi Service in Jodhpur Car Taxi Service in Jodhpur Okay, this can also be relevant for us I will write Car Here we have an idea Car Taxi Service in Jodhpur I will write Car Taxi Service in Jodhpur Right, so what we are doing We are collecting keyword ideas Now we have not written anything What is the volume of this Because we have to take the decision On the basis of that What is the volume here And what is its competition We will go through different tools And we will do research on these keywords We have to do more research After that we will finalize Okay, and Taxi Service in Jodhpur The seed keyword we had I also enter it here So we had a seed keyword What was it in the starting I also write it here Seed keywords Which are ours Or from which we started So you will have a little more clarity And a little bit of your document It will keep getting ready I write here Taxi Service in Jodhpur This is where we started Okay, this is our web page It defines it clearly So I wrote it here And I align it a little bit Okay, and the volume of this And the competition I will enter it here Now we have taken out some things from autocomplete Okay, more This process can go on Right, this process can go on Like Taxi on Rent in Jodhpur I enter it here And here you see Its autocomplete You can see it here You can see it here So this process can go on And you can get new words Ideas And you enter them here You can see the information below You will pick words from them And shortlist them And we can say that You will keep writing them So you will keep doing this activity And your database here Will keep getting ready After that, like I wrote autocomplete For once So after autocomplete, you can see Related searches can also be done here So what we do here Related searches We search them here So my seed keyword I enter it here Taxi service in Jodhpur And we enter it here If you come down here You can see Taxi service in Jaipur Jodhpur Taxi number This is not necessary for us Taxi service in Jodhpur Car service in Jodhpur So if we think this thing I can select it here But this can be related to our car service Taxi rental It is not necessary that it is related to it So I can't see it here So what I can do I can enter Taxi in Jodhpur And related to it We can see the searches Car hire in Jodhpur I believe we have taken it before As you can see Car hire in Jodhpur Jodhpur Taxi Jodhpur Taxi number You can see some keywords here You can take them Now what is left Now we have to take the ideas From the tool So I am coming here on a tool We are here Our Google keyword planner We will use it So guys we go straight from here We go straight from here On tools and settings And after going on tools and settings We come here on keyword planner And we search in keyword planner You will see Discover new keywords Because what we have to do Now we need new keywords Because what we know We know only about the seed keyword of our business That we will offer Taxi in Jodhpur Based on that We have taken some more ideas And we are going to collect more ideas So we go on discover new keywords And here we enter Taxi in Jodhpur As soon as I enter I will enter Taxi in Jodhpur See where you have to enter So I select throughout India And guys this thing depends on What is the nature of your business Or your business operates throughout India So it depends on you How will you select it If you are working Within local boundaries If you are working city specific And only within that city The searches are happening You need information about them If you need information about Keywords related to India You can change India You can change India easily And you can select other location It is up to you And it depends on What is the nature of your business And how your business Operates According to that You select your location And after selecting your location For example You want to study Searches in English language You want to research them And want to do in India location And you simply need to get results And from here you will get Keywords ideas As you can see here I have only entered Taxi in Jodhpur So Taxi in Jodhpur If you see The average monthly searches Are 880 We are going to do very important discussions On this Taxi service in Jodhpur There are 3600 searches on Taxi service in Jodhpur So if I Short here on the basis of Average monthly searches If you see here, Jodhpur Car Hire, Cap Service in Jodhpur and Taxi Service in Jodhpur, I can see some searches, otherwise if we come down, we can't see many services, right? So, apart from Taxi in Jodhpur, the keywords that we have kept here, let's take them too for once.

For example, I will copy all these keywords and enter them here. Once again, let's see the results related to this, okay? So, the keywords that we have provided, like this one, Car Hire, we can see 1000 searches in this. Once again, if we take a look at the average monthly shorted searches, we can see Taxi Service in Jodhpur the most. And after that, we can't see Jodhpur Taxi Booking or any other searches that much. So, after that, we understood that the Taxi Service in Jodhpur, which is this keyword, for once, we can consider this keyword as our primary keyword, because according to this, there are searches. After that, let's study these keywords one by one. So, I will remove all of them from here, for once. Let's remove all of them from here. And I will enter Taxi Cab in Jodhpur here. Okay, the first one, and I will search this. See, Taxi Cab in Jodhpur. Let's search this once. Taxi Cab in Jodhpur, fine.

Let's see, the keyword that we have provided just now, where can we see that keyword? Okay, we can't see that keyword here, fine. Let's take the second keyword, like Best Taxi Services in Jodhpur. Let's enter this. So, see here, its average monthly searches are very less, right? So, what we do is, for once, let's red mark this, because we don't want this. Taxi Hire in Jodhpur, let's see this once. Taxi Hire in Jodhpur, what is its report? Okay, Taxi Hire in Jodhpur, this is also not working, okay.

So, for once, let's give this color as well. Taxi Rental in Jodhpur, let's see this, fine. Taxi Rental in Jodhpur, so this is a little process, which you have to do regularly, okay. Taxi Rental in Jodhpur, this is also not visible here, because its searches will also be very less, that's why it's not visible here. So, let me do this for once as well.

Car Hire in Jodhpur, let's see this. Car Hire in Jodhpur, right, and let's enter this. See, it has 1900 searches. This can be useful for us, okay. So, it had 3600 searches. It has 1900 searches, okay. And after that, Taxi Hire Services in Jodhpur. Or we can do one more thing, like we have seen Car Hire in Jodhpur, okay. When we entered this keyword, we can see what other keywords are there, fine. You can see what other keywords are there. Car Rental in Jodhpur, sorry, Car Hire in Jodhpur has 1000, and Car Rental in Jodhpur has 1900, okay. So, we have got a new keyword, Car Rental in Jodhpur. And here, I will write in front of it, how many searches are there, it has 1900, and this one has 1000, okay.

You can also do this, that the reports you can see here, you can see 25 keywords here. You can download these reports from here, okay. You can download these, and after that, by shortening them, you can move further by shortening them on the basis of Average Monthly Searches. Here, we have searched Car Hire in Jodhpur, Taxi Hire Services in Jodhpur, we will also enter here and see, what is the response of this keyword, okay. Taxi Hire in Jodhpur, if we see, we can see less response. After that, we come to Car Taxi Service in Jodhpur. Car Taxi Service in Jodhpur. Okay, so there is not much response to this as well. It is not visible here. We come to Car Rental in Jodhpur, its response was correct, right. So, let's see, what are the related searches, what are they showing? See, Car Hire in Jodhpur, Car Rental in Jodhpur, these two are visible.

After that, we can also see Jodhpur Taxi Booking, we can understand that we can also use these. But, if we talk here, so, I understood that our different keywords which can be finalized, you have to do more complex process in this, okay. Until you get very good keywords, we finalize here, like our final sheet, right, we have entered here in final, we bring this in Keyword Ideas, this sheet, right, here, and in final, the data that will come in our sheet, will be this one, okay.

And, along with this, right, and this data will be ours. So, I will copy this and insert it here, fine. So, these are our final few keywords. Let's assume we have finalized three keywords, we can finalize more. And, from this, I will make this as primary keyword. This is our primary keyword. And, the rest of the keywords that you are seeing here, like this is our secondary keyword. And, here, what you are seeing, this one is again the secondary keyword. So, this keyword of ours, this is basically the primary keyword, this one that we have taken from Taxi Services and Jostle, this is primary and this one is our secondary keyword. So, those people who are not able to understand this, okay, keyword research process is understood, fine. We have understood the process of keyword research, how we have to do keyword research.

But, if right now you are not able to understand that this primary and secondary keyword funda, where did it come from, okay. Let's assume that the keyword research that we have done, right, the keyword research that we have done, and the keywords that we have to finalize, the keywords that we have to finalize, on what basis are we doing that, their volume, search volume of keywords, what is that, that search volume should be high, and the competition of keyword, that competition of keywords should be low.

We have decided these parameters. Right. These are our parameters. What are these parameters, guys? These are the parameters to finalize our keywords. Now, when we are finalizing this, like this is our keyword number 1, this is our keyword number 2, and this is our keyword number 3, when we have finalized all three keywords, then finally here, now why is it mentioned as primary keyword? Why is it mentioned as primary keyword? And why is it mentioned as secondary keyword? Similarly, why is it mentioned as secondary keyword? Guys, when we do our on-page activities, whenever guys, we do our on-page activities, then guys, what we have to do is, we have different locations in our page.

What type of different locations? Like, if we talk about our web page, then on this web page, you will see, you will have title on this web page, description on this web page, you will have h1 headings on this web page, you will have sub-headings on this web page, you will have content on this web page, and your content will also be divided into different things. Like, if we are talking about content being divided, which means that some content will be at the top, some content will be in the middle of the page, some content will be at the bottom, so, in all these places, actually, what we have to do is, we have to insert our keywords or use our keywords.

Why do we use our keywords on these locations? After all, why are some specific locations defined on the on-page? Like, you go and write keywords in the title, you go and your keyword should be also in the description. Because when the crawler comes, this is where the story started, which we had discussed in the beginning. When the crawler comes, it goes to the important elements of your web pages. When the crawler comes, it goes to the important elements of your web pages.

When it looks at the title, description, H1, and here it marks the keywords, that what is happening here, the keyword is written here, Taxi Service in Jodhpur. This keyword is written here, which means that this page carries the relevant information. And this information, what does it do? It indexes and when the user queries, it picks up the information and shows it to the user. What does it do by picking up the information? It shows it to the user. So, we enter our keywords in all the important locations. Now understand, the primary keyword is the most important. The primary keyword, is the most superior keyword. How do we decide the superior keyword? It's a very simple formula. The keyword with more searches, less competition, average competition, we mark it as the primary keyword.

We mark it as the primary keyword. Now, we have marked it as the primary keyword. So, in all the important locations, where the Google crawler marks what is mentioned here, based on that, the Google crawler will decide which information is it based on. So, in such places, in such locations, we enter the primary keyword. For example, in the title, we enter the primary keyword. In the description, we enter the primary keyword.

In the description, we enter the secondary keyword. In the H1, we give priority to the primary keyword. In the club, we enter the secondary keyword. Now, you should understand that the primary keyword and the secondary keyword can be used together in the same sentence. We will talk about it later. The secondary keyword, like the primary keyword, let's say, the primary keyword is Taxi services in Jodhpur or Taxi in Jodhpur was your primary keyword and the related keywords like we can replace Taxi with Cab, we can replace Cab with Car. So we have three types of keywords. One is the primary keyword. What is the secondary keyword? Cab services in Jodhpur. Similarly, the third one is Car services in Jodhpur. So we call them semantic keywords. What do we call them? We also call them semantic keywords because they are similar.

Whose primary keywords are similar? You just saw that I told you that Taxi became Cab, Cab became Car. So what we understood is that these keywords are our semantic keywords. So we have to pay attention to the fact that the keywords that we are selecting, what do we do? We divide them into categories. In which category? In primary keywords or secondary keywords. And the important places on our web page where Google recommends that your keywords should be here, in such important places, in such important locations, what will we do? What will we do next? We will move on to the primary keyword. We will move it forward and its importance is also more. And we will try to club the rest with it in some way. Fine. Now let's talk. Guys, if all these things of our keywords are finalized, what do we have to do after this? Fine. So guys, after this, the activities that we do, like on the basis of keywords, we have to write those keywords in different places.

Now when I am talking about keywords, then primary keywords plus secondary keywords, I am talking to you in respect of both things. It's not that I am talking only about primary keywords. I mean, the locations that I will tell you, both primary and secondary keywords can be written there. Or only the primary keyword can be written. Or only the secondary keyword can be written. So I will tell you the locations one by one. First, we will see these locations. Then we will see how we do all these things practically. So let me tell you the locations of keywords once. And from here, our topic is almost of on-page SEO. You understand that our efforts on the page have started here. Fine. So first of all, the keywords that we have decided, where do we have to keep it? We have to keep it in the title of the page. Title of page. After that, where do we have to keep it? After that, we have to keep it in the description.

Right. After that, what do we have to keep? After that, we have to keep our keywords in the H1 heading. Let me make it a little specific here. Try to put the primary keyword in the H1 heading. After that, according to the structure of your website, you can also have H2, H3, H4 headings. So you have to use keywords in all the headings. All your headings will have keywords. If the primary keyword has been used above, then the thematically related or semantically related keywords, you will use them in H2, H3 and H4 of your own page.

Now we will talk about it too. Right. So if you use it here, this is basically a related keyword. This is the story of related keywords. Here we will use it. After that, where will we use it? Fifth, we will use above the images. Right. If there are images, then if text can be inserted above the images, there are chances that the text can be inserted above the images, then you can use it above the images too.

Okay. You can use it above the images too. You can use keywords. Now I will show you everything practically. The sixth case is alt text of images. The alt text of images, which I have discussed with you before, you can use keywords in it too. Even the name of the images, images name, you can also keep it above the keyword name. Right. After that, we come to content. So guys, what do we have to do in content? We have our formatted content. Formatted content. We can use keywords in it. If you don't understand formatted content, like we bold it somewhere, we italics it somewhere, so we have to use keywords in all these places too. After that, if we talk about our content, then we have to use the primary keyword in the starting. In the starting, in the form of text.

Right. In the starting, in form of text. In the form of text, we have to use it in the starting. So this is our primary keyword content. After that, the secondary keywords, we have to use them. We have to use the secondary keywords in the content. So we have to write as much content as possible. On an average, we should have content of 1500 words. Because the more, we are not saying that content means that Google numbers will sit here to count. If you write anything in 1500 words, then it will be accepted.

It's not like that. It's not counting here. Here, the length I told you, that when our content will be a little lengthy, then what will happen? I am talking about quality content. Here, in any way, increasing the length does not mean that you will compromise in any way with quality. So when you have more content, then you have more scope that you can insert your keywords better. Wherever, I am noting one thing and writing it here, wherever you will insert keywords, in whichever location you will insert the keyword, in whichever way, all those things should be naturally defined. All those things should be naturally defined. If you don't understand naturally defined, then I will tell you here, like if we take an example. Like I take an example of this. And I will copy this and write it in front of you in Notepad. You will understand that what I am talking about natural insertion, what does it actually mean here? You will understand this thing.

So guys, like I entered this thing here. Now what is written here? If you look here, it is written here, Taxi and Car Rental Services in Jodhpur. If I write it here, JCR cap, I enter it here. Then you will have some clarity. JCR cap, it is written here. And it is written here, Taxi and Car Rental Services in Jodhpur. This is a sentence. Guys, are you able to understand that how many keywords are used in this? You will say, what are the keywords? So a sentence is written here, Taxi and Car Rental Services in Jodhpur. But guys, if we look at it properly, you will see that it has primary keywords and also secondary keywords. So see, the combination of primary keywords and secondary keywords makes it look like a natural sentence. And it doesn't look like we have stuffed keywords in it or we have tried to insert multiple keywords in it forcefully. Do you feel this thing somewhere? No. Now let's understand how many things are being covered from here. This is our brand name. This is our brand name.

And we have written brand name here because what does Google do? Now Google is also becoming a little brand specific. So if your brand name is coming, then it is a good signal for Google. So from that point of view, if we mention our brand name in different places, it is absolutely okay. There is no problem in this. After that, what happens after that, guys? Here you are seeing, Taxi and car rental services in Jodhpur.

This line is written. Now I will break it. See, Taxi. Here we take, Taxi services in Jodhpur. This is our one line. Which line is made? Taxi services in Jodhpur. So I will write it here. See, I mention this thing here. Taxi services in Jodhpur. This is our one keyword. Right? After that, see what will be the second keyword? Taxi in Jodhpur. Taxi in Jodhpur. These words are also available in this. What is the third one? Car rental services in Jodhpur. So now you must be understanding that see, in one sentence, this one sentence is written. In this, in this way, if this was our primary keyword, in this way, strategically, we inserted our primary keyword in it. Along with this, our secondary keyword, you are seeing here, we also entered the secondary keyword. And here, the other secondary keyword, I also entered it. So I was trying to explain this thing to you. That we don't have to do stuffing. What is stuffing? If you do stuffing, then do you know how this sentence would have been written? And this stuffing used to be there. Stuffing used to be done earlier.

And a lot of people used to do stuffing earlier. That is, 4-5 years ago, stuffing used to be there. And Google used to rank your pages on the basis of your stuffed keywords. That is absolutely clear. But now this thing does not work. So if I want to tell you the example of stuffing, so that you get clarity. The example of stuffing would have been something like this. If it would have been. Okay. I will write here JCR cab and then I will write Taxi services in Jodhpur and then I will write Car rental services in Jodhpur So what you are seeing is that you have entered two keywords but you have made a pipeline and inserted it This is basically what we call keyword stuffing And what did we see here? Strategically, we did not stuff our keywords and used them This is the recommended way of using keywords This rule will not apply only for the title, this rule will not apply only for description Wherever you get scope, wherever you get scope to enter keywords In content, in any location content, you will do things like this so that it feels like a natural thing Here we come, now we discuss it one by one On page, we have one more thing which we call Schema Markup Implementation There are no keywords, but if we talk about keywords, we ignore Schema Markup Implementation So where should our keywords be? They should be in the title of the page Now if I am writing this in front of anything, in front of any line, naturally So you should understand what is the meaning of naturally here If I am saying that in the title of the page, in the description and in the heading, the keyword should be inserted naturally So you understand, in H2, H3, H4, I said related keywords So if your primary keyword is Taxi in Jodhpur So here your car rental services, car rental services in Jodhpur You can make your H2, H3, H4 headings related to all these things Keywords are written in headings because headings are formatted Headings have their own bold, normal texture, which is highlighted, which is the content of the heading So it is important for the crawler and the crawler reads the formatted text first So if your keyword comes there, it gives an indication to the crawler that what is your page about And what I told you below that you write content of so many words Minimum you take the content of so many words so that you can naturally insert a lot of things in it And when the crawler will see your keywords everywhere in H1, H2, H3 And after that, it will read the whole content of your page Then the relation will be established that this thing is being talked about in this page This is the basic foundation of on-page SEO What meaning is coming out of the content you are writing on your page And how well Google understands that meaning If Google understands your meaning well So if someone does a query there, Google will show the result of that thing This is the same example that I told you earlier If I am explaining something to you and someone is asking you about that thing The better you understand, the better you will be able to tell the other person This is what Google is doing This is what Google is doing that the better you can tell Google See, this page is jcrcab.com slash taxi in Jodhpur Read this page that you understand What do you understand? What are we trying to explain to Google? Taxi services in Jodhpur, Taxi services in Jodhpur, Car services in Jodhpur, Cab services in Jodhpur We are trying again and again to explain to Google that this page carries its information If Google understands that this page carries its information If Google understands this, then if someone goes to Google and searches, it will give the same page So this is a simple thing, we have to do all our efforts in this I am adding one more point in the keyword In the location of the keyword, our keyword is also present in our URL So this is a very good thing, this is not a big ranking factor This is not a big ranking factor Because guys, when our page ranks It ranks, understand one thing And if a beginner is watching this video, then it is very important for him to understand this Many times there is a doubt that we did not use the keyword in the title Or someone is saying that we did not use the keyword in H1 If we did not use the keyword in H1, then will our page not rank? Guys, this is one of those factors This is one of those factors This is exactly the same thing that we do not know or no one knows What is the score you get here For example, if you do not use the keyword in H1, then how many marks will you get? No one knows If you use the keyword in H1, then how many marks will you get? How much value will you get? How much will you not get? No one knows We just know that this is an important factor And we definitely know that if you use the keyword here, then you will get a little more value But no one knows how much you will get So it is very difficult to judge that if we do not use the keyword in this, then our page will not rank There are many other factors If you are doing all the other factors well, then there are chances that your page will rank So Google decides how well it understands your page That's why we try to follow all the best practices of Google in a standardized format We are doing the same here So let's come back to the project Because we talked about where to use keywords in content and on-page Now when we talk about using them, you can face more difficulties For example, we did keyword research We made a list of primary and secondary keywords We also saw how to write title plus description And what should be the content of the page Now we will not only see text on the content of the page We will see text plus images on the content of the page Plus if we can insert lead forms there, then we will try to understand the concept of lead forms Or we will try to enter the content of lead forms Why? Because we need leads As I told you, we need business If we don't have any call to action after ranking Then we will not get any leads If we don't get leads, then we will not get any business So we have to understand this concept According to this, we have to write the entire content And we have to insert the keywords that we researched in a strategically natural way Now the problem is, what is the technology of the website? What is the technology of the website? For example, you wrote the title here You wrote the description here If you write all these things here What is the title? What is the description? But how will you practically use this in the website? So guys, this depends on the technology of the website How will you use it? As I told you, if we talk about the technology of the website There can be different technologies of the website The website can be CMS based That is, the website can be on WordPress The website can be coded, custom coded If we say this, it can be custom coded It can be HTML, CSS The website can be made using any programming language For example, the website is made on PHP It can be of this type, it can be on CMS Or let's say it is coded So you can have websites in different ways Now this website is made by a pure developer This website can be made by a developer This website is made by a pure developer But at the same time, he has given a section of back-end admin Now what is the back-end admin? They give you the admin of the back-end So that if you want to manually insert title, description, etc.

You have to insert title somewhere, insert description somewhere All these things So you don't have to access the code of the website Because you are a digital marketer You don't know about the code of the website Even if you know the basics of the code of the website So what type of developer has coded it What is kept where, what is in the code So that there is no problem That is why it generally happens that Where resources are available In the backend itself, you can create an admin where you can create a simple user-friendly interface.

It is very easy to create an interface. You go there and insert the SEO-friendly title that you have written. You insert the description that you have written. You have created a very user-friendly interface. We are talking about the admin section here. That will be our admin section. Otherwise, if there is no admin section in this case, then it is 100% sure that you will have to coordinate with the developer. If the website is WordPress, then in most scenarios it is believed that SEO persons will access it and make the required changes. This is believed. So, what do you understand on this basis? On this basis, we have options of which technology our website will be of. According to that, we have to enter the title and description at different locations. We are talking about the WordPress website. We are talking about the WordPress website. Where do we come? WordPress website. WordPress website is easy to access. And the JCRCAM that you are seeing here is also built on the WordPress website. This is also built on the WordPress website. So, let's go to the backend of this.

We will log in to the backend of the WordPress website. Because our SEO is page-wise. Page-wise is our SEO. And we see that the keywords that we have selected, are those keywords on those locations or not? Which is our page? Our page is the same. Taxi in Jodhpur page. Let's see the keyword point once. Let's see the keyword point once. After researching the keywords, where do we have to insert? After seeing that point, what will we do? After that, we will talk about the other factors of the on-page, like schema markup, etc. What is schema markup? And why do we need it? And what type of schema markup have we used here? So, let's see the keyword point first. If you see that page, Taxi in Jodhpur, from the backend, you will understand what is there.

So, the option to insert the title and description is available here. We can do that by using the Yoast plugin. It is a very famous plugin. You can use Yoast. You can also use the RankMath plugin. These two plugins are the most famous plugins. Some people prefer Yoast, some prefer RankMath. Both work in the same way. So, there is no need to get confused. Let's see the backend. I have come to the backend. And if you see, you can see the Yoast SEO plugin. And we have to open the Jodhpur page. We can see so many pages here. There are different pages of our website. So, let's search the Taxi page in Jodhpur. So, I enter Jodhpur here from the keyword point of view. So, we will get the page related to it. We need the Taxi services page.

So, I open it and come here. Taxi in Jodhpur. And I edit the page from here. Because I am already logged in, I can edit the page from here. So, you can see this page completely. So, if we come down. Like we come here. And we come down once from here. And we come to the SEO section. So, here you can see a snippet preview. What you are seeing is the title. Book Taxi Car and Cab Rental Services in Jodhpur. So, here you can see Taxi services in Jodhpur. Cab services in Jodhpur. And Car services in Jodhpur. After that, you have to write the keyword in the description. But in a natural way. The description should never look like you are selling something. There should not be a description of the marketing approach. Description is for this. So that Google can understand. If we talk from the point of view of the crawler. Description is for both the people. It is also for the crawler. And it is also for the user. Because it is seen in the search engine result page.

So, it is not possible that the user does not influence you. Or it does not affect our CTR. So, you can't ignore that point. Don't think that you will write the description only for the crawler. So, don't fill the keywords in it. It is also for the user. Title and description are also for the user. Because these two things are very important factors of CTR.

So, here you can see the information about the service we provide. What information is there on the page. It is written here about that. After that, as we write the title and description here. This is our focus keyword. So, our primary keyword is given here. So, you can do it this way. But if we talk about WordPress. So, in WordPress, generally what happens is that. Your title also becomes your H1. Your title also becomes your H1. So, if you see. Taxi services and all these things have been used in many places on this page.

Along with that. The links of other pages are also used. If you see here, the links of other pages are also used. After that, if you see. So, which banner image has been used. That is also given here. Because our main image. Banner image means our main image. Right. So, it has been customized a little bit. So, here you can see.

This is basically our banner image. If we talk about Jodhpur here. So, the local image of Jodhpur is written here. So that we can influence the customers. Whatever website visitors are coming. By searching about Jodhpur. We can influence them. And they can relate to it a little bit. That's why we have put the image of the same city. So, this is from the perspective of users. Right. And after that, how it works. You will see here. How it works. The title is written here. After that, taxi services. If you see here, there are taxi services. And after that, if you come to why choose us. Below. Okay. Why choose us. Will be here. Right. So, in that, guys. We have entered the other information.

Right. So, let's see. Why choose us. Where is written in this. Taxi and car rental services. This is our heading. Which you just saw. This was the content heading. Which was written above here. This one. Book a taxi in Jodhpur with JCR cab. This is. Okay. Book a taxi in Jodhpur with JCR cab. This is written. And after that. Our other sections. You are seeing that. How it works. Okay. And if we open it more. Here. Like how it works. You can see. The rest of the information. The title services. The section of our services. Like here. We come below. The section of our services. For that. Here. Other things are given. Here. It is written. Our services. But in this. The title is higher cab. Below. Okay. Below. Below. Below. And in this. If you see. It's just the. The title. Higher cars for popular destination.

And top gateways. So that is written here. Right. So it's actually customised. So you can get the dashboards from this type. You can get dashboards from this type. And in all these. You have to write things on the location. You have to give. The keywords. So I show you. Taxi in Jodhpur. Our. This is the keyword. Taxi in Jodhpur. So if you look at this. You can see that. What are the places. Which places. You have to cut. Jaisalmer is written here, but if we type Jodhpur, Jodhpur is not here, so I enter cab in Jodhpur once, not that either, but our rental services or taxi services, which was our focus keyword in respect to this, it has been used in many places, that's why it is getting ranked, right? So first of all, we have to see this thing, right? So we come back to the points I wrote here once again, which we had just written points, see this, so now if I show you that all these points, which points are being tick marked, that where do we have to write the keywords, then you can see these things, like if you see here, in the title of the page, it is there, okay, in the description of the page also we have keywords, in H1 also keywords are there, in H2, H3, H4 also keywords are there, in images we have to see that the text of the images, the text around the images, like around the images, like if we come here, here, so if this is an image and a text is written around it, then we can also see that, above this image, as you are seeing, so here also you can see the text, so we inspect this image, and if we see here, so you can see the alt text of this image, here the alt text of this image is not there as such, right? So we come down, let's see the alt text of the other images.

All text of important images should be there. This is the source of our image. We can't see all text here. It's okay. I have told you the point. You can use your keywords in the all text of the images. So, you have to write things like this. So much content is here. And the content is of both ways. If you go to read the content of this page properly, you will see the content of both ways here. You will also see the user-based content here. You will also see the user-based content. If we talk about user-based content, you will also see the crawler-oriented content here. After this, I have talked to you about the content. How will you keep your keywords in the content? After that, we have to talk about schema markup. We have to understand how schema markup is important for us.

And how we have to implement schema markup in our code. So, first of all, you have to understand what your page is about. If we talk about this page, if I press Ctrl U and see its source code, and if I come to the schema, you will see different types of schema here. You can see the product type schema. You can also see the schema of the travel agency type. You will see different types of schema. You can also see the FAQ schema. Now, I will tell you in a very simple language, what is the meaning of schema? And after all, the schema you implement on your website, how much benefit does it have on the page? After that, the technical implementation of the schema, you will see how to create the schema. But before that, what type of schema is useful? So, as you can see, our website has a lot of content. The content on our website or web page to be very precise, the content on the web page, the information of this content, the information of this content, we are passing it to Google.

Or you can call that information pass or provide. It will be better. We are providing that information to Google. The information we get from here, the information we give on this particular page, we are passing that information to Google. And after seeing this information, Google decides what this page is about. So, there can be some problems in passing this information. It is possible that the way we write, Google is not able to understand that way.

If we talk about languages, if I understand Hindi and English, and someone comes and starts speaking in French, no matter how good he speaks in French, no matter how much he tries to explain himself, will we understand or not? So, the same thing happens here. When you are giving information to Google in English, it understands a lot of information. It understands almost all the information. Still, Google says, we understand all your information, but we are telling you another language. If we are telling you another language, and if you want to give further information, then tell us in this language. We understand this language. And what is that language? It is the language of code. It is the language of schema. So, I said, what is my website about? I will tell you this information through schema, then Google will understand it better. And this is what we have been doing from the beginning. The better Google understands you, the better it will rank you. So, schema is important for us. Now, what information is there on our website in schema? According to this, we create schemas.

So, if our website is an organization, then we can make an organization schema. And we can paste it anywhere on the website. It doesn't matter. It should be on the website. Because when the crawler comes, it doesn't see the schema in the head. It doesn't see this. The schema should be on the website. Because when the crawler comes, it will read the entire web page.

So, wherever it finds the schema, it will understand. Because in Google's language, this website carries this information. So, the basic information of the website, that is, the organization schema. After that, we can also make a schema on the type of the website. After that, we can also make a schema of ratings reviews. After that, we can also make a schema of facts. That means, these frequently asked questions, as you saw here, these frequently asked questions, if you make a schema on them as well, if you make a schema on them as well, and put it on your website, and if a user searches for things related to these facts, then he can directly see your result at position zero.

That's why we do this. So, you understood the importance of the schema. You must have also understood why we have to send information on the basis of a schema. It is also very easy to create. Simply, you have to go to the schema markup generator. You just have to go to this. And from here, you have to generate different schemas. For example, if you look here, I have told this in the other classes as well. So, if you look here, you can see a schema. The fact schema. There was also a schema of an organization, which we could see. Here, we will go and see which schema we want to create. Let's say we want to create a schema of an organization. So, we have to see the type of the organization. So, if we come here, let's select the organization. And if we have to give a specific category, then we can do that.

Here, we can write jcrcab. If there is an alternate name for this, then we will write that. Let's enter our URL here. This organization schema will be implemented on all the pages. So, if there is a contact number or something, then we will take that. And from here, we just have to test it. It is necessary to test. So, first of all, we will test this thing. Whether it is working properly or not. After testing this, we can put it on the page. I have not added the rest of the information. You have to add all the information of other social media profiles. Because all this information goes to Google. And it becomes more specific. So, there is no warning here. All these things will be implemented on our page. In the organization schema. Similarly, if you see the fact schema here, then what we have to do is, we have to create a fact schema as well.

For example, if there is no fact page, then you can make it. And you will keep writing these different questions and answers. After that, you will get a code here in the same way. You will get a code. You will take it. And you will implement it on your website. That's it. If you want to implement more than one schema, then there is no problem. You can easily implement more than one schema on your website. You can implement it on the web page. There is no problem. And here you have seen that we are implementing more than one schema. Why is there no problem? There is no problem because the schema only maintains the flow of information.

Right? The language that Google understands, the information in that language, the information that we have in the form of fact, in the form of organization, the information that we have, we have passed it on to Google. So, the schema only forwards the information forward. So, no matter where you mention it, no matter how much you mention it, the more you mention it, the more relevant it will pass the information. So, this is an important thing. But it should be relevant. That is, the information should not be passed wrongly. If the information is passed wrongly, then what will happen? The information of your content will be forwarded wrongly. If the information of the content is forwarded wrongly, then Google will have a problem understanding it. So, now you must be understanding things about the on-page. What are the elements in the on-page that you have to take care of? How to do keyword research? Where to enter keywords? Why to pay attention to the length of the content? How to pay attention? Rest, as I told you, this website, you are seeing the rank, that this website is already ranking.

If this website is ranking, then you are also seeing its on-page. So, the page that we took, now you must have understood its entire structure. The page of Taxi in Jodhpur, what type of keyword research has been done on it? What type of content has been written on it? Rest, all the data is available on that page. Now, we have a little section of the off-page left. After doing so much work, when you do so much work on your website, I am talking about the service website. When you do so much work on the service website, now you have to make backlinks.

So, I will tell you about that. How to make backlinks? Once we will do a little discussion about backlinks. After that, the mini project type, we have done a small discussion. You will understand this. What was the whole purpose of this discussion? So, now we will also discuss a little about backlinks. What type of backlinks do we have to make for this page? And in that too, the concept of anchor text, the concept of keywords, we have to understand all those things. Right guys? So, let's discuss backlinks. So, we will also do a little discussion that what type of backlinks we have to make.

So, guys, there are two types of main backlinks. One is our content-based backlinks. Content-based backlinks, where you have to prepare a lot of content. For example, if you go for guest blogging, then you have to prepare a lot of content. In the same type, there is another type of backlink where we don't have to prepare as much content. So, we can call it less content.

These are less content-based backlinks. Here, we don't have to prepare a lot of content. So, these are our comment backlinks. But guys, comment backlinks are not used a lot in today's time. Right? They are not used a lot. But if we put them properly, the backlinks on some relevant websites, then they also give us this benefit. We just have to take care of one thing. Wherever we are creating our backlink, whichever website we are creating our backlink on, we should try to make that website a high-authority website. Right? That website should be a high-authority website. We should check its DAPA, etc. If you are looking at MOZ, then you should check its DAPA. If you are working on RFs, then you should check DR, which is Page Ranking or Page Rating.

If you want to check it, then you can check it in the case of RFs. So, metrics are different. The purpose is the same. Because tool-based things are different. But the important thing to keep in mind is that our website, like our page, is related to travel. It is related to travel. So, we should try to make our backlink on such websites. Whatever our backlink is, it should be made on such websites, which are basically related to travel. So, even if we make comment backlinks on them, even if we do guest blogging on them, or we make a different type of backlink on them, in the content, or we make a backlink on them, then it will be useful for us in all these cases.

Comment backlinks become more dangerous when you start spamming them. This is the biggest reason why comment backlinks are banned or why Google doesn't give any value to comment backlinks. This is the reason behind it. Basically, we get the most value when we do guest blogging, etc. Right? When we do guest blogging, then we get a lot of value. We can make backlinks on other webpages as well.

We can make backlinks on other webpages as well. We can get traffic from there. And we can develop authority from there as well. So, guys, we will see 2-3 methods from whose point of view, we can make backlinks on this webpage. And before this, when we did a backlink class in this particular course, which was about backlinks, I told you about backlinks in detail. Here, we will see some things from which we can create backlinks. So, guys, if we talk about backlinks, I will tell you some methods. First, we can see backlinks like leave a reply. We can create backlinks like web 2.0 backlinks. Other than that, we can see guest blogging opportunities. I will discuss about anchor text in backlinks. Anchor text means like if I talk about taxi in Jodhpur.

Taxi in Jodhpur. This is our keyword, right? If someone clicks on this keyword, it will come on our webpage. It will come on our webpage. So, basically, we call it anchor text. What do we call it? We call it anchor text. So, we have to keep in mind that our anchor text should not be a primary keyword. We have to keep this in mind. I mean, in some cases, you can use primary keywords like taxi in Jodhpur. But what many people do is wherever they are making backlinks, they put only one primary keyword in anchor text.

Don't do this. The profile of your backlinks, the natural profile of your backlinks is hampered by this. So, here, the anchor text that you can make, you can write them first. Like, what anchor text can we make? One can be our taxi in Jodhpur. One can be our cab services in Jodhpur. So, we write our anchor text separately. Cab services in Jodhpur. This is point number one. This is point number two. Similarly, here we have taxi rentals in Jodhpur. Similarly, this is point number four. Cab rentals in Jodhpur. So, what you are seeing here, these are different keywords. But when we make backlinks, it should not be like we will make all our backlinks on this only. We will make all our backlinks on our primary keyword only. It should not be like this. We will make all our backlinks on primary keyword only. We will also look at other options that we have. We will categorize them also. Because if we make everything on this, what will Google think? That everyone is making backlinks on this only.

So, in a way, it will indicate towards spamming or fake activity. That this is your fake activity. So, you have to completely ignore this part. You have to completely ignore this part. So, in this way, you will make the foundation of backlinks. And then, as I told you, leave a reply. So, what do we have to do? What is the important point I told you? Same niche. Just take care of this thing that same niche and high authority. Pick high authority websites. And don't be in this trouble that we don't have 20 backlinks, we don't have 30 backlinks, we don't have 40 backlinks.

Don't take this type of tension. Make backlinks easily. There is no hurry. Just wait that you have to make backlinks on high authority websites only. Because if you are making high-quality backlinks, if you are making low-quality backlinks and if you are making backlinks in very high numbers, there is no advantage than low-quality backlinks. So, at least wait and create high-quality backlinks. Create high-quality backlinks. So, let me tell you. First, let's discuss this backlink I am going to tell you. What you are seeing here, leave a reply. So, what do you do for this? As you can see here, I searched one thing. For example, our industry is travel. Travel plus leave a reply. If you search this, you will find such websites where you can leave a reply. So, for different industries, here we are talking about travel. So, we come down here. Okay? We come down here. And if you come down, you will see the section of leave a reply here.

As soon as we come down, you are seeing the section of leave a reply here. Because you are seeing many replies here. You are seeing many comments. So, you can see that. And you can also go to the words related to leave a reply. So, there are many comments here. There are many comments. So, what can you do? You can come down here. And here you can enter your reply here along with your keyword.

Okay? Sometimes primary, sometimes secondary. You have to do it like that. Here, I will tell you about the content. It is a very important thing. Keep this in mind. As we talk, we also need content. So, guys, the content that we have, like when we talk about content, you can also use spinned content. You can also use spinned content. But what do you have to keep in mind? Guys, you have to keep in mind that the spinned content that you are using, okay? Whatever spinned content you are using, don't use it directly in the website. So, whenever you want to make backlinks here, you will need content. Because in the middle of the content, you will use your backlink in some way, right? So, in the middle of the content, if you are using backlinks, then you can use spinned content there.

It doesn't matter much from the point of view of backlink. If you want to use 7-8 lines, 6-7 lines, 8 lines, 10 lines, then you can use spinned content. But as I told you, if you are using the spinned content or the spinning technique of the spinned content for the main content of the website, then it is not recommended.

You will only write natural content there. And the spinned version of that, okay, which I have told you about group by tools, if you go to group by tools, then you will get AI, word AI, etc. Like this, you will get a lot of tools which will spin you and give you content. And if you search on Google, content spinner, then you will get such tools. So, with their help, you can make spinned content from the point of view of comments, etc. Or in backlinks, wherever you are getting a requirement, wherever you feel in backlinks that I need content, then you can make it for that. Right? Here I have told you, like this travel, leave a reply, here I can also put a comment.

Okay? Travel plus comment. So, you can see, you will get a lot of such websites where you can put a comment, which you have to accept the comment. Okay? So, with this type, you can make these backlinks very easily. I have told you the process in the course before also, which type you have to do. So, in this project also, I am telling you how you will do it. In the same way, in the case of guest blogging, here you can write, here you can write guest post. Okay? Because guest posts are being accepted. So, here you see, here you will get a list. 160 travel blogs accepting guest posts. And here a lot, submit a travel guest post. Okay? Here you see, there is a website called Thrillophilia. So, here also, you can go and enter the guest post. Okay? Sponsored post.

So, you can fill in all the guest posts. So, here whatever rules and regulations are there, whatever guidelines are there, you have to see which type of content they accept. How many backlinks are accepted there? What type of backlinks are accepted? When you study all these things properly, when you see all these things properly, then you can also create guest posts from here. Okay? And in the meantime, you can drop your backlinks from here. Creating backlinks is an ongoing process. There are a lot of things on the page that are one-time, like the title, description, schema implementation. After that, what you are seeing here is the long-term process. So these two things, as I told you, are fine. Apart from that, there are a lot of sources like dropmylink.com. You can go to dropmylink.com. And when you go to dropmylink.com, you will find a lot of options here as well. What type of backlinks do you want to create? So guys, you can log in here. You can log in here. First, you have to register here. You can register here for free.

Let me sign up. So, let's sign up here for free. And after signing up, let me generate the password here. Okay, now it is a complete sign-up. And we will save this thing. And here, the password confirmation does not match. Let's do it properly once again. And these are the sources from where you will get the opportunities to create backlinks.

The email has been already taken. Okay, so this email has been done. So I have to check my emails here once. But you can use the dropmylink facility here. Or you can use this tool. You can drop your links at different locations. So here I have to confirm the mail for once. So let me check this section once. So I have logged in here with another ID. So you can see here, what type of backlinks you need on which platform. You get their resources here. For example, if you need forum backlinks, right? So you can enter your niche here. For example, I enter the travel niche. And if we search, we will get the resources related to forum backlinks. So we can also use the dropmylink resources to create backlinks, right? So guys, we saw how we understand the structure of pages.

We started our project from here. Right? How do we understand the structure of pages? After that, we saw a lot of elements of the on-page. We saw a lot of elements of the off-page. In our technical implementation, buying the SSL certificate, implementing it, all these things come, which you have already covered in the WordPress section. So all these things come in our technical. Or the things of our speed optimization come in our technical. So speed optimization, etc. You have already seen all these things in it. So we have to cover all these things too. Guys, in this way, we will not say that we have completed the strategy of a basic page. Everything has become our SEO of that page. But all the things that we need in a big way, to do search engine optimization, we have discussed those many things in this particular project, in this video. Friends, that's all in this particular video.

See you in the next video. Till then, goodbye. Thank you for watching..

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