13 QUICK Small Business TIPS For Local SEO
Did you know the reason most people
don't succeed in Google My Business is because they have no time, no time to SEO you
may have found that 30 days was just too much all in one go and understandably it was a challenge
some of you managed it a lot of you perhaps have just hand-picked a couple of videos along the
way but the fact is you still want that massive traffic that would come from 30 consistent days
and there are things you can still do so that you don't miss out on that massive traffic that you
could have received so it's day 30 the last day I'm going to pick out now the 13 most important
tips that I could give you from the 30 days that we've spent together these 30 tips will have an
immediate impact on your traffic if you apply them today and I've heard from quite a few
of you that have already seen great growth in your traffic over the past 30 days so thank
you for sending that information through so here are my best 13 small business tips to help
you grow your business and we're going to start with number one insights now insights is just a
place you can find information about what you're doing it gives you the keywords it tells you how
people contact you it gives you ideas as to what keywords are working currently and bringing in
traffic so if you're familiar with analytics you'll know that insights is a very shortened
version of analytics but it's specifically aimed for giving you that information through google
my business but insights isn't just about traffic and understanding keywords it's also about
understanding how your branding is improving and so you'll notice that over the past 30
days I've often spoken about the importance of getting your brand known use the logo make sure
that you use keywords also that bring emphasis onto your brand so you need to look to see
what quality traffic have you had coming in since you started making the changes from
day one and if you haven't made many changes then you need to focus on insights going forward
as well so notice what's worked what hasn't worked if something's working increase it so if you're
getting more views through photos if you're seeing a certain keyword being used that people are
finding you through maps or through searches then carry on using those things and you'll then
see further growth tip number two is a course now of course this was a 30-day challenge it
is a course it's a free course but a lot of you have asked could you have that spreadsheet that
i showed earlier on that had shown three months basically of work to get these videos put together
I've done better than that what I've decided to do is I've put all that information that I've used
for these videos all of the images all the charts all the extra videos that perhaps have been linked
in as well all the extra tools I've referred to I've put it all together along with some
bonus information and I've produced a mini website for you to go to now and on that mini
website you'll see all 30 days you'll better go along the navigation and you'll be able to see
that extra information i've added there for you so every link tool image chart information
is all there plus the bonus content too so all you need to do is go to zanet.co.uk forward
slash boost my business I'll put a link down below and you'll be able to then see how that works but
not just that i've also put together the complete playlist as well so if you wanted to you can click
on the playlist which again I'll have at the end of the video so for those that watch this video
to the end, you'll be given the special link to the playlist that will give you every single day
that you can go through in order so you haven't missed anything at all now tip number three is
categories but understanding that categories affect your google my business listing altogether
so often you'll find things are missing from my videos to what you have why well it'll be down to
the fact that your category is different to mine mine is a web designing category yours
might be a category for say a restaurant so you'll have extra features that i won't so
google my business the team they'll add certain features and they'll decide which categories
get those features so it could be that you find a competitor has something you can't do but it
could be if you notice their category is different so it's important to understand that categories
affect the whole of your listing so choosing the right primary category is key secondary
categories can help but the primary category is how your whole business is going to be set up
going forward so you want to make sure you don't miss that that was covered earlier in one of my
videos which I'll put a link to a bit later on tip number four is customers now putting customers
above google is key most people seem to think they have to convince google first but actually, you'll
notice in my 30 days that the customer comes first so if you're thinking of keywords that's great
that helps google but it has to make sense to the customer first so what is it that your customers
are doing regarding your competitor's site and why is it they're going there and they're not coming
to you well sometimes you can learn quite a lot from your competitors so there's a brilliant tool
that's just been released today i've been given first dibs of it to show you and here you can then
see you can check out what your competitors are how you're competing against them and it's totally
free it's a brilliant tool so all you need to do is just put in what is your category then you put
in what your company is and it will then tell you how you do against a competition but the advantage
of this is it'll show you who your competition is and how far away you are from them beating them
so really useful tool here totally free link down below as well for you and although we're saying
customers first keywords do have quite a lot of importance to help your customers find you so your
customers know what keywords they use when they search in google you need to find out what it is
they're using so that's how you put your customers first but the same time you help google then
give the right customers to the right business you want to be that right business tip number five
is all about post now so often I sell this channel to regularly update your posts and we've tried for
at least 30 days different types of posts what's new posts offer posts product posts even we've
just recently done but when it comes to posts just think in terms of that Alex Tew example now
again I'll put a link to this where you can see that Alex Tew recognized that every pixel has a
value and we worked out that it would be 218 000 if you took pixel by pixel what your post is worth
now obviously it doesn't bring that type of income in but the fact that you can have regular
posts for free is free advertising through Google so don't miss out on the importance of
regularly putting out a post at least once a week three or four times a week would be even better
why at least once a week because after seven days your post is lost tip number six is offers now
just think in terms of offers, offers through google my business you can do that through posts
as well they're really powerful they can really capture people's interests they also use an
h2 tag so from an seo point of view we looked at the reasons to why that was so powerful but
secondly, also you can do offers to your followers so if you've downloaded the google my business
app you'll know you can have followers and you can do a special opening offer to your followers
now that might not fit every type of business type but most people don't know about that so that's my
next tip is just find out if you've got any offers you can use them through Google My Business and
you can use them through the app so tip number 007 is empathy.
Empathy is about feeling for your
customers putting yourself in your customer's shoes imagining what it's like to be one of your
customers, it's quite sobering sometimes to think that way but simply put you are the business
client suddenly so what's working what do you like about your business but also what don't you
like about the way that you're doing business try and think it through from their point of
view what can you do to attract new customers what is it that your customers are saying they
like about other businesses around you do they mention concerns about the price the guarantees
are they looking for a product that you don't do well if you're thinking of your customers then
you'll make those changes and that's where empathy comes in in business it's important
to understand and understand what people are thinking and saying about you now tip number
eight is photos now photos clearly have an impact on the amount of traffic you get to your Google My Business and of course google my business then has links out to your website your booking and so on
so potentially you could get a lot more traffic through your photos if they're added on a regular
basis they produce a lot of views I will say that at the moment videos don't seem to be working very
well certainly in the UK they're not working so well at this time so I'm not too sure what google
is doing with that but google do certainly reward and they show you through insights and for
analytics that customer photos is the key thing at the moment so when you speak to your
customers can you get them to upload photos of the work the services the products that you've
produced if you can then that will go down really well in google's algorithm at this time and if
you want to know more about that on day four we did a video that showed you how you get
huge traffic through google photos so look out for that tip number nine is keywords now
we've mentioned keywords earlier and keywords are about the words that are used in the search
engines but keywords should changing all the time because people are now using voice recognition
as a way of searching too so recognize that people now use different words what they used
a few years ago so even with local SEO certain words are used that aren't used in general SEO so
understanding that understanding how keywords work and understanding the tools you can use to find
out what your clients are using as keywords is a really helpful way of making progress I'll
give you a great understanding of your customers which will mean in time they'll want to come
to you because you understand them tip number 10 with strategies so think of your strategy
if you have no strategy you won't progress if you don't progress you won't get traffic if
you don't get traffic the algorithm thinks that the business isn't doing very well and so
you'll just sink further and further so you have to have a plan you have to have a strategy with
google my business and that's one of the things we looked at and strategies are just according to
what insights tells you and according to what your customers are telling you too so you need to have
a strategy i put together three small little plans little strategies that you can follow through
in that video and you can follow through here tip number 11 is to get reviews everyone seems to
want to get reviews reviews are probably the most evident way in which you're doing well if people
give you some great reviews you tend to feel that your business is doing well and of course they
have a very positive impact on other people considering to do business with you so how do you
get reviews well i put together an email as to how you could ask for reviews and you'll see this here
again if you go to the website you'll be able to download that particular review letter and it's
had great success so try it out see if that works for you so that's my tip number 11.
Tip number 12
is nap nap but it stands for name address phone number and you can add to that website you can add
to that other credibility things that are needed but basically google as much as it builds up its
own understanding of your business it likes to get reassurance from others too so citations and
indexes they tend to also give you credibility so think not just in terms of google my business but
think in terms of everything else outside of that is that supporting the consistency of what you
told google when you put together your google my business listing so your name address and phone
number need to be the same most people don't even worry too much about whether they're the same or
not what my suggestion would be to you and my tip would be to you is use your google my business
listing as the go-to source copy and paste that into all the other areas so if you're putting
together facebook yale apple wherever you're going and you're filling in information use the
google my business listing as the basis for that information now if they're asking for information
you haven't got in google my business well that's different but certainly your name address phone
number needs to be identical and when we say identical even things like the hours that you use
your opening hours that can make a difference to whether or not you're credible in google and tip
number 13 is control do you really have control over your google my business listing well some of
it you do in fact probably 70 percent of it you do but there's about 30 you have no control over and
there's maybe a few bits in between there are gray areas too but we had a really interesting video
about the knowledge panel and how getting control over those things is difficult to do in some
areas so are you aware of what you can control and are you aware of what you can't control and
are you aware of who is controlling the things that you can't control well that's an important
part of understanding local seo and particularly if you can make time for that video then that'll
be one that i'd certainly recommend that you look at which again i'll put a link above as well
for you to go straight over after this video so although at the moment you may not have any
time to follow through on the 30 days those were 13 tips that are probably the most important
ones of the 30 days that we spent together but also it's giving you a glimpse into seeing
the types of things we covered in the 30 days so if you've only managed a handful of those days go
back on this playlist now which i'll leave a link to and then make sure you don't miss the important
days that are going to help your business grow because it's a small investment but it will
require a little bit of time no time for seo just make a bit of time for it today
and it could have quite a difference
