How To Get Google To Trust Your Business For Seo
imagine going to a shop or doing business with
someone who fully understood what you were looking for they understood your concerns they empathize
with your needs, they even knew what question you were going to ask next you'd feel really
comfortable doing business with them because you know they spoke your language and they seem to
understand all your issues and you would see them as an absolute authority, you put your trust in
them and you'd even recommend them to other people because they knew exactly how to deal with you
as a customer so in Google My Business is there something that can do that for you is there
a way in getting that feeling over to your customers and clients so they feel comfortable
so they recommend you because they know that you understand them well there certainly is and again
it's something that very few people are using on their google my business listing that's we're
going to look at, in day 9 of this 30 day free challenge so what are we actually talking about
today for google my business we're talking about a section called Questions and Answers it appears in
most people's knowledge panel and majority of them actually don't have anything in them at all it's
real estate they're waiting to be used it's those pixels we spoke of yesterday those million-dollar
pixels they're waiting there no one's using them and actually when people do use them when people
do ask questions quite often they're not even being answered by the person owning the business
it's bizarre you've got a customer interested asks a question fills it out and yet no one comes
back to them, that's barely customer service so what we're going to do today is focus on what
can we do to use this in the right way how can we use this to build confidence for your customers
going forward what tips and tricks have we got to make it work for you today and also how do you
use it what's its purpose how can you tighten with your website as well well for the majority of
the knowledge panels and businesses out there it just says be the first to ask a question and
most people then when they ask that first question nothing happens so what we're going to do
today is work out what types of questions should you be putting here and I'm also
going to just cover the fact that there's a myth that people seem to think that you can't
put your own questions in your own business now some people might say well that's manipulating
it but actually google wants you to do that Google wants you to think as a business owner
okay what are my customers constantly asking me maybe they're asking am I open Sundays
maybe they're asking do I do takeaways do i do a happy hour and even though you might
have that information in the hour section if you put it as a question and then answer it
as well that will give you some type of signal in google that you're recognizing the needs of
your customers and when customers see the very questions they're asking well they're then going
to feel that you understand them that you've anticipated what they were going to ask it builds
trust it makes you the expert to turn to they'll then recommend you as being the business to turn
to so in the video often speak about questions to ask yourself today questions to be honest about
so here's your questions for today do you have an faq section on your website how do you put
an faq section together on your website or just look through your emails look through what your
customers are asking you to think about what was the last question you asked regarding your business
and make that the start of your faq section all you then do is state the question as simply
as you possibly can and then put the answer down below and if you do already have an faq section
on your website that will then form the basis of your questions and answers on google my business
so again just think about what's the top three that people are asking and then add them to your
faqs and also to your questions answers in fact the two can align together they're pretty much
going to be the same so that's the first thing i want you to do now look at your faq section
on your website and just think does that align with the questions that are really being
asked so if you know that your questions are being asked by customers all the time on
something specific and your faq doesn't mention it well then you need to change it so get your faq on
your website working first that's the first thing to ask yourself is it actually working for you and
now be honest when was the last time you went to see are your questions and answers being answered
on your listing now the problem is that most people think their questions and answers should
be within the control panel at the back of their google my business listing but it isn't it's
all just purely done on the front end section it's done where the customers ask the questions
so what you do is you just look up your website put in your company name you'll then see the
knowledge panel should appear if it hasn't you've got some optimization to do and then just as you
come down you'll see their questions and answers and just check to see is there anything that you
haven't answered if there's a question on that you haven't answered well then you need to answer
it straight away now if you do have questions on there then the final question to ask is is
the most relevant question at the top and the simple way to get that to the top is you need to
get more thumbs up on that question and answer than the others so if for instance everything's
got one thumbs up because you thumbed them up then you need to ask one or two others could they just
give that thumbs up in the team maybe the people you work with maybe some relatives you just need
to get some more thumbs up and over the next few days you'll then see that that will become the top
question so google basically is giving rank to the ones that have the most thumbs up asking questions
is part of learning isn't it when you're a child you ask questions and that's how you learn
and as you get older you ask good questions specific questions that really get to the point
but that's also true when it comes to asking questions in a business what sets you different
to all the other businesses well you might want to raise that through a really good question
in fact tony robbins said regarding questions successful people ask better questions
and as a result they get better answers so we want to get good questions in their ones
that are real and that are being asked by your customers so as a word of warning though just
bear in mind that anyone can ask questions and it may be one that's not a question that
you really know the answer to so again handle it professionally and obviously if it's a question
that's not relevant to your business at all then just make sure other questions get ahead by those
thumbs up method so what else can you do when you answer these questions well make them descriptive
give them some detail give them some information that's actually going to be helpful and don't
just answer them with a yes or no but anticipate what their next question would be too and maybe
you can then put them through to a service or talk about something you do in your products or your
services that's specifically going to help them to achieve and anticipate what it is they're trying
to achieve what that does that's good customer service go that extra mile the thing is you're not
just doing it to the person that asked a question you're doing it for all the other people that
are reading that question because it's their question too so you're giving constant customer
service once you write a good question and answer on your google my business listing so let me now
give you an example of how you can do it so i'm going to do one for you with you so just imagine
here then we've got larue window cleaning services so to get the knowledge panel up i just typed
in larue windows and that one brings up the knowledge panel for me and if i now come down the
page i just check to see is there any questions and answers so you notice here be the first
to ask a question and you may then ask well then what type of question can i ask it now
if there were questions they would exist here so let me give an example of how that would
look if i type in my company name for example if i come down to questions see all 10
questions if i open this up you'll see here are the questions with various votes and answers too
trying to be as helpful as possible using keywords where necessary so that kind of gives you an idea
of how that works let's just go back to larue window cleaning services and so they
haven't got any questions and answers be the first to ask a question so if we click
this and now we've got to think about what type of question would someone ask that was interested in
window cleaning services if you just type in your category which is window cleaning services you
just notice one of the things you can do in google is if you come down the page you'll notice as a
people also ask and this is a great way to get some inspiration for the types of questions if
you haven't been given any feedback at all yet one of the other ways you can go is you can go
to blogs or you can go to areas where people ask questions like reddit and see what questions
people are asking there maybe on forums as well as another great place to get questions
maybe if you're on a forum for your business look to see what question keeps being asked
and put that as your first question but if you haven't got any of those then this is another tip
then so people also ask how much does it cost to clean windows is it window cleaning worth it what
does window cleaning include you might want to open these up and just see what types of answers
people are giving now by no means do you want to copy this because that won't do any benefits
in google but it will give you some ideas so you might want to think about how can i package my
service and explain what's included in my package you might want to just speak about what your
cost per window is if that's how you cost things you notice if you want to get more you open up
one and you get more so what do professional winter cleaners use well that's a question
you might want to say what products do i use do you clean windows or blinds first that's
perhaps more of a person wanting to do it themselves so some of these won't apply but if you
open up more you'll get more questions the idea is it's going to get you thinking as customers
are thinking some of these will be applicable and many of them won't so what are you going to
actually do today then based on this video well first of all you're going to make sure you've got
an faq on your website so if you haven't you know that that's something you need to do if there's a
wordpress website there's a few plugins you can do then you want to then align those q and a's and
the faqs together as well you want them to work together but before you do that you may also want
to make sure you've got an ad contact form on your website why because you want people to feed
back their questions you want your customers to be able to give you questions not
just via email but to do it also via a contact form and then you'll know what the most
asked questions are for your business and in that way you'll connect through the faq and through the
questions and answers you also want to make sure you just know what questions in general people are
asking in your environment so read blogs and see what questions people put on the comments section
there or go to places like forums where people are asking questions like reddit for example you want
to check your gmb listing so like we've just done see if there's any questions on there and if there
is answer them and then make sure you've got the right ones to the top by using the thumbs up
method and then also as we've seen you can check google there's some questions that will be raised
there you might want to then use those as a basis for getting some basic questions up and
running there's also another place you can go to so here's my free tool
of the day it's answer the public how does that work well let me show you and you
just simply it's free you just go into there type in whatever is the service you're after
so in this case it's a window cleaning service and then i'm going to do search and
what this will do then it will look through google and other search engines to see
what's the most common questions being asked with those types of products in mind and the best
way to then deal with it is rather than using this situation here which is really confusing if you
just click on data and here's all the questions related to window cleaning services so some of
these some of these will work not all of them so how much does a window cleaning service cost is
one that we saw on google but what you'd then do is you're clarified by saying but of course give
me a call and i'll give you a free quote so you're anticipating the fact that people want to know
information but they don't really expect a full answer without having some type of conversation
with you so just keep it open but the fact that you're the one who's answering that question will
then get you found and particularly relevant in the results so it's been a really important lesson
helping people to really understand that you can comprehend what their concerns are you're speaking
their language and you're empathizing with what they're worried about and that will have a big
impact and that will get you fresh new traffic as they tell other people about your business but
tomorrow i'm going to share with you my favorite tool for getting fresh new business through
the doors so i'll see you tomorrow on day 10.
you.
