5 Things You Should Know About Keyword Stuffing and SEO | Two Minute Tuesdays
Hi, everybody! My name's Matt. Happy Tuesday, and welcome to our weekly series,
"Two Minute Tuesdays," where we give you two minutes of ecommerce advice to bolster you
online success. What do Thanksgiving and SEO have in common? Well, it's all about the stuffing. So pay close attention, because I've got five
things that you need to know about keyword stuffing and SEO. First off, you need to know what keyword stuffing
is. For lack of better words, it's really just
cramming a bunch of keywords into a piece of content to try and trick Google into thinking
that your content is relevant for the keyword at hand. Secondly, as a result of keyword stuffing,
Google will find you and they will penalize you.
This is an old black hat technique, but back
in the day, people would basically grey out or white out specific keyword text to match
the background of their site. Well, Google has caught onto that too, so
whether you're keyword stuffing on purpose and kind of shady-like or you're just doing
it on accident, stop because you will get caught and you will get in trouble. Number three on our list: Keyword density
is purely relative. This is for some more advanced users, but
if you're pursuing this whole idea of 1% to 3% or 2% to 4% keyword density, you have to
realize these "ideals" are really hard to achieve. Remember: The amount of content that you have
makes your keyword density a constantly-moving target. Instead, just focus on your keywords and you
should be in good shape.
Number four, and to me, most important: Keyword
stuffing completely ruins the customer experience. I get the idea that you might be keyword stuffing
in order to appease search engines. But at the end of the day, can a search engine
buy from you? Can they enter their credit card? Can they recommend you or share you on social? The answers are all "No." Always focus on the customer experience when
it comes to your keyword usage instead. Lastly, you need to strike a balance when
it comes to your keyword usage. I'm not saying that you should totally avoid
keywords whatsoever, but you just want to make sure that it allows users to find out
what they need and enhances your content. So by all means, make sure that if you have
a keyword opportunity, that you use it.
But if it feels forced, shy away and try something
different. Keep these five ideas in mind when it comes
to your keyword placements throughout your content, and all of your SEO efforts. If you have any questions, just leave me a
comment in the box below and I'll get right back to you. From me to you, happy selling!.
