SEO explained – Search for Beginners Ep 8
(narrator) Your website
should attract new potential customers. One way to do so is by showing up
in search results. Methods of making your website appear
when people search for the things you sell like children's clothes, are called search engine optimization,
or SEO for short. Think of it this way, SEO is like a shop window display– you want to make the shop window display
interesting and attractive. SEO is about using the right words
and serving relevant information to your potential customers
on your websites. This can be done in a few different ways. Make sure your website
contains useful information like inventory, selection, pricing,
location, and hours. Other best practices include: create short, meaningful page titles; use page headings
that convey the subject of the page; include a detailed "About Us" section
that includes contact information, a description of your business, countries where you operate if relevant, and, if it applies,
store locations and opening hours.
If your website contains
images and videos, make sure you describe them
with alt text tags and other attributes to ensure that Google understands
what they're about and that users with disabilities
can also access the content. You should also make sure to use images to illustrate what you are selling and describe the items using keywords such as brands, colors,
and descriptions of the items. Additionally, you'll want to pay
close attention to image accuracy, descriptive wording,
and relevancy of page titles. You should also use
the techniques and checklists we've mentioned in the previous episode to ensure your website appears
in search results when people are looking for your products. We've talked about positive methods
to increase the visibility of your site, but there are also
not so positive methods. These include things
like adding invisible text to a website to trick people into viewing content. This, as well as other devious techniques designed to deceive indexing algorithms, are often described as black hat SEO
and should be avoided. Google has many ways to detect techniques that intend to manipulate search rankings.
These safeguards help ensure
that search results remain relevant and accurate for users. As such, most of these
black hat techniques don't work and in the long run will amount
to a waste of your time and money. Google provides tools
to help you manage your SEO. Sign up for Search Console
to see how your website is performing. Search Console is a free tool
provided by Google to help you run your website
and monitor its performance. It even sends you emails
in case there's a problem so you can focus on your business.
If you don't want to do this alone,
you can hire a professional. In the next episode, we'll talk about how to find
and hire a great SEO expert. Do you have any comments
about this video or this series? Please comment below,
and we will see you in the next episode..
