SEO + Content Marketing Case Study – Zero to 1 Million Monthly Impressions, 5600 Clicks per Month
– Looking for SEO tips and
strategies to rank better? You're in the right place today. I have a special video for you today. An SEO and content marketing case study that crushed the SEO results with a new domain that had zero history. All its achievements in
ranking within Google were achieved from the
ground up with key tactics that I will cover in today's video. Hi, everyone. I'm Toby Danylchuk with 39 Celsius Web Marketing Consulting I'm the co-founder of 39 Celsius. We established our agency in 2008, but I have been actively working in digital marketing and SEO for 20 years in some of the most
competitive SEO niches online. So if you find any part of this video helpful and insightful, please
give me a like and share, and comment on the video or
blog with feedback or questions. I would greatly appreciate it. And because I do SEO for a living, if you need help or are
looking to hire an SEO firm, or just have questions about SEO or digital marketing in general, please reach out to me
directly at toby@39celsius.com and let's schedule a 15
minute no pressure call.
Okay, now back to our SEO case study. I will go over the
background of this site, its amazing organic results, and then five essential SEO tactics that helped it rank steadily
that you can implement now. The background of this site is that it was a brand new domain, no SEO history or any equity. Everything in terms of the SEO success was achieved from the ground up. The site is in the cooking niche, primarily informational
with cooking lessons and lots of content on
ingredients and the kitchen. The cooking niche is
highly, highly competitive and well established. But here are the key SEO
milestones and tactics that achieved 1 million
impressions per month, 5,600 clicks per month, more than 750 unique search terms on the first page of Google
that drove traffic to the site, and the monthly cost, if
you had to buy this traffic, would be over $50,000 a
month in Google Ad spend. So, here's the five most
important SEO tactics that help the site rank in
this highly competitive space.
Key takeaway number one, we produced lots of quality content. As mentioned, this was a
cooking site with recipes and step-by-step video tutorials. We had dozens of recipe pages and each recipe had a video tutorial. But on top of that, we
produced hundreds of blogs for all the various ingredients
we used in the recipe. Lots of quality content
helps establish your site as an authority in a
very competitive niche.
Without content, your site has low chances of ever being an authority
in Google's eyes. Key takeaway number two,
site organization, SEO silos. Nothing will kill user experience faster and your SEO results
than an unorganized site. By organization, I mean creating clear
silos of related content and using internal linking were
relevant to pass SEO equity throughout the site and provide
helpful links to the user. The site was organized by type of meal, breakfast, lunch, dinner,
Mexican salsas, and more. And then, the blog was
organized by ingredient type. So, a section covering
the most common chiles or a section on the
different types of salt, seasonings and flavors, and so on. We linked from the ingredients
used in each recipe to the relevant post and from the ingredient blog
post back to each recipe that used the ingredient. So, we created a web of
interconnected relatedness throughout the site. And our first and foremost
goal was to the user, and then to SEO. Is this link helpful to the user or not? The third takeaway was on-page SEO. Keywords identified for each page and used consistently throughout the page from top to bottom, title tags, meta description,
alt tags, H1 tags.
So when Google crawls the
page from top to bottom, it is very clear what the page is about. The fourth takeaway was technical SEO. We made sure the site
was mobile responsive. Google uses a mobile only index. So if your site's not responsive, meaning the layout does not
show well on mobile devices. For example, elements are too
close and you fat finger it, content goes outside of the screen. Then, those competitors that do have mobile responsive websites will likely rank ahead of you. We also integrated FAQ schema
markup throughout the site. This allowed us to rank
at the top of the page in the featured snippet area of a Google Search results page for hundreds of different
questions that people had about cooking, recipes, and ingredients. We also used video schema markup to let Google know we
had a video on the page. Here's how long the video is
and this is what it's about, and all the subtopics within the video.
This is an important
step in optimizing a page that has embedded YouTube video. It's nowhere near enough just to add a video to your page alone without this schema market. Finally, the fifth key takeaway. Our goal was to rank in
many different places within a Google Search results page. Google has four or five
different non-paid areas within its search result pages
that you can rank your site in each location of that
page has SEO strategies that help you capture that space. There are featured snippets. Often, you can show here with FAQs and FAQ schema on the page. Site links which expand your listing and deep links searchers
straight in your site.
There's an area called People also ask within a Google Search results page, which allows you to add
answer more questions. There's knowledge panels, which
take up the whole right side of the search results page. And don't forget the other
search tabs at the top. Image search is huge right behind Google
normal search and YouTube as one of the highest volume areas. Video tabs are also there for people that want video content. So, go into SEO with your eyes wide open. Try to occupy as many of
those spaces as possible. And I always look at
Google Search results pages like the shelf space at a grocery store. The more space that you occupy, the more likely you are to get the sale. So in conclusion, I hope this was helpful. If you found any of it
insightful or helpful, please give us a like on the video. Leave a comment on the video
or on our blog as well.
Share it with someone that you
think might find it helpful. And if you need help
with your SEO strategy or you'd like to hire us, please reach out to me
directly at toby@39celsius.com or call me at 951-444-0174. And I look forward to working
with you in the future. And until next time, I'll see you online..
